Partner Case Study | CTERA
In step with Microsoft, working to unlock customer potential Headquartered in Israel and New York, with global offices worldwide, CTERA Networks Ltd strives to help organizations create a connected fabric of data to unlock its full potential. CTERA powers some of the world’s largest Fortune 500 enterprises and government agencies. Its customers are often highly distributed organizations, operating across numerous edge and core sites, including factories, hospitals, municipalities, law offices, and remote work environments with file estates ranging from hundreds of terabytes to hundreds of petabytes of data. CTERA has partnered with Microsoft since the early introduction of Microsoft Azure and today supports more than 60 customers running CTERA on Azure compute and storage infrastructure. CTERA’s Intelligent Data Platform, available for purchase through Microsoft Marketplace, delivers a software-defined global file system that intelligently caches data at distributed sites based on access frequency. It uses Azure Blob Storage as the authoritative, protected, immutable copy, and Azure Premium SSD and Azure Virtual Machines as core infrastructure components. In addition, CTERA integrates with Microsoft’s security, productivity, and AI ecosystem, including Microsoft Purview, Microsoft Sentinel, Microsoft Teams, Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Microsoft Outlook, and Microsoft Copilot, enabling governed data to power secure collaboration and AI-driven insights. Swift enterprise deals and 68% more marketplace listing engagement Because CTERA focuses on large enterprises and government agencies, Microsoft Marketplace significantly streamlines procurement, legal review, and vendor onboarding processes, which are often complex. Offering a solution through the marketplace enables customers with a Microsoft Azure Consumption Commitment to apply eligible purchases toward their cloud budget while benefiting from Microsoft’s established trust and account relationships. The marketplace also increases product visibility and provides valuable insight into market engagement, allowing CTERA to better support customers and refine its strategy. Continue reading here Explore all case studies or submit your own Subscribe to case studies tag to follow all new case study posts. Don't forget to follow this blog to receive email notifications of new stories!Turning co-sell readiness into real Microsoft Marketplace revenue
Achieving co-sell readiness in Microsoft Marketplace is only the beginning. Many software development companies reach this milestone but struggle to translate it into meaningful pipeline and consistent seller engagement. Join Microsoft partner and special guest Trunal Bhanse, CEO and co-founder at Clazar, as he breaks down what separates companies that are simply “co-sell ready” from those that successfully build active, revenue-generating partnerships with Microsoft sellers. Drawing on real-world insights from hundreds of marketplace partners, we’ll explore the operational habits, processes, and strategies that drive faster deal velocity, larger deal sizes, and stronger collaboration with the Microsoft field. You'll learn: How to create seller-focused collateral that drives Microsoft field engagement Best practices for working effectively with your Partner Development Manager (PDM) How to improve referral response times to increase co-sell opportunities You'll walk away with: A practical checklist to improve Microsoft seller engagement immediately Proven strategies to generate more co-sell opportunities A clearer understanding of how to operationalize your marketplace motion for consistent growth How do I participate? Select Add to calendar to save the date, then click the Attend button to save your spot, receive event reminders, and participate in the Q&A.* If you can’t make the live event, don’t worry. You can post questions in advance and catch up on the answers and insights later in the week. This session will be recorded and available on demand immediately after airing. It will feature AI-generated captions during the live broadcast. Human-generated captions and a recap of the Q&A will be available by the end of the week. * Don’t see the Attend button? Sign in to your Marketplace Tech Community account or register for the Tech Community and join the conversation!Multi‑currency private offers in Microsoft Marketplace
Microsoft Marketplace is available in 141 regions and supports 17 currencies. As Marketplace adoption continues to grow more partners are navigating sales that involve multiple currencies, local customer invoicing, and evolving seller of record responsibilities. Understanding how currency exchanges impact private offers, partner payments, and customer billing is critical to successfully managing Marketplace transactions across geographies. Join this practical walkthrough to learn how multi‑currency transactions are managed through Microsoft Marketplace. You’ll see how currency exchange is handled across deal constructs, including a multiparty private offer example, and what changes when partners participate in resale enabled offers and assume seller of record responsibilities. If you are a software company or channel partners selling in Microsoft Marketplace and want to confidently navigate local currency transactions, understand how timing impacts payments, and apply best practices when executing deals across geographies, this session is for you! What you’ll learn: How Marketplace customers are invoiced and the currency of record How to configure private offers in local currency How sales timing affects partner payments How the FX rate applies to Marketplace sales Takeaways: Clear understanding of multi‑currency Marketplace transactions Confidence in creating private offers in local currency Foundational knowledge to support sales of resale enabled offers Microsoft Marketplace office hours for partners are typically held the third Wednesday of every month, 8:30 am PT unless otherwise noted. How do I participate? Registration is not required. Add this event to your calendar and select Attend to receive reminders. Post your questions in advance, or any time during the live broadcast. Additional resources Geographic availability and currency support for Microsoft Marketplace FAQ: Foreign exchange for Microsoft Marketplace publishersPartner Blog | Driving channel velocity in an AI-first world: Microsoft Marketplace at Channel Partners Conference
