Microsoft Marketplace offer live? Make it shine. đ
App Advisorgives you the fastest path from listing to momentum: clear steps to optimize, promote, and convert on Microsoft Marketplace. Get the practical, stepâbyâstep guidance in our new post - then open App Advisor to put it into action. đ Learn more here.Marketplace offer live? Now make it shine!đ
Microsoft gives you the tools, best practices, and guidance to boost visibility, drive traffic, and turn interest into real customers fast. Microsoft gives you the tools, best practices, and guidance to boost visibility, drive traffic, and turn interest into real customers fast. And the quickest path? App Advisor. đ Start with App Advisor: Your Marketplace growth playbook App Advisor is your selfâserve hub packed with stepâbyâstep best practices, optimization guidance, and proven GTM strategies designed to your help app or agent rise above the noise and stand out to buyers. đ ď¸ Optimize your listing Sharpen your sales page with clearer, benefitsâforward messaging Strengthen SEO so your offer is easier to find Enable a trial - the strongest conversion accelerator Offer public plans with clear tiers (Basic / Standard / Premium) to support direct sales Add visuals, screenshots, and short videos to show value instantly đ Boost visibility Crossâlink your website, G2 profile, blogs, and social posts back to your listing Understand factors that influence Marketplace search rankings and views Review your category selections - they directly affect discoverability Encourage customer reviews - including from G2, which flows into your listing! đŁ Promote with confidence App Advisor provides guidance around: Readyâtoâuse templates Partnerâtested messaging Campaign ideas to drive awareness and demand Be sure to: Link all channels (website â Marketplace â G2 â social â email) Use OCIDs to see exactly which channels move the needle in Marketplace Insights Double down on what moves the needle đ Unlock Marketplace Rewards When you publish a transactable offer, Marketplace Rewards kick in automatically, giving your listing additional promotional lift. Rewards include: Personalized listing optimization recommendations Marketplace blog and newsletter promotion Extra visibility for your listing Editorial + press release templates GTM enablement that grows with performance Marketplace Rewards + App Advisor = compounding growth momentum. 𧲠Build a product-led growth motion Sales donât happen by accident - they happen with a smart GTM motion. App Advisor walks you through: Segmenting your target market Defining messaging that resonates with real buyers Building educational content (blogs, case studies, guides, emails) Nailing SEO & SEM basics Creating a conversionâready experience that shows quick wins Tracking performance with OCIDs + Marketplace Insights Strengthening your digital presence Encouraging reviews and customer storytelling Running targeted ads to your ideal audiences This motion turns Marketplace visibility into pipeline, and pipeline into wins. đ¤ Expand your reach through channel partners Once youâve optimized your offer and are promoting it consistently, itâs time to extend your reach even further. Forge relationships with channel partners - let them sell for you. By enabling resale enabled offers (REO) in Partner Center, you make your solution available for partner resellers to offer directly to their customers. That means: Your offer appears in their reseller catalogs They bring your solution into their customer conversations You tap into existing, trusted partnerâtoâcustomer relationships You gain scale without extra headcount or marketing spend A small switch. A massive multiplier. Enable resale so channel partners can open doors you couldnât reach alone. â Where to go next Start with App Advisor to sharpen your listing + GTM motion Add public plans + trial Strengthen SEO and performance signals Track success using OCIDs Publish a transactable offer to unlock Marketplace Rewards Enable REO to let channel partners help scale you globally â go deeper in this REO-focused post. Ready to make your offer shine? Head to App Advisor and get started.
