How to structure your Microsoft Partner Center account for long term success
A well-defined Microsoft Partner Center account is critical for smooth operations, marketplace success, and an overall better experience in the portal. But with multiple configuration options, identifiers, and account relationships to understand, it’s easy to get lost in the details. In this discussion, we’ll walk through how to set up and organize your Microsoft Partner Center account for operational efficiency and marketplace success. What we will cover Understand account structures and publisher configurations Working with important identifiers used in account management and support scenarios Scenarios and best practices for long-term successful management of your accounts By the end, you’ll know exactly how to structure your Microsoft Partner Center account so that it supports your organization’s needs today and scales with you as you grow in the Microsoft ecosystem. Ready to optimize your Partner Center account? Join us November 4th at 9:00 AM PST to learn more and ask questions. How do I participate? Select “Add to calendar” to save the date, then click the “Attend” button to save your spot, receive event reminders, and participate in the Q&A. If you can’t make the live event, don’t worry. You can post your questions in advance and catch up on the answers and insights later in the week. This session will be recorded and available on demand immediately after airing. Where do I post my questions? Scroll to the bottom of this page and select “Comment.” This event will feature AI-generated captions during the live broadcast. Human-generated captions and a recap of the Q&A will be available by the end of the week.
Profiles in Partnership Ep 22 | Unlocking M&A Success: Human Insights and Tech Transformation for Microsoft Partners
Understanding the intricacies of mergers and acquisitions (M&A) is more crucial than ever—especially for Microsoft partners navigating the competitive tech ecosystem. In the latest podcast episode of "Unlocking M&A Success," hosts Anthony Carrano and Rudy Rodriguez sit down with Tim Mueller, M&A managing partner and co-founder of IT ExchangeNet, as he shares invaluable insights into how human relationships and technological innovation are reshaping the future of business. With expertise gleaned from decades in the field, Mueller delves into the human side of the M&A process, the transformative power of AI, and critical strategies to elevate Microsoft partners for long-term success. Listen to full episode here! The Human Element: Relationships as the Cornerstone of M&A Success Contrary to common perceptions, M&A is not solely about numbers and valuations—relationships play a pivotal role. As Tim Mueller explains, the human element can make or break a deal. Sellers, who have often invested years of dedication in building their businesses, must strike a balance between transparency and humility during the due diligence process. Buyers, on the other hand, need to approach negotiations with empathy and understanding. Mutual respect and trust are vital for ensuring a seamless transition. Mueller highlights how crucial it is for M&A advisors to act as part therapist and part mentor, guiding clients through the emotional journey of selling or acquiring a business. "Our role is part priest, part rabbi, part therapist, part big brother, part adviser," says Mueller, emphasizing how understanding the human psyche can unlock the soul of the deal. Key Takeaways for Microsoft Partners: Nurturing Relationships and Achieving Balance A recurring theme in the discussion is the importance of cultivating strong, integrated relationships within the Microsoft ecosystem. Mueller advises Microsoft partners to maintain consistent communication with their Microsoft contacts, striking a balance between organic revenue and referral revenue. Over-reliance on referrals can create vulnerabilities if the flow of business shifts unexpectedly. As Mueller notes, "You want a stellar relationship with Microsoft, but never to the point where 70% of your revenue relies on them." Takeaway #1: The Power of Partnerships Strong alignment with Microsoft ensures your business remains relevant and respected. However, balancing this with internally generated revenue strengthens your position and long-term viability. Takeaway #2: Transparency Builds Trust Open and honest communication during the M&A process fosters respect and trust among all parties, setting the stage for successful transitions. AI: The Catalyst for Transformation Mueller predicts that AI will revolutionize both the operations of Microsoft partners and the broader mergers and acquisitions (M&A) landscape. He compares AI's potential to the internet revolution of the 1990s, calling