Thanks for tuning in to the Microsoft Marketplace guest speaker series! Here's a recap of the questions discussed during the Q&A section, with links to that part of the recording so you can get to the conversation more quickly:

• What response-time benchmarks should we aim for with referrals? - discussed at 16:40 and 24:48

• How do Microsoft sellers decide which marketplace partners to engage with first? - discussed at 26:01

• What signals do sellers look for before they trust a partner enough to introduce them to customers? -- discussed at 27:33

• What is the best way to introduce ourselves to Microsoft sellers without being too promotional? -- discussed at 29:09

• Are there any indicators that will show us that co-sell is gaining traction before revenue shows up? -- discussed at 31:26

• What are the best ways to stay visible to sellers over time, not just during launch? -- discussed at 34:38

• What should we fix first if our motion is not producing results? -- discussed at 35:52

• What seller-focused collateral works best? What kind of content do sellers actually want from partners? -- discussed at 38:29

• If you could give marketplace partners one rule for working with Microsoft sellers, what would it be? -- discussed at 39:25