Event details
23 Comments
- Pearl-Angeles
Community Manager
Thanks for joining today’s office hours! Visit aka.ms/marketplacechannelUK to access all the resources Darren referenced in today's presentation. Additionally, below are the questions covered during the live Q&A portion of office hours, along with associated timestamps:
Question – We are a Microsoft partner with several service offerings listed on the Microsoft marketplace. However, we are not receiving any sales through the marketplace. What steps should we take to ensure that Microsoft sellers are aware of our offers and refer us when relevant opportunities arise? Are there any recommendations or best practices you could share? – answered at 44:31.
Question – For REOs (resale enabled offers), as a channel partner, we wouldn't incur any fees for delivering the offer? Microsoft would cover them? – answered at 46:37.
Question – Can you share timelines on when MPO (Multi-party private offers) is coming to other geos? – answered at 48:56.
Question – Can I transact professional services alongside my Marketplace Offers? – answered at 49:35.
Question – I already deal with many of the ISVs off marketplace – why do I need to transact on Marketplace? – answered at 50:45.
Question – How do I get started with reselling solutions in the marketplace, do I need a “listing”? – answered at 51:40.
Question – Do I need a seller account in every country I wish to sell in? – answered at 52:37. What are your first steps suggestions to be transactable and have private offers?
- RollandSwing
Microsoft
If you’re not yet enrolled:
- US/Canada/UK partners → enroll in MPO (Multiparty Private Offers).
You’ll also be enabled to transact REO (Resale Enabled Offers) automatically.
- Most other countries → enroll in REO (Resale Enabled Offers).
Email channelready@microsoft.com and we’ll get you onboarded quickly!
- US/Canada/UK partners → enroll in MPO (Multiparty Private Offers).
Hello, how can I download the documents you referred to in your presentation?
- Pearl-Angeles
You can visit aka.ms/marketplacechannelUK - this is your single source of truth for all the resources Darren referenced in today's presentation.
Partner Ascent offers Marketplace acceleration solutions. The hope "Build it and they will come", is not a strategy. Feel free to ping if you would like to discuss our formula. email address removed for privacy reasons
For REOs, as a channel partner, we wouldn't incur any fees for delivering the offer? Microsoft would cover them?
- Pearl-Angeles
In addition to Jessie's answer below, Darren answered this question at 46:37 during the live Q&A portion of today's office hours.
- Jessie_Vidal
Channel partners do incur the Microsoft Marketplace transaction fee on REO (Resale Enabled Offer) transactions.
3% agency fee for new and 1.5% agency fee for renewals. - v-callahank
An authorized resale partner who becomes the originator of the private offer would be assessed the agency fee for the transaction. A channel partner, who receives a multiparty private offer from an authorized resale partner of the software company, would not be assessed any additional fee. See Resale enabled offers FAQs - Marketplace publisher | Microsoft Learn
As Darren shared at the end of the presentation, renewal transactions through Marketplace may be eligible for an Agency fee discount for renewals - Marketplace publisher | Microsoft Learn
Can you share timelines on when MPO is coming to other geos?
- Pearl-Angeles
Thanks for your question! This was covered during the live Q&A portion of today's session, at around 48:56.
- RollandSwing
Great question! At this time, we don’t have any official timelines to share regarding MPO expansion. That said, we’re absolutely hearing the strong Partner demand and know there’s a very excited market ready for it.
As soon as we have more clarity, we’ll be sure to communicate it broadly.I figured as much, but I always have to ask. Some of my ISV clients are looking for more European countries to get added which I'm sure you are on top of.
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- Pearl-Angeles
Welcome to Microsoft Marketplace partner office hours! Darren will be covering How to build a Microsoft Marketplace channel practice. If you have questions, feel free to post them here in the comments!
If your organization's policies prevent you from seeing the live stream on this page, you can also tune in on LinkedIn: How to build a Microsoft Marketplace channel practice. Hello! We are a Microsoft partner with several service offerings listed on the Microsoft marketplace. However, we are not receiving any sales through the marketplace. What steps should we take to ensure that Microsoft sellers are aware of our offers and refer us when relevant opportunities arise? Are there any recommendations or best practices you could share?
- Pearl-Angeles
Your question was also addressed during the live Q&A portion of today's office hours, at around 44:31.
- v-callahank
A common question. Marketplace features thousands of solutions across different categories and industry scenarios. To engage Microsoft's sales team effectively, you should be sharing quality referrals. The Marketplace does not fully replace impactful sales and marketing efforts, but it can help you accelerate sales cycles, close larger deals or reach customers in new regions. Learn more by reading up on Co-sell with Microsoft sales teams and partners overview - Partner Center | Microsoft Learn
Update: Realized I overlooked that you specified service offerings. I searched for your organization on Microsoft Marketplace and can see that currently these services are listings only. They are not transactable but provide you with visibility and potential to generate new leads, for example if someone shares their contact information after clicking "Contact me".
If you are based in U.S., U.K, or Canada, you do have the option of converting the service listings to Professional Service offers which can be transacted via private offers directly to your end customers. See Plan a professional service offer to learn how to republish your listings as transactable offers. Once you have republished your offers as transactable professional services, you can create private offers to sell to specific customers within U.S., U.K, or Canada markets.
- RollandSwing
Channel Ready Team here - thanks for reaching out!
To increase seller awareness and drive referrals, we recommend:- Optimize your Marketplace listings with clear customer value, use cases, and eligible incentives (e.g., Azure consumption impact).
- Activate Marketplace Rewards for go‑to‑market support like seller webinars, customer testimonials, and propensity scoring to boost visibility with Microsoft field teams.
- Engage your Microsoft partner and segment teams to ensure they understand your solution, ideal customer profile, and how your offer helps land/expand Azure.
- Create Multiparty Private Offers (MPO/REO) with Microsoft sellers and co‑sell partners where applicable to accelerate deal flow.
Feel free to reach out to channelready@microsoft.com if you'd like to explore this further!
We have published in Partner Center - Marketplace Offer - Azure Application.
It is used by end-customer from Azure marketplace.
What nobody knows, is how this can be upgraded, instead of deleting the customer instance app and database data, to install again with newer version.
The marketplace offer is updated and contains the newer version.We are constantly juggling between Partner Center - Marketplace support, and Azure Technical support. Nobody knows, how to (end-customer) update the existing partner Azure app to a newer version, docs is not clear. Who to contact?
- Jessie_Vidal
Hi Hrvoje,
Thanks for raising concern to our attention.
Unfortunately, Marketplace Support is the best and only option at this time.
