Want to skip right to the details? Go to the Unlock benefits step in App Advisor.

Microsoft is expanding its investment in software companies with Frontier Accelerate for Marketplace. With more Azure sponsorship milestones, increased benefits, and additional opportunities to support customer adoption, you now have more ways to turn Marketplace success into continued growth.

These expanded benefits can help you reduce costs, accelerate customer adoption, and grow revenue.

More milestones, more opportunities to grow

One of the biggest changes with Frontier Accelerate for Marketplace is the expansion of Azure sponsorship benefits available as your sales grow.

Frontier Accelerate for Marketplace introduces more milestones tied to Marketplace performance, giving you additional opportunities to access benefits as your sales increase.

For eligible transactable offers measured by Marketplace Billed Sales, Grow Azure Sponsorship begins at $500 USD in trailing 12-month Marketplace Billed Sales.

Here's how the expanded benefits scale (all dollar amounts in USD)

Monetary values are USD. Additional eligibility requirements and limitations apply.

 *The $8M, $20M, and $40M Marketplace Billed Sales tiers require a qualifying certified software designation.

The result is a more scalable benefits structure that rewards Marketplace performance and helps software companies continue investing in growth.

Turn Azure sponsorship into more Marketplace sales

Grow Azure Sponsorship can help accelerate Marketplace adoption and offset eligible costs associated with customer trials. With Frontier Accelerate for Marketplace, eligible software companies can use Azure Sponsorship in two important ways:

• Accelerate customer adoption: Apply eligible Azure Sponsorship to accelerate Marketplace adoptions to customer transactions, helping reduce barriers to purchasing and deploying your solution.
• Support free trials: Use eligible Azure Sponsorship in your own tenant to offset Azure infrastructure costs associated with qualifying Marketplace free trials.

For software companies looking to expand their customer base, these benefits can make it easier to demonstrate value, support adoption, and turn customer interest into transactions.

And as your Marketplace sales grow, additional sponsorship milestones create more opportunities to support your next stage of growth.

More than Azure credits: A connected path to growth

Frontier Accelerate for Marketplace also brings together go-to-market resources, co-sell opportunities, and differentiation benefits.

As your business progresses, you can access resources to:

• Improve Marketplace listing quality and discoverability.
• Activate go-to-market campaigns and customer awareness resources.
• Pursue Azure IP co-sell eligibility to engage Microsoft sellers.
• Differentiate qualifying solutions with certified software designations.

Participants in Frontier Accelerate for Marketplace Premium also get access to a dedicated Engagement Manager to optimize benefits and individual assets to help you get to the next tier.

Rather than treating publishing, selling, and growth as separate activities, Frontier Accelerate for Marketplace connects benefits across your Marketplace journey.

Find and understand all your benefits with App Advisor

Understanding which benefits are available will help you understand how to maximize your scale. App Advisor helps you understand what benefits are available and, in the context of growing your sales, how to use them.

You can explore Frontier Accelerate for Marketplace benefits, understand applicable Marketplace milestones, and identify next steps.

Ready to accelerate your Marketplace growth?

With expanded Azure sponsorship milestones and more opportunities to invest in customer adoption, Frontier Accelerate for Marketplace strengthens Microsoft's commitment to helping software companies succeed.

Whether you're working toward your first $500 in Marketplace sales or scaling toward your next million, there's a clearer path to unlocking more value.

Ready to get started? Explore your Frontier Accelerate for Marketplace benefits in App Advisor.