Best practices for scaling Marketplace channel-led sales
Channel-led sales through Microsoft Marketplace are a critical strategy for software companies looking to scale partner-driven revenue. Get a closer look at how to activate channel opportunities using multiparty private offers (MPO). Learn when to leverage resale-enabled offers to expand partner reach. The team from Tackle will walk you through MPO fundamentals and best practices. Find out who MPO is designed for, how to enable partners and customers, and what to expect throughout the lifecycle—from offer creation to purchase and payouts. You’ll gain practical insights on structuring deals, supporting partner-led opportunities, and ensuring smooth transactions within Microsoft Marketplace. You'll also gain a better understanding of resale-enabled offers, so you know when they are the right model for enabling broader, repeatable partner sales and how they can support a scalable long-term channel strategy. Don't miss this chance to learn how to operationalize channel-led sales in Microsoft Marketplace and choose the right approach for partner-driven growth. How do I participate? Select Add to calendar to save the date, then click the Attend button to save your spot, receive event reminders, and participate in the Q&A.* If you can’t make the live event, don’t worry. You can post questions in advance and catch up on the answers and insights later in the week. This session will be recorded and available on demand immediately after airing. It will feature AI-generated captions during the live broadcast. Human-generated captions and a recap of the Q&A will be available by the end of the week. * Don’t see the Attend button? Sign in to your Marketplace Tech Community account or register for the Tech Community and join the conversation!AI-powered automation for Marketplace private offers and IP co-sell
Tune in to learn how software development companies can use AI‑powered automation to simplify buying through Microsoft Marketplace, streamline Microsoft Marketplace private offers, and maximize the effectiveness of co-selling opportunities. Join Jon Yoo, Co-Founder & CEO at Suger, as he explores how reducing operational friction in Partner Center can help you accelerate deal velocity, improve collaboration with Microsoft sellers, and drive Azure adoption. What you will learn: How to simplify Microsoft Marketplace private offers by automating the connection between your customer relationship management (CRM) systems and Partner Center, enabling faster deal execution and a better buying experience. How to improve Microsoft IP co‑sell engagement with automated referral validation, accurate account targeting, and stronger alignment with Microsoft sellers. How AI helps accelerate Azure adoption and partner success by reducing Marketplace complexity, improving data accuracy, and scaling go‑to‑market operations. How do I participate? Select Add to calendar to save the date, then click the Attend button to save your spot, receive event reminders, and participate in the Q&A.* If you can’t make the live event, don’t worry. You can post questions in advance and catch up on the answers and insights later in the week. This session will be recorded and available on demand immediately after airing. It will feature AI-generated captions during the live broadcast. Human-generated captions and a recap of the Q&A will be available by the end of the week. * Don’t see the Attend button? Sign in to your Marketplace Tech Community account or register for the Tech Community and join the conversation!Build, publish, and optimize Marketplace offers with App Advisor
Tune in for live demos and proven best practices on using App Advisor, Microsoft’s guided experience for Microsoft Marketplace success! Learn what App Advisor is, how it works, and how it can help partners accelerate Marketplace offer creation. Walk through key stages of the experience from validating value to publishing and optimizing your listing. We’ll focus on the most impactful tools and features, including: Marketplace Value Calculator - Estimate the potential benefits of selling your solution on Marketplace. Quick Start Developer Toolkit - Speed up development and reduce setup complexity. Offer Type Selection Wizard and Offer Creation - Choose the right offer model and publish with confidence. New AI‑based marketplace listing improvement recommendations - Get actionable insights to optimize any published offering for better visibility and performance. We'll also share tips to grow your sales, promote your offer, sell through channel partners, and make the most of co-sell. Whether you’re new to marketplace publishing or looking to improve and scale existing offers, you'll find practical guidance, real examples, and AI‑powered tools to help you succeed faster. Office hours for partners are typically held the third Wednesday of every month, 8:30 am PT unless otherwise noted. How do I participate? Select Add to calendar to save the date, then click the Attend button to save your spot, receive event reminders, and participate in the Q&A.* If you can’t make the live event, don’t worry. You can post questions in advance and catch up on the answers and insights later in the week. This session will be recorded and available on demand immediately after airing. It will feature AI-generated captions during the live broadcast. Human-generated captions and a recap of the Q&A will be available by the end of the week. * Don’t see the Attend button? Sign in to your Marketplace Tech Community account or register for the Tech Community and join the conversation!Certified Software Designations: FY26 Benefits Updates
If you are a software development company selling through the Microsoft commercial marketplace, don’t miss this office hours session. Learn how to stand out to Microsoft customers and sellers -- and unlock the top-tier of benefits available to software development company partners. Walk away with a better understanding of: Certified software designation: What it is and why it matters FY26 updates: New benefits and incentives for designated partners Getting started: Steps to begin your designation journey Where can I access the deck? Click here to download the slides presented in this session of Office Hours. When is the next Office Hours session? Bookmark the Marketplace Community for announcements about upcoming Office Hours events.Office hours for partners: Marketplace rewards for FY26
