How AI-powered software development companies are winning in Microsoft Marketplace
Artificial intelligence is transforming how software development companies build, market, and scale solutions across the Microsoft ecosystem. In this latest Microsoft Marketplace guest partner blog, explore how an AI-powered partner is using Microsoft Cloud technologies and Marketplace go-to-market capabilities to accelerate innovation, expand co-sell opportunities, and deliver measurable customer value. Learn how aligning AI-driven applications with Microsoft Marketplace can help software companies improve solution discoverability, streamline enterprise procurement, and unlock new revenue pathways through partner-led growth. Read the full article: The AI-powered partner: Winning in the Microsoft ecosystem | Microsoft Community Hub Learn more and attend the live webinar on April 28th: Maximize selling with Microsoft and Marketplace ROI - Microsoft Marketplace Community
What changed for co-sell after QRP retirement — what ISVs should update now
Microsoft retired QRP last week and consolidated referrals into Partner Center. What most ISVs haven't caught yet is that the new AI-based matching reads your solution descriptions and industry tags differently than QRP did. If your listing hasn't been updated since early 2025, you may be getting matched to lower-quality leads or missed entirely. Three things worth reviewing now: your solution area tags, your customer segment fields, and your co-sell 1-pager format. Happy to share more detail on what I've seen reviewing several listings. Drop your questions below.Reshaping enterprise go-to-market with Microsoft Marketplace and ecosystem partnerships
As the pace of enterprise transformation accelerates, we’re seeing a fundamental shift in how organizations go to market—and it’s being powered by ecosystems, not silos. Partner1 recently hosted two industry events where we explored how Microsoft Marketplace is becoming a central engine for this change, helping partners unlock new routes to growth while making it easier for customers to discover, buy, and deploy innovative solutions. From AI-driven offerings to multiparty private offers and deeper channel integrations, Marketplace is redefining how partnerships come together to deliver end-to-end value. It’s not just about listing solutions—it’s about creating scalable, repeatable growth through a connected ecosystem that meets customers where and how they want to buy. If you’re thinking about how to evolve your go-to-market strategy, scale with partners, or tap into new revenue opportunities, this is a conversation you won’t want to miss. Read the full article to see how Marketplace and ecosystem partnerships are reshaping enterprise go-to-market—and what it means for your business. How Microsoft Marketplace and ecosystem partnerships are reshaping enterprise go-to-market | Microsoft Community HubHow do you actually unlock growth from Microsoft Teams Marketplace?
Hey folks 👋 Looking for some real-world advice from people who’ve been through this. Context: We’ve been listed as a Microsoft Teams app for several years now. The app is stable, actively used, and well-maintained - but for a long time, Teams Marketplace wasn’t a meaningful acquisition channel for us. Things changed a bit last year. We started seeing organic growth without running any dedicated campaigns, plus more mid-market and enterprise teams installing the app, running trials, and even using it in production. That was encouraging - but it also raised a bigger question. How do you actually systematize this and get real, repeatable benefits from the Teams Marketplace? I know there are Microsoft Partner programs, co-sell motions, marketplace benefits, etc. - but honestly, it’s been very hard to figure out: - where exactly to start - what applies to ISVs building Teams apps - how to apply correctly - and what actually moves the needle vs. what’s just “nice to have” On top of that, it’s unclear how (or if) you can interact directly with the Teams/Marketplace team. From our perspective, this should be a win-win: we invest heavily into the platform, build for Teams users, and want to make that experience better. Questions to the community: If you’re a Teams app developer: what actually worked for you in terms of marketplace growth? Which Partner programs or motions are worth the effort, and which can be safely ignored early on? Is there a realistic way to engage with the Teams Marketplace team (feedback loops, programs, office hours, etc.)? How do you go from “organic installs happen” to a structured channel? Would really appreciate any practical advice, lessons learned, or even “what not to do” stories 🙏 Thanks in advance!Marketplace sales are never showing as "Won"
I was looking through the Insights page of the Partner Portal today and I came across a weird quirk of the way Marketplace sales are reported. None of our Azure Marketplace Leads (the leads & sales we get from customers buying our solutions from the Azure Marketplace) are showing up as "Won". On the https://partner.microsoft.com/en-us/dashboard/opportunities/referral/cohort, under "Business performance" we see that Won rate, Lost rate, and Value won all are missing the customers we've gotten through the marketplace. It only appears to be showing manually entered co-sell leads. This seems to be messing pretty heavily with our cohort generation/analysis as we're placed into the incorrect tier. (Sidenote: are cohorts only generated once a year?) Under the https://partner.microsoft.com/en-us/dashboard/opportunities/referral/leads for the "Marketplace leads" tab I'm also seeing 0 "Won" and 0 "Won value" for all of our Marketplace Offers. They get stuck under "Leads" without progressing forward. Is there a way I'm missing to mark our Marketplace Leads as "Won"? We have a bunch of leads that I'd like to reflect in the tool properly.SaaS Transactable Listing on Microsoft Marketplace — Questions & Best Practices
Hi Microsoft Marketplace Community, We are Saturam Inc., the team behind Qualdo-DRX — a Data Observability, Reliability & Quality SaaS solution now listed on the Microsoft Azure Marketplace. As we continue to build and optimize our Marketplace presence, we have a few questions and would love to hear from experienced partners and the Microsoft team. Qualdo-DRX is a Managed Application offer on Azure Marketplace. We help enterprises monitor data quality, reliability, and observability across Azure-native data services including Microsoft Fabric, Azure Synapse, ADLS, and more. A free trial plan is also available. We are interested in connecting with other ISVs who have successfully published transactable SaaS offers and navigated the Microsoft Marketplace journey. If you have lessons learned, tips, or resources to share, we welcome the conversation! Feel free to reply below or reach out directly. We are happy to share our own experience listing Qualdo-DRX and support others on their Marketplace journey. #AzureMarketplace #SaaS #TransactableOffer #ISV #MicrosoftMarketplace #CoSell #MarketplaceRewardsAccelerating AI Innovation with Microsoft Marketplace: Key Takeaways from AI Tour London
At the recent AI Tour in London, I had the opportunity to connect with partners and customers to discuss how organizations are accelerating artificial intelligence adoption through the marketplace ecosystem. One theme came through clearly: Microsoft Marketplace is becoming a key platform for discovering, purchasing, and scaling AI solutions - and ultimatley enterprise wide deploying through partner-led private offers. In my latest article, I share key takeaways from the event, including how developers and channel partners are using Microsoft Marketplace to bring AI innovations to market faster, simplify procurement for customers, and drive new growth opportunities across the partner ecosystem. Read the full article to learn how Microsoft Marketplace is helping organizations move from AI experimentation to real business impact—and what these insights mean for partners building and selling AI-powered solutions. https://techcommunity.microsoft.com/blog/marketplace-blog/how-microsoft-marketplace-is-accelerating…Issues with Support
Hi we have been a partner for years, but lately there has been some issues with our account we have a few support tickets and the tickets stay open with no activity, we also tried to get our partner manager to help, (we got a new one this Jan) and they could/did not do anything either, just wanted to check with the community if y'all had any advice on this and how we can get this escalated since some of the tickets do have some business impact to our day to day business
