First impressions matter on Microsoft Marketplace. In a growing and increasingly competitive catalog of apps and agents, the quality of your listing often determines whether a customer discovers, cli...

What developers can learn from Microsoft and partner AI webinars As software companies race to build AI‑powered applications and agents, success in Microsoft Marketplace requires more than a compel...

Vathsalya Senapathi leads Partner GTM at Tackle, blending co-sell, co-marketing, and operations to drive top of funnel revenue and customer value through cloud and ecosystem partnerships __________...

AI is no longer an emerging conversation—it has become the defining priority shaping how organizations approach cloud strategy, investment, and innovation. During our February Microsoft Marketplace C...

Software companies building apps and agents move quickly. But speed alone isn’t enough. Teams also need clear guidance on development decisions, publishing steps, and how to bring solutions to Micros...

March marks a strong quarter of momentum across the Microsoft Marketplace ecosystem, with partners scaling their businesses while delivering high quality customer experiences—directly, through the ch...