Event details
Hello! We are a Microsoft partner with several service offerings listed on the Microsoft marketplace. However, we are not receiving any sales through the marketplace. What steps should we take to ensure that Microsoft sellers are aware of our offers and refer us when relevant opportunities arise? Are there any recommendations or best practices you could share?
RollandSwing
Microsoft
MicrosoftChannel Ready Team here - thanks for reaching out!
To increase seller awareness and drive referrals, we recommend:
- Optimize your Marketplace listings with clear customer value, use cases, and eligible incentives (e.g., Azure consumption impact).
- Activate Marketplace Rewards for go‑to‑market support like seller webinars, customer testimonials, and propensity scoring to boost visibility with Microsoft field teams.
- Engage your Microsoft partner and segment teams to ensure they understand your solution, ideal customer profile, and how your offer helps land/expand Azure.
- Create Multiparty Private Offers (MPO/REO) with Microsoft sellers and co‑sell partners where applicable to accelerate deal flow.
Feel free to reach out to channelready@microsoft.com if you'd like to explore this further!