The recent Channel Partners Conference & Expo brought together thousands of channel leaders, technology providers, and ecosystem partners to explore what’s next for the channel—and how partners can accelerate growth in a market being rapidly reshaped by AI. With an audience deeply focused on differentiation, scale, and customer value, the conference highlighted how cloud, AI, and modern commerce models are redefining the partner opportunity. Microsoft Marketplace participated as a Platinum sponsor, reflecting the central role the channel plays as customers move AI from experimentation into production. As partners guide strategy, deployment, and outcomes, Marketplace provides the commercial foundation—connecting partners, software companies, and customers through flexible, channel-led sales models that scale. “Microsoft Marketplace gives enterprise and SMC customers a direct path to procure Devicie against their Microsoft commitments, while our channel-led sales motion extends our reach through the trusted partner relationships that help customers achieve better device management outcomes.” Connor O’Reilly, Channel Sales Manager, Devicie Continue reading hereMaximize selling with Microsoft and Marketplace ROI
Incentives, rewards, and WorkSpan's AI-powered automation. Most Microsoft partners are leaving money on the table — not because they lack commitment, but because selling with Microsoft workflows, incentive applications, and Microsoft Marketplace reward programs can seem complex and, therefore, are easy to deprioritize. Join us as we share real workflows used by partners who have closed over $5 billion in co-sell revenue with Microsoft. Cut through the noise and walk away with the knowledge you need to: Navigate selling with Microsoft end-to-end. Apply for Azure sponsorship most partners don’t know they qualify for Earn the Marketplace rewards that most partners miss Use AI to automate repetitive Partner Center tasks that slow your team down WorkSpan provides AI agents for sellers and partner managers through the WorkSpan.AI Marketplace and Co-sell Platform For Sellers: WorkSpan's in‑CRM AI drives earlier, smarter co‑sell actions. For Partner Managers: WorkSpan's AI‑powered insights help launch and scale Microsoft partnerships. This session is now available on demand. Enjoy!Partner Blog | Veeam
Higher education institutions are under increasing pressure to safeguard the growing volumes of data required to support their teaching, learning, and research. As hybrid learning environments become more complex and cloud adoption accelerates, IT teams need a unified approach to protect data across both on‑premises systems and virtual infrastructure. Headquartered in Seattle, Washington, Veeam is a long-standing Microsoft partner that delivers data protection and recovery solutions to help organizations protect data across hybrid environments. As a Microsoft Solutions Partner for Azure, Veeam delivers solutions through the Microsoft Marketplace and holds a certified software designation, with recognition as a 2025 Microsoft Partner of the Year finalist for ISV Innovation. The company’s Microsoft‑aligned solutions support customers as they modernize infrastructure, strengthen cybersecurity postures, and prepare for future growth. That focus is why Batterjee Medical College (BMC)—a rapidly expanding private medical college in Saudi Arabia—partnered with Veeam to strengthen their data resilience strategy and ensure continuity as their operations, hybrid learning environment, and regional footprint continue to grow. Building a scalable data protection approach BMC has been undergoing significant change, working to elevate their teaching, clinical practice, and research through digital initiatives. The institution is also expanding their geographic footprint by scaling hybrid learning opportunities in the region and opening a new campus in Dubai, making BMC the first Saudi education provider to operate internationally. These initiatives placed growing pressure on the organization’s digital infrastructure, with data volumes increasing at an estimated 20% a year. As BMC extended the use of cloud services while continuing to rely on their on‑premises infrastructure, the limitations of their existing solutions became more pronounced. The IT team needed consistent protection across workloads and a future‑ready, hybrid approach that could scale without compromising service availability. “Our previous tools supported earlier phases of growth, but with expansion, we needed a unified and scalable solution,” said Nabil Alsanbi, IT Operations Director at BMC. “We were looking for more scalability and granular control of data backup and recovery. We targeted a single data resilience solution for our entire hybrid environment, which would put us in the best position to support the growing business.” Continue reading hereSeamless private offers: From creation to purchase and activation
Join us for a practical, end‑to‑end walkthrough of seamless private offer execution—from creation to customer purchase to partner activation. You will learn: How to create private offers in Partner Center How to extend private offers to the right party (including multiparty private offers, resale enabled offers, and CSP motions) What the customer purchase experience looks like on the receiving end What flexible billing schedules apply to, and how to proactively set yourself up for success This event will feature a live Partner Center demo and include time for live Q&A so bring your questions! Note: Partner Center reporting will not be covered in this session, but you can learn more by watching Tracking transaction to payout in Partner Center reports. Office hours for partners are typically held the third Wednesday of every month, 8:30 am PT unless otherwise noted. How do I participate? Registration is not required. Add this event to your calendar and select Attend to receive reminders. Post your questions in advance, or any time during the live broadcast.Partner Case Study | SCvation
