Improve your Microsoft Marketplace listing performance with AI-powered, personalized recommendations
Discover how to strengthen your Microsoft Marketplace listing and increase discoverability with new AI-powered optimization capabilities available in App Advisor. This article explores how software development companies can receive fast, personalized recommendations that help improve clarity, strengthen value propositions, and align listings with Microsoft Marketplace best practices. In today’s competitive Marketplace environment, listing quality plays a critical role in whether customers discover, engage with, and ultimately choose your solution. The new listing optimization experience provides immediate, actionable feedback across key areas such as value proposition, solution description, and overall presentation—helping teams identify gaps and make improvements with confidence. Learn how this capability works, what it evaluates, and how your organization can use it to continuously refine your listing and drive better outcomes. Read the full article to explore how you can move from guesswork to data-driven optimization in Microsoft Marketplace. Read more: Get personalized, fast recommendations for your Marketplace listing to boost your discoverability
How AI-powered software development companies are winning in Microsoft Marketplace
Artificial intelligence is transforming how software development companies build, market, and scale solutions across the Microsoft ecosystem. In this latest Microsoft Marketplace guest partner blog, explore how an AI-powered partner is using Microsoft Cloud technologies and Marketplace go-to-market capabilities to accelerate innovation, expand co-sell opportunities, and deliver measurable customer value. Learn how aligning AI-driven applications with Microsoft Marketplace can help software companies improve solution discoverability, streamline enterprise procurement, and unlock new revenue pathways through partner-led growth. Read the full article: The AI-powered partner: Winning in the Microsoft ecosystem | Microsoft Community Hub Learn more and attend the live webinar on April 28th: Maximize selling with Microsoft and Marketplace ROI - Microsoft Marketplace CommunityWhy to include Azure in your multi-cloud strategy
For software companies building on AWS, adding Azure isn’t just a technical decision—it’s a growth strategy. In this Marketplace blog, learn how replicating your solution to Azure can unlock access to Microsoft’s global seller network, enterprise customers, and commercial marketplace incentives that can reduce procurement friction and accelerate deal velocity. The article breaks down the business case, the role of Marketplace and co-sell, and the financial incentives available to partners—plus practical guidance on when and how to get started. Read the full article to understand why expanding to Azure is increasingly a go-to-market decision, not just an infrastructure one. Replicating solutions to Azure: The business case, the incentives, and how to get there fast | Microsoft Community Hub Learn more and join the April 2nd webinar for live Q&A Why Azure belongs in your multicloud strategy - Microsoft Marketplace CommunityReshaping enterprise go-to-market with Microsoft Marketplace and ecosystem partnerships
As the pace of enterprise transformation accelerates, we’re seeing a fundamental shift in how organizations go to market—and it’s being powered by ecosystems, not silos. Partner1 recently hosted two industry events where we explored how Microsoft Marketplace is becoming a central engine for this change, helping partners unlock new routes to growth while making it easier for customers to discover, buy, and deploy innovative solutions. From AI-driven offerings to multiparty private offers and deeper channel integrations, Marketplace is redefining how partnerships come together to deliver end-to-end value. It’s not just about listing solutions—it’s about creating scalable, repeatable growth through a connected ecosystem that meets customers where and how they want to buy. If you’re thinking about how to evolve your go-to-market strategy, scale with partners, or tap into new revenue opportunities, this is a conversation you won’t want to miss. Read the full article to see how Marketplace and ecosystem partnerships are reshaping enterprise go-to-market—and what it means for your business. How Microsoft Marketplace and ecosystem partnerships are reshaping enterprise go-to-market | Microsoft Community HubAdding Azure into your multicloud strategy
