Discover how Microsoft Marketplace helps accelerate AI innovation
Looking to simplify the path from AI exploration to commercial success? This Microsoft Marketplace event highlights how software development companies can access AI models, streamline procurement and deployment, integrate developer solutions, and scale customer reach through a single trusted platform. Learn practical strategies for packaging, monetizing, and distributing AI-powered solutions across Azure, Microsoft 365, and the broader Microsoft partner ecosystem. Whether you're focused on product development, go-to-market strategy, alliances, procurement, or IT operations, this session offers valuable insights into accelerating time to market and delivering customer value through Microsoft Marketplace. Learn more: https://techcommunity.microsoft.com/event/azureevents/from-ai-evaluation-to-deployment-with-microsoft-marketplace/4537062Marketplace trainings and events calendar (updated 07/15/26)
-Welcome to our calendar for accessing upcoming Marketplace trainings and events, along with links to recent resources. This page is a go-to resource for discovering training sessions and events designed specifically for software development companies related to Microsoft Marketplace. Whether you’re building innovative solutions or publishing to the commercial marketplace, you’ll find content to help you stay ahead in today’s fast-moving tech landscape. We’ve organized dedicated areas for partners and customers, making it easy to find sessions most relevant to your needs. Some events are upcoming, while others are past recordings that remain valuable for learning and growth. This page is updated frequently with new opportunities. Be sure to subscribe for notifications; instructions are provided at the bottom of this post. Explore the upcoming AI events below, revisit past sessions, and feel free to comment with any questions. ****Sessions updated as of 07/15/2026**** Partner and Channel Partner sessions Upcoming sessions Date Time Area Title Description Link 08/06/2026 (JAPAN) 9:30 AM JST Office Hours (Partner) Multiparty private offers through Marketplace: channel growth in Japan Description to come Link to come Recorded Partner Office Hour Sessions Date Area Title Description Link 07/15/2026 (AUS) 9:30 AM AEST Multiparty private offers through Marketplace: channel growth in Australia Microsoft Marketplace offers multiple ways for partners to work together and grow through the channel. With multiparty private offers launching in Australia on July 16, alongside resale enabled offers, join us to learn how can you can activate channel-led sales. View the recording 06/17/26 Office Hours The Marketplace playbook for channel-led sales Get a practical playbook for scaling channel-led sales through Microsoft Marketplace, including how to recruit and activate partners using resale-enabled offers and multiparty private offers. Learn proven best practices, go-to-market resources, and real-world lessons. View the recording 05/19/26 Office Hours Multi-currency private offers in Microsoft Marketplace Join a practical walkthrough to learn how multi-currency transaction are managed through Marketplace. Gain confidence in creating private offers in local currency and get foundational knowledge to support sales of resale enabled offers. View the recording 05/07/26 Partner Session Turning co-sell readiness into real Microsoft Marketplace revenue Join Clazar as they share insights on how to be co-sell ready and how to translate it into a meaningful pipeline and an active, revenue generating partnership with Microsoft sellers. View the recording 4/28/26 Partner Session Maximize selling with Microsoft and Marketplace ROI Join us as WorkSpan shares real workflows used by partners who have closed over $5B in co-sell revenue with Microsoft. Learn best practices for navigating selling end-to-end with Microsoft. View the recording 04/15/26 Office Hours Seamless private offers: From creation to purchase and activation Join this Partner Center walkthrough of private offer execution from creation to customer purchase to partner activation View the recording 04/02/26 Partner Session Why Azure belongs in your multi-cloud strategy Tune in to hear WeTransact share when and why Azure should be part of your strategy. Find out how to replicate solutions for Azure. Hear why Marketplace-aligned companies are able to move quickly using Microsoft tools, funding, and incentives. View the recording 03/24/26 Partner Session Best practices for scaling Marketplace channel-led sales Join guest speaker team from Tackle as they walk through opportunities to scale partner driven revenue. Hear how to activate channel opportunities using multiparty private offers and learn when to leverage resale-enabled offers to expand partner reach. View the recording 03/18/26 Office Hours (Partner) Build, publish, and optimize Marketplace offers with App Advisor Learn what App Advisor is, how it works, and how it can help partners accelerate Marketplace offer creation. Live demo walk through; validating value to publishing and optimizing your listing. View the recording 03/11/26 Partner Session AI-powered automation for Marketplace private offers and IP co-sell Learn from guest speaker Jon Yoo, Suger, how software development companies can use AI-powered automation to simplify buying through Microsoft Marketplace, streamline private offers, and optimize co-selling opportunities. View the recording 02/25/26 Partner