Office hours for partners: Marketplace resale enabled offers
Tune in to explore resale enabled offers through Microsoft Marketplace. This recently announced capability enables software companies to expand into new markets globally, at scale, and without additional operational overhead. Dive deep into the workflow and requirements for these deals. Learn about reporting and best practices from those that are already selling globally with resale enabled offers. Walk away from this informative office hours with an understanding of: The resale enabled offer workflow, including the Microsoft Marketplace agreement that must be in place between the software company and the channel partner Software company and channel partner requirements for selling resale enabled offers Reporting and managing a resale enabled offer business This office hours will prioritize channel partner questions so post your questions in advance! Simply scroll to the bottom of this page and select Comment. We'll do our best to address as many questions as possible during the Q&A portion at the end of the event. How do I participate? Select Add to calendar to save the date, then click the Attend button to save your spot, receive event reminders, and participate in the Q&A.* If you can’t make the live event, don’t worry. You can post questions in advance and catch up on the answers and insights later in the week. This session will be recorded and available on demand immediately after airing. It will feature AI-generated captions during the live broadcast. Human-generated captions and a recap of the Q&A will be available by the end of the week. * Don’t see the Attend button? Sign in to your Marketplace Tech Community account or register for the Tech Community and join the conversation!Marketplace office hours for partners: June 2026
Tune in for updates, insights, and live Q&A to help you sell through the Microsoft Marketplace. Learn how to bring your innovations to businesses, organizations, and government agencies around the world. Explore the latest benefits and get tips that will help you grow your business. How do I participate? Registration is not required. Add this event to your calendar and select Attend to receive reminders. Post your questions in advance, or any time during the live broadcast.Marketplace office hours for partners: May 2026
Tune in for updates, insights, and live Q&A to help you sell through the Microsoft Marketplace. Learn how to bring your innovations to businesses, organizations, and government agencies around the world. Explore the latest benefits and get tips that will help you grow your business. How do I participate? Registration is not required. Add this event to your calendar and select Attend to receive reminders. Post your questions in advance, or any time during the live broadcast.Marketplace office hours for partners: April 2026
Tune in for updates, insights, and live Q&A to help you sell through the Microsoft Marketplace. Learn how to bring your innovations to businesses, organizations, and government agencies around the world. Explore the latest benefits and get tips that will help you grow your business. How do I participate? Registration is not required. Add this event to your calendar and select Attend to receive reminders. Post your questions in advance, or any time during the live broadcast.Marketplace office hours for partners: March 2026
Tune in for updates, insights, and live Q&A to help you sell through the Microsoft Marketplace. Learn how to bring your innovations to businesses, organizations, and government agencies around the world. Explore the latest benefits and get tips that will help you grow your business. How do I participate? Registration is not required. Add this event to your calendar and select Attend to receive reminders. Post your questions in advance, or any time during the live broadcast.Marketplace office hours for partners: February 2026
Tune in for updates, insights, and live Q&A to help you sell through the Microsoft Marketplace. Learn how to bring your innovations to businesses, organizations, and government agencies around the world. Explore the latest benefits and get tips that will help you grow your business. How do I participate? Registration is not required. Add this event to your calendar and select Attend to receive reminders. Post your questions in advance, or any time during the live broadcast.Marketplace office hours for partners: January 2026
Tune in for updates, insights, and live Q&A to help you sell through the Microsoft Marketplace. Learn how to bring your innovations to businesses, organizations, and government agencies around the world. Explore the latest benefits and get tips that will help you grow your business. How do I participate? Registration is not required. Add this event to your calendar and select Attend to receive reminders. Post your questions in advance, or any time during the live broadcast.AI-powered acceleration: scale faster on Microsoft Marketplace
Go beyond the basics of listing and explore what truly drives velocity. For SaaS companies, the Microsoft Marketplace is no longer just a procurement convenience, it’s a strategic revenue engine. Yet while publishing a listing is simple, reaching that first transaction quickly is what separates software development companies who scale from those who stall. Dive into operational readiness, CRM-native automation, seller engagement, trust signals, and AI-enabled acceleration. Whether you're just getting started or looking to optimize your Marketplace motion, this session will provide you with information that will turn your first sale into a repeatable growth engine. What we will cover Accelerate your launch. Learn how embedded deep links and guided tasks cut down publishing time from weeks to hours. Ask AI, get answers. Find out how to access expert marketplace knowledge 24/7; no docs, no guesswork. Stay on track. See how automated roadmaps and adaptive progress tracking keep you from missing critical steps. Ready to turn your sales into repeatable growth engine? Join us December 4 at 9:00 AM PST to learn more and ask questions. How do I participate? Select Add to calendar to save the date, then click the Attend button to save your spot, receive event reminders, and participate in the Q&A.* If you can’t make the live event, don’t worry. You can post questions in advance and catch up on the answers and insights later in the week. * Don’t’ see the Attend button? Sign in to your Marketplace Tech Community account or Register for the Tech Community and join the conversation! Where do I post my questions? Scroll to the bottom of this page and select Comment. This session will be recorded and available on demand immediately after airing. It will feature AI-generated captions during the live broadcast. Human-generated captions and a recap of the Q&A will be available by the end of the week.The Microsoft Marketplace opportunity for channel ecosystem
