Reshaping enterprise go-to-market with Microsoft Marketplace and ecosystem partnerships
As the pace of enterprise transformation accelerates, we’re seeing a fundamental shift in how organizations go to market—and it’s being powered by ecosystems, not silos. Partner1 recently hosted two industry events where we explored how Microsoft Marketplace is becoming a central engine for this change, helping partners unlock new routes to growth while making it easier for customers to discover, buy, and deploy innovative solutions. From AI-driven offerings to multiparty private offers and deeper channel integrations, Marketplace is redefining how partnerships come together to deliver end-to-end value. It’s not just about listing solutions—it’s about creating scalable, repeatable growth through a connected ecosystem that meets customers where and how they want to buy. If you’re thinking about how to evolve your go-to-market strategy, scale with partners, or tap into new revenue opportunities, this is a conversation you won’t want to miss. Read the full article to see how Marketplace and ecosystem partnerships are reshaping enterprise go-to-market—and what it means for your business. How Microsoft Marketplace and ecosystem partnerships are reshaping enterprise go-to-market | Microsoft Community HubWhy to include Azure in your multi-cloud strategy
For software companies building on AWS, adding Azure isn’t just a technical decision—it’s a growth strategy. In this Marketplace blog, learn how replicating your solution to Azure can unlock access to Microsoft’s global seller network, enterprise customers, and commercial marketplace incentives that can reduce procurement friction and accelerate deal velocity. The article breaks down the business case, the role of Marketplace and co-sell, and the financial incentives available to partners—plus practical guidance on when and how to get started. Read the full article to understand why expanding to Azure is increasingly a go-to-market decision, not just an infrastructure one. Replicating solutions to Azure: The business case, the incentives, and how to get there fast | Microsoft Community Hub Learn more and join the April 2nd webinar for live Q&A Why Azure belongs in your multicloud strategy - Microsoft Marketplace CommunityAdding Azure into your multicloud strategy
Building a multicloud strategy? Learn why Azure plays a critical role in accelerating Marketplace success. Join WeTransact at the April 2nd Microsoft Marketplace webinar to explore how aligning Azure with your multicloud approach can help you increase deal size, unlock co-sell opportunities, and move faster using Microsoft tools, funding, and incentives. You’ll gain practical guidance on replication, modernization, and next steps to drive long-term Marketplace momentum. Learn more and attend: Why Azure belongs in your multicloud strategy - Microsoft Marketplace CommunityGet personalized, fast recommendations for your Marketplace listing to boost your discoverability
First impressions matter on Microsoft Marketplace. In a growing and increasingly competitive catalog of apps and agents, the quality of your listing often determines whether a customer discovers, clicks, tries, or moves on. But most software companies are left guessing. Is your value proposition clear enough? Are your benefits compelling? Are you aligned with Marketplace best practices? Now, you don’t have to guess. Try it now: https://aka.ms/ImproveMyListing Why speed matters in a crowded Marketplace Marketplace visibility is competitive. Customers are comparing multiple solutions quickly. If your listing is unclear, vague, or missing key details, you may not get a second chance. Traditional listing optimization required: Trial-and-error updates, Waiting for manual review cycles, Interpreting best-practice documentation, Delayed feedback after publishing or guessing about feedback. Now, you can move at the speed of AI. This agentic capability, trained on the best practices of listings and the extensive experience of Marketplace Reward expert editors, scans your public Marketplace listing and delivers: Targeted, focused recommendations, A clear rating across six critical categories customers care about, Immediate guidance aligned to Microsoft Marketplace best practices. Anyone can get objective feedback in seconds — not weeks. "To make sure that the quality of our listings stays at a consistently high score is going to be really valuable for us and we can make changes to our listings more often and with more confidence." -Dan Langille, VP Mover Engagement and Customer Experience, Breakthru How the AI-powered listing optimization works The experience is intentionally simple. Sign in to App Advisor using your Partner Center account, Select your published publicly available Marketplace offer, Receive personalized recommendations in seconds. Anyone at your organization can use this feature, no special permissions required. Your listing is evaluated across six categories that directly impact discoverability and engagement: Value proposition Solution description Information quality Presentation Clarity and coherence Grammar and style Each category receives a 1–5 score. You see exactly where to improve and why. After reviewing your recommendations, you can edit your listing in Partner Center, republish, and rescan after 24 hours to measure progress. No waiting. No guesswork. No cost. Built on Microsoft expertise This AI capability is trained on Marketplace best practices and the editorial methodology used by Microsoft experts reviewing thousands of listings. You’re not receiving generic AI suggestions. You’re getting structured, Marketplace-aligned guidance designed to help your listing: Improve clarity and positioning