Microsoft Ignite 2025 AI announcements: What software developers need to know
Igniting whatâs next: What software development companies need to know about Microsoftâs AI announcements at Ignite 2025 The AI landscape took a major leap forward at Microsoft Ignite 2025, and for software development companies and digital natives, the announcements represent a massive opportunity: faster innovation, simplified agent development, access to enterpriseâready AI platforms, and a dramatically expanded ecosystem to build on. This year, Microsoft introduced the era of agentic AIâand software companies are at the center of this shift. Ignite 2025 formally unveiled Microsoft Foundry, our unified platform for building, governing, and scaling intelligent agents. From new agent runtimes to multiâagent orchestration, enterpriseâgrade knowledge access, and oneâclick publishing to Microsoft 365, the momentum creates one clear signal: đĄ AI assistants are becoming intelligent agentsâand Foundry is the platform software companies will use to build them. Why Microsoft Ignite 2025 mattered for software companies Across every session, Microsoft doubled down on helping partners accelerate timeâtoâmarket with agentic AI solutions. Whether youâre building vertical apps, automation copilots, knowledge systems, or developer tools, the new capabilities in Foundry eliminate much of the heavy lifting associated with retrieval, orchestration, compliance, hosting, and model selection. Key themes this year from Azure AI: Unified agent platform across all Microsoft clouds Frameworkâagnostic development (bring your own models, tools, or frameworks) Enterpriseâgrade governance built into the lifecycle Open ecosystem and interoperability using MCP, A2A, OpenAPI Seamless distribution through Microsoft 365 and Teams Letâs break down whatâs newâand what it means for your product strategy. Top announcements for software companies at Ignite 2025 Microsoft Foundry: A unified brand for AI agent development Azure AI Foundry is now Microsoft Foundryâa consolidated platform for building, deploying, and managing intelligent agents. For software companies, this means: One consistent developer experience Shared governance and compliance across products A more integrated ecosystem for publishing and distributing agentic solutions This rebrand isnât cosmeticâit reflects Microsoftâs strategic shift to deliver a platform built explicitly for the next generation of AI agents. Introducing Foundry IQ: Your enterprise knowledge engine One of the most exciting announcements is Foundry IQ, a new engine that gives agents instant access to enterprise data from SharePoint, OneLake, ADLS, and the web, all governed by Purview. For software companies, this unlocks: Reliable, productionâgrade knowledge retrieval without building RAG pipelines Consistent compliance and security models Faster customer onboarding with fewer integration gaps Foundry IQ is a gameâchanger for teams who have spent months building retrieval layers or maintaining custom RAG components. Foundry Control Plane: Unified governance for all agents Now in public preview, the Foundry Control Plane enables teams to manage agents across frameworks, clouds, and environments. Highlights: Unified visibility and observability Builtâin security & compliance (Defender, Purview) Fleetâwide monitoring for cost, health, and risk For software companies offering multiâtenant solutions or operating in regulated industries, this dramatically simplifies the operational burden of managing AI agents. Agent Framework (public preview): SK + AutoGen, Unified The Microsoft Agent Framework, now in public preview, merges the strengths of Semantic Kernel and AutoGen into a single SDK for building durable, interoperable agents. Software companies gain: A consistent programming model Durable memory Strong interoperability with MCP, A2A, OpenAPI Frameworkâagnostic design This is the developer foundation for future AI applications built on Microsoft clouds. Hosted Agents: Enterpriseâgrade runtime, no infrastructure needed With Hosted Agents, teams can deploy customâcode agents directly into a fully managed runtimeâno containers, pipelines, or infra setup. What this enables for software companies: Faster deployment cycles Secure, autoscaling environments Simple onboarding for customerâspecific agents Observability and monitoring built in This drastically reduces the operational overhead many software companies face today. Multiâagent workflows & connected intelligence Ignite 2025 introduced major advancements in multiâagent orchestration: Builtâin memory across sessions A catalog of 1,000+ Microsoft & partner tools (with private catalogs for software companies) Visual and programmatic orchestration tools Enterpriseâready coordination for longârunning workflows Foundry IQ for instant knowledge access This allows software companies to design more autonomous, intelligent, and interconnected systemsâmoving beyond assistants toward true digital workers. Model Router GA + Anthropic partnership expansion There are two major updates for model flexibility: Model Router GA Now supporting 11,000+ models, the router helps developers intelligently choose the best model for each task, optimizing both cost and performance. Anthropic Claude