How leading partners drive co-sell success with Marketplace
See how successful software companies expand their reach, strengthen co-sell relationships, and create repeatable paths to revenue through Microsoft Marketplace. Join Reis Barrie, advisor to software companies building Microsoft Marketplace growth and co-sell strategies, to learn how leading partners create momentum and generate co-sell opportunities through the Microsoft partner ecosystem. You’ll learn the practical steps toward transactable offers and Azure IP co-sell eligibility, the seller behaviors that consistently generate Marketplace opportunities, and practical strategies that help partners build momentum sooner. You’ll also discover how successful partners identify high-potential accounts, engage Microsoft sellers effectively, and use Marketplace as a repeatable growth motion. Bring your questions. The final fifteen minutes will be reserved for live Q&A. About the speaker: Reis Barrie is the CEO of Carve Partners, where he helps software development companies grow through Microsoft Marketplace and co-sell programs. With over a decade of experience in the Microsoft ecosystem, Reis specializes in turning strategic partnerships into measurable revenue growth. Attendees will gain practical insights on how to maximize Microsoft partnership opportunities, accelerate co-sell success, and drive sustainable business growth. What you’ll learn: Identify the fastest path to transactable offers and Azure co-sell eligibility. Learn the four habits Marketplace-ready sellers use to identify, create and advance co-sell opportunities. Understand how top partners engage Microsoft sellers to accelerate opportunities and strengthen co-sell motions. Discover Marketplace signals, funding opportunities, and deal strategies that help prioritize accounts and shorten sales cycles. Who should attend? Sales leaders and account executives responsible for Microsoft Marketplace growth. Partner business leaders looking to strengthen co-sell engagement with Microsoft. Marketplace, alliance, and channel managers seeking to accelerate transaction readiness. Revenue, sales operations, and go-to-market teams focused on growing Marketplace-driven opportunities. How do I participate? Registration is not required. Add this event to your calendar, then sign in to the Tech Community and select ‘Attend’ to receive reminders. Post your questions in advance, or any time during the live broadcast.Microsoft co-sell playbook: From co-sell ready to closed-won
Learn how leading partners align opportunities, engage the right stakeholders, and improve deal execution to increase win rates and revenue. Turning a co-sell opportunity into revenue takes more than achieving co-sell ready status. The most successful partners align their sales motions to Microsoft priorities and effectively engage the right participants in the opportunity, whether through partner-led motions, partner-to-partner collaboration, or Microsoft seller engagement. Join Kevin Flitcroft, Head of Sales for SaaSify at Spektra Systems, to learn how leading partners move opportunities from co-sell ready to closed-won with greater consistency. Find out how to position partner-led and seller-supported opportunities for co-sell success, drive action-oriented conversations, and align commercial motions to customer purchasing preferences and Azure consumption commitments, using Microsoft Marketplace as part of a broader co-sell strategy. About the Speaker: Kevin Flitcroft is Head of Sales for SaaSify at Spektra Systems, a global cloud technology company helping businesses and cloud partners grow through innovative solutions. With expertise in technology sales, cloud infrastructure, and data analytics, Kevin specializes in aligning business goals with scalable growth strategies. What you’ll learn: How to align opportunities to Microsoft priorities and determine when to lead independently, collaborate with partners, or engage with Microsoft sellers. How to position Microsoft Marketplace early in the sales cycle to support customer purchasing goals and committed cloud spend across partner-led and Microsoft supported opportunities. How to prepare opportunities for successful deal execution through strong commercial readiness across different co-sell scenarios. How to apply the Audit/Activate/Run framework to build a repeatable co-sell motion that supports partner-led growth and Microsoft collaboration. Who should attend? Alliance and partner management leaders responsible for Microsoft co-sell success. Sales and business development teams focused on growing Microsoft-influenced pipeline. Marketplace, go-to-market, and revenue operations professionals supporting partner growth. Channel leaders and executives looking to scale co-sell outcomes and increase deal value through Microsoft Marketplace. How do I participate? Registration is not required. Add this event to your calendar, then sign in to the Tech Community and select ‘Attend’ to receive reminders. Post your questions in advance, or any time during the live broadcast.Turning co-sell readiness into real Microsoft Marketplace revenue
Achieving co-sell readiness in Microsoft Marketplace is only the beginning. Many software development companies reach this milestone but struggle to translate it into meaningful pipeline and consistent seller engagement. Join Microsoft partner and special guest Trunal Bhanse, CEO and co-founder at Clazar, as he breaks down what separates companies that are simply “co-sell ready” from those that successfully build active, revenue-generating partnerships with Microsoft sellers. Drawing on real-world insights from hundreds of marketplace partners, we’ll explore the operational habits, processes, and strategies that drive faster deal velocity, larger deal sizes, and stronger collaboration with the Microsoft field. You'll learn: How to create seller-focused collateral that drives Microsoft field engagement Best practices for working effectively with your Partner Development Manager (PDM) How to improve referral response times to increase co-sell opportunities You'll walk away with: A practical checklist to improve Microsoft seller engagement immediately Proven strategies to generate more co-sell opportunities A clearer understanding of how to operationalize your marketplace motion for consistent growth How do I participate? Select Add to calendar to save the date, then click the Attend button to save your spot, receive event reminders, and participate in the Q&A.