Multiparty private offers through Microsoft Marketplace: channel growth in Japan
タイトル: Microsoft Marketplace のマルチパーティ プライベート オファーで実現する、日本のチャネルビジネス成長 マルチパーティ プライベート オファー は、2026年7月15日より日本でも利用可能になりました。これにより、Microsoft Marketplace 上で、チャネル主導の新たな収益の道が開かれます。日本に特化したSaaS市場参入・マーケティングアドバイザリー会社であるNihoniumによると、日本の企業向けソフトウェア販売の約70％は、ディストリビューター、システムインテグレーター、その他のチャネルパートナーを通じて行われるか、彼らの影響を大きく受けているそうです*。今は、日本のソフトウェア開発会社やチャネルパートナー（ディストリビューター、SI、リセラー）が準備を始める絶好のタイミングです。本セッション（日本語で実施）では、エンタープライズパートナー統括本部（Enterprise Partner Solutions）のメンバーが、マルチパーティ プライベート オファーが日本のエコシステムにとって何を意味するのか、そして実務としてどう動くべきかを解説します。 取り上げる内容： マルチパーティ プライベート オファーとは何か、ISV・チャネルパートナー・顧客の取引の流れ 7月15日以降、日本で新たに可能になること、および対応するオファー種別 ソフトウェア開発会社/チャネルパートナーが取引を開始するための前提条件と最初のステップ 取引が顧客の Azure 消費コミットメント（MACC）に充当される仕組みと、それが大型商談の早期クローズにどう寄与するか 皆さまの疑問にお答えするライブ Q&A パートナー経由でスケールを目指す ソフトウェア開発会社 の方も、取り扱いを広げたいチャネルパートナーの方も、日本でマルチパーティ プライベート オファー を活用して成長する道筋を明確に持ち帰っていただけます。 誰が参加すべきですか？ ソフトウェア会社、システムインテグレーター、リセラー、ディストリビューター、マネージドサービスプロバイダー、そしてチャネル主導の販売を通じてクラウドマーケットプレイスの成長を促進することに注力しているパートナーの営業・運営チーム。 Microsoft Marketplaceビジネスに関心のあるパートナー全員—新しい流通・再販モデルを検討している方、パートナーエコシステムを拡大したい方、または自社ソリューションの販売をスケールしたい方も含まれます。 どうやって参加するの？ 登録は必要ありません。このイベントをカレンダーに追加してから、テックコミュニティにサインインして『参加』を選ぶとリマインダーを受け取れます。質問は事前に投稿しても、ライブ配信中にいつでも投稿してもOKです。 参考リソース: マルチパーティ プライベート オファー 概要 ソフトウェア企業）向け チャネルパートナー向け TRANSLATION As of July 15, multiparty private offers expanded to Japan. This expansion opens up new revenue opportunities driven by channels on Microsoft Marketplace. According to Nihonium, a Japan-focused SaaS market entry and go-to-market advisory firm, an estimated 70% of enterprise software sales in Japan flow through, or are significantly influenced by, distributors, system integrators and other channel partners.* Now is a great time for Japanese software development companies and channel partners (distributors, SIs, and resellers) to start preparing. In this session (conducted in Japanese), members of the Enterprise Partner Solutions team will explain what multiparty private offers mean for the Japanese ecosystem and how to act on them in practice. Topics we'll cover: What multiparty private offers are, and how deals flow between software companies, channel partners, and customers What's newly possible in Japan after July 15, and the types of offers this applies to Prerequisites and first steps for software companies/channel partners to start deals How multiparty private offer deals count toward a customer's Azure consumption commitment (MACC), and how that can help close big deals faster This session will also feature a live Q&A. Whether you're a software company aiming to scale through channel partners, or a channel partner looking to expand your offerings, you'll be able to clearly take away a path to grow using multiparty private offers in Japan. Who should attend? Software companies, systems integrators, resellers, distributors, managed service providers, and partner sales or operations teams focused on driving cloud marketplace growth through channel-led selling. Any partner interested in the Microsoft Marketplace business, including those exploring new distribution and resale models, expanding the partner ecosystem, or scaling sales of their own solutions. How do I participate? Registration is not required. Add this event to your calendar, then sign in to the Tech Community and select ‘Attend’ to receive reminders. Post your questions in advance, or any time during the live broadcast. Resources: Multiparty private offers overview For software companies For channel partners *Source: Nihonium, Systems Integrators (SIers) in Japan: SaaS Channel Guide, February 2026. Approximately 70% of enterprise software sales in Japan flow through SIer and partner channels.Partner Blog | Built to grow together: The FY27 Microsoft Marketplace opportunity
The way organizations buy technology is changing quickly. As AI moves from experimentation into production, customers want to source solutions, services, and the expertise to deploy them through the routes they already trust. Increasingly that means cloud marketplaces. The momentum behind Microsoft Marketplace reflects this shift, with sales doubling year-over-year, for the third consecutive year.* For partners, this creates a near-term opportunity to meet customers where they want to buy, while connecting software innovation, services expertise, and the Microsoft reach through one commercial platform. The next wave of transformation will not be driven by AI alone. It will be driven by ecosystems. As organizations enter the era of Frontier Transformation, they are looking beyond technology vendors to partners who can help turn AI investments into measurable business outcomes. In an AI-driven economy, Marketplace is becoming the commercial engine that connects innovation to customer value. Software companies bring innovation. Channel partners bring customer intimacy, services expertise, and local reach. Marketplace brings them together, creating a single platform where the ecosystem can co-build, co-sell, and deliver end-to-end solutions at scale. That shift