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Hello! We are a Microsoft partner with several service offerings listed on the Microsoft marketplace. However, we are not receiving any sales through the marketplace. What steps should we take to ensure that Microsoft sellers are aware of our offers and refer us when relevant opportunities arise? Are there any recommendations or best practices you could share?
- Pearl-Angeles
Community Manager
Your question was also addressed during the live Q&A portion of today's office hours, at around 44:31.
- v-callahank
Microsoft
A common question. Marketplace features thousands of solutions across different categories and industry scenarios. To engage Microsoft's sales team effectively, you should be sharing quality referrals. The Marketplace does not fully replace impactful sales and marketing efforts, but it can help you accelerate sales cycles, close larger deals or reach customers in new regions. Learn more by reading up on Co-sell with Microsoft sales teams and partners overview - Partner Center | Microsoft Learn
Update: Realized I overlooked that you specified service offerings. I searched for your organization on Microsoft Marketplace and can see that currently these services are listings only. They are not transactable but provide you with visibility and potential to generate new leads, for example if someone shares their contact information after clicking "Contact me".
If you are based in U.S., U.K, or Canada, you do have the option of converting the service listings to Professional Service offers which can be transacted via private offers directly to your end customers. See Plan a professional service offer to learn how to republish your listings as transactable offers. Once you have republished your offers as transactable professional services, you can create private offers to sell to specific customers within U.S., U.K, or Canada markets.
- RollandSwing
Channel Ready Team here - thanks for reaching out!
To increase seller awareness and drive referrals, we recommend:- Optimize your Marketplace listings with clear customer value, use cases, and eligible incentives (e.g., Azure consumption impact).
- Activate Marketplace Rewards for go‑to‑market support like seller webinars, customer testimonials, and propensity scoring to boost visibility with Microsoft field teams.
- Engage your Microsoft partner and segment teams to ensure they understand your solution, ideal customer profile, and how your offer helps land/expand Azure.
- Create Multiparty Private Offers (MPO/REO) with Microsoft sellers and co‑sell partners where applicable to accelerate deal flow.
Feel free to reach out to channelready@microsoft.com if you'd like to explore this further!
