Where to access "Customer Propensity Scoring"?

Question

In the FY26 SDC Partner Investments Office Hours, and Updates for SDC's sessions, there is a slide about two key marketplace rewards.

One is Customer Propensity Scoring, the other is Azure Sponsorship.

I seem to be unable to find more information or links (in MPC, or other various Microsoft sites)to be able to use the Customer Propensity Scoring.

Could someone please shed some more light on this and how to access/submit the list and in what format and structure, for propensity scoring?

justinroyal · Accepted Answer

Hi ph_richardson​,&nbsp;
Customer Propensity Scoring is a Marketplace Rewards benefit that uses Microsoft analytics models to score your prospect pipeline based on their likelihood to transact through the Microsoft Marketplace. The output is a score (low/medium/high or numeric) that helps you prioritize high-potential leads for co-sell and marketplace deals.&nbsp;
&nbsp;
Eligibility:

You must have a live offer listing in AppSource or Azure Marketplace.
Minimum Marketplace Rewards tier: $100K MBS or 1K Teams MAU.
Completion of the listing optimization benefit.

&nbsp;
Access Path:

Marketplace Rewards Toolbox (aka.ms/MarketplaceRewardsToolbox) is the activation point.
In Partner Center, go to Marketplace Rewards → Benefits workspace → Activate benefit.
Once activated, you’ll see the option to Start Benefit for Customer Propensity Scoring.&nbsp;

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Where to access "Customer Propensity Scoring"?

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