Auto Activation for SaaS Private Offers is a Game Changer!
Shout out to Microsoft Marketplace for launching AUTO ACTIVATION for SaaS private offers. This has simplified our sales operations for Microsoft Marketplace private offers, as well as dramatically improved our seller and customer experience with by eliminating the #1 reason we've historically seen block customers from completing Marketplace SaaS private offer procurement. Auto activation for private offers allows customers to skip the step of going to our SaaS landing page and activate Marketplace SaaS billing by having to SSO with their AAD. The problem with this step is that most of our customers are in regulated industries, and their AAD admins do not allow SSO on SaaS landing pages without enabling profile sharing, which requires a Global Admin to enable. We've encountered far too many times where our customer is scrambling to find their Global Admin so that they can complete the final steps to finish the steps to activate Marketplace SaaS billing. This also puts our sellers in the awkward position of having to help customers diagnose and troubleshoot the situation, which as a rule they are not equipped to, or find a Microsoft resource to help. Now, with this new feature the whole SSO to our SaaS landing page and associated problems are eliminated. Ever since we started using it our customers' procurement experience has been faster and smoother. I'm looking forward to more improvements to the Marketplace experience! Here is the feature: https://learn.microsoft.com/en-us/partner-center/marketplace-offers/create-new-saas-offer-plans#configure-auto-activationActivating channel partners on Microsoft Marketplace: A sales and marketing playbook
You already sell through channel partners today. Now, you can bring those partnerships into Microsoft Marketplace and jumpstart new revenue streams. This playbook provides guidance and ready-to-use assets to help software companies recruit, enable, and grow channel and distribution partnerships through Microsoft Marketplace. Customize these marketing materials to enable your channel to sell your cloud and AI solutions through Microsoft Marketplace. Microsoft continues to invest in channel-led sales through Marketplace, making it easier for software companies, channel partners, and distributors to work together at scale. The value for channel partners Streamline transactions, payments, and customer procurement through a single commercial platform. Access customers looking to apply their Azure consumption commitments toward eligible third-party solutions. Expand sales opportunities across markets with built-in support for cross-currency transactions and global commerce. Get the marketing materials for channel-led sales. Implement your Marketplace channel strategy This playbook provides step-by-step guidance and customizable assets to help software companies build and scale a channel-led sales motion through Marketplace. Use the guidance, templates, and tools to recruit, enable, and grow channel partnerships that support your go-to-market strategy. Step 1: Identify your target markets Start by identifying which countries have the highest revenue potential and where your existing channel partners already have customer traction. Map your current channel footprint by auditing where your channel partners are actively selling today, and which markets are generating the most partner-sourced revenue. These are good target markets in which to start a Microsoft Marketplace channel-led sales motion. Microsoft Marketplace provides multiple sales motions for software companies to engage with channel partners and distributors. As you define your channel partner recruitment strategy, select the right model. Next, determine what solutions you want your distributors or channel partners to sell. Use multiparty private offers to go-to-market together with channel partners on specific customer opportunities. Use resale enabled offers to enable channel partners to resell your solution at scale to customers. For markets that have resale enabled offers and multiparty private offers available, engage your distributors to scale through their channel partners. See available markets here. Step 2: Build your target partner list Select a shortlist of existing partners to onboard first, based on their market coverage, current depth of partnership with your company, and readiness or openness to selling through Marketplace. Create a list of your current channel partners who sell your software in your target markets. Segment partners based on their customer base size in your target markets. Prioritize partners with proven sales capabilities and customer relationships with Microsoft customers. If you need help prioritizing partners, Microsoft publishes a list of eligible channel partners each month, which is a good starting point for identifying channel partners engaged with Marketplace. If you plan to sell with resale enabled offers, you may choose to prioritize partners with whom you have existing direct payment relationships. If you want to sell through distributors, prioritize partners based on the strength of their reseller community. Resources: Channel partner outreach email template to