Recent Discussions
Publishing a SaaS offer is just the start—A seamless post‑purchase experience drives adoption
As software companies bring applications to Microsoft Marketplace, many struggle with how to activate subscriptions, manage entitlements, and automate provisioning at scale. This article explains why Marketplace Fulfillment APIs are foundational to building reliable, transactable SaaS offers. Learn how Fulfillment APIs standardize subscription lifecycle events, reduce operational complexity, and enable consistent customer onboarding. See how the Fulfillment API resource collection—including open‑source reference code—helps teams design, implement, and scale these integrations with confidence. If you want your Marketplace offer to deliver a smooth, automated customer experience—not just a listing—read the full article to learn how reference implementations and best practices can accelerate your Fulfillment API integration. Read the full article: Accelerating SaaS success with reference code for Marketplace fulfillment API integrationPartner Training | Build and extend AI-powered copilots with Microsoft Copilot Studio
Microsoft Copilot Studio lets you create powerful AI-powered copilots for a range of requests—from providing simple answers to common questions to resolving issues requiring complex conversations. Learn how you can build and extend these copilots, boot their capabilities with AI and extend them to perform actions, and provide answers for your copilot users. This three-day virtual training experience includes two-to-four hours a day of structured instructor-led training theory, hands-on labs to help develop specialized skills, and live Q&A with technical experts. Enroll today at: https://aka.ms/CopilotStudioPartnerTraining Note: Either register or sign into the Depth Training page, and then click on the Copilot Studio card to enroll, selecting the session appropriate to your time zone.ISV Success FAQ: Are their limitations for use of the Azure Sponsorship credits?
Q: Are their limitations for use of the Azure Sponsorship credits (offered as part of ISV Success)? A: Azure Sponsorship must be used within 12 months of joining the ISV Success program. Due to current technical limitations Azure Sponsorship also can not be used on Microsoft Customer Agreements (MCA) or Cloud Solution Provider (CSP) agreements. Azure Sponsorship also can not be used to purchase Reserved Instances (RI) or (Reserved Capacity (RC). Note: this FAQ is relevant to participants in ISV Success. Learn more about ISV Success here.How do you actually unlock growth from Microsoft Teams Marketplace?
Hey folks 👋 Looking for some real-world advice from people who’ve been through this. Context: We’ve been listed as a Microsoft Teams app for several years now. The app is stable, actively used, and well-maintained - but for a long time, Teams Marketplace wasn’t a meaningful acquisition channel for us. Things changed a bit last year. We started seeing organic growth without running any dedicated campaigns, plus more mid-market and enterprise teams installing the app, running trials, and even using it in production. That was encouraging - but it also raised a bigger question. How do you actually systematize this and get real, repeatable benefits from the Teams Marketplace? I know there are Microsoft Partner programs, co-sell motions, marketplace benefits, etc. - but honestly, it’s been very hard to figure out: - where exactly to start - what applies to ISVs building Teams apps - how to apply correctly - and what actually moves the needle vs. what’s just “nice to have” On top of that, it’s unclear how (or if) you can interact directly with the Teams/Marketplace team. From our perspective, this should be a win-win: we invest heavily into the platform, build for Teams users, and want to make that experience better. Questions to the community: If you’re a Teams app developer: what actually worked for you in terms of marketplace growth? Which Partner programs or motions are worth the effort, and which can be safely ignored early on? Is there a realistic way to engage with the Teams Marketplace team (feedback loops, programs, office hours, etc.)? How do you go from “organic installs happen” to a structured channel? Would really appreciate any practical advice, lessons learned, or even “what not to do” stories 🙏 Thanks in advance!
