Achieving co-sell readiness in Microsoft Marketplace is only the beginning. Many software development companies reach this milestone but struggle to translate it into meaningful pipeline and consistent seller engagement. Join Microsoft partner and special guest Clazar as they break down what separates companies that are simply “co-sell ready” from those that successfully build active, revenue-generating partnerships with Microsoft sellers. Drawing on real-world insights from hundreds of marketplace partners, we’ll explore the operational habits, processes, and strategies that drive faster deal velocity, larger deal sizes, and stronger collaboration with the Microsoft field.

You'll learn:

• How to create seller-focused collateral that drives Microsoft field engagement
• Best practices for working effectively with your Partner Development Manager (PDM)
• How to improve referral response times to increase co-sell opportunities

You'll walk away with:

• A practical checklist to improve Microsoft seller engagement immediately
• Proven strategies to generate more co-sell opportunities
• A clearer understanding of how to operationalize your marketplace motion for consistent growth

How do I participate?

Select Add to calendar to save the date, then click the Attend button to save your spot, receive event reminders, and participate in the Q&A.* If you can’t make the live event, don’t worry. You can post questions in advance and catch up on the answers and insights later in the week.

This session will be recorded and available on demand immediately after airing. It will feature AI-generated captions during the live broadcast. Human-generated captions and a recap of the Q&A will be available by the end of the week.

* Don’t see the Attend button? Sign in to your Marketplace Tech Community account or register for the Tech Community and join the conversation!