engage existing and prospective channel partners about reselling your solutions through Microsoft Marketplace. Target channel partner list template to prioritize and track target channel partners by country, resale motion, and relevant solutions. Step 3: Articulate the value to your channel partners Marketplace helps channel partners participate in more opportunities by streamlining procurement and payments, unlocking access to customers with Azure commitments, and making it easier to sell across borders through a global commercial platform. Use the Microsoft co-branded partner enablement pitch deck template to help your channel partners understand the opportunity. Step 4: Set up preferred deal construct(s) with your target partners Depending on your chosen sales model(s), ensure that your partners have completed your company’s requirements. You should first agree on pricing and terms and conditions for reselling your software through Marketplace. If using resale enabled offers, you will need to sign appropriate agreements outside of Marketplace. Agreements between parties must be in place before authorizing a channel partner for resale enabled offers. These agreements should specify who is responsible for the Microsoft Marketplace agency fee and payout mechanisms between you and the channel partner. If your channel partners are outside the United States, they may be able to take advantage of tax treaty benefits. For resale enabled offers, authorize your target partners and create and manage resale enabled offers in Partner Center. You will also need your channel partner’s seller ID to create resale enabled offers. For multiparty private offers, ensure that your target partners have met all prerequisites to sell multiparty private offers to customers in your target markets. Your channel partners with a tax profile in the United States need to file resale certificates with Microsoft. Guide your channel partners to contact channelready@microsoft.com for support with tax and payment profile pre-requisites. Step 5: Enable channel partner sales teams Once your partners are authorized to resell through Microsoft Marketplace, the next step is to help them sell your products to their customers through Marketplace. Enable your channel partners on why this motion matters, how to position your offer to their customers, and how to grow their revenue through Marketplace-led sales with you. Enable channel partner sellers with a simple sales enablement kit that provides clear messaging on how to pitch your product, why customers should buy through Microsoft Marketplace, how the partner can attach services, and how your incentives and programs apply. Provide them with a clear process for contacting you with questions, deal support requests, sales blockers, and run regular sales enablement sessions at the start of the motion to quickly enable your channel partners’ sales team(s) to sell your offers on Marketplace. Offer sales incentives to your channel partners’ sales teams, such as SPIFFs, bonuses, and revenue sharing opportunities, which motivate your channel partners’ sales teams to identify and close Marketplace opportunities. Share leads and map accounts together. Compare customer and prospect lists to identify account overlaps and prospects that may have pre-committed cloud budget that could be used to purchase your solution via Marketplace. If you participate in Marketplace Rewards, use the customer propensity list to prioritize customers. Use available Microsoft incentives and resources to help your channel partners sell your products to their customers. As a best practice, remove internal channel conflict by working with your finance and sales operations teams to ensure your direct sales team is not penalized when a channel partner closes a Marketplace deal. Use the Internal sales enablement template to ensure your internal sales and channel teams are enabled on the channel-led Marketplace opportunity and operational steps. Resources: Sales enablement kit for channel partners: Microsoft co-branded partner enablement pitch deck template to help your channel partners understand the Microsoft Marketplace opportunity, value proposition for working with you, and how to get started. Customer-facing brief that channel partner sellers can use to promote your solutions to their customers. Internal sales enablement template to train your internal sales and channel teams on your Microsoft Marketplace channel-led sales motion Step 6: Track pipeline, optimize, and scale Track and measure Marketplace activities with your channel partners, including pipeline and sales by country, to identify which partners are the most active, which countries are driving the most revenue, where deals are progressing and where additional channel partner enablement is needed. You can also track metrics such as average deal size and time to close for Marketplace versus non-Marketplace deals, percentage of pipeline and revenue utilizing pre-committed cloud spend, and the impact of sales incentives on driving adoption of Marketplace channel-led sales. Use Microsoft Partner Center Insights to monitor sales, customer acquisition, and channel partner performance in the Insights workspace. Use the