Turning co-sell readiness into real Microsoft Marketplace revenue
Achieving co-sell readiness in Microsoft Marketplace is only the beginning. Many software development companies reach this milestone but struggle to translate it into meaningful pipeline and consistent seller engagement. Join Microsoft partner and special guest Trunal Bhanse, CEO and co-founder at Clazar, as he breaks down what separates companies that are simply “co-sell ready” from those that successfully build active, revenue-generating partnerships with Microsoft sellers. Drawing on real-world insights from hundreds of marketplace partners, we’ll explore the operational habits, processes, and strategies that drive faster deal velocity, larger deal sizes, and stronger collaboration with the Microsoft field. You'll learn: How to create seller-focused collateral that drives Microsoft field engagement Best practices for working effectively with your Partner Development Manager (PDM) How to improve referral response times to increase co-sell opportunities You'll walk away with: A practical checklist to improve Microsoft seller engagement immediately Proven strategies to generate more co-sell opportunities A clearer understanding of how to operationalize your marketplace motion for consistent growth How do I participate? Select Add to calendar to save the date, then click the Attend button to save your spot, receive event reminders, and participate in the Q&A.* If you can’t make the live event, don’t worry. You can post questions in advance and catch up on the answers and insights later in the week. This session will be recorded and available on demand immediately after airing. It will feature AI-generated captions during the live broadcast. Human-generated captions and a recap of the Q&A will be available by the end of the week. * Don’t see the Attend button? Sign in to your Marketplace Tech Community account or register for the Tech Community and join the conversation!
Securing and governing AI agents before deployment
As AI agents become more embedded in business workflows, ensuring they are secure, governed, and compliant before deployment is critical. Join and learn how to provision, secure, and manage AI agents at scale using modern identity and governance practices. This session will explore how to establish strong guardrails across the entire AI agent lifecycle—helping prevent risks such as unauthorized access, Shadow AI, and agent sprawl. You’ll gain practical insight into how organizations are using Entra Agent ID to provision AI agents, manage credentials and service principals for agentic workflows, and enforce least-privilege access policies. The session will also highlight approaches to detecting unmanaged AI usage and implementing governance strategies that ensure every AI agent is accounted for before going live. During this session, you will: • Understand how to provision AI agents securely using Entra Agent ID • Learn best practices for managing identities, credentials, and service principals for agent workflows • Explore how to enforce least-privilege access across AI-driven systems • Discover strategies to detect Shadow AI and prevent uncontrolled agent sprawl • Learn how to govern AI agents throughout their lifecycle before deployment To view the session live, register here: Securing and Governing AI Agents Before They Go Live You can view previous Security for SDC series sessions on demand here: Security for SDC Series: Securing the Agentic EraFrom AI assistant to autonomous defense: Microsoft Security Copilot and agents in action
Cybersecurity teams are facing unprecedented pressure—from alert fatigue and skills shortages to increasingly sophisticated, AI‑driven attacks. Microsoft Security Copilot helps address these challenges by combining generative AI with deep security expertise and rich organizational context. Now, with the introduction of Security Copilot agents, security teams can take the next step toward more scalable, efficient defense. In this session, you’ll learn how Microsoft Security Copilot supports security teams in investigating incidents, hunting threats, and strengthening security posture at machine speed. We’ll also explore how Security Copilot agents enable human‑supervised, autonomous automation across key Microsoft Security solutions, including Microsoft Defender, Entra, Intune, and Purview. You’ll also see how this innovation connects to Microsoft Marketplace, which provides the underlying publishing, commerce, and billing infrastructure for partner solutions. Customers discover, procure, and deploy these solutions through the Microsoft Security Store—a security‑optimized storefront purpose‑built for extending Microsoft Security Copilot. Learn how marketplace‑published offerings and partner integrations available in Security Store help organizations tailor Security Copilot to their environment, accelerate time to value, and operationalize AI‑driven security at scale. Learn more and register: From AI Assistant to Autonomous Defense: Microsoft Security Copilot & Agents in ActionCertified Software Designations: FY26 Benefits Updates
If you are a software development company selling through the Microsoft commercial marketplace, don’t miss this office hours session. Learn how to stand out to Microsoft customers and sellers -- and unlock the top-tier of benefits available to software development company partners. Walk away with a better understanding of: Certified software designation: What it is and why it matters FY26 updates: New benefits and incentives for designated partners Getting started: Steps to begin your designation journey Where can I access the deck? Click here to download the slides presented in this session of Office Hours. When is the next Office Hours session? Bookmark the Marketplace Community for announcements about upcoming Office Hours events.Office hours for partners: Marketplace rewards for FY26
If you are a software company or channel partner selling through the Microsoft commercial marketplace, don’t miss our first Office Hours session of the new fiscal year! We start with an update on Marketplace Rewards for channel partners, which is now generally available for FY26. We then dive into the following topics and answer your questions live: Marketplace Rewards benefit tiers and changes from the pilot program Essential tips for utilizing Microsoft Azure Sponsorship to win multiparty private offer deals Lessons learned from successful partners Where can I access the deck? Click here to download the slides presented in this session of Office Hours. When is the next Office Hours session? Bookmark the Marketplace Community for announcements about upcoming Office Hours events.Agentic manipulation: Prompt injection, goal hijacking & memory poisoning
