Explore App Advisor for details on how Frontier Accelerate for Marketplace can help you sell more
Explore the latest Frontier Accelerate for Marketplace updates available through App Advisor. Learn how software development companies can discover relevant Microsoft Marketplace resources, benefits, and commercialization opportunities that help accelerate solution development, reach new customers, and scale revenue growth through Marketplace.Scale repeatable channel sales with Marketplace resale enabled offers (REO) and App Advisor
Learn how resale enabled offers (REO) help scale channel-led sales through Microsoft Marketplace. Authorize eligible partners once, enable repeatable reseller motions, and expand into new markets without adding equivalent internal sales overhead.Expand Marketplace sales with MPO and App Advisor
Explore how multiparty private offers (MPO) enable software companies to collaborate with channel partners on Marketplace opportunities. Learn MPO requirements, eligibility, customer scenarios, and how App Advisor helps you navigate and create partner-led Marketplace deals.Monetize cloud and AI solutions with SaaS offers
SaaS offers on Marketplace help software and AI companies monetize cloud-based solutions while simplifying how customers discover, purchase, and access applications. This short video explains how SaaS offers enable organizations to sell solutions hosted in their own tenant, support Microsoft 365 integrations, and streamline purchasing experiences across familiar Microsoft tools such as Copilot, Teams, and Outlook. Watch to learn how Microsoft Entra ID, Marketplace fulfillment APIs, and flexible pricing models help support subscription management, upgrades, renewals, and long-term growth. Whether you're bringing a new SaaS solution to market or looking to expand your Marketplace strategy, SaaS offers can help you reach customers where they already work and scale globally through Marketplace.
Microsoft Marketplace Partner Digest - September 2026
Marketplace innovations are simplifying every stage of the customer journey. Microsoft Marketplace continues to make it easier for customers to discover, purchase, and manage the solutions that power their businesses. This month, we're highlighting new AI-powered discovery experiences that help customers find and evaluate solutions faster, innovative healthcare opportunities through Dragon Copilot Physician apps and agents, and new capabilities that support procurement, billing, and subscription management at scale. Together, these investments help reduce friction across the customer journey while creating new opportunities for partners to grow through Marketplace. ✨ Find the right solutions faster with intelligent discovery What's new Microsoft Marketplace now includes intelligent discovery, an AI-powered experience that helps customers discover, compare, and evaluate solutions using natural language rather than traditional keyword searches. Customers can describe their business needs in everyday language and receive tailored recommendations, side-by-side product comparisons, and deeper product analysis to support purchasing decisions. Key capabilities include: Use natural language to describe requirements and business goals Automatically identify relevant filters and narrow results Compare solutions side-by-side based on Marketplace metadata Explore solution details using AI-assisted product analysis Move from discovery to evaluation with greater confidence Why it matters Customers increasingly expect AI-assisted buying experiences. Intelligent discovery helps buyers navigate a growing Marketplace catalog more efficiently, reducing the time required to find relevant solutions and evaluate alternatives. This can help partners improve visibility, attract more qualified prospects, and create stronger pathways from discovery to purchase. Marketplace AI offerings continue to grow rapidly, with more than 6,500 AI apps and agents now available in the catalog. Recommended action Review your Marketplace listings to ensure product descriptions, categories, industries, use cases, and solution metadata accurately reflect the problems your solution solves. High-quality Marketplace content helps intelligent discovery surface your offerings to the right customers. 🔎 Learn more about searching and comparing products with intelligent discovery in Microsoft Marketplace ⚡ Help customers align Marketplace purchases of your products with their internal procurement and financial processes What’s new Purchase order management and spend mapping capabilities are now generally available in Microsoft Marketplace, helping organizations associate Marketplace purchases with internal procurement identifiers and financial reporting requirements. These capabilities help customers connect Marketplace transactions to purchase orders, cost centers, departments, business units, and other financial controls. Key capabilities include: Associate Marketplace purchases with purchase orders Map Marketplace spend to internal financial identifiers Improve chargeback and allocation reporting Support invoice reconciliation and procurement processes Increase visibility into Marketplace spending against budgets Why it matters Customers consistently identify invoicing, procurement integration, spend visibility, and financial governance as important considerations when scaling Marketplace purchasing. Helping customers align Marketplace transactions with existing procurement workflows can reduce operational friction and support broader Marketplace adoption. Recommended action Review customer-facing sales materials and deployment discussions to understand how purchase orders, spend mapping, and financial governance capabilities may support procurement, finance, and FinOps stakeholders during the buying process. 