Referrals space to see if your channel partners’ customers and prospects have pre-committed cloud budget that they could use to purchase your solution. Based on early results of your Microsoft channel-led sales motion, build your ideal target partner profile, optimize your channel sales collateral and incentives, and expand your target partner list in your target markets. Reach out to your existing channel partners at scale using the channel partner outreach email and LinkedIn ad templates to drive awareness of your Marketplace channel-led sales motion. Resources: Channel partner outreach email template to engage existing and prospective channel partners about reselling your solutions through Microsoft Marketplace. Channel partner outreach LinkedIn ad template to capture the attention of existing and prospective channel partners by highlighting the opportunity to sell your solution through Marketplace and attach services. In summary Select your markets: identify the countries where you want to activate Microsoft Marketplace channel-led sales with your existing channel partners. Build your target partner shortlist: select 3-5 channel partners to activate first, starting with those who have existing customers and pipeline in your target markets. Articulate the value to your channel partners: reach out to your target partners and share the opportunity to transact through Marketplace. Choose your deal construct(s): decide which Marketplace channel-led sales models best fit your channel strategy and your channel partners’ sales motions. Activate your Marketplace channel-led sales motion: use this channel recruitment playbook to authorize, onboard and enable your channel partners at scale. Optimize and scale: use early learnings to refine your strategy and content, activate additional existing channel partners to your Marketplace channel-led sales motion, and recruit net new channel partners to expand your ecosystem of Marketplace channel-led sales partners. Assets to help you activate your Microsoft Marketplace channel-led sales motion Multiparty private offer channel partner onboarding guide Resale enabled offer channel partner onboarding guide Repository containing: Internal sales enablement template to train your internal sales and channel teams on your Microsoft Marketplace channel-led sales motion Target channel partner list template to prioritize and track target channel partners by country, resale motion and relevant solutions Channel partner outreach email template to engage existing and prospective channel partners about reselling your solutions through Microsoft Marketplace Channel partner outreach LinkedIn ad template to capture the attention of existing and prospective channel partners by highlighting the opportunity to sell your solution through Marketplace and attach services Microsoft co-branded partner enablement pitch deck template to help your channel partners understand the Microsoft Marketplace opportunity, value proposition for working with you, and how to get started Customer-facing brief that channel partner sellers can use to promote your solutions to their customersAccelerate channel-led growth by activating partners through Microsoft Marketplace
Unlock new revenue opportunities and scale your go-to-market strategy by activating your channel ecosystem through Microsoft Marketplace. This comprehensive sales and marketing playbook provides software companies with practical guidance, proven frameworks, and ready-to-use assets to recruit, enable, and grow channel partnerships in a modern, cloud-first marketplace. Learn how to streamline transactions, simplify procurement, and expand into new markets using Marketplace capabilities such as resale-enabled offers and multiparty private offers empowering partners to co-sell more effectively and reach customers who are actively investing in cloud and AI solutions. Whether you’re looking to build a repeatable channel-led sales motion, increase deal velocity, or strengthen partner engagement, this playbook delivers actionable insights to help you drive scalable growth through Microsoft Marketplace. Read the full article: Activating channel partners on Microsoft Marketplace: A sales and marketing playbookMultiparty private offers in Microsoft Marketplace are expanding to 30 countries across Europe
We're excited to share that beginning on May 27, multiparty private offers through Microsoft Marketplace will expand to 30 countries in Europe. Further expansion to Australia, Japan, and South Africa will be available July 15—with more markets to follow. Multiparty private offers empower channel partners to bring vetted solutions to their customers to differentiate while companies developing software can lean on the partners’ local expertise to scale to new markets. Learn more: aka.ms/MPOEEAblog Additional resource: we recently hosted a Marketplace community event on Multi‑currency private offers in Microsoft Marketplace. Given this recent announcement about multiparty private offer expansion, I encourage you to access the recording. You will learn how to confidently navigate local currency transactions, understand how timing impacts payments, and apply best practices when executing deals across geographies.