As AI apps and autonomous agents gain more reasoning and independence, they also open new pathways for adversarial attacks. This webinar breaks down the most critical risks—prompt injection, goal hijacking, and memory poisoning—and explains how they impact real AI applications. Learn practical defenses your teams can implement today, including input validation, behavioral detection, and robust architectural patterns that keep agentic systems aligned and secure. Learn more and registerSecurity in the agentic era: A new paradigm
How the agentic era—where AI systems autonomously perceive, decide, and act—fundamentally transforms security. Covers the shift from human-in-the-loop to autonomous operations, the expanded attack surface of agentic workflows, and why traditional security models must evolve for systems that reason and take action independently. Learn how architecting agentic AI systems is changing how we approach security. Create an Event | Microsoft Community HubAI-powered acceleration: scale faster on Microsoft Marketplace
Go beyond the basics of listing and explore what truly drives velocity. For SaaS companies, the Microsoft Marketplace is no longer just a procurement convenience, it’s a strategic revenue engine. Yet while publishing a listing is simple, reaching that first transaction quickly is what separates software development companies who scale from those who stall. Dive into operational readiness, CRM-native automation, seller engagement, trust signals, and AI-enabled acceleration. Whether you're just getting started or looking to optimize your Marketplace motion, this session will provide you with information that will turn your first sale into a repeatable growth engine. What we will cover Accelerate your launch. Learn how embedded deep links and guided tasks cut down publishing time from weeks to hours. Ask AI, get answers. Find out how to access expert marketplace knowledge 24/7; no docs, no guesswork. Stay on track. See how automated roadmaps and adaptive progress tracking keep you from missing critical steps. Ready to turn your sales into repeatable growth engine? Join us December 4 at 9:00 AM PST to learn more and ask questions. How do I participate? Select Add to calendar to save the date, then click the Attend button to save your spot, receive event reminders, and participate in the Q&A.* If you can’t make the live event, don’t worry. You can post questions in advance and catch up on the answers and insights later in the week. * Don’t’ see the Attend button? Sign in to your Marketplace Tech Community account or Register for the Tech Community and join the conversation! Where do I post my questions? Scroll to the bottom of this page and select Comment. This session will be recorded and available on demand immediately after airing. It will feature AI-generated captions during the live broadcast. Human-generated captions and a recap of the Q&A will be available by the end of the week.Office hours for partners: Marketplace resale enabled offers
Tune in to explore resale enabled offers through Microsoft Marketplace. This recently announced capability enables software companies to expand into new markets globally, at scale, and without additional operational overhead. Dive deep into the workflow and requirements for these deals. Learn about reporting and best practices from those that are already selling globally with resale enabled offers. Walk away from this informative office hours with an understanding of: The resale enabled offer workflow, including the Microsoft Marketplace agreement that must be in place between the software company and the channel partner Software company and channel partner requirements for selling resale enabled offers Reporting and managing a resale enabled offer business This office hours will prioritize channel partner questions so post your questions in advance! Simply scroll to the bottom of this page and select Comment. We'll do our best to address as many questions as possible during the Q&A portion at the end of the event. How do I participate? Select Add to calendar to save the date, then click the Attend button to save your spot, receive event reminders, and participate in the Q&A.* If you can’t make the live event, don’t worry. You can post questions in advance and catch up on the answers and insights later in the week. This session will be recorded and available on demand immediately after airing. It will feature AI-generated captions during the live broadcast. Human-generated captions and a recap of the Q&A will be available by the end of the week. * Don’t see the Attend button? Sign in to your Marketplace Tech Community account or register for the Tech Community and join the conversation!How to structure your Microsoft Partner Center account for long term success
A well-defined Microsoft Partner Center account is critical for smooth operations, marketplace success, and an overall better experience in the portal. But with multiple configuration options, identifiers, and account relationships to understand, it’s easy to get lost in the details. In this discussion, we’ll walk through how to set up and organize your Microsoft Partner Center account for operational efficiency and marketplace success. What we will cover Understand account structures and publisher configurations Working with important identifiers used in account management and support scenarios Scenarios and best practices for long-term successful management of your accounts By the end, you’ll know exactly how to structure your Microsoft Partner Center account so that it supports your organization’s needs today and scales with you as you grow in the Microsoft ecosystem. Ready to optimize your Partner Center account? Join us November 4th at 9:00 AM PST to learn more and ask questions. How do I participate? Select “Add to calendar” to save the date, then click the “Attend” button to save your spot, receive event reminders, and participate in the Q&A. If you can’t make the live event, don’t worry. You can post your questions in advance and catch up on the answers and insights later in the week. This session will be recorded and available on demand immediately after airing. Where do I post my questions? Scroll to the bottom of this page and select “Comment.” This event will feature AI-generated captions during the live broadcast. Human-generated captions and a recap of the Q&A will be available by the end of the week.