it "the singular transformational, catalytic push" that will redefine how businesses operate. From automating billing processes to optimizing cybersecurity practices, AI tools can reduce costs and increase productivity, driving higher valuations for sellers. Takeaway #3: Leveraging AI Internally AI isn't just for client solutions—using it to streamline operations, analyze metrics, and automate repetitive tasks can significantly boost efficiency and margins. Takeaway #4: AI-Driven Business Models Buyers are increasingly looking for businesses that incorporate AI as part of their core strategy. Tim Mueller urges Microsoft partners to leverage tools like Microsoft Copilot and other ancillary AI platforms to enhance their value proposition. Preparing for the Future: Practical Tools for M&A Readiness For partners preparing to sell, Mueller emphasizes the importance of readiness. IT ExchangeNet offers a free "Ready, Set, Go" assessment to help sellers identify their strengths and areas for improvement before entering the market. This proactive approach ensures that sellers are well-positioned to attract the best buyers. For buyers, IT ExchangeNet's "Buyers Direct" program offers a platform to advertise their acquisition criteria, facilitating easier connections with sellers who meet their needs. Mueller also highlights the role of rudimentary AI in matching buyers and sellers, further streamlining the M&A process. Takeaway #5: Preparation is Key Whether selling or buying, leveraging tools like readiness assessments and buyer-seller matching platforms can optimize outcomes and reduce friction during the M&A process. Practical Recommendations for Microsoft Partners As a final thought, Mueller offers two invaluable resources for business owners preparing for an M&A journey: Book Recommendation: “The Soul of the Deal” by Mark Morgenstern. This book explores the psychological and emotional aspects of mergers and acquisitions (M&A), providing practical insights for both buyers and sellers. Podcast Recommendation: “Acquired” by David Gilbert. This podcast explores the journeys of businesses and entrepreneurs, providing in-depth examinations of the nuances of acquisitions. Looking Ahead: The Future of M&A for Microsoft Partners The following five to ten years promise to be transformative for Microsoft partners. As AI continues to evolve, businesses that fully integrate these technologies will gain a competitive edge. Mueller envisions a future where AI tools not only enhance business operations but also create entirely new categories of value. For Microsoft partners, staying ahead means embracing innovation, nurturing relationships, and positioning themselves strategically within the tech ecosystem. Whether you're preparing to sell your business or seeking to acquire one, the insights shared in this podcast episode provide a clear roadmap for success. Final Thoughts Success in M&A extends beyond financial metrics—it's about understanding the human dynamics, leveraging transformative technologies like AI, and preparing strategically for the future. By aligning with these principles, Microsoft partners can unlock new levels of growth and opportunity in the ever-changing tech landscape. Whether you’re a new partner or an established one, the IAMCP community can be your gateway to success. For more insights and inspiration, or if you are ready for M&A, visit the IAMCP M&A Marketplace to connect with an M&A professional with expertise in selling Microsoft-focused businesses. You can learn more about IAMCP hereAI-powered acceleration: Scale faster in Microsoft Marketplace
Go beyond the basics of listing and explore what truly drives velocity. For SaaS companies, the Microsoft Marketplace is no longer just a procurement convenience, it’s a strategic revenue engine. Yet while publishing a listing is simple, reaching that first transaction quickly is what separates software development companies who scale from those who stall. Dive into operational readiness, CRM-native automation, seller engagement, trust signals, and AI-enabled acceleration. Whether you're just getting started or looking to optimize your Marketplace motion, this session will provide you with information that will turn your first sale into a repeatable growth engine. What we will cover Accelerate your launch. Learn how embedded deep links and guided tasks cut down publishing time from weeks to hours. Ask AI, get answers. Find out how to access expert marketplace knowledge 24/7; no docs, no guesswork. Stay on track. See how automated roadmaps and adaptive progress tracking keep you from missing critical steps. Ready to turn your sales into repeatable growth engine? Join us December 4 at 9:00 AM PST to learn more and ask questions. How do I participate? Select Add to calendar to save the date, then click the Attend button to save your spot, receive event reminders, and participate in the Q&A.