Session Inside Azure IP co-sell: What high-performing software developers do differently Get an inside look at the signals Microsoft uses to evaluate Marketplace and Azure IP co-sell readiness with insights from Barbara Treviño of Labra. Learn what top software companies do differently to accelerate approvals and boost GTM impact. View the recording 02/18/26 Office Hours (Partner) How to build a Microsoft Marketplace channel practice Building a successful Marketplace practice takes the right people, process, and strategy working together. Learn how top performing partners organize their teams across alliances, operations and leadership View the recording 1/21/26 Office Hours (Partner) Microsoft Partner Center reporting Get to know the Partner Center Insights and Earnings workspaces. Walk through Earnings, Customer, Order, Usage and Revenue reports. View the recording 12/18/25 Office Hours (Partner) Introducing resale enabled offers Explore resale enabled offers through Microsoft Marketplace. View recording 12/04/25 Partner Session AI-powered acceleration: scale faster on Microsoft Marketplace Go beyond listing basics and explore how Microsoft Marketplace can act as a strategic revenue engine. View recording 11/04/25 Partner Session How to structure your Microsoft Partner Center account for long-term success Learn best practices for setting up your Partner Center account for operational and marketplace success. View recording 08/28/25 Office Hours (Partner) Certified software designations: FY26 benefits updates Overview of certified software designations and FY26 benefit updates. View recording Customer sessions Upcoming sessions Date Time Area Title Description Link 07/29/2026 8:30 AM PDT Office Hours (Customer) From AI evaluation to deployment with Microsoft Marketplace Learn how Microsoft Marketplace helps software development companies simplify procurement, streamline integration, and access AI models and developer tools through a single platform. Find out how to accelerate time to market, enhance operational efficiency and scale customer reach across Azure, Microsoft 365, and the Microsoft global partner ecosystem. From AI evaluation to deployment with Microsoft Marketplace - Marketplace customer office hours Recorded Customer Office Hour sessions Date Area Title Description Link 06/24/26 Office Hours (Customer) Microsoft Marketplace as FinOps platform Learn how Marketplace can help organizations simplify procurement, centralize billing, and better align software investments to optimize cloud and AI spend. Discover actionable strategies to improve cost visibility and ROI and leverage Marketplace as a key component of your FinOps approach. View the recording 05/28/26 Office Hours (Customer) Dragon Copilot AI apps and agents in Microsoft Marketplace Healthcare organizations discover how Dragon Copilot can help accelerate time to value by connecting with trusted partner solutions that streamline workflows and embed AI directly into daily operations. View the recording 04/29/26 Office Hours (Customer) Using Microsoft Marketplace to optimize Azure spend For organizations with an Azure cloud commitment Microsoft Marketplace can be a powerful tool for optimizing how the spend is used. Explore how your organization can leverage its Azure commitment to support software investments through Microsoft Marketplace. View the recording 03/25/26 Office Hours (Customer) Charting your AI strategy for manufacturing with Marketplace Build, buy, or blend? Gain the insights you need as a manufacturer to scale AI apps and agents across the factory floor using Microsoft Marketplace. Hear about practical manufacturing scenarios View the recording 02/25/26 Office Hours (Customer) Accelerate AI adoption through Microsoft Marketplace Explore practical AI use cases available through Microsoft Marketplace - from prebuilt AI apps and agents to AI-powered solutions that simplify deployment. View the recording 01/28/26 Office Hours (Customer) Optimize cloud cost and performance Learn proven strategies to accelerate time-to-value for cloud and AI investments using Microsoft Marketplace. View the recording 12/11/25 Office Hours (Customer) Chart your AI app and agent strategy Insights into build, buy, or blend approaches for AI apps and agents using Microsoft Marketplace. View recording 07/30/25 Office Hours (Customer) FinOps and the Microsoft Marketplace Learn how Microsoft Marketplace supports FinOps practitioners and accelerates AI transformation. View recording Subscribe to this post If you're not already a Tech Community member, create an account at techcommunity.microsoft.com. Select Subscribe from the three‑dot menu in the upper‑right corner of this post. Under Notification Settings, choose to be notified of edits and comments, and select whether you'd like updates immediately, daily, or weekly (weekly recommended). You can also subscribe to the entire Marketplace Community via the Marketplace Community homepage. ``Unlock Channel Growth in Australia with Multiparty Private Offers through Marketplace
Multiparty private offers are coming to Australia, creating new opportunities for software companies and channel partners to accelerate growth through Microsoft Marketplace. Join this Partner Office Hours session to learn how multiparty private offers and resale-enabled offers work together, strengthen partner collaboration, and drive channel-led sales. Gain practical guidance, localized insights, and actionable next steps to help you activate your Marketplace strategy. 👉 Register now: Multiparty private offers through Marketplace: channel growth in Australia
