Customer office hour: Dragon Copilot AI apps and agents in Microsoft Marketplace
May 28 | 8:30 AM PT Join the next Microsoft Marketplace customer office hours session to explore how AI apps and agents and Dragon Copilot can help healthcare organizations reduce administrative burden and streamline clinical workflows. In this session, you’ll learn how to move from AI exploration to real world deployment. Discover how Dragon Copilot can help accelerate time to value by connecting with trusted partner solutions that streamline workflows and embed AI directly into daily operations. Learn more and attend Dragon Copilot AI apps and agents in Microsoft Marketplace - Microsoft Marketplace CommunityMarketplace trainings and events calendar (updated 05/11/26)
-Welcome to our calendar for accessing upcoming Marketplace trainings and events, along with links to recent resources. This page is a go-to resource for discovering training sessions and events designed specifically for software development companies related to Microsoft Marketplace. Whether you’re building innovative solutions or publishing to the commercial marketplace, you’ll find content to help you stay ahead in today’s fast-moving tech landscape. We’ve organized dedicated areas for partners and customers, making it easy to find sessions most relevant to your needs. Some events are upcoming, while others are past recordings that remain valuable for learning and growth. This page is updated frequently with new opportunities. Be sure to subscribe for notifications; instructions are provided at the bottom of this post. Explore the upcoming AI events below, revisit past sessions, and feel free to comment with any questions. ****Sessions updated as of 05/11/2026**** Partner and Channel Partner sessions Upcoming sessions Date Time Area Title Description Link 05/19/26 9:30 AM PDT Office Hours Marketplace Office Hours for Partners Join a practical walkthrough to learn how multi-currency transaction are managed through Marketplace. Gain confidence in creating private offers in local currency and get foundational knowledge to support sales of resale enabled offers. Multi‑currency private offers in Microsoft Marketplace - Microsoft Marketplace Community 06/17/26 8:30 AM PDT Office Hours Marketplace Office Hours for Partners Tune in for updates, insights, and live Q&A to help you sell through Microsoft Marketplace. Topic TBD. June 2026 Office Hours 07/29/2026 8:30 AM PDT Office Hours Marketplace Office Hours for Partners Tune in for updates, insights, and live Q&A to help you sell through Microsoft Marketplace. Topic TBD. Link to come Recent Recorded Sessions Date Area Title Description Link 05/07/26 Partner Session Turning co-sell readiness into real Microsoft Marketplace revenue Join Clazar as they share insights on how to be co-sell ready and how to translate it into a meaningful pipeline and an active, revenue generating partnership with Microsoft sellers. View the recording 4/28/26 Partner Session Maximize selling with Microsoft and Marketplace ROI Join us as WorkSpan shares real workflows used by partners who have closed over $5B in co-sell revenue with Microsoft. Learn best practices for navigating selling end-to-end with Microsoft. View the recording 04/15/26 Office Hours Seamless private offers: From creation to purchase and activation Join this Partner Center walkthrough of private offer execution from creation to customer purchase to partner activation View the recording 04/02/26 Partner Session Why Azure belongs in your multi-cloud strategy Tune in to hear WeTransact share when and why Azure should be part of your strategy. Find out how to replicate solutions for Azure. Hear why Marketplace-aligned companies are able to move quickly using Microsoft tools, funding, and incentives. View the recording 03/24/26 Partner Session Best practices for scaling Marketplace channel-led sales Join guest speaker team from Tackle as they walk through opportunities to scale partner driven revenue. Hear how to activate channel opportunities using multiparty private offers and learn when to leverage resale-enabled offers to expand partner reach. View the recording 03/18/26 Office Hours (Partner) Build, publish, and optimize Marketplace offers with App Advisor Learn what App Advisor is, how it works, and how it can help partners accelerate Marketplace offer creation. Live demo walk through; validating value to publishing and optimizing your listing. View the recording 03/11/26 Partner Session AI-powered automation for Marketplace private offers and IP co-sell Learn from guest speaker Jon Yoo, Suger, how software development companies can use AI-powered automation to simplify buying through Microsoft Marketplace, streamline private offers, and optimize co-selling