Grow your business globally while selling locally through Microsoft Marketplace
Ready to reach new markets and grow through trusted partner ecosystems? Microsoft is expanding multiparty private offers to Australia, Japan, and South Africa, creating new opportunities for software companies and channel partners to scale globally while selling locally. Discover how Microsoft Marketplace helps partners accelerate co-sell motions, simplify procurement, close larger deals, and unlock new revenue opportunities through partner-led selling. Read the full article: Drive local growth with Microsoft Marketplace Help amplify this important announcement across your networks: Blog: https://partner.microsoft.com/blog/article/scaling-channel-growth-through-microsoft-marketplace Community: https://techcommunity.microsoft.com/blog/PartnerNews/partner-blog--drive-local-growth-with-microsoft-marketplace/4537077 LI: https://www.linkedin.com/posts/microsoft-cloud-partner-program_drive-local-growth-with-microsoft-ma… Facebook: https://www.facebook.com/mspartner/posts/pfbid02pWqxfpkcWjW2nyf7CuZYrnuGGXY6zyi3ZwsNka6zDems4iE9gqU… X: Microsoft Partner (@msPartner) on XHow partners can lead Frontier Transformation in FY27
As organizations move from AI experimentation to business-wide transformation, Microsoft partners are uniquely positioned to help customers innovate, operate, and grow. In the FY27 MCAPS Start for Partners keynote, Nicole Dezen, Chief Partner Officer and CVP, Global Channel Partner Sales, shares how Microsoft is investing in partner capability, go-to-market acceleration, co-sell engagement, and Microsoft Marketplace opportunities to help partners deliver greater customer value. From new AI-focused skilling and specializations to expanded incentives and Marketplace investments, the FY27 updates provide practical resources to help partners build differentiated offerings, drive adoption, and scale growth in the agentic AI era. Read the full blog and explore the FY27 partner priorities: ➡️ MCAPS Start for Partners FY27 blog Help amplify this important announcement across your networks: Nicole Dezen on LinkedIn Microsoft AI Cloud Partner Program on LinkedIn Microsoft Tech Community post Microsoft Partner on X Microsoft Partner on FacebookHelp partners convert more trials into revenue with enhanced Marketplace capabilities
New enhanced trial capabilities in Microsoft Marketplace are now available, helping software development companies accelerate customer acquisition, improve trial-to-paid conversion rates, and gain deeper visibility into trial performance. With expanded support for SaaS offers, including metered, per-user, and flat-rate pricing models, partners can give customers more opportunities to evaluate solutions through a trusted, self-service Marketplace experience. The latest enhancements introduce configurable SaaS trial durations from 1–180 days, simplified trial management, improved solution discoverability through dedicated trial badges and filters, and actionable analytics within Partner Center Insights. Partners can track free trials, monitor conversion trends, and optimize their Marketplace growth strategy using data-driven insights. Learn how these new capabilities can help you reach more customers, reduce operational overhead, and turn customer interest into revenue. Learn more about the enhanced trial capabilitiesRequest private offers directly from Marketplace listings, now available
Starting today, Marketplace customers can request a private offer directly from Marketplace listing pages. This feature allows software companies to have pricing and terms conversations with potential customers sooner. Software companies can now add a request option directly to a solution's listing page. Customers who select this option are captured as Marketplace leads, accelerating the sales process. This feature is part of Microsoft's continued emphasis on simplification of the Marketplace buying experience and helping software companies connect with interested customers earlier in their purchasing journeys. This feature is disabled by default. To participate, turn on the "Request private offer" toggle for an eligible transactable offer. Availability “Request private offer” is available for: SaaS offers Azure application offers Azure container offers Azure Virtual Machines offers Learn more: Introduction to listing options - Microsoft Marketplace - Marketplace publisher | Microsoft LearnWhat are your frictions points between build and revenue?
Turning a great product into Marketplace revenue isn't always straightforward. The latest post in the Sell More with App Advisor blog series highlights How to use App Advisor to avoid 5 common mistakes and sell more on Marketplace Many software companies have the technical capability to build great solutions, but still encounter delays caused by fragmented guidance, uncertainty about next steps, or difficulty navigating Marketplace programs and processes. That's exactly the challenge App Advisor is designed to address. 💬 Where does your team encounter the most friction today? Choosing the right Marketplace offer type? Finding the right architecture patterns or code samples? Publishing and optimizing listings? Understanding co-sell and negotiated deal opportunities? Scaling revenue after launch? If you haven't explored it yet, check out the latest post in our Sell More with App Advisor series and join the conversation.How App Advisor simplifies resources to clarify the most relevant next step
For software development companies, the Microsoft Marketplace journey isn’t always linear. It’s a series of decisions: what to build, how to package it, how to publish, and how to sell it, each with real dependencies and real friction. Read more about how App Advisor provides clarity at every stage.
Scale growth with the Marketplace playbook for channel-led sales
Looking to accelerate partner-driven revenue through Microsoft Marketplace? Join this insightful live webinar featuring channel sales experts as they share proven strategies for scaling channel-led growth. Learn how to activate partner opportunities with multiparty private offers, leverage resale-enabled offers to expand your reach, and build a repeatable framework for driving marketplace success through your channel ecosystem. Whether you're looking to strengthen partner engagement or unlock new revenue streams, this session will provide practical guidance you can apply immediately. Learn more and attend The Marketplace playbook for channel-led sales - Microsoft Marketplace partner office hoursDiscover how AI-powered agents on Microsoft Fabric are accelerating retail merchandising decisions
Retail organizations are under increasing pressure to move faster and make smarter, data-driven decisions at scale. In this latest Marketplace Partner Spotlight, Microsoft highlights how AI agents built on Microsoft Fabric are helping merchandising teams transform complex operational data into actionable insights—without leaving the security of their existing data environment. By leveraging Microsoft Fabric and OneLake as a unified data foundation, partners like Lucid Data Hub are enabling retailers to automate time-intensive reporting processes and shift toward continuous, insight-driven workflows. These business-ready AI agents can analyze large volumes of sales and operational data, surface meaningful trends, and deliver clear recommendations—empowering buyers and store leaders to act faster and with greater confidence. The impact is tangible: merchandising teams can reduce hours of manual analysis into minutes, uncover item-level performance insights, and identify opportunities across store clusters to optimize outcomes. If you’re exploring how AI agents, Microsoft Fabric, and the Microsoft Marketplace ecosystem can drive intelligent automation in retail, this article offers practical insights and real-world examples to help you get started. 👉 Read the full article AI agents on Microsoft Fabric for faster retail merchandising decisionsBuild and scale AI apps and agents for Microsoft Marketplace success
Ready to move from AI concept to Marketplace success? This article walks through the end-to-end journey of building, publishing, and commercializing AI apps and agents on Microsoft Marketplace—helping software companies navigate the full lifecycle with confidence. From architecture and security to compliance, operations, and commerce integration, Marketplace readiness requires more than a working model—it demands a holistic, production-ready approach. This post introduces a connected framework to guide every stage of development, ensuring your solution is designed for real-world deployment, scalability, and customer trust. Whether you’re refining a prototype or preparing for launch, discover how to align your AI solution with Marketplace requirements from day one and accelerate your path to revenue. Read the full article: Success with AI apps and agents in Marketplace: the end-to-end
