How leading partners drive co-sell success with Marketplace
See how successful software companies expand their reach, strengthen co-sell relationships, and create repeatable paths to revenue through Microsoft Marketplace. Join Reis Barrie, advisor to software companies building Microsoft Marketplace growth and co-sell strategies, to learn how leading partners create momentum and generate co-sell opportunities through the Microsoft partner ecosystem. You’ll learn the practical steps toward transactable offers and Azure IP co-sell eligibility, the seller behaviors that consistently generate Marketplace opportunities, and practical strategies that help partners build momentum sooner. You’ll also discover how successful partners identify high-potential accounts, engage Microsoft sellers effectively, and use Marketplace as a repeatable growth motion. Bring your questions. The final fifteen minutes will be reserved for live Q&A. About the speaker: Reis Barrie is the CEO of Carve Partners, where he helps software development companies grow through Microsoft Marketplace and co-sell programs. With over a decade of experience in the Microsoft ecosystem, Reis specializes in turning strategic partnerships into measurable revenue growth. Attendees will gain practical insights on how to maximize Microsoft partnership opportunities, accelerate co-sell success, and drive sustainable business growth. What you’ll learn: Identify the fastest path to transactable offers and Azure co-sell eligibility. Learn the four habits Marketplace-ready sellers use to identify, create and advance co-sell opportunities. Understand how top partners engage Microsoft sellers to accelerate opportunities and strengthen co-sell motions. Discover Marketplace signals, funding opportunities, and deal strategies that help prioritize accounts and shorten sales cycles. Who should attend? Sales leaders and account executives responsible for Microsoft Marketplace growth. Partner business leaders looking to strengthen co-sell engagement with Microsoft. Marketplace, alliance, and channel managers seeking to accelerate transaction readiness. Revenue, sales operations, and go-to-market teams focused on growing Marketplace-driven opportunities. How do I participate? Registration is not required. Add this event to your calendar, then sign in to the Tech Community and select ‘Attend’ to receive reminders. Post your questions in advance, or any time during the live broadcast.Microsoft co-sell playbook: From co-sell ready to closed-won
Learn how leading partners align opportunities, engage the right stakeholders, and improve deal execution to increase win rates and revenue. Turning a co-sell opportunity into revenue takes more than achieving co-sell ready status. The most successful partners align their sales motions to Microsoft priorities and effectively engage the right participants in the opportunity, whether through partner-led motions, partner-to-partner collaboration, or Microsoft seller engagement. Join Kevin Flitcroft, Head of Sales for SaaSify at Spektra Systems, to learn how leading partners move opportunities from co-sell ready to closed-won with greater consistency. Find out how to position partner-led and seller-supported opportunities for co-sell success, drive action-oriented conversations, and align commercial motions to customer purchasing preferences and Azure consumption commitments, using Microsoft Marketplace as part of a broader co-sell strategy. About the Speaker: Kevin Flitcroft is Head of Sales for SaaSify at Spektra Systems, a global cloud technology company helping businesses and cloud partners grow through innovative solutions. With expertise in technology sales, cloud infrastructure, and data analytics, Kevin specializes in aligning business goals with scalable growth strategies. What you’ll learn: How to align opportunities to Microsoft priorities and determine when to lead independently, collaborate with partners, or engage with Microsoft sellers. How to position Microsoft Marketplace early in the sales cycle to support customer purchasing goals and committed cloud spend across partner-led and Microsoft supported opportunities. How to prepare opportunities for successful deal execution through strong commercial readiness across different co-sell scenarios. How to apply the Audit/Activate/Run framework to build a repeatable co-sell motion that supports partner-led growth and Microsoft collaboration. Who should attend? Alliance and partner management leaders responsible for Microsoft co-sell success. Sales and business development teams focused on growing Microsoft-influenced pipeline. Marketplace, go-to-market, and revenue operations professionals supporting partner growth. Channel leaders and executives looking to scale co-sell outcomes and increase deal value through Microsoft Marketplace. How do I participate? Registration is not required. Add this event to your calendar, then sign in to the Tech Community and select ‘Attend’ to receive reminders. Post your questions in advance, or any time during the live broadcast.Maximize selling with Microsoft and Marketplace ROI