opportunities. View the recording 02/25/26 Partner Session Inside Azure IP co-sell: What high-performing software developers do differently Get an inside look at the signals Microsoft uses to evaluate Marketplace and Azure IP co-sell readiness with insights from Barbara Treviño of Labra. Learn what top software companies do differently to accelerate approvals and boost GTM impact. View the recording 02/18/26 Office Hours (Partner) How to build a Microsoft Marketplace channel practice Building a successful Marketplace practice takes the right people, process, and strategy working together. Learn how top performing partners organize their teams across alliances, operations and leadership View the recording 1/21/26 Office Hours (Partner) Microsoft Partner Center reporting Get to know the Partner Center Insights and Earnings workspaces. Walk through Earnings, Customer, Order, Usage and Revenue reports. View the recording 12/18/25 Office Hours (Partner) Introducing resale enabled offers Explore resale enabled offers through Microsoft Marketplace. View recording 12/04/25 Partner Session AI-powered acceleration: scale faster on Microsoft Marketplace Go beyond listing basics and explore how Microsoft Marketplace can act as a strategic revenue engine. View recording 11/04/25 Partner Session How to structure your Microsoft Partner Center account for long-term success Learn best practices for setting up your Partner Center account for operational and marketplace success. View recording 08/28/25 Office Hours (Partner) Certified software designations: FY26 benefits updates Overview of certified software designations and FY26 benefit updates. View recording Customer sessions Upcoming sessions Date Time Area Title Description Link 05/28/26 8:30 AM PDT Office Hours (Customer) Dragon Copilot AI apps and agents in Microsoft Marketplace Healthcare organizations discover how Dragon Copilot can help accelerate time to value by connecting with trusted partner solutions that streamline workflows and embed AI directly into daily operations. Dragon Copilot AI apps and agents in Microsoft Marketplace 06/24/26 9:30 AM PDT Office Hours (Customer) Marketplace Office Hours for Customers Tune in for updates, insights, and live Q&A to help use Microsoft Marketplace. Topic TBD. June 2026 Customer Office Hour 07/15/2026 8:30 AM PDT Office Hours (Customer) Marketplace Office Hours for Customers Tune in for updates, insights, and live Q&A to help use Microsoft Marketplace. Topic TBD. Link to come Recorded sessions Date Area Title Description Link 04/29/26 Office Hours (Customer) Using Microsoft Marketplace to optimize Azure spend For organizations with an Azure cloud commitment Microsoft Marketplace can be a powerful tool for optimizing how the spend is used. Explore how your organization can leverage its Azure commitment to support software investments through Microsoft Marketplace. View the recording 03/25/26 Office Hours (Customer) Charting your AI strategy for manufacturing with Marketplace Build, buy, or blend? Gain the insights you need as a manufacturer to scale AI apps and agents across the factory floor using Microsoft Marketplace. Hear about practical manufacturing scenarios View the recording 02/25/26 Office Hours (Customer) Accelerate AI adoption through Microsoft Marketplace Explore practical AI use cases available through Microsoft Marketplace - from prebuilt AI apps and agents to AI-powered solutions that simplify deployment. View the recording 01/28/26 Office Hours (Customer) Optimize cloud cost and performance Learn proven strategies to accelerate time-to-value for cloud and AI investments using Microsoft Marketplace. View the recording 12/11/25 Office Hours (Customer) Chart your AI app and agent strategy Insights into build, buy, or blend approaches for AI apps and agents using Microsoft Marketplace. View recording 07/30/25 Office Hours (Customer) FinOps and the Microsoft Marketplace Learn how Microsoft Marketplace supports FinOps practitioners and accelerates AI transformation. View recording Subscribe to this post If you're not already a Tech Community member, create an account at techcommunity.microsoft.com. Select Subscribe from the three‑dot menu in the upper‑right corner of this post. Under Notification Settings, choose to be notified of edits and comments, and select whether you'd like updates immediately, daily, or weekly (weekly recommended). You can also subscribe to the entire Marketplace Community via the Marketplace Community homepage. ``How to get heard by Microsoft and win more together