* If you can’t make the live event, don’t worry. You can post questions in advance and catch up on the answers and insights later in the week. This session will be recorded and available on demand immediately after airing. It will feature AI-generated captions during the live broadcast. Human-generated captions and a recap of the Q&A will be available by the end of the week. * Don’t see the Attend button? Sign in to your Marketplace Tech Community account or register for the Tech Community and join the conversation!AI-powered automation for Marketplace private offers and IP co-sell
Tune in to learn how software development companies can use AI‑powered automation to simplify buying through Microsoft Marketplace, streamline Microsoft Marketplace private offers, and maximize the effectiveness of co-selling opportunities. Join Jon Yoo, Co-Founder & CEO at Suger, as he explores how reducing operational friction in Partner Center can help you accelerate deal velocity, improve collaboration with Microsoft sellers, and drive Azure adoption. What you will learn: How to simplify Microsoft Marketplace private offers by automating the connection between your customer relationship management (CRM) systems and Partner Center, enabling faster deal execution and a better buying experience. How to improve Microsoft IP co‑sell engagement with automated referral validation, accurate account targeting, and stronger alignment with Microsoft sellers. How AI helps accelerate Azure adoption and partner success by reducing Marketplace complexity, improving data accuracy, and scaling go‑to‑market operations. How do I participate? Select Add to calendar to save the date, then click the Attend button to save your spot, receive event reminders, and participate in the Q&A.* If you can’t make the live event, don’t worry. You can post questions in advance and catch up on the answers and insights later in the week. This session will be recorded and available on demand immediately after airing. It will feature AI-generated captions during the live broadcast. Human-generated captions and a recap of the Q&A will be available by the end of the week. * Don’t see the Attend button? Sign in to your Marketplace Tech Community account or register for the Tech Community and join the conversation!Prioritize your pipeline to sell more with less effort
Not all deals are created equally—some more likely to sell through Marketplace, others more likely to catch a sellers' attention. We'll share how to assess and prioritize your pipeline so you can focus on the deals most likely to convert. Learn: How to spot high-impact deals most likely to close via Marketplace. How to filter out distractions and stop wasting time on low-probability opportunities. How to identify what Microsoft sellers actually care about so your deals get noticed. Aug 13 - 10 AM PST | 1 PM EST ➡️ Learn more and registerMCAPS Start recap for software development companies
Microsoft just kicked off its new fiscal year with big updates at MCAPS Start — but what do they really mean for software development companies? In this webinar, we’ll break down the key announcements and share Carve’s expert take on what matters most for software development companies. Walk away with clear guidance on how to align your strategy with Microsoft FY26 priorities. We'll cover: What changed (and what didn’t). Where software development companies should focus time and resources. How to think about co-sell, marketplace, and solution plays. If you’re building your Microsoft partnership and want clarity for FY26 —this session is for you. Register hereCo-sell Coaching: Episode 2, Abnormal Security - AMA
PLEASE NOTE: If you are planning to attend this event, please either use the 'Add to calendar' option below the "Attend" button, or create your own calendar reminder. Clicking attend will not automatically add this event to your calendar, and you will not receive any email notifications reminding you about the event. Join us for Co-sell Coaching, where your peer Microsoft partners will walk you through their best practices on how to co-sell effectively through the marketplace. Our second community event in this series will feature Brett Ferancy, Global Alliance Leader at Abnormal Security. Join to learn: The value of co-selling with Microsoft Proven best Practices for effective co-sell execution Scaling through the marketplace and multiparty private offers (MPOs) Each Co-sell Coaching event features a live Q&A with Microsoft partners and Microsoft subject-matter experts.Co-sell Coaching: Episode 1, Carve Partners - AMA
PLEASE NOTE: If you are planning to attend this event, please either use the 'Add to calendar' option below the "Attend" button, or create your own calendar reminder. Clicking attend will not automatically add this event to your calendar, and you will not receive any email notifications reminding you about the event. Join us for Co-sell Coaching, where your peer Microsoft partners will walk you through their best practices on how to co-sell effectively through the marketplace. Our first community event in this series will feature Carve Partners. Join to learn: Unlock Faster Growth: Why you should prioritize co-selling Get Started the Right Way: How to create a co-sell strategy and get started Maximize Your Impact: How to prioritize deals and build your co-sell pipeline Engage Microsoft Sellers: What to expect and how to get their attention Keep Winning: What to do after a co-sell win to build ongoing momentum Each Co-sell Coaching event features a live Q&A with Microsoft partners and Microsoft subject-matter experts.
