Marketplace Rewards calculation - Partner ID or Publisher Level ?
Hello the community !! Hope you're keeping awesome !! Nice revamp ! We’ve recently acquired a few start-ups and want to understand the best way to integrate them for Marketplace rewards. Couple of things we need clarity on: Are rewards calculated at the Partner ID level? If so, we’d set up separate Partner Center accounts for each start-up to maximize coverage. Or is it at the Partner Location ID/publisher level? In that case, we’d add them as Partner Location IDs under our current Partner ID and create publisher profiles accordingly. Have an awesome day ! JohanHow we increased trials 200% with Marketplace Rewards
Hi All, Kitameraki Limited's TeamsWork brand provides intuitive and collaborative apps for Microsoft Teams that cater to the needs of small and medium-sized businesses and has successfully launched Ticketing As A Service and Checklist As A Service apps, and just recently CRM As A Service App on the Microsoft Marketplaces. As a Microsoft partner for nearly four years, TeamsWork recognized the importance of maximizing visibility and reach within the Microsoft ecosystem. Our team has been able to leverage many of the benefits available through Marketplace Rewards to help drive significant growth and quantifiable results, thanks to expert guidance and the broad range of resources available to better market apps on Microsoft marketplaces. Just a few of these benefits included: The listing optimization allowed us to receive expert recommendations from Microsoft about how to optimize our marketplace offer pages. Azure sponsorship credits cut down on our costs of marketplace solutions. Press release support featuring a quote from a Microsoft executive helped amplify the announcement of our marketplace availability Our customer success story demonstrated how one of our customers increased administrative efficiency by 20 percent using our marketplace solution. featured category placement on the Azure Marketplace, which spotlighted TeamsWork and drove more users to view offer pages. Marketplace Rewards has helped drive a 200% increase in new trials for our marketplace offerings! Read the full story here: Kitameraki case study What success has your organization seen with Marketplace Rewards?January 30th at 8:30 am PST: Channel partner office hours Q&A: Marketplace Rewards - extended!
Calling all channel partners! Join our next office hours Q&A, coming up on January 30. The Marketplace Rewards for Channel Partners Pilot has been extended through June 30th, 2025. In this session, my teammates Luxmi_Nagaraj and jasonrook will provide an update on Marketplace Rewards and cover the following topics: *Overview of Marketplace Rewards benefits tiers and changes to the pilot *Essential tips for utilizing Azure Sponsorship to win multiparty private offer deals *Lessons learned from successful partners *A look forward at the future of Marketplace Rewards *Q&A Register here.Using the Azure Sponsorship Benefit
I see a lot of praise on the forum for the Azure Sponsorship benefit available through Marketplace Rewards. It's a fantastic benefit that every eligible partner should be familiar with and use. Sharing some of my experiences to help others activate. What it is: Azure Sponsorship is Azure consumption credit - think general compute or storage - that can be used a variety of ways: build out a customer facing trial environment, use for product development costs or my favorite, extend to joint customers to help sweeten and close deals. We find we get the highest return attaching Azure Sponsorship credits to customer deals. Any customer with an Microsoft EA and who is transacting ISV licenses through the Azure marketplace is eligible (as of now) to receive 10% of year one contract value in Azure Credits. Here are some steps I've taken to operationalize: Communication - I've built a detail communication deck covering what the program is and isn't, eligibility requirements and overall process. It describes step by step how to use the program and includes pass through email boilerplate helping account teams communicate to end customers. Targeting - Maybe you'd be surprised at how hard it can be to give away free benefits. I've worked with sales team to identify marketplace deals in the pipeline that need an extra nudge to close. I follow up directly with those account teams to explain and get them comfortable with the benefit and applying to those customers. Processing - Microsoft's form to request Azure Sponsorship credits isn't long, but expect to do some follow up work to capture all the customer details. Don't hesitate to work with the Microsoft Account Exec involved to capture, the ones I've worked with have always been supportive. Also be sure to keep your operations team managing Marketplace transactions in the loop. Now that we've run several customers through the process, our sales team is feeling more confident and we're seeing the number of deals we can influence with this credit grow. Wishing you equal success with this benefit.Marketplace Rewards + Certified Software = Good Things
Transacting through Marketplace and attaining a Certified Software designation are both essential on their own . . . but now, when you can tick both boxes, good things await you! The Certified Software General Availability (CSGA) program gets you access to a team of experts who will create for you - at zero cost - a menu of assets including a solution FAQ guide, nurture emails, customer-facing solution brief (co-branded with Microsoft's logo and your Certified Software badge), and a Microsoft solution play card. That last one is particularly important because it facilitates discovery of your solution by Microsoft sellers. They create it on the Microsoft template and then they upload the approved final version to Microsoft's internal system. Pretty sweet, eh? The folks running the program / creating the assets are wonderful, they do amazing work, and they require very little time from you. So . . . lead with Marketplace, go get that Certified Software designation, and then take full advantage of yet another valuable program from Microsoft! #MarketplaceChampions #Sponsored