Incentives, rewards, and WorkSpan's AI-powered automation. Most Microsoft partners are leaving money on the table — not because they lack commitment, but because selling with Microsoft workflows, incentive applications, and Microsoft Marketplace reward programs can seem complex and, therefore, are easy to deprioritize. Join us as we share real workflows used by partners who have closed over $5 billion in co-sell revenue with Microsoft. Cut through the noise and walk away with the knowledge you need to: Navigate selling with Microsoft end-to-end. Apply for Azure sponsorship most partners don’t know they qualify for Earn the Marketplace rewards that most partners miss Use AI to automate repetitive Partner Center tasks that slow your team down WorkSpan provides AI agents for sellers and partner managers through the WorkSpan.AI Marketplace and Co-sell Platform For Sellers: WorkSpan's in‑CRM AI drives earlier, smarter co‑sell actions. For Partner Managers: WorkSpan's AI‑powered insights help launch and scale Microsoft partnerships. This session is now available on demand. Enjoy!Multi‑currency private offers in Microsoft Marketplace
Microsoft Marketplace is available in 141 regions and supports 17 currencies. As Marketplace adoption continues to grow more partners are navigating sales that involve multiple currencies, local customer invoicing, and evolving seller of record responsibilities. Understanding how currency exchanges impact private offers, partner payments, and customer billing is critical to successfully managing Marketplace transactions across geographies. Join this practical walkthrough to learn how multi‑currency transactions are managed through Microsoft Marketplace. You’ll see how currency exchange is handled across deal constructs, including a multiparty private offer example, and what changes when partners participate in resale enabled offers and assume seller of record responsibilities. If you are a software company or channel partners selling in Microsoft Marketplace and want to confidently navigate local currency transactions, understand how timing impacts payments, and apply best practices when executing deals across geographies, this session is for you! What you’ll learn: How Marketplace customers are invoiced and the currency of record How to configure private offers in local currency How sales timing affects partner payments How the FX rate applies to Marketplace sales Takeaways: Clear understanding of multi‑currency Marketplace transactions Confidence in creating private offers in local currency Foundational knowledge to support sales of resale enabled offers Microsoft Marketplace office hours for partners are typically held the third Wednesday of every month, 8:30 am PT unless otherwise noted. How do I participate? Registration is not required. Add this event to your calendar and select Attend to receive reminders. Post your questions in advance, or any time during the live broadcast. Additional resources Geographic availability and currency support for Microsoft Marketplace FAQ: Foreign exchange for Microsoft Marketplace publishersThe Marketplace playbook for channel-led sales
Get step-by-step guidance and go-to-market resources to help you recruit and activate partners for channel-led sales through Microsoft Marketplace. With the expansion of channel-led sales capabilities, software companies can engage partners to reach new customers through Microsoft Marketplace. Through resale enabled offers and multiparty private offers, software companies can empower partners to sell on their behalf to drive scale, reach new markets, and unlock new co-sell opportunities. In markets where both resale enabled offers and multiparty private partners are available, software companies can also scale through distributors, who can activate their broader channel networks. If you're looking for a practical playbook, partner recruitment guidance, and new marketing materials to empower partners to sell on your behalf, don't miss this edition of Microsoft Marketplace partner office hours! We'll also be sharing best practices and lessons learned from successful software companies and answering your questions live. Who should attend? Alliance, channel, sales, and operations roles at software companies This office hour is structured for software companies—channel partners are welcome to attend to network with software companies Q&A will be available for attendees who join live. How do I participate? Registration is not required. Add this event to your calendar and select Attend to receive reminders. Post your questions in advance, or any time during the live broadcast. Resources Channel-led Campaign in a box Multiparty private offers Resale enabled offers Microsoft Marketplace office hours for partners are typically held the third Wednesday of every month, 8:30 am PT unless otherwise notedExtend clinical workflows with Dragon Copilot AI Apps and Agents in Microsoft Marketplace