* If you can’t make the live event, don’t worry. You can post questions in advance and catch up on the answers and insights later in the week. * Don’t’ see the Attend button? Sign in to your Marketplace Tech Community account or Register for the Tech Community and join the conversation! Where do I post my questions? Scroll to the bottom of this page and select Comment. This session will be recorded and available on demand immediately after airing. It will feature AI-generated captions during the live broadcast. Human-generated captions and a recap of the Q&A will be available by the end of the week.APAC Fabric Engineering Connection - Spooktacular Edition & AMA with Amir Netz
🚨 Are you a Microsoft partner that is interested in data and analytics? Then you won't want to miss our next Fabric Engineering Connection call - Spooktacular Edition! 👻🎃 We are summoning the Data Sorcerer himself, Amir Netz, for an Ask Me Anything session. The mystical Amir will conjure answers to all your questions. 🧙♂️🔮 Plus, one lucky winner will walk away with a pair of #FabricKicks. 👟 Save the date now - and join us for a frightfully fun time! 🦇🕷️ Costumes optional. Curiosity required. 🧟♀️ To join the call, you must be a member of the Fabric Partner Community Teams channel. To join, complete the participation form at https://lnkd.in/g_PRdfjt. We look forward to seeing you on the call!Americas/EMEA Fabric Engineering Connection - Spooktacular Edition & AMA with Amir Netz
🚨 Are you a Microsoft Partner that is interested in data and analytics? Then you won't want to miss our next Fabric Engineering Connection call - Spooktacular Edition! 👻🎃 We are summoning the Data Sorcerer himself, Amir Netz, for an Ask Me Anything session. The mystical Amir will conjure answers to all your questions. 🧙♂️🔮 Plus, one lucky winner will walk away with a pair of #FabricKicks. 👟 Save the date now - and join us for a frightfully fun time! 🦇🕷️ Costumes optional. Curiosity required. 🧟♀️ To join the call, you must be a member of the Fabric Partner Community Teams channel. To join, complete the participation form at https://lnkd.in/g_PRdfjt. We look forward to seeing you on the calls!APAC Fabric Engineering Connection call
Are you a Microsoft partners that is interested in data and analytics? Be sure to join us for the next Fabric Engineering Connection calls! 🎉 The APAC call is Thursday, October 23, from 1-2 am UTC/Wednesday, October 2, from 5-6 pm PT. Tamer Farag and Trilok Rajesh will be presenting on Modernizing Legacy Analytics & BI Platforms.Americas & EMEA Fabric Engineering Connection call
Are you a Microsoft partners that is interested in data and analytics? Be sure to join us for the next Fabric Engineering Connection calls! 🎉 The Americas & EMEA call will take place Wednesday, October 22, from 8-9 am PT and will feature presentations from Teddy Bercovitz and Gerd Saurer on Fabric Extend Workload Developer Kit, followed by a presentation on Data Protection Capabilities from Yael Biss.Certified Software Designations: FY26 Benefits Updates
If you are a software development company selling through the Microsoft commercial marketplace, don’t miss this office hours session. Learn how to stand out to Microsoft customers and sellers -- and unlock the top-tier of benefits available to software development company partners. Walk away with a better understanding of: Certified software designation: What it is and why it matters FY26 updates: New benefits and incentives for designated partners Getting started: Steps to begin your designation journey Where can I access the deck? Click here to download the slides presented in this session of Office Hours. When is the next Office Hours session? Bookmark the Marketplace Community for announcements about upcoming Office Hours events.Office hours for partners: Marketplace rewards for FY26
If you are a software company or channel partner selling through the Microsoft commercial marketplace, don’t miss our first Office Hours session of the new fiscal year! We start with an update on Marketplace Rewards for channel partners, which is now generally available for FY26. We then dive into the following topics and answer your questions live: Marketplace Rewards benefit tiers and changes from the pilot program Essential tips for utilizing Microsoft Azure Sponsorship to win multiparty private offer deals Lessons learned from successful partners Where can I access the deck? Click here to download the slides presented in this session of Office Hours. When is the next Office Hours session? Bookmark the Marketplace Community for announcements about upcoming Office Hours events.