At Ultimate Partner LIVE Bellevue, May 11-13, some of the sharpest practitioners in the Microsoft ecosystem are coming together to share what works. These are candid, practitioner-led sessions built for senior leaders who need to walk away with something they can use, not a framework to revisit in six months. 🏛️ Sessions Worth Your Time 💰 Marketplace Meets AI: The New Route to Partner Revenue Cyril Belikoff, VP Microsoft Azure · Jon Yoo, CEO Suger Cyril Belikoff helped architect the unified Microsoft Marketplace and launched the resale enabled offer, which lets channel partners bundle software development company solutions and transact against Azure commit. Within the 1st week of GA, partners were already processing deals at scale. Cyril joins Vince Menzione and Jon Yoo, CEO of Suger, on Day 1 to cover where the AI-driven marketplace motion is heading and what partners need to do now to capture their share of the revenue flowing through it. Cyril’s advice for the partner still on the sideline is direct: do not try to boil the ocean. Get listed. Create offerings. Figure out 1 or 2 deals, transact them, and see the opportunity. This session gives you the map. 🎯 From Attention to Trust: The New Rules of Hyperscaler Go-To-Market Ashleigh Vogstad, CEO Transcends · Leigh Ann Campbell, Principal REV Alliances We are no longer in an attention economy. You are not competing to be seen. You are competing to be trusted, and the shift has a specific mechanism. AI agents are already making procurement decisions using verified signals: co-sell track records, Partner Center data, marketplace history, certifications. The partners building that record now are building an advantage that compounds quickly and is difficult to replicate later. Leigh Ann Campbell has driven over $200 million in influenced and net-new revenue through the Microsoft partner ecosystem. She knows what happens to a referral the moment it lands in Partner Center and what you need to do to make sure it does not die there. Ashleigh Vogstad, CEO of Transcends, brings the broader GTM lens on how the trust economy is changing what buyers respond to and where most partner marketing misses the mark. 🚀 Partner to Pipeline: Activating your GTM Strategy Reis Barrie, CEO Carve Partners · Greg Goldkamp, Sr. Director Microsoft This is the rare combination of a partner who has built real pipeline through Microsoft’s co-sell motion and a Microsoft leader who can tell you directly what gets field attention and what gets ignored. Most software companies approach co-sell as a relationship exercise. The ones generating real pipeline treat it as a system. They know which solution plays are active in the current fiscal year. They show up in seller conversations before a deal is open. They make it easy for a Microsoft seller to bring them in because the pitch is already mapped to what that seller is measured on. This session covers how to build that system, from first registration in Partner Center through closed pipeline. 🔗 From Connector to Catalyst: Today’s Alliance Manager Erin Figer, Founder CORE Consulting · Christine Bongard, CEO The WIT Network · Steven Karachinsky, CEO ZIRO Erin Figer helped build the co-sell practices at Microsoft, AWS, and Google Cloud when those programs were still being designed. She brings a reframe that changes how the best alliance teams operate: before you can market with a hyperscaler, you have to market to them. Treat Microsoft like a customer. Understand their priorities, their fiscal calendar, their field incentives. Build the internal credibility that gets you pulled into deals instead of chasing them. Joined by Christine Bongard and Steven Karachinsky, this session covers what the transition from connector to catalyst looks like in practice and what separates the alliance managers who generate revenue from those who manage relationships. 💡 Why the practitioner track matters These are not panel discussions with safe answers. This audience asks direct questions, and the speakers in these sessions are prepared to give direct answers. These sessions run across both days alongside 2 full tracks of mainstage content covering marketplace, distribution, AI strategy, and Microsoft’s channel priorities heading into FY27. 📅 UP LIVE Bellevue · May 11–13, 2026 InterContinental Hotel, Bellevue, WA 🌟 Exclusive discount for Microsoft partners Use code ULTIMATEVIP50 at checkout for a special discount reserved for Microsoft partners. 👉 Register for UP LIVE Bellevue Ultimate Partner® is the premier independent platform for technology partnership leaders, uniting the hyperscaler ecosystem to achieve their greatest results through partnering. An official Microsoft GPS recognized community.Turn your Azure commitments into smarter cloud investments with Microsoft Marketplace