models in Foundry Claude Sonnet 4.5, Opus 4.1, and Haiku 4.5 are now integrated into Microsoft Foundry through an expanded partnership with Anthropic. This gives software companies more choice, capability, and modelâagnostic development paths. Oneâclick publishing to Microsoft 365 & Teams One of the biggest wins for software companies: Agents built in Foundry can now be published to Microsoft 365 and Teams Chat with one click. This means: Access to hundreds of millions of users Unified governance through Microsoft Admin Center Seamless integration with Copilot experiences For software companies, this is a massive new distribution channel. Why this matters for software development companies Ignite 2025 didnât just introduce new productsâit signaled a platform shift. software companies now have: A full-stack platform for agentic applications - From data access to orchestration, hosting, deployment, and compliance. A unified runtime and SDK - Reducing fragmentation and speeding up development cycles. Enterprise reach through Microsoft 365 - Making your agents as discoverable as apps. A rapidly expanding ecosystem - More models, more tools, more integration points. If youâre building AI-powered products, this is your moment. Get hands-on: Sessions & resources for software companies Here are links to top Ignite sessions to dive deeper. Build & Manage AI Apps with Your Agent Factory AI Agents in Azure AI Foundry: Ship Fast, Scale Fearlessly AIâPowered Automation & MultiâAgent Orchestration Agent Developer Guide for Foundry Agent Service The Future of RAG with Agentic Retrieval & AI Search Whatâs next: December Foundry Council Session Join us on Dec 18 for the Ignite Recap session through the Foundry Partner Council. Itâs the best opportunity for software companies to: Get deeper into the new capabilities Share partner/DN feedback Join focus groups For more information about the December 18 session, contact foundrycouncil@microsoft.com or visit aka.ms/foundrycouncilNew in App Advisor: Guidance for resale enabled offers (REO)
The latest enhancement to App Advisor introduces guidance for resale enabled offers (REO), helping you understand where reseller-led distribution aligns with your offer strategy. Want to see if REO fits into your sales strategy for 2026? If you're just getting started with REO, you can learn how to: Assess REO as a new sales tool with other negotiated deals in App Advisor Prepare your offer and organization for reseller participation Follow improved, set-up REO steps in Partner Center Scale into new markets with less effort đ Go here to read our blog post on how to accelerate your sales growth with resale enabled offers (REO) through guidance in App Advisor.Accelerate your sales growth with resale enabled offers (REO) through guidance in App Advisor
Why start with App Advisor? If youâre looking to expand your sales reach quickly and efficiently, App Advisor helps clarify your options. It provides tailored guidance to help you understand resale enabled offers (REO) and determine whether this pathway to near global scale is right for your marketplace strategy. Microsoft Marketplace offers several ways to grow through partners, and choosing the right one can feel complex. App Advisor simplifies the decision, giving you clear, scenarioâbased guidance on REO, Cloud Solution Provider (CSP), multiâparty offers (MPO), and customer private offers, so you can confidently pick the model that aligns with your goals. Grow globally with resale enabled offers Resale enabled offers (REO) open the channel-led marketplace opportunity for near-global scale. Many software companies like you rely on channel partnerships for the sales and implementation of their solution. With this feature, you can enable your channel partner(s) to sell on your behalf, creating a simplified pathway for recurring revenue and growth. For the channel, this helps unlock pre-committed cloud budget in new markets while also helping cut down implementation times as solutions are pre-configured to deploy on Azure. If youâve been looking for a clearer, faster path to a channel-led sales motion, REO provides the structure and automation to help you grow. ough channels only continues to grow. Why resale enabled offers matter REO changes the way you can sell. It gives you a repeatable resale model inside Microsoft Marketplace to help you break through to new markets without adding overhead while channel partners maintain their customer relationships while getting the added value of Marketplace. The result is a simplified path to recurring revenue: one that aligns offer owners, channel partners, and customers around a more efficient transaction flow. The benefits of REO Resale enabled offers can help grow your bottom line with ease: Authorization to resell is nearly instantaneous, Your reach grows to match your resellerâs markets, Channel partners take on more of the sales execution, You only enable resale once. No repeated setup or engineering work required, Both you and your channel partner earn full Marketplace Billed Sales (MBS) credit, enabling you to maximize Marketplace Rewards benefits. These advantages make REO a strategic lever for you to move toward a broader channel-led distribution model while helping you stay