Looking for advice on collaborating with complementary Microsoft partners
a { text-decoration: none; color: #464feb; } tr th, tr td { border: 1px solid #e6e6e6; } tr th { background-color: #f5f5f5; } Hi everyone 👋 My name is Martin Rojze. I’m focused on the Microsoft data platform, with a specialization in Microsoft Fabric and Power BI. My work is centered on helping organizations design, implement, and scale modern analytics and reporting solutions on Azure, with a strong emphasis on real world business outcomes rather than just dashboards. As demand for end to end solutions continues to grow, I’m looking to deepen collaboration with complementary Microsoft partners, for example partners who focus on Dynamics 365 or Business Central Data engineering, data science, or AI App development including Power Apps, custom apps, or ISVs Security, governance, or change management I’d really appreciate advice from partners who have successfully built co sell or referral relationships, specifically What has worked and what has not when partnering with other Microsoft partners How you structure collaboration so it’s mutually beneficial and scalable Tips on aligning around go to market, co selling, or delivery without stepping on each other’s toes If you’re a partner interested in collaborating around Fabric and Power BI led analytics engagements, or if you’re willing to share lessons learned, I’d love to connect and learn from your experience. Thanks in advance and looking forward to the discussion. MartinIssues with Support
Hi we have been a partner for years, but lately there has been some issues with our account we have a few support tickets and the tickets stay open with no activity, we also tried to get our partner manager to help, (we got a new one this Jan) and they could/did not do anything either, just wanted to check with the community if y'all had any advice on this and how we can get this escalated since some of the tickets do have some business impact to our day to day businessTurn Microsoft Marketplace into a true growth engine
Many software companies publish their solution in Microsoft Marketplace and wait—hoping growth will follow. The fastest‑growing partners take a different approach. By combining a transactable Marketplace offer with Azure IP co‑sell eligibility, sellers unlock a powerful growth engine. Co‑sell ready offers consistently drive larger deals, faster close rates, and direct access to Microsoft’s field sellers, while allowing customers to apply purchases toward their Azure commitments. When Marketplace and co‑sell work together, partners move faster, sell bigger, and accelerate their enterprise sales motion. Read the full article and learn more about accelerating growth through the Microsoft Marketplace: Accelerate massive growth by co-selling through Microsoft Marketplace with App Advisor guidancePipeline Prioritization with Marketplace Propensity Scoring
A note of gratitude to the Marketplace Rewards team + a recommendation for my partner peers: Marketplace Propensity Scoring has proven to be an exceedingly powerful tool for prioritizing pipeline and accelerating sales cycles. Offered as a Marketplace Rewards benefit, propensity scoring provides you with a score that ranks your pipeline prospects by their likelihood (0 to 100) to transact through Marketplace. We combine this with our co-sell conversations a) to help our buyer identify who on their own IT team has the necessary permissions to buy through Marketplace and b) to gain insight into the customer's MACC status (ie, are they behind pace and therefore keen to decrement via Marketplace purchases). We've shaved a full month off our historical sales cycle since implementing this into our process three quarters ago. Side note on another way valuable way to use this benefit: We also lead with Marketplace in opportunities with a propensity score of 0. Three times we've been successful in being a customer's first-ever Marketplace transaction. It took a lot more effort, but we do it because it demonstrates for our Microsoft friends our commitment to the co-sell motion . . . and they LOVE it when we help them establish a precedent on which they can build the customer's Marketplace muscle. #MarketplaceChampions
Partner Support Services Designation Public Preview Deck + Nomination Form
There is a new Partner Support Services Designation in Public Preview. Partners who earn a Support Services designation will be given access to Microsoft tools and resources to enhance their support capabilities. Badging for the designation will help partners differentiate their organizations with customers and in the Microsoft commercial marketplace. Read more here.
Issue Accepting Microsoft Partner Agreement
Hello, having an issue accepting the cloud partner agreement while enrolling in Partner Center. I am currently applying for our company's driver signing permissions on Microsoft. While filling out information on the following webpage: https://partner.microsoft.com/en-us/dashboard/account/exp/enrollnow/partner, I encountered an issue. When the webpage pulled our company name from Dun & Bradstreet, Microsoft deemed our company name invalid. I noticed that there is a comma in the name, as shown in the screenshot. However, when we applied for a signature from DigiCert, we used the same company name with the comma as the signing name. Therefore, I cannot remove the comma at this point because if I do, Microsoft might reject the signed certification file later due to a mismatch in the company name. Could you help resolve this issue?Ongoing Issue with Employment Verification in Microsoft Partner Program
Hello I am experiencing a persistent issue with the Employment Verification process in the Microsoft Partner and Reseller programs. When attempting to resolve the issue by clicking “Fix Now” after a rejected verification, I am continuously redirected back to the Identity Verification step. Even after completing the identity verification, I am sent back to Employment Verification, only to be rejected again. This creates a loop, and every time I click “Fix Now,” I am not given the option to upload any documents, but instead, I am redirected to the previous step, making it impossible to proceed. This issue has been ongoing for 50 days, and I have contacted Microsoft Support many times. Unfortunately, I continue to receive the same generic responses, asking for the same documents to be uploaded. After submitting them, there is no further follow-up, and the issue remains unresolved. It seems as though I am receiving automated responses without any real resolution. What adds to the frustration is the contradiction in the process: The exact same documents I submitted for Developer Verification, which were successfully processed and authorized, are being rejected for the Partner and Reseller programs, despite being identical in every way. Given the significant impact this issue is having on my business, I am reaching out to the community for assistance. Has anyone else encountered a similar problem, or is there any guidance on how to resolve this? Any insights or advice would be greatly appreciated. Thank you for your time and support.TSP Renewal – Can Purchase Option Be Available After Membership Expiry?