is the focus of the conversation Sandy Gupta, Vice President, Global ISV Ecosystem, and I had at MCAPS Start for Partners. We shared where Marketplace is headed in FY27 and why this is the moment to treat it as a core growth engine. This blog recaps that session and outlines the priorities partners can act on now. Meeting customers in the markets and moments where they buy Technology innovation can scale globally almost overnight, but customer buying behaviors remain deeply local. AI solutions may reach the market quickly, but adoption is still shaped by regional procurement practices, trusted advisor relationships, and established routes to market. Global reach matters, but it must be paired with local relevance. Continue reading here Be sure to join our Marketplace Discussion board, Marketplace blog and Events calendar to connect with subject matter experts!Multiparty private offers through Marketplace: channel growth in Australia
Microsoft Marketplace offers multiple ways for partners to work together and grow through the channel. With multiparty private offers launching in Australia on July 16, alongside resale enabled offers, join us to learn how can you can activate channel-led sales. This expansion helps partners strengthen customer relationships, fuel more partner-to-partner opportunities, simplify transactions, and find new growth opportunities. Leave with practical guidance on how these capabilities work together and how to put them into action. What you’ll learn: How to use multiparty private offers The differences between multiparty private offers and resale enabled offers, and the power of using them together Get operational readiness with structured next steps whether you’re the software company, or channel partner Takeaways: Build confidence in activating multiparty private offers and channel-led sales through Marketplace with localized guidance from Australia leads, grounded in a strong understanding of Microsoft Marketplace transaction models and when to apply each for maximum strategic impact. Who should attend? Software companies, systems integrators, resellers, distributors, or managed service providers, and partner sales or operations teams focused on cloud marketplace growth for channel-led selling. How do I participate? Select Add to Calendar to save the date, then click the Attend button to save your spot, receive event reminders, and participate in the Q&A. Not able to attend live? This session will be recorded and available on demand shortly after airing. Don't see Attend or Add to Calendar? Sign in to the Tech Community to join the conversation.Ability Summit 2026: Accessibility-first innovation and your next partner opportunity
Accessibility is increasingly both a business imperative and a meaningful commercial opportunity for partners. At this year’s Microsoft Ability Summit, leaders across technology, education, and advocacy reinforced a clear point: accessibility-first innovation is creating new demand across AI, collaboration, learning, and customer experience. For partners, accessibility represents a clear opportunity to grow customer value. Accessibility-first innovation is becoming a mainstream expectation, opening opportunities to build differentiated services and solutions across AI, collaboration, learning, compliance, and customer experience. Organizations are increasingly viewing accessibility as part of a broader shift in how they approach AI, employee experience, and customer engagement. For partners, that shift creates an opportunity to lead higher-value conversations around innovation, trust, and long-term business impact. I encourage you to read Microsoft Chief Accessibility Officer Neil Barnett’s full recap of this year’s announcements and stories from the summit, including updates across AI, developer tools, Windows, devices, learning, Xbox, and inclusive packaging design. Why accessiblity matters for partners now Accessibility is becoming part of how customers evaluate experience quality, employee productivity, compliance expectations, and technology trust. Organizations are looking for technology that works consistently across real-world scenarios, roles, abilities, and environments. That expectation is accelerating as AI adoption grows. Accessibility is increasingly becoming part of how customers evaluate transformation readiness, technology trust, and the quality of the experiences they deliver across their organizations. A 2026 Forrester Consulting study commissioned by Microsoft found that assistive technology is already part of everyday work and life. Consumers reported using assistive features across at least six activities in the past month, on average. The same study found that 63% of respondents reported some level of difficulty with daily tasks related to vision, hearing, learning and cognition, mobility, and/or mental health. It also found that 71% of respondents would use assistive tools more often if enhanced with AI capabilities, and 55% said they feel a stronger commitment to employers when companies prioritize assistive tools and