Building a multicloud strategy? Learn why Azure plays a critical role in accelerating Marketplace success. Join WeTransact at the April 2nd Microsoft Marketplace webinar to explore how aligning Azure with your multicloud approach can help you increase deal size, unlock co-sell opportunities, and move faster using Microsoft tools, funding, and incentives. You’ll gain practical guidance on replication, modernization, and next steps to drive long-term Marketplace momentum. Learn more and attend: Why Azure belongs in your multicloud strategy - Microsoft Marketplace CommunityDrive partner pipeline and customer outcomes in Microsoft Marketplace with Microsoft Copilot
Microsoft partners are seeing growing demand for AI solutions—but many customers need guidance to move from curiosity to real business impact. In the March 2026 edition of the Copilot Monthly Series, learn how to help small and medium-sized businesses adopt Microsoft Copilot with confidence using a structured, repeatable approach aligned to the Microsoft Customer Engagement Methodology. This article explores how partners can position Copilot as a business solution, lead outcome-focused conversations, and uncover new services opportunities while supporting secure, governed AI adoption. Gain practical insights to build pipeline, accelerate customer value, and scale your Copilot practice across Microsoft Marketplace. Read the full article to learn how to turn AI interest into measurable customer outcomes and long-term growth with Microsoft Copilot. Copilot monetization for SMBs: Build pipeline with confidence by becoming Customer ZeroHow do you actually unlock growth from Microsoft Teams Marketplace?
Hey folks 👋 Looking for some real-world advice from people who’ve been through this. Context: We’ve been listed as a Microsoft Teams app for several years now. The app is stable, actively used, and well-maintained - but for a long time, Teams Marketplace wasn’t a meaningful acquisition channel for us. Things changed a bit last year. We started seeing organic growth without running any dedicated campaigns, plus more mid-market and enterprise teams installing the app, running trials, and even using it in production. That was encouraging - but it also raised a bigger question. How do you actually systematize this and get real, repeatable benefits from the Teams Marketplace? I know there are Microsoft Partner programs, co-sell motions, marketplace benefits, etc. - but honestly, it’s been very hard to figure out: - where exactly to start - what applies to ISVs building Teams apps - how to apply correctly - and what actually moves the needle vs. what’s just “nice to have” On top of that, it’s unclear how (or if) you can interact directly with the Teams/Marketplace team. From our perspective, this should be a win-win: we invest heavily into the platform, build for Teams users, and want to make that experience better. Questions to the community: If you’re a Teams app developer: what actually worked for you in terms of marketplace growth? Which Partner programs or motions are worth the effort, and which can be safely ignored early on? Is there a realistic way to engage with the Teams Marketplace team (feedback loops, programs, office hours, etc.)? How do you go from “organic installs happen” to a structured channel? Would really appreciate any practical advice, lessons learned, or even “what not to do” stories 🙏 Thanks in advance!5 App Advisor capabilities that help sell faster on Microsoft Marketplace
Signing in to App Advisor unlocks features that help you manage projects, personalize your development guidance, and move from build to Marketplace sales faster. App Advisor helps streamline the process for anyone, with no barriers to start. However, when you sign in and authenticate, the experience becomes even more powerful. Read the 5 reasons to authenticate in App Advisor here.Could Marketplace Become an AI Discovery Agent?
Today, customers still find apps in Marketplace by searching keywords or browsing categories. In a large catalog like the Marketplace, that often feels like guesswork. Publishers describe similar solutions differently, and customers rarely know the exact keywords to use. Many customers end up scrolling through listings, getting tired, and leaving. When that happens, we as publishers never get the chance to connect with them. What if Marketplace used AI to change that? Instead of searching, customers could simply describe what they need: “I need a time-tracking app that works natively in Microsoft 365 and Microsoft Teams, has light project management, follows our security policies, and keeps all company data inside our tenant in line with General Data Protection Regulation (GDPR).” An AI agent could instantly suggest the best matching apps and guide the customer directly to Get it now. And maybe the next step is even bigger: What if Marketplace became an agent or coworker for Microsoft Copilot, helping users discover and install the right apps simply by asking? Curious what others think—could this be the future of Marketplace discovery?