📍Learn more about purchase orders and allocating Marketplace spend in Azure portal 🐉Reach healthcare customers through Dragon Copilot What's new Microsoft Marketplace now supports Dragon Copilot Physician Apps and Agents, the first offer type in a planned family of Dragon Copilot offers. Available in the United States, these partner solutions can be discovered and purchased through Microsoft Marketplace, configured through the Dragon Admin Center, and surfaced directly within physician workflows in Dragon Copilot. Key capabilities include: Publish healthcare-focused apps and agents through a dedicated Marketplace offer type Reach healthcare organizations adopting Dragon Copilot and deliver capabilities directly within clinician workflows Utilize Microsoft Marketplace for commerce, discovery, and fulfillment Why it matters Healthcare organizations are looking for AI solutions that fit naturally into existing clinical workflows. Dragon Copilot Physician apps and agents give partners a scalable route to market: solutions can be purchased through Microsoft Marketplace, configured through the Dragon Admin Center, and made available directly within clinical workflows. Recommended action Evaluate whether your healthcare solution could benefit from integration with Dragon Copilot and explore the new Marketplace offer type for physician apps and agents. Learn more about Dragon Copilot Physician apps and agents Events Recent events Announcing Frontier Accelerate for Marketplace Frontier Accelerate for Marketplace is an upcoming Microsoft AI Cloud Partner Program offering that guides software development companies to build AI-powered solutions, monetize through Microsoft Marketplace, and scale revenue through Microsoft expertise, skilling, and investments. 📺 Watch the briefing now 🔗 Learn more: aka.ms/FA-for-Marketplace How leading partners drive co-sell success with Marketplace Learn how successful software companies use Microsoft Marketplace to expand reach, strengthen co-sell relationships, and drive repeatable revenue growth. Join Reis Barrie of Carve Partners for insights into building Marketplace momentum and creating co-sell opportunities across the Microsoft partner ecosystem. Watch on-demand Evaluate and buy solutions with Microsoft Marketplace Help customers evaluate and buy solutions with greater confidence. This Microsoft Marketplace session explores intelligent discovery, free trials, private offer requests, flexible contract durations, and practical ways partners and sellers can create purchasing arrangements aligned to customer priorities. Watch on-demand Upcoming events New monthly partner skilling series 📆Beginning Sept. 23, 2026, 8:00 AM and 5:00 PM PDT Microsoft is launching Partnering for Success Together, a new monthly partner skilling series designed to help partners stay up to date on Microsoft's latest investments, go-to-market priorities, and customer opportunities. Hosted through the Microsoft Partner Skilling Hub, each session provides guidance and updates across Microsoft's commercial solution areas, helping partners understand what's new and how to translate announcements into customer impact. Two live sessions will be provided at different times to accommodate global audiences. Register for the first event scheduled September 23 and add future monthly skilling events to your development plan. Register now on the Microsoft Partner Skilling Hub Microsoft co-sell playbook: From co-sell ready to close-won 📆 Wednesday, Oct 07, 2026, 8:30 AM PDT Join this partner-focused session to learn how successful organizations turn co-sell opportunities into closed-won business. Kevin Flitcroft of Spektra Systems shares proven strategies for stakeholder alignment, commercial readiness, Microsoft Marketplace positioning, and customer-focused sales execution. Get the details and add to your calendar Next steps Position your solution for AI-powered discovery The Marketplace experience continues to evolve to help customers discover, evaluate, and purchase solutions more efficiently. By improving how your solution is represented in Marketplace and taking advantage of new Marketplace capabilities, you can increase visibility, engage more qualified buyers, and accelerate growth through Microsoft's commercial ecosystem. Not sure where to start? Get guidance and recommendations through App Advisor.Close more custom deals on Marketplace with private offers and App Advisor guidance
