How to structure your Microsoft Partner Center account for long term success
A well-defined Microsoft Partner Center account is critical for smooth operations, marketplace success, and an overall better experience in the portal. But with multiple configuration options, identifiers, and account relationships to understand, it’s easy to get lost in the details. In this discussion, we’ll walk through how to set up and organize your Microsoft Partner Center account for operational efficiency and marketplace success. What we will cover Understand account structures and publisher configurations Working with important identifiers used in account management and support scenarios Scenarios and best practices for long-term successful management of your accounts By the end, you’ll know exactly how to structure your Microsoft Partner Center account so that it supports your organization’s needs today and scales with you as you grow in the Microsoft ecosystem. Ready to optimize your Partner Center account? Join us November 4th at 9:00 AM PST to learn more and ask questions. How do I participate? Select “Add to calendar” to save the date, then click the “Attend” button to save your spot, receive event reminders, and participate in the Q&A. If you can’t make the live event, don’t worry. You can post your questions in advance and catch up on the answers and insights later in the week. This session will be recorded and available on demand immediately after airing. Where do I post my questions? Scroll to the bottom of this page and select “Comment.” This event will feature AI-generated captions during the live broadcast. Human-generated captions and a recap of the Q&A will be available by the end of the week.AI-powered acceleration: Scale faster in Microsoft Marketplace
Go beyond the basics of listing and explore what truly drives velocity. For SaaS companies, the Microsoft Marketplace is no longer just a procurement convenience, it’s a strategic revenue engine. Yet while publishing a listing is simple, reaching that first transaction quickly is what separates software development companies who scale from those who stall. Dive into operational readiness, CRM-native automation, seller engagement, trust signals, and AI-enabled acceleration. Whether you're just getting started or looking to optimize your Marketplace motion, this session will provide you with information that will turn your first sale into a repeatable growth engine. What we will cover Accelerate your launch. Learn how embedded deep links and guided tasks cut down publishing time from weeks to hours. Ask AI, get answers. Find out how to access expert marketplace knowledge 24/7; no docs, no guesswork. Stay on track. See how automated roadmaps and adaptive progress tracking keep you from missing critical steps. Ready to turn your sales into repeatable growth engine? Join us December 4 at 9:00 AM PST to learn more and ask questions. How do I participate? Select Add to calendar to save the date, then click the Attend button to save your spot, receive event reminders, and participate in the Q&A.* If you can’t make the live event, don’t worry. You can post questions in advance and catch up on the answers and insights later in the week. * Don’t’ see the Attend button? Sign in to your Marketplace Tech Community account or Register for the Tech Community and join the conversation! Where do I post my questions? Scroll to the bottom of this page and select Comment. This session will be recorded and available on demand immediately after airing. It will feature AI-generated captions during the live broadcast. Human-generated captions and a recap of the Q&A will be available by the end of the week.Certified Software Designations: FY26 Benefits Updates
If you are a software development company selling through the Microsoft commercial marketplace, don’t miss this office hours session. Learn how to stand out to Microsoft customers and sellers -- and unlock the top-tier of benefits available to software development company partners. Walk away with a better understanding of: Certified software designation: What it is and why it matters FY26 updates: New benefits and incentives for designated partners Getting started: Steps to begin your designation journey Where can I access the deck? Click here to download the slides presented in this session of Office Hours. When is the next Office Hours session? Bookmark the Marketplace Community for announcements about upcoming Office Hours events.Office hours for partners: Marketplace rewards for FY26
If you are a software company or channel partner selling through the Microsoft commercial marketplace, don’t miss our first Office Hours session of the new fiscal year! We start with an update on Marketplace Rewards for channel partners, which is now generally available for FY26. We then dive into the following topics and answer your questions live: Marketplace Rewards benefit tiers and changes from the pilot program Essential tips for utilizing Microsoft Azure Sponsorship to win multiparty private offer deals Lessons learned from successful partners Where can I access the deck? Click here to download the slides presented in this session of Office Hours. When is the next Office Hours session? Bookmark the Marketplace Community for announcements about upcoming Office Hours events.Security essentials for Microsoft Marketplace publishing