GA ANNOUNCEMENT Today, we're excited to announce the General Availability (GA) of Dragon Copilot AI Apps and Agents for physician workflows, a major milestone in building an open and trusted healthcare AI ecosystem. Healthcare organizations can now discover, build, deploy, and manage trusted AI-powered applications and agents that support specialized clinical and operational capabilities through Dragon Copilot. At the same time, partners can use self-service experiences to build, validate, certify, publish, and manage solutions that integrate directly into clinician workflows. Together, these capabilities bring healthcare organizations, clinicians, and partners onto a common platform designed to accelerate innovation while maintaining the trust, transparency, and governance required in healthcare. Why it matters to clinicians Clinicians need relevant insights delivered in the flow of care—not in another disconnected tool. Dragon Copilot AI Apps and Agents can surface specialized intelligence within existing workflows to support coding and documentation, medical decision-making, risk adjustment, prior authorization, diagnostic support, behavioral health screening, and preventive care. Dragon Copilot AI Apps and Agents for physicians provide capabilities for use cases such as: Coding and documentation optimization (Regard, RhythmX AI) Risk adjustment (RAAPID Inc) Prior authorization (Humata Health, Genzeon) Evidence-Based Hyper-Personalized Care Guidance (Atropos Health) Diagnostic support (Coming soon!) Cognitive & behavioral health screening (Canary Speech) Care Gaps & Preventive Health Reminders (Coming soon!) Clinician coaching (Whetstone Health) By bringing the right information into the physician’s existing workflow and using patient data from the EHR and the Dragon ambient context (audio, transcript and clinical note) to make insights more relevant, these capabilities can reduce context switching, streamline administrative work, and help physicians stay focused on patient care while maintaining clinical judgment and control workflows. Why it matters to healthcare organizations Healthcare organizations need a scalable way to expand the value of Dragon Copilot while maintaining enterprise governance. AI Apps and Agents provide access to a growing portfolio of specialized capabilities through a common platform, helping organizations increase return on their Dragon Copilot investment without adding fragmented solutions. Dragon Copilot AI Apps and Agents Helps increase ROI by extending Dragon Copilot across more clinical and operational use cases, seamlessly integrated into workflow Simplify solution discovery and purchase through Microsoft Marketplace Centralize deployment, policy, and lifecycle governance through the Dragon Admin Center Maintain clinician oversight and organizational standards for security, privacy, compliance, and responsible AI Reduce implementation burden with streamlined experiences that require minimal IT lift Build and deploy custom built apps/agents integrated with Dragon Copilot This creates a governed, scalable path to adopt new capabilities faster, making it easier to evaluate solutions, deploy them across teams, manage them consistently, and measure value without unnecessary operational complexity. Why it matters to partners Healthcare AI companies often have valuable, specialized capabilities but face significant complexity bringing them into clinical workflows and deploying them consistently across healthcare organizations. Dragon Copilot AI Apps and Agents give partners a standardized extensibility model for embedding their innovations where clinicians already work. Access ambient, patient and encounter context to deliver more relevant, timely experiences Integrate into the Dragon Copilot experience without building and maintaining bespoke workflow integrations for every customer Use self-service onboarding, technical validation, and applicable compliance certification to accelerate readiness Reach healthcare customers through Microsoft Marketplace and scale deployment through a trusted enterprise platform Build customer confidence with transparent solution information and consistent governance expectations By reducing the friction of workflow integration, distribution, and enterprise deployment, the platform helps partners focus on differentiated clinical value while expanding their reach at scale. Creating a trusted healthcare AI ecosystem Dragon Copilot connects specialized partner capabilities with clinical workflows through a trusted & scalable ecosystem. Streamlined self-service onboarding, package validation, compliance certification, and help partner innovations reach the market faster while giving healthcare organizations confidence to adopt and manage these AI solutions responsibly. “Healthcare moves at the speed of trust. You look at Microsoft and Dragon Copilot, we absolutely trust the combination of Microsoft and Dragon Copilot for industry leading innovation, highly trusted, responsible