Marketplace offers as transactable and azure benefit eligible
Query about Marketplace listings - I want to upload a new offer as SaaS. I want to make sure it's transactable and also have the azure benefit tag added to it. I have the banking and tax profile approved and completed. I'm unable to find how do I get the Azure benefit eligible tagged to this offer (or is there a pre-requisite). I have reviewed the Marketplace best practices but unable to find how do I exactly go about doing it.How to get heard by Microsoft and win more together
At Ultimate Partner LIVE Bellevue, May 11-13, some of the sharpest practitioners in the Microsoft ecosystem are coming together to share what works. These are candid, practitioner-led sessions built for senior leaders who need to walk away with something they can use, not a framework to revisit in six months. 🏛️ Sessions Worth Your Time 💰 Marketplace Meets AI: The New Route to Partner Revenue Cyril Belikoff, VP Microsoft Azure · Jon Yoo, CEO Suger Cyril Belikoff helped architect the unified Microsoft Marketplace and launched the resale enabled offer, which lets channel partners bundle software development company solutions and transact against Azure commit. Within the 1st week of GA, partners were already processing deals at scale. Cyril joins Vince Menzione and Jon Yoo, CEO of Suger, on Day 1 to cover where the AI-driven marketplace motion is heading and what partners need to do now to capture their share of the revenue flowing through it. Cyril’s advice for the partner still on the sideline is direct: do not try to boil the ocean. Get listed. Create offerings. Figure out 1 or 2 deals, transact them, and see the opportunity. This session gives you the map. 🎯 From Attention to Trust: The New Rules of Hyperscaler Go-To-Market Ashleigh Vogstad, CEO Transcends · Leigh Ann Campbell, Principal REV Alliances We are no longer in an attention economy. You are not competing to be seen. You are competing to be trusted, and the shift has a specific mechanism. AI agents are already making procurement decisions using verified signals: co-sell track records, Partner Center data, marketplace history, certifications. The partners building that record now are building an advantage that compounds quickly and is difficult to replicate later. Leigh Ann Campbell has driven over $200 million in influenced and net-new revenue through the Microsoft partner ecosystem. She knows what happens to a referral the moment it lands in Partner Center and what you need to do to make sure it does not die there. Ashleigh Vogstad, CEO of Transcends, brings the broader GTM lens on how the trust economy is changing what buyers respond to and where most partner marketing misses the mark. 🚀 Partner to Pipeline: Activating your GTM Strategy Reis Barrie, CEO Carve Partners · Greg Goldkamp, Sr. Director Microsoft This is the rare combination of a partner who has built real pipeline through Microsoft’s co-sell motion and a Microsoft leader who can tell you directly what gets field attention and what gets ignored. Most software companies approach co-sell as a relationship exercise. The ones generating real pipeline treat it as a system. They know which solution plays are active in the current fiscal year. They show up in seller conversations before a deal is open. They make it easy for a Microsoft seller to bring them in because the pitch is already mapped to what that seller is measured on. This session covers how to build that system, from first registration in Partner Center through closed pipeline. 🔗 From Connector to Catalyst: Today’s Alliance Manager Erin Figer, Founder CORE Consulting · Christine Bongard, CEO The WIT Network · Steven Karachinsky, CEO ZIRO Erin Figer helped build the co-sell practices at Microsoft, AWS, and Google Cloud when those programs were still being designed. She brings a reframe that changes how the best alliance teams operate: before you can market with a hyperscaler, you have to market to them. Treat Microsoft like a customer. Understand their priorities, their fiscal calendar, their field incentives. Build the internal credibility that gets you pulled into deals instead of chasing them. Joined by Christine Bongard and Steven Karachinsky, this session covers what the transition from connector to catalyst looks like in practice and what separates the alliance managers who generate revenue from those who manage relationships. 💡 Why the practitioner track matters These are not panel discussions with safe answers. This audience asks direct questions, and the speakers in these sessions are prepared to give direct answers. These sessions run across both days alongside 2 full tracks of mainstage content covering marketplace, distribution, AI strategy, and Microsoft’s channel priorities heading into FY27. 📅 UP LIVE Bellevue · May 11–13, 2026 InterContinental Hotel, Bellevue, WA 🌟 Exclusive discount for Microsoft partners Use code ULTIMATEVIP50 at checkout for a special discount reserved for Microsoft partners. 👉 Register for UP LIVE Bellevue Ultimate Partner® is the premier independent platform for technology partnership leaders, uniting the hyperscaler ecosystem to achieve their greatest results through partnering. An official Microsoft GPS recognized community.Turn your Azure commitments into smarter cloud investments with Microsoft Marketplace
