Scale growth with the Marketplace playbook for channel-led sales
Looking to accelerate partner-driven revenue through Microsoft Marketplace? Join this insightful live webinar featuring channel sales experts as they share proven strategies for scaling channel-led growth. Learn how to activate partner opportunities with multiparty private offers, leverage resale-enabled offers to expand your reach, and build a repeatable framework for driving marketplace success through your channel ecosystem. Whether you're looking to strengthen partner engagement or unlock new revenue streams, this session will provide practical guidance you can apply immediately. Learn more and attend The Marketplace playbook for channel-led sales - Microsoft Marketplace partner office hoursDiscover how AI-powered agents on Microsoft Fabric are accelerating retail merchandising decisions
Retail organizations are under increasing pressure to move faster and make smarter, data-driven decisions at scale. In this latest Marketplace Partner Spotlight, Microsoft highlights how AI agents built on Microsoft Fabric are helping merchandising teams transform complex operational data into actionable insights—without leaving the security of their existing data environment. By leveraging Microsoft Fabric and OneLake as a unified data foundation, partners like Lucid Data Hub are enabling retailers to automate time-intensive reporting processes and shift toward continuous, insight-driven workflows. These business-ready AI agents can analyze large volumes of sales and operational data, surface meaningful trends, and deliver clear recommendations—empowering buyers and store leaders to act faster and with greater confidence. The impact is tangible: merchandising teams can reduce hours of manual analysis into minutes, uncover item-level performance insights, and identify opportunities across store clusters to optimize outcomes. If you’re exploring how AI agents, Microsoft Fabric, and the Microsoft Marketplace ecosystem can drive intelligent automation in retail, this article offers practical insights and real-world examples to help you get started. 👉 Read the full article AI agents on Microsoft Fabric for faster retail merchandising decisionsBuild and scale AI apps and agents for Microsoft Marketplace success
Ready to move from AI concept to Marketplace success? This article walks through the end-to-end journey of building, publishing, and commercializing AI apps and agents on Microsoft Marketplace—helping software companies navigate the full lifecycle with confidence. From architecture and security to compliance, operations, and commerce integration, Marketplace readiness requires more than a working model—it demands a holistic, production-ready approach. This post introduces a connected framework to guide every stage of development, ensuring your solution is designed for real-world deployment, scalability, and customer trust. Whether you’re refining a prototype or preparing for launch, discover how to align your AI solution with Marketplace requirements from day one and accelerate your path to revenue. Read the full article: Success with AI apps and agents in Marketplace: the end-to-endPartner perspective: How Breakthru uses App Advisor and AI-listing optimization to drive growth
Optimizing a Marketplace listing isn’t just a marketing exercise—it directly impacts discoverability, demand, and revenue. But knowing what to change (and when) can be challenging for software development companies. In this partner‑written blog post, Marketplace software development company Breakthru shares firsthand experience using AI‑powered listing recommendations in App Advisor to move from guesswork to confident, data‑driven optimization—without risking listing performance. Dan Langille also reflects on how App Advisor became a core part of their business, what’s working in practice, and how AI is changing how teams iterate on their Marketplace presence. 👉 Read the partner story here: Improve Marketplace outcomes with AI‑powered listing recommendations in App Advisor Discussion prompts for the community: Would AI‑driven recommendations change how often you iterate on your listing? Have you used App Advisor for selling and growing app and AI agent sales? Curious to hear how other Marketplace partners are approaching listing optimization today!Improve your Microsoft Marketplace listing performance with AI-powered, personalized recommendations
Discover how to strengthen your Microsoft Marketplace listing and increase discoverability with new AI-powered optimization capabilities available in App Advisor. This article explores how software development companies can receive fast, personalized recommendations that help improve clarity, strengthen value propositions, and align listings with Microsoft Marketplace best practices. In today’s competitive Marketplace environment, listing quality plays a critical role in whether customers discover, engage with, and ultimately choose your solution. The new listing optimization experience provides immediate, actionable feedback across key areas such as value proposition, solution description, and overall presentation—helping teams identify gaps and make improvements with confidence. Learn how this capability works, what it evaluates, and how your organization can use it to continuously refine your listing and drive better outcomes. Read the full article to explore how you can move from guesswork to data-driven optimization in Microsoft Marketplace. Read more: Get personalized, fast recommendations for your Marketplace listing to boost your discoverability
How AI-powered software development companies are winning in Microsoft Marketplace
Artificial intelligence is transforming how software development companies build, market, and scale solutions across the Microsoft ecosystem. In this latest Microsoft Marketplace guest partner blog, explore how an AI-powered partner is using Microsoft Cloud technologies and Marketplace go-to-market capabilities to accelerate innovation, expand co-sell opportunities, and deliver measurable customer value. Learn how aligning AI-driven applications with Microsoft Marketplace can help software companies improve solution discoverability, streamline enterprise procurement, and unlock new revenue pathways through partner-led growth. Read the full article: The AI-powered partner: Winning in the Microsoft ecosystem | Microsoft Community Hub Learn more and attend the live webinar on April 28th: Maximize selling with Microsoft and Marketplace ROI - Microsoft Marketplace CommunityWhy to include Azure in your multi-cloud strategy
For software companies building on AWS, adding Azure isn’t just a technical decision—it’s a growth strategy. In this Marketplace blog, learn how replicating your solution to Azure can unlock access to Microsoft’s global seller network, enterprise customers, and commercial marketplace incentives that can reduce procurement friction and accelerate deal velocity. The article breaks down the business case, the role of Marketplace and co-sell, and the financial incentives available to partners—plus practical guidance on when and how to get started. Read the full article to understand why expanding to Azure is increasingly a go-to-market decision, not just an infrastructure one. Replicating solutions to Azure: The business case, the incentives, and how to get there fast | Microsoft Community Hub Learn more and join the April 2nd webinar for live Q&A Why Azure belongs in your multicloud strategy - Microsoft Marketplace CommunityReshaping enterprise go-to-market with Microsoft Marketplace and ecosystem partnerships
As the pace of enterprise transformation accelerates, we’re seeing a fundamental shift in how organizations go to market—and it’s being powered by ecosystems, not silos. Partner1 recently hosted two industry events where we explored how Microsoft Marketplace is becoming a central engine for this change, helping partners unlock new routes to growth while making it easier for customers to discover, buy, and deploy innovative solutions. From AI-driven offerings to multiparty private offers and deeper channel integrations, Marketplace is redefining how partnerships come together to deliver end-to-end value. It’s not just about listing solutions—it’s about creating scalable, repeatable growth through a connected ecosystem that meets customers where and how they want to buy. If you’re thinking about how to evolve your go-to-market strategy, scale with partners, or tap into new revenue opportunities, this is a conversation you won’t want to miss. Read the full article to see how Marketplace and ecosystem partnerships are reshaping enterprise go-to-market—and what it means for your business. How Microsoft Marketplace and ecosystem partnerships are reshaping enterprise go-to-market | Microsoft Community HubAdding Azure into your multicloud strategy
Building a multicloud strategy? Learn why Azure plays a critical role in accelerating Marketplace success. Join WeTransact at the April 2nd Microsoft Marketplace webinar to explore how aligning Azure with your multicloud approach can help you increase deal size, unlock co-sell opportunities, and move faster using Microsoft tools, funding, and incentives. You’ll gain practical guidance on replication, modernization, and next steps to drive long-term Marketplace momentum. Learn more and attend: Why Azure belongs in your multicloud strategy - Microsoft Marketplace Community