If a Training Services Partner did not purchase exam vouchers in the last 12 months and the renewal date is 18th February 2026, but they complete the other two requirements and purchased 200 vouchers in February 2026, the dashboard will update only next month. Since there is a 30-day grace period (also got expired), the membership may expire before the dashboard updates. In this case, once the data updates in March, can the partner still renew the membership? Will the purchase/renewal option still be available after expiry? Or do they need to follow a different re-enrollment process? Please advise.
Hardware workspace "account deactivated" - cannot submit driver for attestation signing
Hello, I am reaching out regarding an issue with our Partner Center Hardware workspace that is preventing us from submitting drivers for attestation signing. Issue: When navigating to the Hardware workspace in Microsoft Partner Center, we receive the following error message: "Our records indicate that you have already enrolled into this program but your program registration is deactivated." We are completely unable to access the Hardware dashboard or submit any driver CAB files for attestation signing. What we have already completed: EV code signing certificate is active (DigiCert Trusted G4 Code Signing RSA4096 SHA384 2022 CA1, expires 2027-02-18) Hardware program appears as enrolled in Partner Center Programs page Attempted to create a support case via Services Hub - blocked due to no eligible support plan Posted on Microsoft Learn Q&A: https://learn.microsoft.com/en-us/answers/questions/5787516/ Questions: Why has our Hardware workspace been deactivated? How can we reactivate it to proceed with driver attestation signing? Is there a specific support channel for Hardware Dev Center account issues without requiring a paid support plan? Any guidance or assistance would be greatly appreciated. Thank you.
Character limited for Partner Support Ticket notes
When updating a partner center support ticket from the Partner Center (https://partner.microsoft.com/dashboard/v2/support/servicerequests) However, the textbox for adding a new note from the portal has a max length of 80 characters. Has anyone else noticed this? I shared this observation with the partner center support team a while ago and learned that the portal is working as intended. The web portal should only be used for adding short notes. For longer notes, partners should update the ticket via email. I hoped my feedback might reach someone that could make this improvement to the partner experience, but it's taking longer than expected. Has anyone else noticed this issue, or am I the only partner that finds this behavior less than ideal? On more than one occasion I have modified the HTML using the browser dev tools by changing the maxlength="80" to "maxlength="800" and didn't have any trouble adding the longer note. Has anyone else run into this challenge and used the a workaround like the one I used?Net Customer Adds - encouraging the wrong culture?
We're a Microsoft Partner that focuses on delivering excellent service to our SMB clients. This involves making sure they're as secure and compliant as they can be, and that they understand how to use the vast array of modern workplace tools to maximum advantage. Our primary Solutions Partner Designation is therefore Modern Work (SMB). Our staff are keen on learning so we have maximum points for intermediate and advanced certifications. We are continuously helping our clients to exploit the modern work tools so deployment scores are excellent. We also help our clients ensure those tools are adopted into the everyday flow of work so usage growth is huge. BUT, given our focus is implementing more Microsoft workloads into existing customers, rather than adding more customers, our Net Customer Adds score is 0, putting our designation at risk (as you have to score points in every area to renew). I do feel we're effectively being penalised by Microsoft for concentrating on helping clients get the most out of their offerings, rather than just selling licenses. And after raising this with them, it sounds like there's nothing we can do other than simply keep our fingers crossed that a month of high net customer adds drops off the rolling 12 month window before our renewal date for us to maintain our designation. The skilling, deployment, and usage requirements all make sense as they're about providing a good service and ensuring adoption by the end customer, but net customer adds clearly puts selling over service which isn't our culture or business model (or that of many smaller partners). In chatting to other partners, many are choosing not to renew their SPD's for similar reasons so I'm hoping the relevant decision makers will listen to this feedback and review the scoring. What do you think?
Events
On March 9, 2026, #AgentCon lands at Nasdaq, Times Square, bringing together developers, engineers, and innovators shaping the future of AI agents. Expect deep‑dive talks, hands‑on learning, pract...
In-Person
Tune in to learn how software development companies can use AI‑powered automation to simplify buying through Microsoft Marketplace, streamline Microsoft Marketplace private offers, and maximize the e...
Online
Recent Blogs
- Boost your growth and reach more customers by replicating your AWS app to Azure to sell through Microsoft Marketplace. This guide will introduce the essential building blocks required for a smooth re...Mar 02, 2026
- To ensure our program offerings align with customer and market demand, we regularly review our applied skilling and certification requirements for Solutions Partner designations and retire certain ce...Mar 02, 2026