October 23, 2025 | 2:00 PM GTM+11 Publishing your solution on the Azure Marketplace unlocks opportunities to reach a global audience, but it also requires a strong focus on security. This session equips software development companies with the knowledge to meet Microsoft Marketplace security requirements, safeguard customer data, and ensure compliance with platform standards. Discover best practices for securing your applications, managing identities, and mitigating vulnerabilities, all tailored to Marketplace. Whether you're preparing to launch or improving an existing listing, this session will help you build trust and deliver secure solutions to your customers. Register hereMicrosoft ISV AI Envisioning Day: Identify and prioritize use cases for AI solutions
**Event Date & Time: September 9, 2025, 10:00 - 11:00 AM PST ** Join us at Microsoft ISV AI Envisioning Day: Identify and Prioritize Use Cases for AI Solutions to explore exciting AI business opportunities and learn how to craft a comprehensive development plan for your AI solutions. This session empowers businesses to drive growth by introducing an envisioning framework to help you identify and prioritize the most impactful AI use cases for solution development. What to Expect During the Business Envisioning webinar, we will walk you through a comprehensive framework that will enable you to create a development plan for building AI applications. The session will cover: Business Envisioning: Understand how to identify and prioritize business use cases for AI solutions. Learn the importance of aligning AI initiatives with your business goals to maximize value. The Business, User Experience, and Technology Prioritization Framework: The business, experience, technology (BXT) framework enables ISVs to evaluate the potential of their use cases. See how this exercise helps ISVs structure the details of each use case to better evaluate their viability. Use Case Prioritization: Employ the BXT rankings as an agile method to evaluate and differentiate the value and learning opportunities of each use case being considered, and then implement prioritization accordingly. Why Attend? By attending the Business Envisioning webinar, you will: Gain Valuable Insights: Learn from Microsoft experts about the latest trends and best practices in AI application development. Network with Peers: Connect with other ISVs and share experiences, challenges, and solutions. Accelerate Your AI Journey: Get practical advice and actionable steps to kickstart your AI projects and bring them to market faster. How to Register Register now for the Microsoft ISV AI Envisioning Day: Identify and Prioritize Use Cases for AI Solutions session. The session will be delivered in English. We look forward to seeing you at the Microsoft ISV AI Envisioning Day: Identify and Prioritize Use Cases for AI Solutions webinar and helping you unlock the full potential of AI for your business!Microsoft ISV AI envisioning Day: Identify and Prioritize Use Cases for AI Solutions
**Event Date & Time: September 9, 2025, 12:00 - 1:00 PM UTC+8 Singapore** Join us at Microsoft ISV AI Envisioning Day: Identify and Prioritize Use Cases for AI Solutions to explore exciting AI business opportunities and learn how to craft a comprehensive development plan for your AI solutions. This session empowers businesses to drive growth by introducing an envisioning framework to help you identify and prioritize the most impactful AI use cases for solution development. What to Expect During the Business Envisioning webinar, we will walk you through a comprehensive framework that will enable you to create a development plan for building AI applications. The session will cover: Business Envisioning: Understand how to identify and prioritize business use cases for AI solutions. Learn the importance of aligning AI initiatives with your business goals to maximize value. The Business, User Experience, and Technology Prioritization Framework: The business, experience, technology (BXT) framework enables ISVs to evaluate the potential of their use cases. See how this exercise helps ISVs structure the details of each use case to better evaluate their viability. Use Case Prioritization: Employ the BXT rankings as an agile method to evaluate and differentiate the value and learning opportunities of each use case being considered and then implement prioritization accordingly. Why Attend? By attending the Business Envisioning webinar, you will: Gain Valuable Insights: Learn from Microsoft experts about the latest trends and best practices in AI application development. Network with Peers: Connect with other ISVs and share experiences, challenges, and solutions. Accelerate Your AI Journey: Get practical advice and actionable steps to kickstart your AI projects and bring them to market faster. How to Register Register now for the Microsoft ISV