Observability as trust: Differentiation points for customer-facing AI agent operations
As AI agents become increasingly customer-facing, trust is emerging as a critical differentiator. Customers need confidence that AI-powered solutions will operate reliably, securely, and predictable especially when agents are making decisions, interacting with systems, and adapting to changing conditions. Observability provides the visibility needed to understand agent behavior, identify issues early, and demonstrate operational maturity. Join this session to learn how software development companies can use observability to build confidence in AI applications and agents. We'll explore the key signals, metrics, and operational practices that help make agent behavior transparent, measurable, and explainable across customer environments. You'll gain practical insights into monitoring AI operations at scale, improving reliability, and reducing risk while creating better customer experiences. Discover how observability can move beyond a technical requirement to become a strategic advantage—helping you strengthen customer trust, accelerate adoption, and differentiate your AI solutions in the marketplace. Learn more and register: Observability as Trust: Differentiation points for customer-facing AI agent operationsAccelerate your Frontier journey: Summit sessions now available on demand
The Frontier Transformation Engineer Summit may be over, but you can keep the momentum going. Revisit the highlights or catch up on sessions you missed. Each session is designed to build the skills you need to advance your Frontier Engineering journey and earn your Frontier Transformation Engineer badge—a clear signal to customers that you can design and deliver agents across Microsoft Copilot Studio, Microsoft Foundry, and the rest of the Frontier stack. Here’s how you can keep building your AI capability: View the summit sessions on demand. Work toward earning the Frontier Transformation Engineer badge. Join us at MCAPS Start for Partners on July 22 to stay ahead of what’s next.Explore curated Microsoft Partner Digital Skilling Journeys
Skilling is foundational for success in an AI-first market. Keeping up with evolving technologies and capabilities better positions you with the skills you need to succeed in an ever-changing market, making it a base-level requirement for sustained growth. As part of our effort to support partners with skilling, we offer Microsoft Partner Digital Skilling Journeys (PDJs), curated presales, sales, and tech skilling experiences designed to enhance your knowledge aligned with partner strategic wins. First-time users may need to register—use your work email credentials to sign up. Curated journeys include: Microsoft Security Copilot Drive Business Transformation with Microsoft Copilot 365 Innovate with Azure AI Platform Drive Windows in the Cloud with Windows 365 Cloud Endpoints Modern Security Operations Data Security for AI Migrate to Azure Drive Business Collaboration and Teamwork with Microsoft Teams Accelerate Data Analytics Journey with Microsoft Fabric Cloud Security These journeys are tailored to your interests, needs, and role within your organization. Select the link relevant to the journey you're interested in, register today on the Skilling Hub using your organizational email credentials, answer a few questions, and you'll receive tech and sales-ready skilling experiences customized to your interests and goals. And to continue supporting you as you grow your revenue, we're hosting our annual MCAPS Start for Partners event on July 22. We encourage you to register today so you can get insights from Microsoft leaders on where we’re investing, our shared priorities, and how to activate AI-led opportunities to drive growth this year. Register nowScale growth with the Marketplace playbook for channel-led sales
Looking to accelerate partner-driven revenue through Microsoft Marketplace? Join this insightful live webinar featuring channel sales experts as they share proven strategies for scaling channel-led growth. Learn how to activate partner opportunities with multiparty private offers, leverage resale-enabled offers to expand your reach, and build a repeatable framework for driving marketplace success through your channel ecosystem. Whether you're looking to strengthen partner engagement or unlock new revenue streams, this session will provide practical guidance you can apply immediately. Learn more and attend The Marketplace playbook for channel-led sales - Microsoft Marketplace partner office hoursNew Learning Journeys now live
Explore new CSP SMB and Microsoft Agent 365 + ME7 Learning Journeys designed to help sales, technical, and delivery teams move faster from skilling to real-world execution. Microsoft 365 Copilot + BSKUs (SMB) Sales + Tech Deal Ready Build the skills to land and expand Copilot opportunities. Microsoft 365 Copilot + BSKUs (SMB) Project Ready Build the skills to deploy, configure, and scale solutions with confidence. Microsoft Agent 365 & ME7 Partner Skilling Sales Ready Learn to position and sell AI agents with Microsoft 365, from opportunity to close. Microsoft Agent 365 & ME7 Partner Skilling Project Ready Learn to implement, secure, and manage AI agents with Microsoft 365 in real-world scenarios. Explore all Learning Journeys here: GCPS Catalog | Partner Skilling CatalogCustomer office hour: Dragon Copilot AI apps and agents in Microsoft Marketplace
