Looking for advice on collaborating with complementary Microsoft partners
a { text-decoration: none; color: #464feb; } tr th, tr td { border: 1px solid #e6e6e6; } tr th { background-color: #f5f5f5; } Hi everyone 👋 My name is Martin Rojze. I’m focused on the Microsoft data platform, with a specialization in Microsoft Fabric and Power BI. My work is centered on helping organizations design, implement, and scale modern analytics and reporting solutions on Azure, with a strong emphasis on real world business outcomes rather than just dashboards. As demand for end to end solutions continues to grow, I’m looking to deepen collaboration with complementary Microsoft partners, for example partners who focus on Dynamics 365 or Business Central Data engineering, data science, or AI App development including Power Apps, custom apps, or ISVs Security, governance, or change management I’d really appreciate advice from partners who have successfully built co sell or referral relationships, specifically What has worked and what has not when partnering with other Microsoft partners How you structure collaboration so it’s mutually beneficial and scalable Tips on aligning around go to market, co selling, or delivery without stepping on each other’s toes If you’re a partner interested in collaborating around Fabric and Power BI led analytics engagements, or if you’re willing to share lessons learned, I’d love to connect and learn from your experience. Thanks in advance and looking forward to the discussion. MartinIssues with Support
Hi we have been a partner for years, but lately there has been some issues with our account we have a few support tickets and the tickets stay open with no activity, we also tried to get our partner manager to help, (we got a new one this Jan) and they could/did not do anything either, just wanted to check with the community if y'all had any advice on this and how we can get this escalated since some of the tickets do have some business impact to our day to day businessHow do you actually unlock growth from Microsoft Teams Marketplace?
Hey folks 👋 Looking for some real-world advice from people who’ve been through this. Context: We’ve been listed as a Microsoft Teams app for several years now. The app is stable, actively used, and well-maintained - but for a long time, Teams Marketplace wasn’t a meaningful acquisition channel for us. Things changed a bit last year. We started seeing organic growth without running any dedicated campaigns, plus more mid-market and enterprise teams installing the app, running trials, and even using it in production. That was encouraging - but it also raised a bigger question. How do you actually systematize this and get real, repeatable benefits from the Teams Marketplace? I know there are Microsoft Partner programs, co-sell motions, marketplace benefits, etc. - but honestly, it’s been very hard to figure out: - where exactly to start - what applies to ISVs building Teams apps - how to apply correctly - and what actually moves the needle vs. what’s just “nice to have” On top of that, it’s unclear how (or if) you can interact directly with the Teams/Marketplace team. From our perspective, this should be a win-win: we invest heavily into the platform, build for Teams users, and want to make that experience better. Questions to the community: If you’re a Teams app developer: what actually worked for you in terms of marketplace growth? Which Partner programs or motions are worth the effort, and which can be safely ignored early on? Is there a realistic way to engage with the Teams Marketplace team (feedback loops, programs, office hours, etc.)? How do you go from “organic installs happen” to a structured channel? Would really appreciate any practical advice, lessons learned, or even “what not to do” stories 🙏 Thanks in advance!Demystifying Microsoft Marketplace & Azure IP Co‑Sell expectations
Get ready for a practical, insider‑focused session designed to demystify what drives real success in Microsoft Marketplace and Microsoft Azure IP co‑sell. Join us on February 25th at 8:30 AM PST to hear directly from guest expert Barbara Treviño, Director of Strategic Partnerships and Alliances at Labra, as she highlights the signals Microsoft looks for in strong submissions and reveals how high‑performing software development companies set themselves apart. This session gives you clear guidance on aligning your solution, documentation, and customer proof to accelerate approvals and maximize go‑to‑market impact—setting you up to turn Marketplace and co‑sell into true growth drivers for your business. Registration is not required. Learn how you can attend and receive reminders for the session here: Inside Azure IP co-sell: What high-performing software developers do differently - Microsoft Marketplace Community All sessions are recorded, and the link above can be used to watch the recording once the session date has passed. Check our Marketplace trainings and events calendar | Microsoft Community Hub for additional upcoming Microsoft Marketplace events and recordings of past sessions.Microsoft Marketplace partner office hours: How to build a Microsoft Marketplace channel practice