features. For partners, this points to a broader opportunity. Accessibility-first design can expand participation, strengthen employee and customer experiences, and build greater trust in technology, making it an increasingly important part of long-term transformation strategy. Where partners can lead The opportunity for partners is to bring accessibility into the conversations that are already shaping customer priorities, including AI transformation and adoption, modern work, application innovation, employee experience, customer engagement, and compliance. As accessibility becomes more central to business and technology strategy, partners can differentiate by making it part of the broader value they bring to customers. Partners that bring accessibility-first innovation into these conversations can deepen trust, expand strategic relevance, and create more differentiated value over time. This opportunity spans organizations of every size. Across both SMB and enterprise customers, accessibility is increasingly part of how leaders think about growth, workforce experience, customer connection, and technology modernization, and the Microsoft partner ecosystem is well positioned to meet that need. Partner opportunities in Microsoft Marketplace Microsoft Marketplace offers a useful view into how partners are translating accessibility-first innovation into practical customer value. The examples below illustrate how that opportunity is taking shape across different business and technology scenarios. Level Access makes digital accessibility a streamlined, scalable part of everyday operations The Level Access platform supports a continuous approach to accessibility, embedded into design, development, governance, and training workflows. Unlike point tools or episodic audits, this integrated solution helps organizations accelerate remediation, reduce risk, and demonstrate progress over time. Organizations can extend the power of the Level Access platform through private offers with capabilities such as LevelDocs for accessible content creation and remediation in Microsoft Word, Excel, and PowerPoint; LevelCI for automated web accessibility testing within CI/CD pipelines; and Mobile Testing for native iOS and Android accessibility across physical and virtual devices. Retain Connector by Inclusively Many organizations have invested heavily in benefits, workplace accommodations, mental health resources, and employee support programs. But employees, especially those navigating disabilities or workplace barriers, often don't know what is available or how to access it. Retain Connector by Inclusively closes that gap directly inside the tools employees already use. Deployed within Microsoft Teams, SharePoint, Outlook, and Microsoft 365 with no heavy integrations required, Retain acts as a workforce intelligence layer that lets employees describe their needs in plain language and get routed to the right benefits and resources through Inclusively's Success Enabler framework without needing to know what to search for or where to look. For employees who may feel hesitant to disclose a need or navigate a fragmented benefits landscape, the anonymous, conversational experience lowers the barrier to getting support. For HR and people leaders, Retain surfaces something equally valuable: real-time, aggregated insights into the benefits and barriers employees are actually experiencing. That intelligence helps organizations understand unmet demand, allocate benefits investments more effectively, and demonstrate a genuine commitment to inclusion not just in policy, but in practice. Creating differentiated value through accessibility offerings Taken together, these examples reinforce a broader point: accessibility is becoming an increasingly important part of how partners create differentiated value across both employee and customer experiences. Marketplace solutions can strengthen how partners bring accessibility-first innovation into customer conversations and platform experiences. The Microsoft Accessibility Partner Onboarding Guide also provides a useful foundation for partners looking to expand their accessibility focus on Microsoft platforms. The opportunity ahead for partners Accessibility is becoming an increasingly important part of the conversations customers are having around AI, modern work, security, application development, and industry transformation. The opportunity is not to treat accessibility as a separate conversation. It is to make accessibility part of how customers modernize, adopt AI, and build more trusted digital experiences. Ability Summit 2026 reinforced that accessibility-first innovation is shaping the future of AI, productivity, learning, collaboration, and end-customer experience. For partners, the opportunity is to turn that innovation into real customer impact. It is about building AI-powered experiences that are more trusted, more inclusive, and more effective for the people they serve. As Frontier Transformation accelerates AI adoption, partners are uniquely positioned to turn accessibility-first innovation into lasting business impact deepening customer relationships, expanding strategic relevance, and building stronger momentum as accessibility-first expectations continue to rise for our customers. Additional resources Read the Ability Summit 2026 blog by Neil Barnett, Chief Accessibility Officer at Microsoft. Explore the Forrester Consulting thought leadership paper commissioned by Microsoft, May 2026. Visit the Unique Unites Us accessibility hub. Watch for Ability Summit sessions to be available on demand in the coming weeks.The Marketplace playbook for channel-led sales