Discover how organizations are using Microsoft Marketplace as a strategic procurement engine to optimize Azure spend, streamline purchasing, and accelerate time to value. Learn how aligning software purchases with Microsoft Azure Consumption Commitment (MACC) can unlock cost savings, improve visibility, and ensure every dollar of cloud investment is fully optimized—helping teams make more informed, outcomes-driven decisions. Read the full article: Optimizing Azure spend with Microsoft Marketplace | Microsoft Community Hub Watch the recorded conversation: Using Microsoft Marketplace to optimize Azure spend - Microsoft Marketplace CommunityDrive stronger Microsoft alignment and unlock co-sell growth at Ultimate Partner LIVE
Join Microsoft and leading ecosystem experts May 11–13 at Ultimate Partner LIVE in Bellevue, WA to learn how to better engage with Microsoft and unlock new co-sell opportunities. This event brings together experienced practitioners to share what works when it comes to aligning with Microsoft priorities, building stronger seller relationships, and increasing visibility within the Marketplace ecosystem. Attendees will hear insights first-hand from practitioner lead sessions and gain practical strategies to improve partner-to-Microsoft engagement, refine go-to-market execution, and accelerate growth through more effective collaboration. Whether you’re looking to strengthen your Marketplace presence or scale co-sell success, this session delivers actionable insights you can apply immediately. Learn more and see which sessions you should attend How to get heard by Microsoft and win more together | Microsoft Community HubTurning co-sell readiness into real Microsoft Marketplace revenue
Achieving co-sell readiness in Microsoft Marketplace is only the beginning. Many software development companies reach this milestone but struggle to translate it into meaningful pipeline and consistent seller engagement. Join Microsoft partner and special guest Trunal Bhanse, CEO and co-founder at Clazar, as he breaks down what separates companies that are simply “co-sell ready” from those that successfully build active, revenue-generating partnerships with Microsoft sellers. Drawing on real-world insights from hundreds of marketplace partners, we’ll explore the operational habits, processes, and strategies that drive faster deal velocity, larger deal sizes, and stronger collaboration with the Microsoft field. You'll learn: How to create seller-focused collateral that drives Microsoft field engagement Best practices for working effectively with your Partner Development Manager (PDM) How to improve referral response times to increase co-sell opportunities You'll walk away with: A practical checklist to improve Microsoft seller engagement immediately Proven strategies to generate more co-sell opportunities A clearer understanding of how to operationalize your marketplace motion for consistent growth How do I participate? Select Add to calendar to save the date, then click the Attend button to save your spot, receive event reminders, and participate in the Q&A.* If you can’t make the live event, don’t worry. You can post questions in advance and catch up on the answers and insights later in the week. This session will be recorded and available on demand immediately after airing. It will feature AI-generated captions during the live broadcast. Human-generated captions and a recap of the Q&A will be available by the end of the week. * Don’t see the Attend button? Sign in to your Marketplace Tech Community account or register for the Tech Community and join the conversation!What partners need to know before Microsoft’s new fiscal year
At Ultimate Partner LIVE Bellevue, May 11–13, a lineup of senior Microsoft executives will take the mainstage to share what is shifting, what it means for your business, and how the most aligned partners are responding. Here is who to know. Stephen Boyle, CVP, Enterprise Partner Solutions Stephen leads Microsoft’s enterprise partner sales organization and brings a direct view of how the ecosystem is performing at the highest levels. In his fireside with Vince Menzione, he will share what the most successful partners are doing differently as AI moves from a conversation to a core business motion. For any partner navigating co-sell, enterprise alignment, or ecosystem positioning heading into FY27, this is the session that sets the frame. Alex Zagury, CVP, Global Channel Sales Alex brings a perspective most Microsoft leaders do not have, more than a decade at Cisco where she built a $9B+ partner-managed business and led the integration of the $28B Splunk acquisition. She joined Microsoft to apply that experience to the indirect channel. Her session covers FY27 channel priorities: where Microsoft is investing, what the most successful CSP and indirect partners are doing right now with AI and Copilot, and why the partners who have moved to an outcomes-based model are already