AI, and delivery at scale, and also the reach with the number of clinicians that Dragon Copilot has. And if you combine all these elements of innovation, your reach, track record, and the trust, that's a perfect recipe for partnership.” — Deepthi Bathina, CEO and Founder, GW RhythmX "I use Dragon Copilot in clinic every day. The extension program let me design, build, and implement the tool I wanted to make me a better clinician. It's never been this easy to be both the user and the builder." — Aaron Reinke, MD, Family Physician and Founder, Whetstone Health Explore the ecosystem For healthcare organizations – discover and deploy Explore how Dragon Copilot AI Apps and Agents on Microsoft Marketplace can deliver specialized AI solutions tailored to your clinical and operational needs through Dragon Copilot. Discover new capabilities, purchaseand deploytrusted solutions, and deliver more value to clinicians without disrupting existing workflows in Dragon Copilot, learn more here. For partners – build and publish Bring your differentiated expertise directly into Physician workflows by creating and publishing AI Apps and Agents that help healthcare organizations address high-value clinical and operational needs. Learn how to build and publish applications and agents Review our open-source code samples and start building today with Dragon Copilot’s extensibility framework and reach healthcare customers through Microsoft Marketplace. Publishyour Dragon offer on Microsoft on Marketplace Looking ahead Dragon Copilot is becoming a trusted destination for specialized healthcare AI—bringing partner innovation directly into familiar clinician workflows. As the ecosystem grows, we will expand support for Radiology and Nursing Apps and Agents, addressing the distinct role-based needs of multiple clinical personas. We will also evolve the end-user experience to be more adaptable, enabling chat-based experiences, richer interactivity, and new ways for clinicians to engage with partner capabilities in the flow of work. Streamlined self-service, transparent governance, and Marketplace distribution will help partners scale secure solutions while giving healthcare organizations confidence to adopt them. Together, we’re helping clinicians spend less time on administration and access the right intelligence at the right moment in care.
Simplify AKS observability with Azure Native New Relic Service
An Azure Native path to New Relic Intelligent Observability for AKS AKS environments are dynamic by design. Applications can span clusters, namespaces, nodes, pods, and containers, while workloads scale and change continuously. Obtaining consistent visibility often requires platform teams to deploy and maintain monitoring components separately on every cluster. Azure Native New Relic Service simplifies this process by integrating New Relic onboarding and management into Azure. Customers can already use the service to: Create a new New Relic account or link an existing account from Azure. Configure the forwarding of Azure platform metrics and logs to New Relic. View the monitoring status of Azure resources. Consolidate procurement and eligible New Relic charges through Azure Marketplace. Monitor multiple Azure subscriptions through a single New Relic resource. With AKS extension support, customers can now extend this native management experience to their Kubernetes clusters. Install the New Relic integration from the Azure portal The new experience follows the same simple model used by Azure Native integrations for other compute resources. From an Azure Native New Relic Service resource, customers can navigate to New Relic account config > Azure Kubernetes Services, select an eligible AKS cluster, and choose Install Extension. Azure then deploys the New Relic Kubernetes integration by using the AKS cluster extensions framework. After deployment completes, the portal displays the installation status for the cluster. Customers can return to the same experience to review the status or select Uninstall Extension when monitoring is no longer required. AKS cluster extensions provide an Azure Resource Manager-based approach for installing and managing services on AKS. This gives customers a consistent Azure control plane experience for deployment and lifecycle operations instead of requiring a separate, manual Helm installation for each cluster. Gain deeper visibility into Kubernetes workloads The extension deploys the New Relic Kubernetes integration to the selected AKS cluster. The integration provides visibility across Kubernetes infrastructure and workloads, including cluster, node, namespace, deployment, pod, and container health and performance. Depending on the enabled New Relic configuration, customers can also bring together Kubernetes events, logs, and Prometheus-formatted metrics with application and Azure platform telemetry in New Relic. This helps application, platform, and site reliability engineering teams investigate issues across the stack without stitching