Get step-by-step guidance and go-to-market resources to help you recruit and activate partners for channel-led sales through Microsoft Marketplace. With the expansion of channel-led sales capabilities, software companies can engage partners to reach new customers through Microsoft Marketplace. Through resale enabled offers and multiparty private offers, software companies can empower partners to sell on their behalf to drive scale, reach new markets, and unlock new co-sell opportunities. In markets where both resale enabled offers and multiparty private partners are available, software companies can also scale through distributors, who can activate their broader channel networks. If you're looking for a practical playbook, partner recruitment guidance, and new marketing materials to empower partners to sell on your behalf, don't miss this edition of Microsoft Marketplace partner office hours! We'll also be sharing best practices and lessons learned from successful software companies and answering your questions live. Who should attend? Alliance, channel, sales, and operations roles at software companies This office hour is structured for software companies—channel partners are welcome to attend to network with software companies Q&A will be available for attendees who join live. How do I participate? Registration is not required. Add this event to your calendar and select Attend to receive reminders. Post your questions in advance, or any time during the live broadcast. Resources Channel-led Campaign in a box Multiparty private offers Resale enabled offers Microsoft Marketplace office hours for partners are typically held the third Wednesday of every month, 8:30 am PT unless otherwise noted
From insight to action: how Adobe and Microsoft are helping marketers move faster with AI
Today’s marketing leaders are under pressure to do more than ever—deliver meaningful personalization, accelerate execution, and prove measurable business impact. At the same time, teams are navigating increasing complexity: fragmented data, disconnected tools, and insights that arrive too late to act on. AI can change this—but only when it’s embedded directly into how people already work. That’s why Microsoft and Adobe are deepening our partnership: bringing customer experience intelligence, AI-powered workflows, and enterprise-grade AI directly into Microsoft 365 Copilot—so teams can move from insight to alignment to execution in one continuous workflow. The result is faster decisions, more coordinated execution, and clearer business outcomes—without breaking flow or context. Bringing customer experience intelligence into the flow of work Marketing teams don’t struggle because they lack data. They struggle because insights live in one place, collaboration in another, and execution somewhere else entirely. That disconnect slows teams down and creates unnecessary friction between analysis and action. Together, Adobe and Microsoft are changing that dynamic by connecting Adobe’s customer experience capabilities with Microsoft 365 Copilot and Copilot Cowork—so insight, collaboration, and next-best action can happen where work already happens: in Copilot Chat and in everyday apps like Teams, Word, and PowerPoint. Marketers can ask questions, explore insights, align with teammates, and take action without jumping between tools—turning intelligence into impact at the moment it matters. Adobe Marketing Agent for Microsoft 365 Copilot: now generally available A major milestone in this journey is the general availability of the Adobe Marketing Agent for Microsoft 365 Copilot, now available via Microsoft Commercial Marketplace. The Adobe Marketing Agent brings Adobe customer experience intelligence directly into Copilot, enabling marketing teams to: Accelerate time from insight to decision Move seamlessly from analysis to execution Keep humans firmly in control, with AI supporting—not replacing—decision‑making Importantly, the agent is enterprise-ready by design. IT administrators can deploy and manage the experience through the Microsoft 365 admin center, ensuring security, governance, and compliance at scale. Expanding executive experiences with Copilot Cowork Looking ahead, Adobe skills designed for customer experience orchestration will be accessible in Copilot Cowork—in a future release. This upcoming experience will enable customer experience leaders to engage with customer experience insights in a more direct, conversational way, bringing