If you are a software company or channel partner selling through the Microsoft commercial marketplace, don’t miss our first Office Hours session of the new fiscal year! We start with an update on Marketplace Rewards for channel partners, which is now generally available for FY26. We then dive into the following topics and answer your questions live: Marketplace Rewards benefit tiers and changes from the pilot program Essential tips for utilizing Microsoft Azure Sponsorship to win multiparty private offer deals Lessons learned from successful partners Where can I access the deck? Click here to download the slides presented in this session of Office Hours. When is the next Office Hours session? Bookmark the Marketplace Community for announcements about upcoming Office Hours events.Inside Azure IP co-sell: What high-performing software developers do differently
Get an insider’s view of what truly moves the needle for Microsoft Marketplace and Microsoft Azure IP co‑sell success. Guest speaker Barbara Treviño breaks down the signals Microsoft prioritizes when assessing submission strength—helping software development companies understand what great looks like across architecture, messaging, evidence, and sequencing. You’ll learn why high‑performing software development companies approach readiness differently, and how that difference translates directly into smoother approvals and stronger GTM impact. We'll also unpack the most common pitfalls that delay or derail Marketplace and Azure IP co‑sell progress, along with practical tips for aligning your solution, documentation, and customer proof with Microsoft’s expectations. You'll see how to turn Marketplace and co-sell into growth accelerators, not administrative hurdles, with guidance informed by Labra’s multi‑hyperscaler experience supporting partners through SCAP‑M. We'll end with live Q&A and recommended next steps for those who want hands‑on help refining or submitting their offer. How do I participate? Select Add to calendar to save the date, then click the Attend button to save your spot, receive event reminders, and participate in the Q&A.* If you can’t make the live event, don’t worry. You can post questions in advance and catch up on the answers and insights later in the week. This session will be recorded and available on demand immediately after airing. It will feature AI-generated captions during the live broadcast. Human-generated captions and a recap of the Q&A will be available by the end of the week. * Don’t see the Attend button? Sign in to your Marketplace Tech Community account or register for the Tech Community and join the conversation!How to build a Microsoft Marketplace channel practice
Building a successful Marketplace practice takes more than great offers—you need the right people, processes, and strategy working together. Learn exactly how top‑performing partners organize their teams across alliances, operations, sales, and leadership. We’ll break down who owns what, why executive sponsorship is a game‑changer, and how to get every part of your organization aligned around Marketplace growth. You’ll also get a proven, repeatable framework you can put into action immediately. From offer strategy and co‑sell integration to operational readiness, pipeline acceleration, and scalable go‑to‑market motions, this session equips you with the blueprint used by partners thriving in the Marketplace today. Plus, you’ll walk away with curated tools, templates, and dashboards to speed up onboarding, publishing, co‑sell, and sales execution—so you can confidently launch or scale your Marketplace practice with momentum. How do I participate? Select Add to calendar to save the date, then click the Attend button to save your spot, receive event reminders, and participate in the Q&A.* If you can’t make the live event, don’t worry. You can post questions in advance and catch up on the answers and insights later in the week. This session will be recorded and available on demand immediately after airing. It will feature AI-generated captions during the live broadcast. Human-generated captions and a recap of the Q&A will be available by the end of the week. * Don’t see the Attend button? Sign in to your Marketplace Tech Community account or register for the Tech Community and join the conversation!Marketplace office hours for partners: June 2026
Tune in for updates, insights, and live Q&A to help you sell through the Microsoft Marketplace. Learn how to bring your innovations to businesses, organizations, and government agencies around the world. Explore the latest benefits and get tips that will help you grow your business. Office hours for partners are typically held the third Wednesday of every month, 8:30 am PT unless otherwise noted. How do I participate? Registration is not required. Add this event to your calendar and select Attend to receive reminders. Post your questions in advance, or any time during the live broadcast.Marketplace office hours for partners: May 2026
Tune in for updates, insights, and live Q&A to help you sell through the Microsoft Marketplace. Learn how to bring your innovations to businesses, organizations, and government agencies around the world. Explore the latest benefits and get tips that will help you grow your business. Office hours for partners are typically held the third Wednesday of every month, 8:30 am PT unless otherwise noted. How do I participate? Registration is not required. Add this event to your calendar and select Attend to receive reminders. Post your questions in advance, or any time during the live broadcast.Marketplace office hours for partners: April 2026
Tune in for updates, insights, and live Q&A to help you sell through the Microsoft Marketplace. Learn how to bring your innovations to businesses, organizations, and government agencies around the world. Explore the latest benefits and get tips that will help you grow your business. Office hours for partners are typically held the third Wednesday of every month, 8:30 am PT unless otherwise noted. How do I participate? Registration is not required. Add this event to your calendar and select Attend to receive reminders. Post your questions in advance, or any time during the live broadcast.
