Feedback on Partner Benefit Renewal Experience
I wanted to share a bit of feedback on the partner benefit packages based on our experience. In the past we used the Action Pack and it worked very well for us. Renewal was simple and everything that was already configured just continued into the next period without any extra work. After it was discontinued we moved to the Partner Success Core Benefits package. Our experience has been less smooth, especially with how the Azure credits are handled. The credit must be assigned to a specific user, and if that user already has Azure credit it cannot be applied until the current one expires. When the credit expires, the subscriptions funded by it automatically switch to Pay As You Go. After that we need to contact support to convert the subscriptions back to Azure Sponsorship before the new credit can be applied, which involves several support teams and can take a few days. We also then need to ask support to cover the temporary Pay As You Go usage. As you can imagine, this turns what should be a simple renewal into a fairly time consuming process. Ideally, renewing the benefit package would just extend the existing setup, similar to how it worked with Action Pack, so everything continues without needing support involvement.
What changed for co-sell after QRP retirement — what ISVs should update now
Microsoft retired QRP last week and consolidated referrals into Partner Center. What most ISVs haven't caught yet is that the new AI-based matching reads your solution descriptions and industry tags differently than QRP did. If your listing hasn't been updated since early 2025, you may be getting matched to lower-quality leads or missed entirely. Three things worth reviewing now: your solution area tags, your customer segment fields, and your co-sell 1-pager format. Happy to share more detail on what I've seen reviewing several listings. Drop your questions below.Seamless private offers are critical to closing negotiated deals faster in Microsoft Marketplace
The Seamless Marketplace private offers: creation to customer use | Microsoft Community Hub article walks through the end‑to‑end private offer journey, from creation in Partner Center to customer purchase and solution activation. Learn how Marketplace private offers support flexible selling motions, reduce friction for buyers, and help partners deliver a more streamlined purchasing experience. If you’re looking to strengthen your Marketplace transactions and improve deal execution, this is a must‑read. To learn more and have questions answered join the live webinar on April 15, Seamless private offers: From creation to purchase and activation - Microsoft Marketplace Community, where we will share an end-to-end walkthrough of private offer execution with a live demo and Q&A.Tracking transaction to payout in Partner Center reports
We’ve captured the why and how behind the data in an on‑demand video based on the recent Partner Center reporting office hours—plus a blog that breaks down how these insights support marketplace growth and operations. Have a video topic you want next? Drop it in the comments 👇 ▶️ Watch the 7‑minute video (embedded) 📖 Read the blog: Unlocking the power of Partner Center reporting: Why these insights matter for Marketplace success | Microsoft Community Hub
How do you actually unlock growth from Microsoft Teams Marketplace?
Hey folks 👋 Looking for some real-world advice from people who’ve been through this. Context: We’ve been listed as a Microsoft Teams app for several years now. The app is stable, actively used, and well-maintained - but for a long time, Teams Marketplace wasn’t a meaningful acquisition channel for us. Things changed a bit last year. We started seeing organic growth without running any dedicated campaigns, plus more mid-market and enterprise teams installing the app, running trials, and even using it in production. That was encouraging - but it also raised a bigger question. How do you actually systematize this and get real, repeatable benefits from the Teams Marketplace? I know there are Microsoft Partner programs, co-sell motions, marketplace benefits, etc. - but honestly, it’s been very hard to figure out: - where exactly to start - what applies to ISVs building Teams apps - how to apply correctly - and what actually moves the needle vs. what’s just “nice to have” On top of that, it’s unclear how (or if) you can interact directly with the Teams/Marketplace team. From our perspective, this should be a win-win: we invest heavily into the platform, build for Teams users, and want to make that experience better. Questions to the community: If you’re a Teams app developer: what actually worked for you in terms of marketplace growth? Which Partner programs or motions are worth the effort, and which can be safely ignored early on? Is there a realistic way to engage with the Teams Marketplace team (feedback loops, programs, office hours, etc.)? How do you go from “organic installs happen” to a structured channel? Would really appreciate any practical advice, lessons learned, or even “what not to do” stories 🙏 Thanks in advance!Marketplace sales are never showing as "Won"
I was looking through the Insights page of the Partner Portal today and I came across a weird quirk of the way Marketplace sales are reported. None of our Azure Marketplace Leads (the leads & sales we get from customers buying our solutions from the Azure Marketplace) are showing up as "Won". On the https://partner.microsoft.com/en-us/dashboard/opportunities/referral/cohort, under "Business performance" we see that Won rate, Lost rate, and Value won all are missing the customers we've gotten through the marketplace. It only appears to be showing manually entered co-sell leads. This seems to be messing pretty heavily with our cohort generation/analysis as we're placed into the incorrect tier. (Sidenote: are cohorts only generated once a year?) Under the https://partner.microsoft.com/en-us/dashboard/opportunities/referral/leads for the "Marketplace leads" tab I'm also seeing 0 "Won" and 0 "Won value" for all of our Marketplace Offers. They get stuck under "Leads" without progressing forward. Is there a way I'm missing to mark our Marketplace Leads as "Won"? We have a bunch of leads that I'd like to reflect in the tool properly.Issues with Support
Hi we have been a partner for years, but lately there has been some issues with our account we have a few support tickets and the tickets stay open with no activity, we also tried to get our partner manager to help, (we got a new one this Jan) and they could/did not do anything either, just wanted to check with the community if y'all had any advice on this and how we can get this escalated since some of the tickets do have some business impact to our day to day businessHarness the power of Partner Center reporting for Marketplace success
Having timely, actionable data is critical for publishers operating in Microsoft Marketplace. A recent Microsoft Marketplace blog post highlights how Partner Center's reporting capabilities - across the Insights and Earnings workspaces - equip organizations with the visibility needed to refine go-to-market strategies, manage financial performance, and better understand customer engagement. These analytics tools help publishers track offer performance, monitor revenue, cycles, and make informed decisions that strengthen overall marketplace operations. Read the full article to explore how these insights can elevate your marketplace success. Unlocking the power of Partner Center reporting: Why these insights matter for Marketplace success | Microsoft Community Hub
Azure customer usage attribution (CUA) - report or validate it is working?
Per this article - https://learn.microsoft.com/en-us/partner-center/marketplace-offers/azure-partner-customer-usage-attribution#example-azure-powershell If we use Azure PowerShell along with the ISV/SDC's Tracking GUID (created earlier in Partner Centre), to provision Azure VM's and other resources in end-customer tenants directly related to our IP as an ISV/SDC - how do we report or validate that this CUA is working?
