Help partners convert more trials into revenue with enhanced Marketplace capabilities

New enhanced trial capabilities in Microsoft Marketplace are now available, helping software development companies accelerate customer acquisition, improve trial-to-paid conversion rates, and gain deeper visibility into trial performance. With expanded support for SaaS offers, including metered, per-user, and flat-rate pricing models, partners can give customers more opportunities to evaluate solutions through a trusted, self-service Marketplace experience.

The latest enhancements introduce configurable SaaS trial durations from 1–180 days, simplified trial management, improved solution discoverability through dedicated trial badges and filters, and actionable analytics within Partner Center Insights. Partners can track free trials, monitor conversion trends, and optimize their Marketplace growth strategy using data-driven insights. Learn how these new capabilities can help you reach more customers, reduce operational overhead, and turn customer interest into revenue.

 

Learn more about the enhanced trial capabilities