This is part of a series where we look at improvements to negotiated deals in Microsoft Marketplace and how App Advisor helps you choose the right negotiated deal types for your business. Marketplace customers don’t just buy according to the pricing, terms, billing, and procurement structure of a standard public offer. Sometimes, they need a more customized option. A to-customer private offer gives you more flexibility to meet those requirements, negotiate directly with a specific customer, and keep the transaction in Microsoft Marketplace. Let's look at questions that businesses like you may be asking. Why would I use a to-customer private offer? Private offers give flexibility to particular customers. A private offer can be a good fit when a specific customer: Requires customer-specific terms, Wants to negotiate custom pricing, Needs a billing structure aligned with its budgeting or procurement process. They also give you, the seller, some flexibility because you can: Negotiate directly with my customer without involving a channel partner, Include supported professional services as part of the Marketplace transaction, Keep the negotiated transaction completely in Marketplace (while gaining benefits). For eligible offers, the purchase can also count toward the customer’s Azure cloud consumption commitment, while the sale can contribute toward unlocking benefits after publishing, Certified Software Designations, and Azure IP co-sell. To see more about the benefits of to-customer private offers, go to this deep dive in App Advisor Who can I sell to with a private offer? To-customer private offers support a broad range of Marketplace opportunities. Private offers are: Available globally, Available to all Microsoft partners, Available to MOSA, Enterprise Agreement (EA), and Microsoft Customer Agreement (MCA) customers. How can I find more customers for private offers? Your existing sales pipeline is one place to start. But Marketplace now also helps customers signal when they’re interested in a negotiated deal. With the new Request private offer enabled on an eligible Marketplace listing, customers can initiate a conversation about customized pricing and terms directly from your product page. On your "Offer setup" page, toggle the "Would you like to enable private offer requests from customers?" ON to have a button appear on your listing that interested viewers can initiate a conversation with you. You still own the sales conversation and create the private offer. The difference is that interested customers now have another way to raise their hand. For software companies asking how to generate more app leads, this creates a clearer path: Marketplace discovery → customer interest → negotiated deal → purchase. How do I create a to-customer private offer? Once you have an interested customer, the basic process starts in Partner Center: Gather the customer’s billing information and identify who can accept and purchase the offer. Create a new private offer using your published Marketplace offer as a base. Define the customer, terms, contacts, negotiated pricing, and other deal requirements. Review and submit the private offer. Share the private-offer link so your customer can accept and purchase. Want all the details to consider (from customer permissions and prerequisites to offer setup and acceptance)? That’s where App Advisor can help. Use App Advisor to move your Marketplace deal forward App Advisor brings the detailed, curated guidance together in one place. You can use it to understand: When to use a negotiated deal, Which type of negotiated deal to choose, What you need to know about your customer to start, How to move through the process with customer checklists, walkthroughs, and supporting resources. Ready to customize and close your next deal? Use App Advisor to learn how to create a to-customer private offer and turn customer interest into a Marketplace sale. Next, we’ll look at resale enabled offers (REO) and how they can help you expand your Marketplace sales motion through channel partners.
Using OneDrive workspaces to maintain QBR history and monitor quarterly account performance changes
Hi Marketplace community, I wanted to share a practical Microsoft 365 agent pattern we have been working on for recurring account-review workflows. In merchant services, quarterly business review preparation often starts with the same basic ingredients: a CSV or TSV export, a set of merchant accounts, performance metrics, PowerPoint scorecards, and follow-up notes. The challenge is not just generating one review. It is maintaining a repeatable QBR history across many accounts and making it easier to spot what changed from one quarter to the next. With https://marketplace.microsoft.com/en-us/product/WA200010195, we are exploring a Microsoft 365-native workflow where the agent helps account teams: - Generate QBR scorecards for one merchant or multiple merchant accounts from CSV/TSV data. - Create PowerPoint outputs for each account. - Save each run into an organized OneDrive workspace. - Maintain an index of accounts and per-account status for the run. - Support follow-up workflows with draft email content. - Use sample workbook content to demonstrate quarter-over-quarter change detection across volume, authorization performance, acceptance cost, disputes, and refunds. The core adoption pattern is simple: use OneDrive not just as file storage, but as the persistent workspace for recurring business reviews. Each QBR run becomes easier to revisit, share, compare, and operationalize. For teams managing many customer or merchant accounts, this turns QBR preparation from a one-off deck-building task into a more durable account-performance workflow. I would be interested to hear how other Marketplace builders are approaching similar patterns: - Are you using OneDrive or SharePoint as the durable workspace for agent-generated outputs? - How are you helping users compare business performance across reporting periods? - Are customers asking for more “history and change tracking” rather than just one-time generated artifacts? The app is listed on Microsoft Marketplace here: https://marketplace.microsoft.com/en-us/product/WA200010195Learn how leading partners turn Microsoft Marketplace into a co-sell growth engine