Discover how organizations are using Microsoft Marketplace as a strategic procurement engine to optimize Azure spend, streamline purchasing, and accelerate time to value. Learn how aligning software purchases with Microsoft Azure Consumption Commitment (MACC) can unlock cost savings, improve visibility, and ensure every dollar of cloud investment is fully optimized—helping teams make more informed, outcomes-driven decisions. Read the full article: Optimizing Azure spend with Microsoft Marketplace | Microsoft Community Hub Watch the recorded conversation: Using Microsoft Marketplace to optimize Azure spend - Microsoft Marketplace CommunityDrive stronger Microsoft alignment and unlock co-sell growth at Ultimate Partner LIVE
Join Microsoft and leading ecosystem experts May 11–13 at Ultimate Partner LIVE in Bellevue, WA to learn how to better engage with Microsoft and unlock new co-sell opportunities. This event brings together experienced practitioners to share what works when it comes to aligning with Microsoft priorities, building stronger seller relationships, and increasing visibility within the Marketplace ecosystem. Attendees will hear insights first-hand from practitioner lead sessions and gain practical strategies to improve partner-to-Microsoft engagement, refine go-to-market execution, and accelerate growth through more effective collaboration. Whether you’re looking to strengthen your Marketplace presence or scale co-sell success, this session delivers actionable insights you can apply immediately. Learn more and see which sessions you should attend How to get heard by Microsoft and win more together | Microsoft Community HubFirm AI for professional services: governed, agentic workflows built on Microsoft Azure
In this installment of our Partner Spotlight series, we’re highlighting partners building industry-focused AI solutions and bringing them to customers through Microsoft Marketplace. I connected with Richard Baskerville from Intapp to learn how the company is delivering Firm AI—governed, agentic capabilities designed specifically for professional and financial services firms—while aligning with Microsoft Azure for security, scale, and enterprise procurement. Intapp’s approach shows what it looks like to pair deep vertical workflow expertise with a trusted cloud platform so customers can adopt AI in a way that is both practical and accountable. About Richard Baskerville Richard Baskerville is a Senior Director at Intapp, where he helps shape strategic AI alliances across the Microsoft ecosystem and beyond. _______________________________________________________________________________________________________________________________________________________________ [JR] Tell us about Intapp. What inspired the founding of the company, and what problems do your solutions help customers solve? [RB] Intapp was founded on a durable observation: professional firms—law firms, accounting practices, private capital firms, and investment banks—operate differently than general enterprises. Their workflows are shaped by client relationships, professional obligations, and regulatory requirements that generic software was never designed to handle. Our founders saw that these firms were either building bespoke systems at enormous cost or forcing themselves into enterprise tools that didn’t fit. Today, Intapp delivers Firm AI—governed AI purpose-built for professional services. Our solutions span the full firm lifecycle: business development through Intapp DealCloud, time capture and billing through Intapp Time, and risk and compliance management across Intapp Conflicts, Intake, Terms, Walls, and Employee Compliance. Underpinning it all is Intapp Celeste, our agentic AI platform, which puts AI to work on the specific workflows that drive firm performance—while keeping humans accountable and in control. For firms where every engagement carries professional liability, that governance layer isn’t a feature; it’s the foundation. [JR] What industries or types of organizations do you primarily serve today? [RB] Intapp serves professional and financial services firms exclusively. That focus is intentional—and it’s what makes us different. Our customers are law firms, accounting and consulting practices, investment banks and advisory firms, private capital managers, and real assets firms. Many are among the largest in their categories globally. These firms share characteristics that set them apart from general