AI Envisioning Day: Identify and Prioritize Use Cases for AI Solutions session. The session will be delivered in English. We look forward to seeing you at the Microsoft ISV AI Envisioning Day: Identify and Prioritize Use Cases for AI Solutions webinar and helping you unlock the full potential of AI for your business!Microsoft ISV AI Envisioning Day: Get the Framework to Develop AI Solutions
**Event Date & Time: September 24, 2025, 10:00 - 11:00 AM PST ** Learn how to effectively plan, build, and deploy generative AI solutions. Join us at Microsoft ISV AI Envisioning Day: Get the Framework to Develop AI Solutions webinar. The course is designed to empower ISVs with the tools and frameworks needed to create a development plan for your preidentified AI use cases. What's in store: Framework Deep Dive: Understand the Capability Envisioning framework—a strategic approach to accelerate AI solution development. Considerations for development plan: Explore the technical and business considerations for creating AI solutions and discover tools designed to help you build transformative generative AI applications. Expert Insights: Learn from leading AI professionals at Microsoft who will share their experiences and best practices. Interactive Q&A: Engage with our experts and get your AI queries answered in real-time. Exclusive Resources: Access a wealth of materials to help you design and develop top-notch AI solutions. After attending, you’ll have practical knowledge on how to apply the framework to create your development plan and build your AI solution. How to Register Register now for the Microsoft ISV AI Envisioning Day: Get the Framework to Develop AI Solutions session. The session will be delivered in English. We look forward to seeing you at the Microsoft ISV AI Envisioning Day: Get the Framework to Develop AI Solutions webinar and helping you unlock the full potential of AI for your business!Microsoft ISV AI Envisioning Day: Get the Framework to Develop AI Solutions
**Event Date & Time: September 24, 2025, 1:00 - 2:00 PM GTM+1 UK ** Learn how to effectively plan, build, and deploy generative AI solutions. Join us at Microsoft ISV AI Envisioning Day: Get the Framework to Develop AI Solutions webinar. The course is designed to empower ISVs with the tools and frameworks needed to create a development plan for your preidentified AI use cases. What's in store: Framework Deep Dive: Understand the Capability Envisioning framework—a strategic approach to accelerate AI solution development. Considerations for development plan: Explore the technical and business considerations for creating AI solutions and discover tools designed to help you build transformative generative AI applications. Expert Insights: Learn from leading AI professionals at Microsoft who will share their experiences and best practices. Interactive Q&A: Engage with our experts and get your AI queries answered in real-time. Exclusive Resources: Access a wealth of materials to help you design and develop top-notch AI solutions. After attending, you’ll have practical knowledge on how to apply the framework to create your development plan and build your AI solution. How to Register Register now for the Microsoft ISV AI Envisioning Day: Get the Framework to Develop AI Solutions session. The session will be delivered in English. We look forward to seeing you at the Microsoft ISV AI Envisioning Day: Get the Framework to Develop AI Solutions webinar and helping you unlock the full potential of AI for your business!Microsoft ISV AI Envisioning Day: Get the framework to develop AI solutions
**Event Date & Time: September 24, 2025, 12:00 - 1:00 PM GMT+8 Singapore ** Learn how to effectively plan, build, and deploy generative AI solutions. Join us at Microsoft ISV AI Envisioning Day: Get the Framework to Develop AI Solutions webinar. The course is designed to empower ISVs with the tools and frameworks needed to create a development plan for your preidentified AI use cases. What's in store: Framework Deep Dive: Understand the Capability Envisioning framework—a strategic approach to accelerate AI solution development. Considerations for development plan: Explore the technical and business considerations for creating AI solutions and discover tools designed to help you build transformative generative AI applications. Expert Insights: Learn from leading AI professionals at Microsoft who will share their experiences and best practices. Interactive Q&A: Engage with our experts and get your AI queries answered in real-time. Exclusive Resources: Access a wealth of materials to help you design and develop top-notch AI solutions. After attending, you’ll have practical knowledge on how to apply the framework to create your development plan and build your AI solution. How to Register Register now for the Microsoft ISV AI Envisioning Day: Get the Framework to Develop AI Solutions session. The session will be delivered in English. We look forward to seeing you at the Microsoft ISV AI Envisioning Day: Get the Framework to Develop AI Solutions webinar and helping you unlock the full potential of AI for your business!
