Forum Discussion

j_weller_nv's avatar
j_weller_nv
Iron Contributor
Mar 02, 2026

Turn Microsoft Marketplace into a true growth engine

Many software companies publish their solution in Microsoft Marketplace and wait—hoping growth will follow. The fastest‑growing partners take a different approach. By combining a transactable Marketplace offer with Azure IP co‑sell eligibility, sellers unlock a powerful growth engine. Co‑sell ready offers consistently drive larger deals, faster close rates, and direct access to Microsoft’s field sellers, while allowing customers to apply purchases toward their Azure commitments. When Marketplace and co‑sell work together, partners move faster, sell bigger, and accelerate their enterprise sales motion.
Read the full article and learn more about accelerating growth through the Microsoft Marketplace: 

Accelerate massive growth by co-selling through Microsoft Marketplace with App Advisor guidance

 

No RepliesBe the first to reply