Increase search discoverability Strengthen engagement signals Better communicate value to buyers Because insights are AI-generated, you should review and validate each recommendation before publishing changes. But the speed and structure dramatically reduce friction. Designed for software companies who want to stand out Marketplace is not just a publishing channel. It is a competitive sales surface. High-quality listings: Convert more trials, Communicate value faster, Generate stronger engagement, Differentiate you from similar offers. This capability democratizes listing optimization. Previously constrained by availability, it is now available on demand to any organization with a public Marketplace listing in the US. Have multiple listings? Scan them all. Iterate as often as you need. Stop waiting. Start optimizing. What this means for your Marketplace growth Optimization is no longer a one-time activity. It becomes an iterative advantage. Scan. Improve. Republish. Rescan. Over time, this creates compounding improvements in discoverability and engagement — helping your app or agent rise above the noise. Ready to improve your listing today? Visit https://aka.ms/ImproveMyListing Sign in, select your offer, and get recommendations in seconds.Drive partner pipeline and customer outcomes in Microsoft Marketplace with Microsoft Copilot
Microsoft partners are seeing growing demand for AI solutions—but many customers need guidance to move from curiosity to real business impact. In the March 2026 edition of the Copilot Monthly Series, learn how to help small and medium-sized businesses adopt Microsoft Copilot with confidence using a structured, repeatable approach aligned to the Microsoft Customer Engagement Methodology. This article explores how partners can position Copilot as a business solution, lead outcome-focused conversations, and uncover new services opportunities while supporting secure, governed AI adoption. Gain practical insights to build pipeline, accelerate customer value, and scale your Copilot practice across Microsoft Marketplace. Read the full article to learn how to turn AI interest into measurable customer outcomes and long-term growth with Microsoft Copilot. Copilot monetization for SMBs: Build pipeline with confidence by becoming Customer ZeroHow do you actually unlock growth from Microsoft Teams Marketplace?
Hey folks 👋 Looking for some real-world advice from people who’ve been through this. Context: We’ve been listed as a Microsoft Teams app for several years now. The app is stable, actively used, and well-maintained - but for a long time, Teams Marketplace wasn’t a meaningful acquisition channel for us. Things changed a bit last year. We started seeing organic growth without running any dedicated campaigns, plus more mid-market and enterprise teams installing the app, running trials, and even using it in production. That was encouraging - but it also raised a bigger question. How do you actually systematize this and get real, repeatable benefits from the Teams Marketplace? I know there are Microsoft Partner programs, co-sell motions, marketplace benefits, etc. - but honestly, it’s been very hard to figure out: - where exactly to start - what applies to ISVs building Teams apps - how to apply correctly - and what actually moves the needle vs. what’s just “nice to have” On top of that, it’s unclear how (or if) you can interact directly with the Teams/Marketplace team. From our perspective, this should be a win-win: we invest heavily into the platform, build for Teams users, and want to make that experience better. Questions to the community: If you’re a Teams app developer: what actually worked for you in terms of marketplace growth? Which Partner programs or motions are worth the effort, and which can be safely ignored early on? Is there a realistic way to engage with the Teams Marketplace team (feedback loops, programs, office hours, etc.)? How do you go from “organic installs happen” to a structured channel? Would really appreciate any practical advice, lessons learned, or even “what not to do” stories 🙏 Thanks in advance!5 App Advisor capabilities that help sell faster on Microsoft Marketplace
Signing in to App Advisor unlocks features that help you manage projects, personalize your development guidance, and move from build to Marketplace sales faster. App Advisor helps streamline the process for anyone, with no barriers to start. However, when you sign in and authenticate, the experience becomes even more powerful. Read the 5 reasons to authenticate in App Advisor here.Could Marketplace Become an AI Discovery Agent?
Today, customers still find apps in Marketplace by searching keywords or browsing categories. In a large catalog like the Marketplace, that often feels like guesswork. Publishers describe similar solutions differently, and customers rarely know the exact keywords to use. Many customers end up scrolling through listings, getting tired, and leaving. When that happens, we as publishers never get the chance to connect with them. What if Marketplace used AI to change that? Instead of searching, customers could simply describe what they need: “I need a time-tracking app that works natively in Microsoft 365 and Microsoft Teams, has light project management, follows our security policies, and keeps all company data inside our tenant in line with General Data Protection Regulation (GDPR).” An AI agent could instantly suggest the best matching apps and guide the customer directly to Get it now. And maybe the next step is even bigger: What if Marketplace became an agent or coworker for Microsoft Copilot, helping users discover and install the right apps simply by asking? Curious what others think—could this be the future of Marketplace discovery?