A transactable Marketplace offer is just the beginning. In this expert blog, Reis Barrie, Founder and CEO of Carve Partners, shares four key practices top-performing partners use to help sellers drive co-sell success and accelerate growth through Microsoft Marketplace. Discover how to integrate Marketplace into your sales process, equip sellers with actionable account insights, identify stronger co-sell opportunities, and scale customer incentive programs. You'll also learn common pitfalls to avoid and practical ways to strengthen your Marketplace go-to-market motion. Read the blog to learn how leading partners transform Marketplace from a listing into a repeatable revenue growth strategy. Join us live on September 10 as Reis expands on these insights and answers your questions during an interactive Q&A session. Read the blog: Four things leading partners teach their sellers to turn a Marketplace listing into co-sell growth Add event to your calendar How leading partners drive co-sell success with MarketplaceHow channel partners participate in multiparty private offers
Multiparty private offers in Microsoft Marketplace enable software companies and channel partners to work together to create customized offers for customers with negotiated pricing, terms, and billing options. Watch this short video to learn the role of channel partners in the multiparty private offer process, including providing required Marketplace and customer information, reviewing pending partner actions in Partner Center, applying eligible pricing adjustments, adding custom terms or supporting documents, and submitting the offer for customer review. Whether you're new to multiparty private offers or looking to better support joint sales opportunities, this walkthrough provides an overview of the key steps channel partners complete before an offer can be shared with a customer.
Grow your sales on Marketplace: App Advisor helps you understand improvements to negotiated deals
Want to dive into the details of negotiated deals and how to create them? Head to App Advisor: https://aka.ms/GrowMySales Not all customers buy apps in the same way. Some need negotiated pricing. Others have specific contract or billing requirements. Some want to buy through a trusted channel partner. Microsoft Marketplace already supports these scenarios through negotiated deals. Now, several new capabilities make those motions more flexible, accessible, and scalable. How do I sell more apps and agents? The best way to sell more apps and agents is to expand your sales footprint, not build more. This means making your apps and agents available through private offers, negotiated deals, and selling through channel partners. These types of deals have always given you flexibility, but new releases have improved their functionality. No matter how you’re selling, chances are good that you could grow your sales with at least one type of private offer (each detailed in App Advisor) Sell directly without another party → To-customer private offer. Bring a channel partner into a direct customer deal → Multiparty private offers (MPO). Authorize partners to repeatedly resell your offer → Resale enabled offers (REO). Sell through a customer's Cloud Solution Provider → CSP private offer. What changed for negotiated deals Over the last two months, Microsoft has improved capabilities and availability of several types of negotiated deals: Request private offer: Customers can now initiate a conversation about customized pricing and terms directly from an eligible Marketplace listing. Partners configure this when publishing an offer and a button appears on the listing for customers to reach out, reducing the gap between discovering an offer and beginning a negotiated sale. Custom contract lengths: Software companies can create eligible private offers with nonstandard contract lengths defined in months, including terms such as 18 months, with support extending up to 10 years for eligible SaaS and Professional Services scenarios. This helps align Marketplace transactions more closely with contracts negotiated with customers. Flexible billing: Eligible private offers can use customized billing schedules rather than forcing the transaction into a standard cadence. Current Microsoft documentation supports up to 70 installments and terms up to 120 months/10 years in supported scenarios. Expanded MPO reach: After expanding into 30 European countries earlier in the year, MPO expanded to Australia, Japan, and South Africa last month, creating more opportunities for software companies and channel partners to collaborate on Marketplace transactions. Expanded REO reach: REO expanded to New Zealand, extending the channel-led resale model into another market. What comes next Interested in expanding your sales footprint with minimal overhead? Follow along in this series as we discuss each type of private offer and advantages of each. To get started today, explore your negotiated selling options with App Advisor: https://aka.ms/GrowMySales