agile, expanding your reach, and avoiding adding extra overhead. How resale enabled offers work You can offer a REO on any SaaS or Azure Virtual Machine (VM) offer. The REO experience is designed to be simple, structured, and predictable for both the offer owner and the reseller. You, as the offer owner, come to an agreement with a channel partner to sell your offer. You authorize this sale in Partner Center (once) and then your channel partner is empowered to sell your offer, either as a customer private offer or as a multi-party offer (MPO). With this additional way to sell, youâll be able to scale without worrying about hiring more salespeople. Other ways to sell at scale With many great ways to sell through negotiated deals or channel partners within Microsoft Marketplace, it can sometimes be challenging to choose. If youâre not sure which options are right for your marketplace offers, App Advisor can help you choose. To discover the benefits of REO, Cloud Solution Provider (CSP), MPO, and customer private offers, and when to use which, see how to grow with negotiated deals and channel partners here. Ready to unlock channel-led scale? Resale enabled offers can create a faster, more predictable path for software companies that want to expand with ease through channel partners. With simplified resale authorization, broader reach, and shared sales credit, REO makes it easier to activate partners and grow your marketplace presence. Ready to explore your path to channel-led scale? Visit App Advisor to get started.Accelerate your Marketplace success
Selling through Microsoft Marketplace doesnât have to be complex. In our blog, From listing to sale: Microsoft Marketplace made easy, guest author Kyle Heisner from Suger shares actionable guidance to help you streamline the processâfrom creating a compelling listing to closing deals efficiently. Explore best practices, proven strategies, and insights that can help you maximize visibility and drive revenue. Read the full article here: From listing to sale: Microsoft Marketplace made easy | Microsoft Community HubDecember edition of Microsoft Marketplace Partner Digest
Microsoft Ignite 2025 - Marketplace highlights Microsoft Ignite was packed with announcements and insights for Marketplace partners. From new commerce capabilities to AI-driven innovations, here are some key takeaways: Global expansion of Microsoft Marketplace - Microsoft announced that the reimagined Microsoft Marketplace, which launched in the U.S. earlier this year, is now globally available. This expansion includes new APIs for distribution partners, enabling them to link their own cloud marketplace with Microsoftâs, opening significant opportunities for software companies in SMB and mid-market segments. đŹ Watch a recorded webinar with TD SYNNEX on the power of distribution to accelerate SMB marketplace sales. Global availability of Resale Enabled Offers - This capability allows software development companies to and channel partners to resell software solutions directly through Marketplace, simplifying transactions, expanding reach, and scaling revenue. đ Read more about this announcement and get started Introducing App Accelerate - A unified offer that brings together incentives, benefits, and co-sell support across the Microsoft Cloud. App Accelerate provides end-to-end technical guidance, developer tools, and go-to-market resources so software development companies can innovate and scale. Previews are beginning now, with full availability planned for 2026. â Sign up to receive updates Enhanced Partner Marketing Center - Discover, customize, and launch campaigns faster with intelligent search and AI-powered toolsâall on one connected platform. The current Partner Marketing Center will remain available as the new and enhanced Marketing Center platform launches in early 2026 with 24 campaigns-in-a-box, aligned to FY26 solution plays. ⨠Get ready for the new era of partner marketing Frontier Partner badge â New customer-facing badges recognize top services, channel, and software development company partners that are driving AI transformation with customers and offer them an opportunity to differentiate themselves from the competition. đĄď¸Differentiate your AI-first leadership Catch up on Microsoft Ignite sessions Ignite 2025 delivered powerful insights and announcements for Marketplace partners, and now you can catch up on the sessions you missed. Explore these recorded keynotes to learn about new capabilities, partner programs, and strategies to accelerate growth through Microsoftâs ecosystem. Ignite opening keynote Ignite partner keynote: Powering Frontier Partnerships Additionally, weâve compiled recordings of relevant Marketplace partner and customer sessions so you can watch on-demand. Revisit Marketplace-focused sessions and resources. Just look for the ⨠icon below. Partner sessions: PBRK415 Grow your business with Microsoft AI Cloud Partner Program Find out how the Microsoft AI Cloud Partner Program helps you grow with new benefits, designations, and skilling opportunities. This session covers updates like the Frontier Partner Badge, Copilot specialization, and streamlined Marketplace engagementâall designed to accelerate your AI transformation journey. PBRK416 Accelerate Growth