Tune in to learn how software development companies can use AI‑powered automation to simplify buying through Microsoft Marketplace, streamline Microsoft Marketplace private offers, and maximize the effectiveness of co-selling opportunities. Join Kyle Heisner, Cloud Marketplace GTM & Alliances Leader, from Suger, as he explores how reducing operational friction in Partner Center can help you accelerate deal velocity, improve collaboration with Microsoft sellers, and drive Azure adoption.
 
What you will learn:

• How to simplify Microsoft Marketplace private offers by automating the connection between your customer relationship management (CRM) systems and Partner Center, enabling faster deal execution and a better buying experience.
• How to improve Microsoft IP co‑sell engagement with automated referral validation, accurate account targeting, and stronger alignment with Microsoft sellers.
• How AI helps accelerate Azure adoption and partner success by reducing Marketplace complexity, improving data accuracy, and scaling go‑to‑market operations.

How do I participate?

Select Add to calendar to save the date, then click the Attend button to save your spot, receive event reminders, and participate in the Q&A.* If you can’t make the live event, don’t worry. You can post questions in advance and catch up on the answers and insights later in the week.

This session will be recorded and available on demand immediately after airing. It will feature AI-generated captions during the live broadcast. Human-generated captions and a recap of the Q&A will be available by the end of the week.

* Don’t see the Attend button? Sign in to your Marketplace Tech Community account or register for the Tech Community and join the conversation!