together disconnected views. Teams can use New Relic to: Understand resource consumption and health across clusters, nodes, pods, and containers. Identify unhealthy workloads, container restarts, and capacity constraints. Correlate Kubernetes infrastructure signals with application performance data. Explore Kubernetes entities and relationships through New Relic's cluster experience. Create dashboards, alerts, and operational workflows using telemetry from Azure and AKS. The result is a more direct path from detecting an issue to understanding its impact on applications and users. Reduce operational toil with unified telemetry For organizations operating multiple AKS clusters, consistency is as important as visibility. Manual installation can lead to configuration drift, missed clusters, and additional work whenever monitoring components need to be changed. The Azure Native New Relic Service experience helps address these challenges by providing: Simplified onboarding: Install the integration from the Azure portal without building a separate deployment workflow. Centralized visibility: Review AKS extension status alongside other Azure resources connected to New Relic. Azure governance alignment: Use Azure Resource Manager and Azure role-based access control as part of the management experience. Lifecycle management: Install or remove the extension through a consistent Azure workflow. Unified, full-stack observability: Connect AKS telemetry with application, infrastructure, log, and Azure platform data in New Relic. This experience is particularly useful for platform teams that want to make observability available as a standardized service while allowing development teams to use New Relic for troubleshooting and performance optimization. Get started To begin monitoring AKS with Azure Native New Relic Service: Either browse to the Marketplace offer listing or in the Azure portal, create an Azure Native New Relic Service resource. Go to New Relic account config > Azure Kubernetes Services. Select the AKS cluster that you want to monitor. Select Install Extension and then confirm the installation. After the status changes to Installed, open New Relic to explore your Kubernetes data and configure the dashboards and alerts appropriate for your environment. If you face any technical challenges do raise a support ticket and share your feedback.Multiparty private offers through Marketplace: channel growth in Australia
Microsoft Marketplace offers multiple ways for partners to work together and grow through the channel. With multiparty private offers launching in Australia on July 16, alongside resale enabled offers, join us to learn how can you can activate channel-led sales. This expansion helps partners strengthen customer relationships, fuel more partner-to-partner opportunities, simplify transactions, and find new growth opportunities. Leave with practical guidance on how these capabilities work together and how to put them into action. What you’ll learn: How to use multiparty private offers The differences between multiparty private offers and resale enabled offers, and the power of using them together Get operational readiness with structured next steps whether you’re the software company, or channel partner Takeaways: Build confidence in activating multiparty private offers and channel-led sales through Marketplace with localized guidance from Australia leads, grounded in a strong understanding of Microsoft Marketplace transaction models and when to apply each for maximum strategic impact. Who should attend? Software companies, systems integrators, resellers, distributors, or managed service providers, and partner sales or operations teams focused on cloud marketplace growth for channel-led selling. How do I participate? Select Add to Calendar to save the date, then click the Attend button to save your spot, receive event reminders, and participate in the Q&A. Not able to attend live? This session will be recorded and available on demand shortly after airing. Don't see Attend or Add to Calendar? Sign in to the Tech Community to join the conversation.Multiparty private offers through Microsoft Marketplace: channel growth in Japan
タイトル: Microsoft Marketplace のマルチパーティ プライベート オファーで実現する、日本のチャネルビジネス成長 マルチパーティ プライベート オファー は、2026年7月15日より日本でも利用可能になりました。これにより、Microsoft Marketplace 上で、チャネル主導の新たな収益の道が開かれます。日本に特化したSaaS市場参入・マーケティングアドバイザリー会社であるNihoniumによると、日本の企業向けソフトウェア販売の約70％は、ディストリビューター、システムインテグレーター、その他のチャネルパートナーを通じて行われるか、彼らの影響を大きく受けているそうです*。今は、日本のソフトウェア開発会社やチャネルパートナー（ディストリビューター、SI、リセラー）が準備を始める絶好のタイミングです。本セッション（日本語で実施）では、エンタープライズパートナー統括本部（Enterprise Partner Solutions）のメンバーが、マルチパーティ プライベート オファーが日本のエコシステムにとって何を意味するのか、そして実務としてどう動くべきかを解説します。 取り上げる内容： マルチパーティ プライベート オファーとは何か、ISV・チャネルパートナー・顧客の取引の流れ 7月15日以降、日本で新たに可能になること、および対応するオファー種別 ソフトウェア開発会社/チャネルパートナーが取引を開始するための前提条件と最初のステップ 取引が顧客の Azure 消費コミットメント（MACC）に充当される仕組みと、それが大型商談の早期クローズにどう寄与するか 皆さまの疑問にお答えするライブ Q&A パートナー経由でスケールを目指す ソフトウェア開発会社 の方も、取り扱いを広げたいチャネルパートナーの方も、日本でマルチパーティ プライベート オファー を活用して成長する道筋を明確に持ち帰っていただけます。 誰が参加すべきですか？ ソフトウェア会社、システムインテグレーター、リセラー、ディストリビューター、マネージドサービスプロバイダー、そしてチャネル主導の販売を通じてクラウドマーケットプレイスの成長を促進することに注力しているパートナーの営業・運営チーム。 Microsoft Marketplaceビジネスに関心のあるパートナー全員—新しい流通・再販モデルを検討している方、パートナーエコシステムを拡大したい方、または自社ソリューションの販売をスケールしたい方も含まれます。 どうやって参加するの？ 登録は必要ありません。このイベントをカレンダーに追加してから、テックコミュニティにサインインして『参加』を選ぶとリマインダーを受け取れます。質問は事前に投稿しても、ライブ配信中にいつでも投稿してもOKです。 参考リソース: マルチパーティ プライベート オファー 概要 ソフトウェア企業）向け チャネルパートナー向け TRANSLATION As of July 15, multiparty private offers expanded to Japan. This expansion opens up new revenue opportunities driven by channels on Microsoft Marketplace. According to Nihonium, a Japan-focused SaaS market entry and go-to-market advisory firm, an estimated 70% of enterprise software sales in Japan flow through, or are significantly influenced by, distributors, system integrators and other channel partners.* Now is a great time for Japanese software development companies and channel partners (distributors, SIs, and resellers) to start preparing. In this session (conducted in Japanese), members of the Enterprise Partner Solutions team will explain what multiparty private offers mean for the Japanese ecosystem and how to act on them in practice. Topics we'll cover: What multiparty private offers are, and how deals flow between software companies, channel partners, and customers What's newly possible in Japan after July 15, and the types of offers this applies to Prerequisites and first steps for software companies/channel partners to start deals How multiparty private offer deals count toward a customer's Azure consumption commitment (MACC), and how that can help close big deals faster This session will also feature a live Q&A. Whether you're a software company aiming to scale through channel partners, or a channel partner looking to expand your offerings, you'll be able to clearly take away a path to grow using multiparty private offers in Japan. Who should attend? Software companies, systems integrators, resellers, distributors, managed service providers, and partner sales or operations teams focused on driving cloud marketplace growth through channel-led selling. Any partner interested in the Microsoft Marketplace business, including those exploring new distribution and resale models, expanding the partner ecosystem, or scaling sales of their own solutions. How do I participate? Registration is not required. Add this event to your calendar, then sign in to the Tech Community and select ‘Attend’ to receive reminders. Post your questions in advance, or any time during the live broadcast. Resources: Multiparty private offers overview For software companies For channel partners *Source: Nihonium, Systems Integrators (SIers) in Japan: SaaS Channel Guide, February 2026. Approximately 70% of enterprise software sales in Japan flow through SIer and partner channels.Partner Blog | Built to grow together: The FY27 Microsoft Marketplace opportunity
The way organizations buy technology is changing quickly. As AI moves from experimentation into production, customers want to source solutions, services, and the expertise to deploy them through the routes they already trust. Increasingly that means cloud marketplaces. The momentum behind Microsoft Marketplace reflects this shift, with sales doubling year-over-year, for the third consecutive year.* For partners, this creates a near-term opportunity to meet customers where they want to buy, while connecting software innovation, services expertise, and the Microsoft reach through one commercial platform. The next wave of transformation will not be driven by AI alone. It will be driven by ecosystems. As organizations enter the era of Frontier Transformation, they are looking beyond technology vendors to partners who can help turn AI investments into measurable business outcomes. In an AI-driven economy, Marketplace is becoming the commercial engine that connects innovation to customer value. Software companies bring innovation. Channel partners bring customer intimacy, services expertise, and local reach. Marketplace brings them together, creating a single platform where the ecosystem can co-build, co-sell, and deliver end-to-end solutions at scale. That shift is the focus of the conversation Sandy Gupta, Vice President, Global ISV Ecosystem, and I had at MCAPS Start for Partners. We shared where Marketplace is headed in FY27 and why this is the moment to treat it as a core growth engine. This blog recaps that session and outlines the priorities partners can act on now. Meeting customers in the markets and moments where they buy Technology innovation can scale globally almost overnight, but customer buying behaviors remain deeply local. AI solutions may reach the market quickly, but adoption is still shaped by regional procurement practices, trusted advisor relationships, and established routes to market. Global reach matters, but it must be paired with local relevance. Continue reading here Be sure to join our Marketplace Discussion board, Marketplace blog and Events calendar to connect with subject matter experts!