through Partner Incentives Explore how Microsoft is boosting partner growth with streamlined incentives, AI-first strategies, and new designations like Frontier Distributor. This session covers expanded investments in Azure Accelerate, Copilot solutions, and security practicesâplus insights on how to capitalize on evolving programs and co-sell opportunities. PBRK417 Partner: Connect, Plan, Win â Enhancing Co-sell Engagement Discover how to enhance collaboration, optimize joint efforts, and drive success in shared initiatives. Gain insights into improving interactions with Microsoft sellers and leveraging opportunities, along with guidance on proactive co-selling to align your goals with Microsoft's for sustained growth. PBRK418 Partner: Benefits for Accelerating Software Company Success Learn about the resources and benefits available for software development companies across all stages of the build, publish and grow journey in MAICPP. Whether youâre developing a new agent solution or working toward a certified software designation, there are targeted skilling opportunities, technical resources, and GTM benefits to help. Tap into new investments for AI apps and agents and hear from your peers on how theyâve used rewards such as customer propensity scores and Azure sponsorship. PBRK419 SI & Advisory Partner Readiness: Accelerating the Journey to Frontier Understand how Microsoft is empowering our SI and advisory partners to accelerate frontier firm readiness for our Enterprise customers by driving AI transformation with agentic solutions and services. â¨PBRK420 Executing on the channel-led marketplace opportunity for partners See how Microsoftâs unified Marketplace drives partner growth with resale-enabled offers, creating scalable channel sales and co-sell opportunities. This session shares practical steps to build a sustainable Marketplace practice and leverage the partner ecosystem for greater reach and profitability. PBRK421 Enabling a thriving partner ecosystem: New CSP Authorization Criteria Dive into whatâs new for Cloud Solution Providers, including updated authorization requirements and designations that help you stand out. This session covers steps to choose the right tier, build trust as a customer advisor, and prepare for growth with AI-driven solutions and Copilot offerings. PBRK422 The Future of Partner Support: Customer + Partner + Microsoft Discover âUnified for Partners,â Microsoftâs new support model designed for CSP partners to deliver customer success at scale. This session introduces the Support Services designation, offering faster response times, financial incentives, and integrated tools to strengthen your support capabilities. PBRK423 Partner Execution at Scale with SME&C Explore growth opportunities in the high-potential SME&C segment. This session highlights investments in co-selling, AI-first strategies, and what it means to become âcustomer zero,â with examples of frontier firms driving innovation at scale. â¨PBRK424 Marketplace Success for Partnersâfrom SMB to Enterprise Learn how to build, publish, and monetize AI-powered solutions through Microsoft Marketplace. This session shares a proven approach to align your Marketplace strategy with your sales motion and unlock new revenue opportunities. PBRK272 Accelerate Secure AI: Microsoftâs Security Advantage for Partners Explore Microsoftâs integrated security solutions and learn how to help customers strengthen their defenses in the AI era. This session highlights partner opportunities, resources to grow your security practice, and what it takes to lead as a next-generation security partner. Customer Sessions: â¨Microsoft Marketplace: Your trusted source for cloud solutions, AI apps, and agentsâ | STUDIO47 Hear from Cyril Belikoff, VP of Commercial Cloud & AI Marketing, sharing the reimagined Microsoft Marketplaceâthe gateway to thousands of AI-powered apps, agents and cloud solutionsâall built to accelerate innovation and drive business outcomes. Discover how customers benefit from faster deployment, seamless integration with Microsoft tools, and trusted solutions, and how partners can scale their reach, accelerate sales, and tap into Microsoftâs global ecosystem. Azure Accelerate in action: Confidently migrate, modernize, and build faster Join Cyril Belikoff for a rapid Q&A that spotlights real-world customer success and the transformative impact of Azure Accelerate. Hear how customers like Thomson Reuters achieved breakthrough results with our powerful offering that provides access to Microsoft experts and investments throughout your Azure and AI journey. â¨BRK213 Microsoft Marketplace: Your trusted source for cloud and AI solutions Discover how the reimagined Microsoft Marketplace is reshaping the future of cloud and AI innovation. In this session, weâll explore how Microsoft Marketplaceâunifying Azure Marketplace and Microsoft AppSourceâempowers organizations to become Frontier Firms by streamlining the discovery, purchase, and deployment of tens of thousands of cloud solutions, AI apps, and agents. â¨BRK215 Boost cloud and AI ROI using Microsoft Marketplace As organizations embrace an AI-first future, cloud adoption is accelerating to drive innovation and efficiency. This session explores practical strategies to