Learn how leading partners turn Microsoft Marketplace into a co-sell growth engine
A transactable Marketplace offer is just the beginning. In this expert blog, Reis Barrie, Founder and CEO of Carve Partners, shares four key practices top-performing partners use to help sellers drive co-sell success and accelerate growth through Microsoft Marketplace. Discover how to integrate Marketplace into your sales process, equip sellers with actionable account insights, identify stronger co-sell opportunities, and scale customer incentive programs. You'll also learn common pitfalls to avoid and practical ways to strengthen your Marketplace go-to-market motion. Read the blog to learn how leading partners transform Marketplace from a listing into a repeatable revenue growth strategy. Join us live on September 10 as Reis expands on these insights and answers your questions during an interactive Q&A session. Read the blog: Four things leading partners teach their sellers to turn a Marketplace listing into co-sell growth Add event to your calendar How leading partners drive co-sell success with MarketplaceLearn how to move co-sell opportunities from ready to closed-won with greater consistency
What separates co-sell ready opportunities from closed-won success? The answer often comes down to stakeholder alignment, commercial readiness, and a clear strategy for engaging Microsoft and partner resources at the right time. Join Kevin Flitcroft, Head of Sales for SaaSify at Spektra Systems, as he shares practical guidance for helping partners improve deal execution and revenue outcomes. Learn how to align opportunities to Microsoft priorities, determine when to engage Microsoft sellers, position Microsoft Marketplace early in the sales cycle, and support customer purchasing goals through effective commercial motions. You'll also explore the Audit/Activate/Run framework and discover how successful organizations create repeatable co-sell practices that help increase win rates, strengthen pipeline development, and drive more consistent business growth. Discover how leading partners turn co-sell opportunities into consistent business growth. Attend this live session to gain practical strategies you can apply to your next opportunity. Add to your calendar: Microsoft co-sell playbook: From co-sell ready to closed-won
Can Marketplace Become the Trusted Delivery Ecosystem for Specialized Microsoft Services?
Over the past several years, Azure Marketplace has become an increasingly important mechanism for connecting customers, partners, publishers, and Microsoft. As Marketplace adoption grows, I have been reflecting on one aspect of ecosystem collaboration. Many customer initiatives involve multiple organizations, each with different responsibilities, commercial models, onboarding requirements, and procurement processes. This raises an interesting question for the community: Can Azure Marketplace play a larger role in reducing operational friction between Marketplace participants who are already transacting through the platform? Potential outcomes could include: Faster customer project execution. Simpler cross-organizational collaboration. Greater adoption of Marketplace-transactable solutions. Reduced administrative overhead. Increased Marketplace transaction activity. From a Marketplace ecosystem perspective, reducing friction between participants may create value for customers, partners, publishers, and Microsoft alike. I would be interested in learning: Whether others have encountered similar challenges. Whether existing Marketplace capabilities already address this area. Which future improvements would have the greatest impact. Looking forward to hearing the community's perspective.How to get your cloud and AI solutions co-sell eligible on Marketplace
A transactable Microsoft Marketplace offer can play an important role in supporting your broader go-to-market strategy with Microsoft. This video walks through the essentials of Marketplace co-sell qualification. You'll also gain insight into how approved offers may participate in Microsoft customer-focused selling motions and help customers transact using committed Microsoft cloud spend.