May 28 | 8:30 AM PT Join the next Microsoft Marketplace customer office hours session to explore how AI apps and agents and Dragon Copilot can help healthcare organizations reduce administrative burden and streamline clinical workflows. In this session, you’ll learn how to move from AI exploration to real world deployment. Discover how Dragon Copilot can help accelerate time to value by connecting with trusted partner solutions that streamline workflows and embed AI directly into daily operations. Learn more and attend Dragon Copilot AI apps and agents in Microsoft Marketplace - Microsoft Marketplace CommunityHow to get heard by Microsoft and win more together
At Ultimate Partner LIVE Bellevue, May 11-13, some of the sharpest practitioners in the Microsoft ecosystem are coming together to share what works. These are candid, practitioner-led sessions built for senior leaders who need to walk away with something they can use, not a framework to revisit in six months. 🏛️ Sessions Worth Your Time 💰 Marketplace Meets AI: The New Route to Partner Revenue Cyril Belikoff, VP Microsoft Azure · Jon Yoo, CEO Suger Cyril Belikoff helped architect the unified Microsoft Marketplace and launched the resale enabled offer, which lets channel partners bundle software development company solutions and transact against Azure commit. Within the 1st week of GA, partners were already processing deals at scale. Cyril joins Vince Menzione and Jon Yoo, CEO of Suger, on Day 1 to cover where the AI-driven marketplace motion is heading and what partners need to do now to capture their share of the revenue flowing through it. Cyril’s advice for the partner still on the sideline is direct: do not try to boil the ocean. Get listed. Create offerings. Figure out 1 or 2 deals, transact them, and see the opportunity. This session gives you the map. 🎯 From Attention to Trust: The New Rules of Hyperscaler Go-To-Market Ashleigh Vogstad, CEO Transcends · Leigh Ann Campbell, Principal REV Alliances We are no longer in an attention economy. You are not competing to be seen. You are competing to be trusted, and the shift has a specific mechanism. AI agents are already making procurement decisions using verified signals: co-sell track records, Partner Center data, marketplace history, certifications. The partners building that record now are building an advantage that compounds quickly and is difficult to replicate later. Leigh Ann Campbell has driven over $200 million in influenced and net-new revenue through the Microsoft partner ecosystem. She knows what happens to a referral the moment it lands in Partner Center and what you need to do to make sure it does not die there. Ashleigh Vogstad, CEO of Transcends, brings the broader GTM lens on how the trust economy is changing what buyers respond to and where most partner marketing misses the mark. 🚀 Partner to Pipeline: Activating your GTM Strategy Reis Barrie, CEO Carve Partners · Greg Goldkamp, Sr. Director Microsoft This is the rare combination of a partner who has built real pipeline through Microsoft’s co-sell motion and a Microsoft leader who can tell you directly what gets field attention and what gets ignored. Most software companies approach co-sell as a relationship exercise. The ones generating real pipeline treat it as a system. They know which solution plays are active in the current fiscal year. They show up in seller conversations before a deal is open. They make it easy for a Microsoft seller to bring them in because the pitch is already mapped to what that seller is measured on. This session covers how to build that system, from first registration in Partner Center through closed pipeline. 🔗 From Connector to Catalyst: Today’s Alliance Manager Erin Figer, Founder CORE Consulting · Christine Bongard, CEO The WIT Network · Steven Karachinsky, CEO ZIRO Erin Figer helped build the co-sell practices at Microsoft, AWS, and Google Cloud when those programs were still being designed. She brings a reframe that changes how the best alliance teams operate: before you can market with a hyperscaler, you have to market to them. Treat Microsoft like a customer. Understand their priorities, their fiscal calendar, their field incentives. Build the internal credibility that gets you pulled into deals instead of chasing them. Joined by Christine Bongard and Steven Karachinsky, this session covers what the transition from connector to catalyst looks like in practice and what separates the alliance managers who generate revenue from those who manage relationships. 💡 Why the practitioner track matters These are not panel discussions with safe answers. This audience asks direct questions, and the speakers in these sessions are prepared to give direct answers. These sessions run across both days alongside 2 full tracks of mainstage content covering marketplace, distribution, AI strategy, and Microsoft’s channel priorities heading into FY27. 📅 UP LIVE Bellevue · May 11–13, 2026 InterContinental Hotel, Bellevue, WA 🌟 Exclusive discount for Microsoft partners Use code ULTIMATEVIP50 at checkout for a special discount reserved for Microsoft partners. 👉 Register for UP LIVE Bellevue Ultimate Partner® is the premier independent platform for technology partnership leaders, uniting the hyperscaler ecosystem to achieve their greatest results through partnering. An official Microsoft GPS recognized community.