optimize cloud investmentsâbalancing performance, scalability, and cost control. Learn how Microsoft Marketplace enables rapid solution deployment while maintaining governance, compliance, and budget discipline. Build a resilient, cost-effective cloud foundation that supports AI and beyond. Community Recap Partner of the Year Award Winners Congratulations to the winners and finalists of the 2025 Microsoft Partner of the Year Awards in the Marketplace category! đ Explore all winners and finalists Fivetran earned the top honor as Marketplace Partner of the Year for its innovation in automating data movement on Microsoft Azure, enabling enterprises to accelerate AI and analytics initiatives. Varonis Systems Inc. and Bytes Software Services were recognized as finalists for delivering exceptional solutions and driving customer success through Marketplace. Whatâs Coming Up AI-powered acceleration: Scale faster in Microsoft Marketplace đ Thursday, December 04, 2025, at 9:00 AM PST Microsoft Marketplace is no longer just a procurement convenience; itâs a strategic revenue engine. Dive into operational readiness, CRM-native automation, seller engagement, trust signals, and AI-enabled acceleration. Whether you're just getting started or looking to optimize your Marketplace motion, this session will provide you with information that will turn your first sale into a repeatable growth engine. Scale smarter: Discover how resale enabled offers drive growth đ Friday, December 05, 2025, from 11:00 - 12:00 PM GTM+1 Discover how resale enabled offers help software development companies to scale through the Microsoft Marketplace by simplifying transactions, expanding reach and accelerating co-sell opportunities. Chart your AI app and agent strategy with Microsoft Marketplace đ Thursday, December 11, 2025, from 8:30 - 9:30 AM PST Organizations exploring AI apps and agents face a critical choice: build, buy, or blend. Thereâs no one-size-fits-allâeach approach offers unique benefits and trade-offs. Tune in for insights into the pros and cons of each approach and explore how the Microsoft Marketplace simplifies adoption by providing a single source for trusted AI apps, agents, and models. Office hours for partners: Marketplace resale-enabled offers đ Thursday, December 18, 2025, at 8:30 AM PST Tune in to explore resale enabled offers through Microsoft Marketplace. This recently announced capability enables software companies to expand into new markets globally, at scale, and without additional operational overhead. Dive deep into the workflow and requirements for these deals. Learn about reporting and best practices from those that are already selling globally with resale enabled offers. Microsoft Ignite will return to San Francisco next year đ November 17-20, 2026 Sign up now to join the Microsoft Ignite early-access list and be eligible to receive limitedâedition swag at the event. đŹ Share Your Feedback! We truly appreciate your feedback and want to ensure these Partner Digests deliver the information you need to succeed in the marketplace. If you have any feedback or suggestions on how we can continue to improve the content to best support you, weâd love to hear from you in the comments below!Scale smarter: Discover how resale enabled offers drive growth
Friday, December 5 | 11:00 12:00 PM GTM+1 online event Discover how resale enabled offers (REO) help software development companies scale through the Microsoft Marketplace by simplifying transactions, expanding reach and accelerating co-sell opportunities. Why attend? Simplify multi-party transactions Expand your global reach through resellers Accelerate co-sell opportunities and close more deals Reserve your spot now to start unlocking new growth opportunitiesđ¤Finding alignment with Channel partners as an ISV?
Hi all! We're new to the MS ecosystem. Spent the last 15 years developing products for the Salesforce ecosystem, which is very direct sales heavy. We've launched our app https://marketplace.microsoft.com/en-us/product/Office365/WA200008222 which is a native and robust integration between Salesforce and Microsoft Teams. We listed just this year in March 2025. We're attending Microsoft Ignite for the first time, and it's clear we need to have a channel partner strategy. Microsoft claims there are over 500k partners - my question to the group (especially ISV partners): how do you find channel partners effectively that align to your product and strategy? Where do we even start? We obviously have an affinity towards partners that serve Saleforce and MS Teams customers. Thanks in advance!!AI innovation takes center stage at Microsoft Ignite
Artificial intelligence is transforming how software companies build, scale, and deliver solutions. At Microsoft Ignite, we announced new tools and programs to help developers accelerate innovation responsibly, from AI-powered workflows and unified tools in Microsoft Foundry to Cohereâs language models on Azure. Plus, the global launch of Microsoft Marketplace brings the industryâs largest catalog of AI apps and agents, enabling partners to reach new customers and unlock growth. Explore the latest announcements and learn how to ship faster, scale confidently, and turn AI innovation into business impact. Read the full article