Founded in 2015, SCvation GmbH specializes in business intelligence solutions, including expertly crafted visuals for Microsoft Power BI. The small team of highly skilled and experienced professionals delivers products such as Data Slicer that help SCvation customers use Power BI to uncover data insights for making strategic decisions. SCvation helps companies across industries, from retail to public services, to optimize their business and visualize their process-specific data. Seeking to increase traffic and sales for its solutions on Microsoft Marketplace, a worldwide marketplace for line-of-business solutions, SCvation utilized Microsoft Marketplace Rewards. SCvation got expert marketing advice for improving the Data Slicer offer listing. Additionally, SCvation received press release support, including a quote from a Microsoft executive, to announce the availability of Data Slicer in Microsoft Marketplace. SCvation gained a more attractive visual design and increased the number of page visits to its offers on Marketplace. Promoting the listing on social media and through the press release also increased traffic. “Microsoft Marketplace Rewards is helping us to increase our brand awareness. Our Microsoft Marketplace listing page views have increased by up to 50 percent in the last three months!” said Christian Neuwirth, Managing Director, SCvation GmbH. Since using Marketplace Rewards, SCvation has grown the number of licenses sold for its product from a few hundred to over a thousand, for an increase of 25 percent in a few months. Reflecting on calendar year 2025 growth, Neuwirth said, “We experienced a great increase in generating leads on Microsoft Marketplace. With minimal effort, due to the collaboration with Marketplace Rewards, we were able to drive much higher levels of traffic and opportunities.” Continue reading hereWhy Azure belongs in your multicloud strategy
For software development companies building and selling through Microsoft Marketplace, a strong multicloud strategy can accelerate customer acquisition, increase deal size, and unlock new co-sell opportunities. Tune in to learn when and why Azure should be part of your strategy. Find out how to replicate solutions for Azure. Hear why Marketplace-aligned companies are able to move quickly using Microsoft tools, funding, and incentives. By the end of this event, Microsoft partners and cloud replication experts will help you understand: How Azure strengthens Marketplace success, including enterprise readiness, co-sell alignment, and scalable architecture. Microsoft funding programs and incentives available to Marketplace partners to help offset replication and modernization efforts. How to get started fast using tools like Azure Migrate or by working with an experienced replication partner. Practical next steps to turn replication and modernization into marketing qualified leads and long-term Marketplace momentum. This session is ideal for software development companies that sell—or plan to sell—through Microsoft Marketplace and want to grow faster by aligning their cloud strategy with Azure, Microsoft incentives, and partner-led execution. How do I participate? Select Add to calendar to save the date, then click the Attend button to save your spot, receive event reminders, and participate in the Q&A.* If you can’t make the live event, don’t worry. You can post questions in advance and catch up on the answers and insights later in the week. This session will be recorded and available on demand immediately after airing. It will feature AI-generated captions during the live broadcast. Human-generated captions and a recap of the Q&A will be available by the end of the week. * Don’t see the Attend button? Sign in to your Marketplace Tech Community account or register for the Tech Community and join the conversation!
Microsoft Partnership Multiplier Series for ISVs (SDCs) with Juhi Saha
Eighty percent of Azure Marketplace listings never generate meaningful revenue - this session reveals why and shows you how to be in the winning twenty percent. We'll move beyond basic listings to explore the monetization hierarchy: when contact-me offers work versus when transactability becomes essential, how private offers unlock enterprise opportunities, and advanced strategies like MACC consumption programs. You'll learn the pricing models that convert versus those that create friction, discover what truly drives marketplace visibility and field seller recommendations, and understand the co-marketing tactics that actually work. Walk away with a clear offer design strategy and your path to first marketplace transaction. Register for the event here About Juhi She specializes in turning partnerships into a company’s fastest growth engine. A seasoned operator, over the past two decades, she's helped startups, scale-ups, services companies and global enterprises transform complex ecosystems into real revenue, driving billions in pipeline (and valuations), accelerating exits, and scaling globally while de-risking the investment into partner-led growth. At Microsoft, she launched and led Pegasus, the company’s flagship program for high-growth VC-backed startups, unlocking hundreds of millions in pipeline. She also built fintech and AI partnerships that shaped Microsoft’s GTM strategy with key industries. As VP of Partnerships at Clearbit, she designed and ran a new partner business that generated double-digit revenue growth and positioned the company for acquisition by HubSpot. Earlier leadership roles at Intel and Qualcomm gave her a foundation in product, operations, and ecosystem expansion. Today, as CEO of Partner1, she advises CEOs and CROs on how to: ✔ Grow profitably and globally through B2B partnerships while de-risking investment in partnerships ✔ Accelerate co-sell and marketplace revenue with Microsoft, AWS, GCP, AI and other key ecosystems ✔ Align GTM, sales, and partner strategies to unlock non-dilutive, scalable growth She also serves as a board director and strategic advisor to fintech, AI, and SaaS companies scaling through ecosystem-led growth. With a B.S. in Electrical Engineering & Computer Science from UC Berkeley, an M.S. in Electrical & Computer Engineering from UC San Diego, and three patents that run on every mobile device, she pairs deep technical expertise with real-world impact. Combined with go-to-market expertise, She brings the rare ability to bridge vision with execution, and partnerships with revenue.