How to scale channel‑led sales in Microsoft Marketplace
Learn best practices for activating channel‑led sales through Microsoft Marketplace, including how to leverage multiparty private offers (MPO) to collaborate with partners, streamline procurement, and expand customer reach. Discover how aligning your channel strategy with Marketplace capabilities can help you accelerate deal velocity, unlock partner‑led opportunities, and drive scalable revenue growth. Read the full article: Best practices for scaling channel-led growth in Microsoft Marketplace | Microsoft Community Hub Attend the live session with Q&A: March 24 | 8:30 AM PDT: Best practices for scaling Marketplace channel-led sales - Microsoft Marketplace Community If you miss the live session- watch the recording via the same link above.Unlock 5 powerful App Advisor capabilities to sell faster on Microsoft Marketplace
Software companies building apps and agents move quickly. But speed alone isn’t enough. Teams also need clear guidance on development decisions, publishing steps, and how to bring solutions to Microsoft Marketplace. App Advisor helps streamline that process. App Advisor helps streamline the process for anyone, with no barriers to start. However, when you sign in and authenticate, the experience becomes even more powerful. Here are 5 reasons to authenticate in App Advisor. 1. Manage multiple app or agent projects in one place Many software companies work on several apps or agents at once. Each may be at a different stage — from early design to publishing. Signing in to App Advisor unlocks multi-project save, allowing you to manage multiple projects in one place, complete with step-by-step guidance. This allows you to: Track several apps or agents simultaneously. Save project name and development progress. Connect to correlating existing Partner Center offers. Resume work later on offers without restarting the process. Save your progress on each app or agent across different devices and browsers. Instead of recreating your progress each time, your work is now saved and organized. You can access any of your projects whenever you want to work on them in the Your projects section of App Advisor above the steps. 2. Get personalized guidance based on your benefits When you sign in, App Advisor can personalize recommendations to your current benefit membership and help guide you to the next step. Guidance adapts based on: Your Microsoft AI Cloud Partner program membership. Your eligibility for benefits based on ISV Success or Azure IP Co-Sell. Your Marketplace Billed Sales (MBS) and Marketplace Rewards benefits. This helps reduce time spent searching through documentation and surfaces the most relevant guidance for your scenario. The result: clearer decisions and faster development cycles. 3. Start Marketplace offers directly from App Advisor Signed in users can create Marketplace offers directly inside App Advisor, which will create your record in Partner Center. Supported offer types include: SaaS offers. Azure Container offers. Azure Virtual Machine offers. These represent the majority of Marketplace listings today. Want to use a different Marketplace offer type? No problem! App Advisor can still curate guidance for you based on your desired offer type. Once started, the offer is automatically saved in Partner Center, allowing your team to continue configuration without losing progress. After choosing your offer type, additional guidance within App Advisor is focused on steps applicable to that offer type. This simplifies the transition from development to publishing. Sign up for partner programs without leaving your workflow. 4. Signing in also allows you to enroll in partner programs directly within App Advisor. You can start sign-up for programs such as: ISV Success. Publisher enrollment. Microsoft AI Cloud Partner Program (if applicable). This makes it easier to unlock benefits like development resources, go-to-market support, and cloud credits while staying focused on building your solution. After you are enrolled, App Advisor continues to personalize content based on that membership. 5. Coming soon: Instant recommendations for your Marketplace offers A new capability launching soon will allow software companies to sign in, choose a publicly available Marketplace offer, and get actionable recommendations to improve the listing in seconds. Directly within App Advisor. By scanning your listing, App Advisor will quickly provide recommendations to help you: Improve listing quality. Increase discoverability. Boost engagement from the right customers. You’ll receive targeted suggestions in seconds, based on an AI model trained on best practices for Microsoft Marketplace listings and on expert editorial feedback. You’ll then be able to click right to your listing in Partner Center and implement your recommendations. This empowers you to improve your listing without waiting for any manual review. Ready to unlock the full App Advisor experience? Authenticating in App Advisor turns it from a guidance tool into a workspace designed to help you build, publish, and sell apps and agents on Microsoft Marketplace. Sign in to App Advisor to save your projects, receive personalized recommendations, and move faster toward Marketplace success.