Make confident buying decisions with Microsoft Marketplace
Help customers make confident technology decisions with a buying experience built around choice, flexibility, and business needs. Join this live Microsoft Marketplace session on September 2, 2026, to learn how intelligent discovery, free trials, private offer requests, and flexible contract durations can support evaluation and purchasing conversations. Partners will gain practical guidance for working with business, technology, procurement, and IT stakeholders throughout the buying process. Use the session to sharpen co-sell conversations, connect solution value to customer priorities, and discuss commercial arrangements that fit each organization. Registration is not required. Add the event to your calendar, sign in to the Tech Community, select Attend for reminders, and post questions before or during the live broadcast. Explore the event and prepare your next customer conversation today. 👉 Attend the session live: Evaluate and buy solutions with Microsoft MarketplaceFree webinar Aug 5: What actually changed in FY27 for software companies co-selling with Microsoft
Microsoft's fiscal year just reset. MCAPS Start laid out new seller priorities, refreshed solution plays, and shifts to the programs and incentives software companies rely on. And there's more moving underneath than what made the announcements. We're hosting a free, live session on August 5 to break it down for ISVs co-selling with Microsoft. The angle isn't a news recap of what changed. It's what to do about it. For every shift that matters, we cover the specific move to make. What we'll get into: - The FY27 changes that actually affect your partnership and co-sell motion (and the ones that just sound like they do) - What each shift means for how you share deals, engage sellers, and position your solution this year - A prioritized action list you can start working the same day Who it's for: software companies co-selling with Microsoft, including partnership leads, alliance managers, and co-sell teams who want to start FY27 with a plan rather than a backlog. The FY27 Playbook for Software Companies: What Changed and What to Do About It Wednesday, August 5 · 1:00 PM ET · 60 minutes · Free Register: https://www.carvepartners.com/upcoming-webinars/fy27-playbook-for-software-companies
Auto Activation for SaaS Private Offers is a Game Changer!
Shout out to Microsoft Marketplace for launching AUTO ACTIVATION for SaaS private offers. This has simplified our sales operations for Microsoft Marketplace private offers, as well as dramatically improved our seller and customer experience with by eliminating the #1 reason we've historically seen block customers from completing Marketplace SaaS private offer procurement. Auto activation for private offers allows customers to skip the step of going to our SaaS landing page and activate Marketplace SaaS billing by having to SSO with their AAD. The problem with this step is that most of our customers are in regulated industries, and their AAD admins do not allow SSO on SaaS landing pages without enabling profile sharing, which requires a Global Admin to enable. We've encountered far too many times where our customer is scrambling to find their Global Admin so that they can complete the final steps to finish the steps to activate Marketplace SaaS billing. This also puts our sellers in the awkward position of having to help customers diagnose and troubleshoot the situation, which as a rule they are not equipped to, or find a Microsoft resource to help. Now, with this new feature the whole SSO to our SaaS landing page and associated problems are eliminated. Ever since we started using it our customers' procurement experience has been faster and smoother. I'm looking forward to more improvements to the Marketplace experience! Here is the feature: https://learn.microsoft.com/en-us/partner-center/marketplace-offers/create-new-saas-offer-plans#configure-auto-activationAccelerate channel-led growth by activating partners through Microsoft Marketplace
Unlock new revenue opportunities and scale your go-to-market strategy by activating your channel ecosystem through Microsoft Marketplace. This comprehensive sales and marketing playbook provides software companies with practical guidance, proven frameworks, and ready-to-use assets to recruit, enable, and grow channel partnerships in a modern, cloud-first marketplace. Learn how to streamline transactions, simplify procurement, and expand into new markets using Marketplace capabilities such as resale-enabled offers and multiparty private offers empowering partners to co-sell more effectively and reach customers who are actively investing in cloud and AI solutions. Whether you’re looking to build a repeatable channel-led sales motion, increase deal velocity, or strengthen partner engagement, this playbook delivers actionable insights to help you drive scalable growth through Microsoft Marketplace. Read the full article: Activating channel partners on Microsoft Marketplace: A sales and marketing playbookMultiparty private offers in Microsoft Marketplace are expanding to 30 countries across Europe
We're excited to share that beginning on May 27, multiparty private offers through Microsoft Marketplace will expand to 30 countries in Europe. Further expansion to Australia, Japan, and South Africa will be available July 15—with more markets to follow. Multiparty private offers empower channel partners to bring vetted solutions to their customers to differentiate while companies developing software can lean on the partners’ local expertise to scale to new markets. Learn more: aka.ms/MPOEEAblog Additional resource: we recently hosted a Marketplace community event on Multi‑currency private offers in Microsoft Marketplace. Given this recent announcement about multiparty private offer expansion, I encourage you to access the recording. You will learn how to confidently navigate local currency transactions, understand how timing impacts payments, and apply best practices when executing deals across geographies.
