Scale sales growth through Microsoft Marketplace
Negotiated deals are one of the most effective growth levers - especially when partners are part of your strategy. Explore how customer private offers, multiparty private offers, and partner led reselling can help you deliver flexible pricing, simplify procurement, and empower your sales ecosystem - all without rebuilding your app or agent. Learn how to choose the right deal structure and scale with negotiated deals. Read more and scale smarter: Scale your sales growth with negotiated deals and reselling with ease | Microsoft Community HubUnlock key strategies for Marketplace growth
Looking to strengthen your go‑to‑market strategy in the year ahead? Don’t miss Microsoft’s latest guidance on how partners can accelerate success in the commercial marketplace. At Microsoft Ignite 2025, Microsoft Marketplace emerged as a central platform for cloud and AI innovation, with major enhancements such as expanded resale-enabled offers, deeper integration across Microsoft’s cloud ecosystem, and new tools designed to streamline procurement and accelerate value delivery for customers. This valuable resource distills 10 essential tips to help organizations optimize listings, leverage private offers, improve discoverability, and scale more effectively in the evolving AI-first landscape. It’s a valuable guide for any partner aiming to elevate their marketplace performance and align with Microsoft’s modern go-to-market approach. Read more: 10 Essential tips for Marketplace success: Insights from Microsoft Ignite 2025 | Microsoft Community HubMicrosoft Marketplace projected to be $300B partner revenue opportunity by 2030
Microsoft Marketplace is projected to be a $300B partner revenue opportunity by 2030, according to a commissioned study by Omdia. For partners who sell through Marketplace, the study found: • 88% see revenue growth • 75% close sales faster • 69% get larger deals Read the full report here to learn how Marketplace will drive opportunities for both software companies and channel partners in the coming years.Microsoft Marketplace offer live? Make it shine. 🌟
App Advisorgives you the fastest path from listing to momentum: clear steps to optimize, promote, and convert on Microsoft Marketplace. Get the practical, step‑by‑step guidance in our new post - then open App Advisor to put it into action. 🔗 Learn more here.New in App Advisor: Guidance for resale enabled offers (REO)
The latest enhancement to App Advisor introduces guidance for resale enabled offers (REO), helping you understand where reseller-led distribution aligns with your offer strategy. Want to see if REO fits into your sales strategy for 2026? If you're just getting started with REO, you can learn how to: Assess REO as a new sales tool with other negotiated deals in App Advisor Prepare your offer and organization for reseller participation Follow improved, set-up REO steps in Partner Center Scale into new markets with less effort 👉 Go here to read our blog post on how to accelerate your sales growth with resale enabled offers (REO) through guidance in App Advisor.Accelerate your Marketplace success
Selling through Microsoft Marketplace doesn’t have to be complex. In our blog, From listing to sale: Microsoft Marketplace made easy, guest author Kyle Heisner from Suger shares actionable guidance to help you streamline the process—from creating a compelling listing to closing deals efficiently. Explore best practices, proven strategies, and insights that can help you maximize visibility and drive revenue. Read the full article here: From listing to sale: Microsoft Marketplace made easy | Microsoft Community HubScale smarter: Discover how resale enabled offers drive growth
Friday, December 5 | 11:00 12:00 PM GTM+1 online event Discover how resale enabled offers (REO) help software development companies scale through the Microsoft Marketplace by simplifying transactions, expanding reach and accelerating co-sell opportunities. Why attend? Simplify multi-party transactions Expand your global reach through resellers Accelerate co-sell opportunities and close more deals Reserve your spot now to start unlocking new growth opportunities🤔Finding alignment with Channel partners as an ISV?
Hi all! We're new to the MS ecosystem. Spent the last 15 years developing products for the Salesforce ecosystem, which is very direct sales heavy. We've launched our app https://marketplace.microsoft.com/en-us/product/Office365/WA200008222 which is a native and robust integration between Salesforce and Microsoft Teams. We listed just this year in March 2025. We're attending Microsoft Ignite for the first time, and it's clear we need to have a channel partner strategy. Microsoft claims there are over 500k partners - my question to the group (especially ISV partners): how do you find channel partners effectively that align to your product and strategy? Where do we even start? We obviously have an affinity towards partners that serve Saleforce and MS Teams customers. Thanks in advance!!AI innovation takes center stage at Microsoft Ignite
Artificial intelligence is transforming how software companies build, scale, and deliver solutions. At Microsoft Ignite, we announced new tools and programs to help developers accelerate innovation responsibly, from AI-powered workflows and unified tools in Microsoft Foundry to Cohere’s language models on Azure. Plus, the global launch of Microsoft Marketplace brings the industry’s largest catalog of AI apps and agents, enabling partners to reach new customers and unlock growth. Explore the latest announcements and learn how to ship faster, scale confidently, and turn AI innovation into business impact. Read the full articleSharePoint Embedded guide for software companies
Looking to accelerate your SaaS solution with SharePoint Embedded? This new blog post breaks down key success factors, positioning strategies, and how to align your architecture for maximum impact. Read the full article here: SharePoint Embedded guide for software companies: success factors, positioning & key insights | Microsoft Community Hub