strategic visibility into the same Copilot environments where decisions are made and actions are coordinated. Built on Azure to scale securely and responsibly The technology foundation of this innovation is Azure. Adobe Experience Platform, Adobe Experience Platform Agent Orchestrator, and Adobe AI Agents are built on Azure and leverage Azure AI models, providing the scalability, security, and reliability enterprises require. By running on Azure, these agentic experiences benefit from Microsoft’s global infrastructure, enterprise‑grade security, and responsible AI commitments—supporting customer trust as organizations scale AI across their business. Designed for interoperability across agent ecosystems Modern enterprises don’t operate in a single ecosystem—and their agents shouldn’t either. Adobe agents are built to interoperate with agents created using Microsoft Azure AI Foundry or Copilot Studio, enabling customers to orchestrate richer, cross‑functional workflows across marketing, sales, service, and operations. This architecture is designed to enable organizations to compose agentic solutions that reflect how work actually happens—across systems, teams, and business processes. Moving from experimentation to execution This partnership reflects a broader shift in how organizations adopt AI—moving from experimentation to embedded, enterprise‑ready execution. By bringing the full power of Adobe Experience Platform together with Microsoft’s AI platform, cloud infrastructure, and Copilot experiences, we’re helping teams move faster with clarity, confidence, and control. This is how AI becomes not just powerful—but practical. Learn more Adobe + Microsoft partnership page Adobe Marketing Agent for Microsoft Copilot pagePartner Case Study | United Technologies
Founded in 1994, United Technologies (Int’l) Ltd. is a leading IT service and accounting solutions provider based in Hong Kong. United Technologies joined the Microsoft Marketplace Rewards program to utilize the global advantage of co-marketing with Microsoft as a critical step toward expanding its business beyond its existing market in the Guangdong-Hong Kong-Macao Greater Bay Area. At the end of 2025, the company executed a listing optimization and press release support to promote SmartBusiness, an ABSS (formerly MYOB) accounting solution built on Microsoft Azure. During the following quarter, United Technologies realized a 20 percent month-over-month increase in page visits and an increase to 65 percent of conversion rates for calls to action from qualified leads. Utilizing Microsoft Marketplace to navigate changing business conditions United Technologies provides ABSS subject-matter experts with efficient, cost-effective, one-stop IT business management consultancy services and solutions, including its SmartBusiness for retail and wholesale business integration with ABSS accounting systems. Before joining Marketplace Rewards, United Technologies relied on traditional marketing channels and word of mouth to deliver sales and certified technical support for ABSS accounting software to over 10,000 clients in Hong Kong across retail, wholesale, and professional services. The company’s mission is to be a long-term strategic partner for businesses by helping clients steadily move toward digital transformation and a sustainable future. United Technologies realized it needed a more powerful platform to accelerate business growth, stay ahead of intensifying market competition, and adapt to changing client purchasing habits. Joining the Marketplace Rewards program built on United Technologies’ long-standing partnership with Microsoft and deep integration with Microsoft technology. "The Microsoft Marketplace Rewards program has been the catalyst for our international expansion. By handling the complex deployment and payment workflows seamlessly, Microsoft allowed us to focus on what we do best—delivering smart business solutions to our clients," said Sunny Yaury, Business Director, United Technologies (Int'l) Ltd. Expert advice expands marketing reach globally United Technologies benefited from Marketplace Rewards via expert guidance and breadth of resources available to better market apps on Microsoft Marketplace. The activities available through Marketplace Rewards delivered significant, quantifiable results, helping the company close its first deal in new markets. From the beginning, United Technologies received expert recommendations from Microsoft about how to optimize its marketplace offer page. Using press release support including a quote from a Microsoft executive, United Technologies enhanced the announcement of the availability of SmartBusiness in the Microsoft Marketplace. In the first calendar quarter after executing Marketplace Rewards, United Technologies saw a 20 percent month-over-month increase in page visits that has remained constant, a sign of sustained Marketplace traction. The conversion rate from calls to action to qualified leads jumped to 65 percent. Marketplace presence leads to new customers and international expansion "Microsoft Marketplace has enabled us to reach new customers across territories with complete confidence. The worry-free deployment and trusted payment workflows endorsed by Microsoft removed the barriers we once faced when expanding beyond Hong Kong," Yaury said. Continue reading here Explore all case studies or submit your own. Subscribe to case studies tag to follow all new case study posts. Don't forget to follow the Marketplace blog, Marketplace discussion board and the events calendar to stay in the know!Partner Blog | Scaling partner-led growth in Europe: Multiparty private offers expand to new markets
