FAQ: Agency fee reduction for auto-renewals and steps required for reduction
Q: I have a few questions related to the agency fee discount for renewals (Agency fee discount for renewals - Marketplace publisher | Microsoft Learn), Does the reduction to 1.5% for a renewal also apply if the offer is auto-renewing? My understanding is that the renewal only applies if a new private offer is created and the pop-up checkbox is confirmed that this private offer is for a renewal. Is that correct? A: Your understanding for both of these is correct.
Navigating your marketplace pipeline: What matters most?
In the Microsoft Marketplace, not every deal follows the same path. Some are more likely to succeed through Marketplace channels, while others resonate more with Microsoft sellers. Join Reis Barrie - CEO of Carve Partners, as he shares practical ways to assess and prioritize your pipeline, based on how Carve approaches deal evaluation. You’ll learn how to: Identify which deals are most likely to close via Marketplace Recognize patterns that signal low-probability opportunities Understand what Microsoft sellers tend to focus on—and why it matters Whether you're refining your strategy or just looking to work more efficiently, this conversation is designed to help you make more informed decisions. 📅 August 13th | 10 AM PST | 1 PM EST 🔗 Register here Open to all Marketplace partners—bring your questions and insights!REMINDER: Partner of the Year Award nominations are due July 18, 2025
Have you started your nomination for this year’s Partner of the Year Awards? Nominations are due a week from today, so be sure to get your nominations in on time and vie for a chance to be named the Marketplace Partner of the Year! The deadline to submit is July 18, 2025, 6:00 PM, Pacific Time. Visit the Partner of the Year Awards webpage to learn more about the awards, access the nomination tool, get tips to create a winning entry, and find answers to your questions.Marketplace Cashflow Management
A new one on me, but one to watch for if you haven't yet yourselves encountered it: Back in April, we created an Azure Marketplace private offer for an enterprise customer Customer has a MACC; but instead of their EA number, they gave us a subscription ID with the explanation they separate their internal consumption from Marketplace purchases Customer waited until 2 May to purchase their private offer Seemed innocuous at the time, but . . . the combination of purchasing under a subscription ID + waiting until early in a new month to execute the purchase = the transaction not landing on their Microsoft Azure bill until June. Which in turn means they don't have to pay Microsoft until July. Which in turn means we don't receive our payout until August. Or maybe September. Clever, eh? Good for the customer's cash flow. Less good for ours. Some customers are getting wise to the nuances of Marketplace billing and payment cycles, so be wary of the impacts on your cashflow! #MarketplaceChampions #SponsoredAccelerate your growth on Azure Marketplace [French]
Hi everyone, If you’re a French speaker looking to ramp up on Azure Marketplace, join us today at 15:00 CET for a focused, no-fluff webinar. We’ll hit the accelerator from four angles: Fundamentals, fast – a concise refresher to get everyone on the same page Co-sell the Microsoft way – practical examples that actually land deals Resell like BeCloud – tactics for turning Marketplace listings into revenue Archera’s best practices – proven plays you can put to work tomorrow Cut the guesswork—come ready to level up. Registrations: https://events.teams.microsoft.com/event/fa1f174d-6e04-4dcd-8eb7-cf95ea0d1ac9@cc399a02-f38a-4820-a991-894e8c59d676.
Is your organization positioned for co-sell success with Microsoft?
Standing up a co-sell motion takes more than Marketplace listing and a compelling product. It requires thoughtful alignment across technical, operational, and commercial functions. In his latest blog, Mike Marzano shares practical guidance based on real-world experience leading Contentsquare’s co-sell and Marketplace strategy—driving over $40M in revenue through Microsoft’s ecosystem. Key insights include: How to assess your organization's readiness across engineering, finance, sales, and legal The importance of executive sponsorship and cross-functional coordination Technical considerations for integrating with Microsoft’s stack and optimizing for Azure If you're involved in building, delivering, or scaling software solutions, this is a valuable framework for ensuring co-sell can be a driver—not a drag—on your GTM efforts. 📅 Don’t miss the opportunity to hear more from Mike on June 18, where he’ll share additional learnings and answer live questions. 🔗 Read the full post Learn more about the June 18th sessionEpisode 2 of Co-Sell Coaching, April 23rd at 9:00 am PDT
Announcing the next episode of Co-sell Coaching, featuring one of our very own community members Brett_Ferancy! Join us on April 23rd for this new marketplace community event series, where Microsoft partners will walk their peers through best practices on how to co-sell effectively through the marketplace, and host a live Q&A along with Microsoft co-sell subject-matter experts. In the second event in this series, Brett will cover: ▪️The value of co-selling with Microsoft ▪️Proven best practices for effective co-sell execution ▪️Scaling through the marketplace and multiparty private offers (MPOs) RSVP here. Note: You can stay updated on all of the episodes in this new series by using the "Co-sell coaching" event tag.Challenges Business Users Face with Microsoft's Transactable Offers in the Marketplace
Here’s a summary of the challenges faced by business users when purchasing solutions through Microsoft's transactable offer setup in the marketplace: Limited Pricing Flexibility: Business users may find it challenging to secure multi-year or customized pricing as AppSource primarily supports monthly or annual subscription plans. This limits their ability to negotiate bulk discounts or tailored pricing, common in traditional procurement. Complex Procurement Processes: The setup of transactable offers on Azure Marketplace often requires coordination with IT departments for deployment, making it cumbersome for non-technical business users to manage purchases independently. The process may feel less intuitive compared to traditional software procurement methods. Integration Issues with Existing Systems: Many businesses have third-party procurement platforms or internal systems for billing and spend management. The reliance on Microsoft’s native billing system may not align with these existing tools, leading to difficulty in reconciling purchases, tracking invoices, and managing budgets efficiently. Lack of Contract Negotiation: Business users often rely on personalized contract negotiations for larger purchases. Microsoft’s marketplace setup offers standardized pricing without room for customized contracts, making it hard for customers to negotiate terms, volume discounts, or extended payment plans. Limited Cross-Platform Compatibility: Since Microsoft’s marketplace is primarily focused on the Microsoft ecosystem, it may not be the best fit for organizations that operate in multi-cloud environments or use non-Microsoft tools. This limits the flexibility for businesses looking for cross-platform solutions. Lack of Detailed Usage Reports for Business: Business users may find it difficult to get granular visibility into usage and costs, which can make it harder to track software ROI or align expenditures with department budgets. While basic reporting is available, it may not provide the level of detail needed for large organizations. Summary: The way Microsoft’s transactable offer setup is structured presents challenges for business users, including limited pricing flexibility, complex procurement coordination, and difficulty integrating with existing systems. These issues can create friction for organizations seeking more customized contracts, clearer usage visibility, and better alignment with multi-cloud environments.