Key Takeaways from Ignite
I had the chance to attend Monday’s security session at Microsoft Ignite, and it reinforced just how critical security innovation is in today’s threat landscape. The session highlighted how Microsoft is weaving real-time threat intelligence and AI into tools like Microsoft Defender/Co-Pilot to help organizations anticipate and respond to threats faster and more effectively. A key takeaway for me on this was that integration isn’t just about staying secure—it’s about enabling businesses to move confidently in a digital-first world. Security needs to be a foundation and platforms like the Azure Marketplace play a crucial role in making that shift achievable. Azure Marketplace allows organizations to deploy security tools quickly and align their spend with Microsoft Azure Consumption Commitment (MACC) goals, unlocking cost benefits without sacrificing agility. I would love to hear if anyone else attended this session and how it shapes your approach to security and procurement?Leveraging Azure Sponsorship to Drive ROI and Customer Value
Azure sponsorship credits are available to ISVs participating in ISV Success and Marketplace Rewards are a powerful way to grow sales on the marketplace, to allow customers to try solutions at no initial expense, and to sweeten deals with customers. Here's a little snippet of how we've used the credits at Wiz. Our team executed a three-month campaign to promote offers through the Microsoft Azure Marketplace and utilized over $350,000 in Azure sponsorship credits to close over a dozen competitive deals, driving an ROI over 1000%. We then used our remaining credits to create an Azure Marketplace pipeline for our customers. This helped us save time and close deals quickly. The Azure sponsorship credits allowed us to showcase to our customers the great partnership we have with Microsoft and provide them with even more value to their cloud and security teams. To learn more about how we are maximizing the value of Marketplace Rewards, read our success story: Wiz case study.
Know before you go: marketplace at Microsoft Ignite 2024
The Microsoft commercial marketplace team is excited to have marketplace integrated as a core component of Microsoft Ignite, taking place in Chicago and online from November 19-22. We have tailored content to ensure that all our audiences can learn about the value of marketplace and find success. Check out these core sessions that are being offered at this year's Ignite: Activating the channel through the marketplace: Discover how to activate the ecosystem with partner-to-partner selling opportunities, including multiparty private offers and professional services. What's new is ISV Success - AI benefits for software companies and more: Learn about new benefits and cash incentives available now; understand how AI apps qualify you for accelerated awards. How to capture the marketplace opportunity: Reach more customers, simplify sales, and unlock growth. Get guidance on maximizing marketplace success, including how to sell through Microsoft sales channels. More than a storefront, unlocking value through the marketplace: Discover, try, purchase, and manage cloud and AI solutions so you can spend smarter and move faster. Learn new capabilities in the marketplace that help you buy vendor solutions with confidence and drive AI innovation. Step-by-step instructions to activate multiparty private offers: Learn about the benefits of multiparty private offers and how partners reselling software solutions can enroll. In-person only. 10 tips for marketplace success: Discover tips for success like lead sharing, renewals, MACC visibility in Partner Center, Marketplace Rewards, and more. In-person only. Will we be seeing you at Ignite (either in-person or virtually)? Let us know in the comments which sessions you are most looking forward to!More marketplace webinars available in November
Whether you are brand new to the marketplace or focused on growing sales of your apps that are already published, our Mastering the Marketplace webinar series has a broad range of offerings available to help accelerate your marketplace success. Check out these offerings coming up soon: ▪ Using Marketplace Rewards benefits to increase your app sales (11/18): this session covers the availability and eligibility requirements for Marketplace Rewards; the tier-based model based on marketplace performance; highlights of partners' success with Marketplace Rewards and the ROI of activating benefits; advice for integrating benefits into marketing efforts; and, tips on optimizing each benefit. ▪ Billing & Payouts (11/19): Learn about the payouts process lifecycle for the Microsoft commercial marketplace, how to view and access payout reporting and what payment processes are supported within Partner Center. This session also covers how to register and the registration requirements; general payout processes from start to finish; and, how to view and access payout reporting. ▪ Supercharge your marketplace offer with the SaaS accelerator (11/20): Learn how the SaaS accelerator project can help partners go to market quicker by accelerating creating the technical implementation to publish their transactable SaaS offers on Azure Marketplace. ▪ Developing your virtual machine offer (11/26): Join for a review of the required technical configurations to make Virtual Machine apps and how to publish virtual machines offers to the Azure marketplace. Learn how to publish a VM offer and integrate the solution from the Azure Portal tool to Partner center; how to setup Tenants; how to create different plans to best suit your customers’ needs; how to use Cloud-init within the Azure Portal, and more! Find our complete schedule here: https://aka.ms/MTMwebinars