enterprises: partnership structures, billable-hour economics, client conflict management, regulatory oversight, and relationship networks spanning decades. Generic CRM or ERP tools aren’t built for these dynamics. Intapp is. That vertical depth—built over more than 20 years—is what Firm AI means in practice: AI that understands the context of a law firm partner’s client obligations or a dealmaker’s fund-level requirements, not just the general shape of business software. [JR] What were your initial expectations for Microsoft Marketplace when you first started your journey? [RB] Our initial expectation was straightforward: Marketplace would give us a cleaner path to transact with customers already operating inside the Microsoft ecosystem. Many of our customers—large law firms and financial services firms—had already committed significant Azure spend through enterprise agreements. Marketplace offered a way to meet them commercially where they already were. What we underestimated was how much Marketplace would shape the broader partnership. We went in expecting a distribution channel. What we found was a framework that connected co-sell, Azure consumption alignment, and joint go-to-market in ways that changed how our teams engaged. The commercial mechanics—particularly MACC drawdown eligibility—became a real conversation-opener with procurement and finance stakeholders, not just a contract path. [JR] What applications do you have available in Microsoft Marketplace, and how do they help customers? [RB] Intapp has 12 SaaS solutions available in Microsoft Marketplace today, transacted via private offers. They span the full professional services firm lifecycle—from relationship intelligence and deal management with Intapp DealCloud, to time capture with Intapp Time, to risk and compliance management across Intapp Conflicts, Intake, Terms, Walls, and Employee Compliance. Because we focus exclusively on professional and financial services, customers aren’t buying horizontal software adapted for their industry; they’re buying solutions designed for their workflows, compliance obligations, and client structures. Looking ahead, Intapp Celeste—our agentic AI platform—will be available in Marketplace via a consumption-based, metered model. That structure matches how agentic AI gets used: variably, tied to real firm activity, and governed end-to-end. [JR] What were the biggest lessons you learned early on when selling through Marketplace? [RB] Three lessons stood out early: Listing is the beginning, not the end. Initial traction required deliberate investment in co-sell enablement—ensuring Microsoft field teams could position Intapp clearly, not just point to a catalog entry. Specificity wins. Our customers are sophisticated buyers. What worked was leading with vertical relevance—speaking directly to the compliance requirements of a law firm or the relationship-data challenges of a private capital manager. Private offers require commercial fluency. Helping customers understand how Intapp maps to Azure commitments—and helping Microsoft sellers tell that story—made a material difference in deal velocity. [JR] How has your business changed with a transactable offer on the Marketplace? [RB] Transactable offers have changed how deals close. Customers with existing Azure commitments can apply Intapp spend against their MACC, removing a procurement obstacle that previously added months to cycles. Finance and procurement can work within familiar Microsoft frameworks rather than running separate vendor onboarding. Marketplace has also expanded our reach. Microsoft’s field organization has relationships we can’t replicate at scale, and co-sell has helped translate that reach into qualified pipeline—especially in segments where we previously had limited coverage. And the signal matters: being transactable in Marketplace reinforces that Intapp is an enterprise-grade partner, not a niche point solution. [JR] How has collaborating with Microsoft sellers impacted your Marketplace growth? [RB] Microsoft sellers are the activation mechanism for our Marketplace offers. Without field alignment, a listing is a catalog entry. With it, it becomes a joint pipeline motion. We’ve invested in enablement—giving sellers the vertical context to position Intapp credibly in front of legal and financial services CIOs, and making it easy to bring us into deals where Azure capabilities are already in the conversation. That alignment shows up in specific segments. In private capital and investment banking, Microsoft enterprise relationships often predate ours—co-sell provides warm introductions backed by a trusted infrastructure partner. In legal, where Microsoft 365 is near-universal, that adjacency and deep interoperability creates natural entry points. Co-sell turns those adjacencies into active pipeline rather than theoretical opportunity. [JR] What has made the co-sell relationship