Microsoft estimates, based on IDC data, that the total addressable market (TAM) for small and medium enterprises will reach $777 billion by FY26—and is on track to surpass $1 trillion by 2030. This represents more than 400 million organizations worldwide with fewer than 3,000 employees. As organizations look to become AI-first, Microsoft partners play a critical role as trusted advisors in navigating this transformation. Microsoft Marketplace is the platform that scales AI-first transformation, connecting your solutions and offerings to millions of commercial customers. Building on the momentum from Microsoft Ignite and the recent announcement of the reimagined Microsoft Marketplace, we’re excited to introduce the general availability of resale enabled offers. Continue reading hereNow Generally Available: Azure Native Pure Storage Cloud for Azure VMware Solution
Co authored by: vjirovsky Azure Native Integrations enable you to easily provision, manage, and tightly integrate Independent Software Vendors (ISV) SaaS with a unified billing on Azure. By leveraging the power of Azure, Pure Storage Cloud Service offers you the same trusted Pure Storage capabilities in the cloud, without the complexity of refactoring or rearchitecting your VMware environments. You can easily discover and sign up for this via the Azure Marketplace. Azure Native Integrations enable you to easily provision, manage, and tightly integrate Independent Software Vendors (ISV) SaaS with a unified billing on Azure. By leveraging the power of Azure, Pure Storage Cloud Service offers you the same trusted Pure Storage capabilities in the cloud, without the complexity of refactoring or rearchitecting your VMware environments. You can easily discover and sign up for this via the Azure Marketplace. “We’re excited to announce Microsoft’s strengthened partnership with Pure Storage through the Azure Native Integrations program. With the service now generally available, customers can seamlessly deploy enterprise-grade block storage on Pure directly from the Azure portal. This seamless integration with Azure VMware Solution enables elastic capacity, flexible performance, and instant resizing – all while unlocking the full power of Azure’s cloud and AI capabilities.” - Scott Hunter, Vice President Product Management, Microsoft Developer Division Key Benefits of Azure Native Pure Storage Cloud on AVS Enterprise customers migrating VMware workloads to the cloud have long faced challenges with storage scalability, cost inefficiencies, and operational overhead. With this GA release, Pure Storage removes those barriers and delivers: Decoupled Scalability & Flexibility: across Compute and Storage solutions, so you pay only for what you need. Seamless Native Azure Experience: Provision Pure Storage Cloud resources via the client of your choice - Azure portal, CLI, PowerShell or SDK. Multi-Region support: Enjoy the support for your Pure Storage resource across East US, East US 2, West US 2, Central US and Australia East regions, with many more coming in shortly! Cost Efficiency: Achieve up to 40% Total Cost of Operations (TCO) savings through best-in-class data reduction and compression solutions. Streamlined VMware Migration: Simplify the transition of VMware workloads from on-premises or hybrid and multi-cloud environments onto Azure with consistent storage performance, nearly zero downtime, and minimal business disruption. Easy management: Perform all daily operations on AVS from a single VMware vSphere client directly via built-in plugin for Pure Storage Cloud Robust performance and reliability for mission-critical workloads with enterprise-grade Data protection and Data resilience support, with solutions such as Pure Snapshots and Hybrid Disaster Recovery in the pipeline. Fig 1: Pure Storage benefits of decoupled storage scalability. Why Pure Storage? Gartner report from Sept 2025 states that by 2029, consumption-based storage as a service (STaaS) will replace 50% of on-premises enterprise storage and data services infrastructure capital expenditure (capex), an increase from 15% in early 2025. Pure Storage® is a pivotal storage player among the Enterprise customers in revolutionizing the storage, management and resiliency while ensuring flexibility. From AI to archive, Pure Storage delivers a seamless cloud migration experience with one unified Storage as-a-Service (STaaS) platform across on-premises, private and public cloud, and hybrid environments. Pure has been named a Leader in the Gartner® Magic Quadrant™ for Enterprise Storage Platforms, with highest rating in Execution & Vision. An enterprise-favorite, some key customers for Pure Storage include ServiceNow, NASA, Comcast and many more! Fig 2: Magic Quadrant for Enterprise Storage Platforms, Sep 2025, Gartner Inc. Get Started with Azure Native Pure Storage Cloud Getting started is simple and fully integrated into the Azure experience. You can now start your journey quick and easy, and you pay only for the storage you use. For a detailed step-by-step visual guide, check out this YouTube playlist. Search and Provisioning the Pure Storage Cloud Resource Look for “Pure Storage Cloud” in the Azure portal or Azure Marketplace and sign up to subscribe. Select the service and create a new Pure Storage resource. Follow the instructions in the QuickStart to easily spin up your Pure Storage resource. Fig 3: Searching for Azure Native Pure Storage via Azure portal Create Storage Pools Using your Vnet and a delegated subnet to PureStorage.Block/storagePools, use the Overview blade navigation or the Action tile in the bottom to create and configure your storage pools. Fig 4: Newly created Pure Storage resource Overview in Azure portal Fig 5: Create Storage pool blade in Azure portal Connect to an Azure VMware Solution (AVS) resource Once created, you can use the Connect button up top to link your storage pool to AVS. In a few minutes, your storage pool is coupled with your VMware resource and ready to use! Fig 6: Connect AVS button establishes connection between storage pool and AVS resource Also, it automatically installs the Pure Storage Cloud plugin into your VMware resource, so you can manage everything, including the storage, from a single place, vSphere Client. Fig 7: Creation of a Datastore within the vSphere Client – this maps to a Storage container on your Pure Storage Cloud resource We’re excited for you to try out our solution! If you have suggestions or questions, contact us at azurenative@purestorage.com Resources Sign up for the service via Azure marketplace here. For a detailed visual guide on the step-by-step process to create a Pure Storage resource on Azure, check out this YouTube playlist. To learn more about the service, FAQ, and how to create your resource, check out the Microsoft docs as well as the Pure docs. Learn about how to create datastores and volumes and manage your Pure Storage here. Check out Azure Storage's blog and Pure’s press release for more excitement around the Pure-Microsoft partnership.