Building a strong Marketplace practice requires aligned teams, clear ownership, and a solid strategy—not just great offers. Join us February 18th 8:30 AM PT for the February Partner office hour online session with live Q&A, to learn how top partners structure their organizations and use a proven framework to drive Marketplace growth. You’ll walk away with practical tools and templates to accelerate onboarding, publishing, co‑sell, and sales execution. Registration is not required. Learn how you can attend and receive reminders for the session here: Marketplace office hours for partners: February 2026 - Microsoft Marketplace Community All sessions are recorded, and the link above can be used to watch the recording once the session date has passed. Partner office hour sessions are held monthly, typically on the third Wednesday of each month. Check the Marketplace Community Events Calendar for upcoming dates and times. Session topics will be added as the event approaches.Microsoft Ignite- Meaningful Announcements That Create Real Movement
Now that we are officially in 2026, I want to reflect back on Microsoft Ignite as it was more energized than ever. There is real momentum right now across Microsoft Marketplace, and the most meaningful shift I am seeing is around REO( Reseller Enabled Offer )capability. This is opening the door for partners to take Marketplace offers and bring them directly into new regions, new customer segments, and new routes to market without adding operational friction for either side. A true channel selling motion! For ISVs, REO means you can authorize trusted partners to resell your Marketplace offer in the way that works best for the customer. You no longer need to manage every deal yourself. For partners, it means instant access to in demand AI and security solutions that customers are already asking for. It removes barriers, it speeds up the process, and it connects the ecosystem in a much more natural way. If anyone in the community is exploring REO, private offers, multiparty models, or Marketplace strategy in general, it would be great to hear from you or reach out and would love to discuss. Looking forward to connecting with everyone in the new year. justinroyal​Unlock new revenue streams with Microsoft Marketplace
Learn how software providers are accelerating revenue and expanding global reach through Microsoft Marketplace. Explore strategies like co-sell with Microsoft sellers, resale-enabled offers for channel partners, and streamlined procurement that meets evolving buyer expectations. Discover why Marketplace is more than a transaction portal—it’s a growth engine for AI-driven solutions and partner-led success. Read more: Unlocking scalable growth through Microsoft Marketplace | Microsoft Community Hub2026 Is different—Are you ready to win?
2026 Is different—Are you ready to win? 2026 isn’t just another year—it’s a turning point. Cloud go-to-market strategies are being rewritten in real time by AI, marketplaces, co-sell, and ecosystem-led growth. The hard truth? If your strategy isn’t fully aligned this year, you’re going to feel it. That’s why Ultimate Partner is kicking off the year with a must-attend free livestream designed to give you clarity and actionable steps—not theory. On January 13 | 11:00–12:30 pm ET, Vince Menzione, CEO of Ultimate Partner will join two industry leaders for an inside look at what’s next: Jay McBain, Chief Analyst at Omdia, will share his predictions for 2026 and beyond. Cyril Belikoff, VP of Commercial Cloud & AI Marketing at Microsoft, will reveal exciting changes at Microsoft and how to align your GTM strategy for success. This is your chance to ask the tough questions during a LIVE Q&A and walk away with insights you can put into action immediately. ______________________________________________________ 📅 January 13 | 11:00–12:30 pm ET 🎥 Livestream: “Winning in 2026 and Beyond” 👉 Register for FREE: HEREMicrosoft Marketplace offer live? Make it shine. 🌟
App Advisorgives you the fastest path from listing to momentum: clear steps to optimize, promote, and convert on Microsoft Marketplace. Get the practical, step‑by‑step guidance in our new post - then open App Advisor to put it into action. 🔗 Learn more here.Unlocking growth: The channel-led Marketplace opportunity
The Microsoft Marketplace is creating new ways for partners to scale and grow. This article explores how channel-led strategies can accelerate customer acquisition, expand reach, and drive revenue through marketplace transactions. Learn why embracing marketplace collaboration is critical for future success and how partners can leverage these opportunities to deliver greater value. Unlocking growth: the channel-led Marketplace opportunity | Microsoft Community Hub