with Microsoft particularly valuable for Intapp? [RB] Co-sell works because it’s structurally aligned, not just commercially convenient. Microsoft’s investment in these verticals—through industry clouds, compliance frameworks, and dedicated field teams—maps directly onto Intapp’s customer base. We’re selling into the same firms, with the same platform expectations underpinning both offerings. What makes it particularly valuable is the mutual trust transfer. Firms hold Microsoft to a high standard for security, data governance, and regulatory compliance. When Microsoft sellers bring Intapp into the conversation, that credibility extends to us and compresses the trust-building phase of an enterprise cycle—especially in regulated industries. [JR] How does Microsoft Marketplace fit into Intapp’s long-term growth strategy? [RB] Marketplace is central to how we scale Firm AI globally. Our ambition is to be the governed AI platform of record for professional firms across legal, private capital, accounting, and advisory. Helping customers decrement MACC through Marketplace purchases is a clear win-win because it aligns platform investment with workflow outcomes. The upcoming Marketplace availability of Intapp Celeste which will offer different commercial models for customers (e.g. consumption based) marks the next phase. As Celeste deepens integration with Microsoft 365, Teams, and Azure AI services, the commercial and technical stories converge—customers can both buy and operate within an architecture where Firm AI and Microsoft’s platform reinforce each other. [JR] What advice would you give other SDCs who are just starting their Microsoft Marketplace journey? [RB] Three things matter most early on: Earn the co-sell relationship before you need it. Invest in enablement early so Microsoft sellers have enough vertical context to represent your value clearly. Get your commercial model right for the channel. Understand how private offers interact with Azure commitments, and plan for consumption-based pricing where it fits AI usage. Lead with a sharp point of view. The partners who gain traction fastest are the obvious choice for a specific industry workflow or problem—know what that is and communicate it consistently. _______________________________________________________________________________________________________________________________________________________________ Closing reflection Intapp’s Marketplace journey shows that industry-specific, governed AI wins when it’s paired with an enterprise platform customers already trust. By making solutions transactable—especially through private offers that align to customer’s existing Azure commitments—Intapp reduces procurement friction and accelerates adoption. And like many successful partners, their growth ultimately comes down to enablement: clear vertical messaging and tight co-sell alignment that turns Marketplace presence into a real, qualified pipeline.Turning co-sell readiness into real Microsoft Marketplace revenue
Achieving co-sell readiness in Microsoft Marketplace is only the beginning. Many software development companies reach this milestone but struggle to translate it into meaningful pipeline and consistent seller engagement. Join Microsoft partner and special guest Trunal Bhanse, CEO and co-founder at Clazar, as he breaks down what separates companies that are simply “co-sell ready” from those that successfully build active, revenue-generating partnerships with Microsoft sellers. Drawing on real-world insights from hundreds of marketplace partners, we’ll explore the operational habits, processes, and strategies that drive faster deal velocity, larger deal sizes, and stronger collaboration with the Microsoft field. You'll learn: How to create seller-focused collateral that drives Microsoft field engagement Best practices for working effectively with your Partner Development Manager (PDM) How to improve referral response times to increase co-sell opportunities You'll walk away with: A practical checklist to improve Microsoft seller engagement immediately Proven strategies to generate more co-sell opportunities A clearer understanding of how to operationalize your marketplace motion for consistent growth How do I participate? Select Add to calendar to save the date, then click the Attend button to save your spot, receive event reminders, and participate in the Q&A.* If you can’t make the live event, don’t worry. You can post questions in advance and catch up on the answers and insights later in the week. This session will be recorded and available on demand immediately after airing. It will feature AI-generated captions during the live broadcast. Human-generated captions and a recap of the Q&A will be available by the end of the week. * Don’t see the Attend button? Sign in to your Marketplace Tech Community account or register for the Tech Community and join the conversation!