The way solutions, services, and agents are procured is changing, and partners are shaping what comes next. As customers accelerate investments in AI, they are looking for solutions that combine technology with expertise, services, and trusted relationships. The most successful technology transformations happen when partners work together to deliver measurable outcomes. We continued to invest in Microsoft Marketplace, bringing together a unified experience through Marketplace.Microsoft.com, while expanding partner-led capabilities like resale enabled offers. Marketplace is how we co-sell together at scale. Building on this momentum, starting May 27, 2026, multiparty private offers in Microsoft Marketplace will be available across 30 countries in Europe. This expansion makes it easy for partners to collaborate on deals, simplify transactions, and scale across borders. We are also continuing to expand beyond Europe, with multiparty private offers becoming available in Australia, Japan, and South Africa starting July 15, 2026. “Customer expectations across Europe are continuing to evolve towards localized buying models and requiring faster outcomes. The expansion of the multiparty private offers functionality in Microsoft Marketplace provides us with an additional way to quickly connect the right software, services, and partners in a single offer to support faster time to value for Microsoft customers.” Sophie Daval Director Hyperscalers Global ArrowSphere Arrow Why it matters for partners Customers want outcomes they can realize quickly, with buying experiences that reflect local buying preferences. At the same time, many businesses operate across multiple countries, which increases complexity for pricing, contracting, billing, and fulfillment. Continue reading hereBoost Marketplace discoverability with AI-assisted feedback
Enhance your Marketplace listings with personalized guidance delivered through App Advisor. Powered by agentic capabilities trained on Microsoft best practices, App Advisor is a no-cost, self-service growth tool that scans and reviews your listings to provide clear, actionable recommendations. These insights are designed to improve discoverability and strengthen customer engagement—which can drive more clicks, leads, and deals. Try App Advisor today and learn more in our blog. Don't forget to follow the Marketplace blog, Marketplace discussion board and the events calendar to stay in the know!Multi‑currency private offers in Microsoft Marketplace
Microsoft Marketplace is available in 141 regions and supports 17 currencies. As Marketplace adoption continues to grow more partners are navigating sales that involve multiple currencies, local customer invoicing, and evolving seller of record responsibilities. Understanding how currency exchanges impact private offers, partner payments, and customer billing is critical to successfully managing Marketplace transactions across geographies. Join this practical walkthrough to learn how multi‑currency transactions are managed through Microsoft Marketplace. You’ll see how currency exchange is handled across deal constructs, including a multiparty private offer example, and what changes when partners participate in resale enabled offers and assume seller of record responsibilities. If you are a software company or channel partners selling in Microsoft Marketplace and want to confidently navigate local currency transactions, understand how timing impacts payments, and apply best practices when executing deals across geographies, this session is for you! What you’ll learn: How Marketplace customers are invoiced and the currency of record How to configure private offers in local currency How sales timing affects partner payments How the FX rate applies to Marketplace sales Takeaways: Clear understanding of multi‑currency Marketplace transactions Confidence in creating private offers in local currency Foundational knowledge to support sales of resale enabled offers Microsoft Marketplace office hours for partners are typically held the third Wednesday of every month, 8:30 am PT unless otherwise noted. How do I participate? Registration is not required. Add this event to your calendar and select Attend to receive reminders. Post your questions in advance, or any time during the live broadcast. Additional resources Geographic availability and currency support for Microsoft Marketplace FAQ: Foreign exchange for Microsoft Marketplace publishers