seeing compounding growth. Jose Gomez Cueto, General Manager, Americas SMB The $777B SMB opportunity is Microsoft’s largest addressable market, and Jose leads it across the Americas. His session addresses what it means for an SMB customer to become a Frontier Firm, and why MSPs are the critical link in making that happen. He will also share how Microsoft moved faster to bring SMB-specific AI products to market than it ever has before, and what that signals for the rest of FY27. Cyril Belikoff, VP, Microsoft Azure and Industry Clouds Cyril has been at the center of some of the most significant structural changes Microsoft has made to how partners transact. He helped architect the unified Microsoft Marketplace and launched the Resale Enabled Offer, which enables channel partners to bundle ISV solutions and transact against Azure commit. His session addresses where the AI-driven marketplace motion is heading and what partners need to do now to capture their share of the revenue flowing through it. More Microsoft on the Agenda Microsoft leaders Greg Goldkamp, Monica French, Erwin Visser, Mira Ayad, and others will deliver practical, execution-focused content across co-sell, distribution, the SMB channel, and AI strategy throughout both days. This is not a product showcase or a keynote built for an audience of thousands. It is a room of 250+ senior partner executives, 2 days of mainstage and spotlight sessions, and direct access to the Microsoft leaders whose priorities will shape the next 12 months. 📅 UP LIVE Bellevue · May 11–13, 2026 InterContinental Hotel, Bellevue, WA 🌟 Exclusive discount for Microsoft partners Use code ULTIMATEVIP50 at checkout for a special discount reserved for Microsoft partners. 👉 Register for UP LIVE Bellevue Ultimate Partner® is the premier independent platform for technology partnership leaders, uniting the hyperscaler ecosystem to achieve their greatest results through partnering. An official Microsoft GPS recognized community.Microsoft Marketplace at Channel Partners Conference
Microsoft Marketplace was a first-time sponsor of the 2026 Channel Partners Conference & Expo—the world’s largest channel event—held in Las Vegas, April 13-16. With 59% of cloud marketplace revenue expected to flow through channel, this event provided a clear opportunity to reinforce Marketplace as a core platform for channel‑led growth. The channel is central for customer Frontier transformation, and Marketplace helps power the commercial foundation, connecting partners, software companies, and customers through flexible, channel-led sales models that scale. Our team really enjoyed the conversations we had after our sessions, on the expo floor, and in private meetings! Did you attend Channel Partners Conference this year? We'd love to hear your takeaways! And if you missed the event, check out this article on the keynote delivered by Microsoft's Kevin LeBlanc, GM of Partner and Marketplace Marketing. Resources for software companies and channel partners are always available on our partner site.
Securing and governing AI agents before deployment
As AI agents become more embedded in business workflows, ensuring they are secure, governed, and compliant before deployment is critical. Join and learn how to provision, secure, and manage AI agents at scale using modern identity and governance practices. This session will explore how to establish strong guardrails across the entire AI agent lifecycle—helping prevent risks such as unauthorized access, Shadow AI, and agent sprawl. You’ll gain practical insight into how organizations are using Entra Agent ID to provision AI agents, manage credentials and service principals for agentic workflows, and enforce least-privilege access policies. The session will also highlight approaches to detecting unmanaged AI usage and implementing governance strategies that ensure every AI agent is accounted for before going live. During this session, you will: • Understand how to provision AI agents securely using Entra Agent ID • Learn best practices for managing identities, credentials, and service principals for agent workflows • Explore how to enforce least-privilege access across AI-driven systems • Discover strategies to detect Shadow AI and prevent uncontrolled agent sprawl • Learn how to govern AI agents throughout their lifecycle before deployment To view the session live, register here: Securing and Governing AI Agents Before They Go Live You can view previous Security for SDC series sessions on demand here: Security for SDC Series: Securing the Agentic EraJoin Marketplace at Microsoft Build!
The Marketplace team will be at Microsoft Build, June 2-3 in San Francisco, CA! We hope you'll join us in the Hub to meet with experts on how to build, publish, and monetize apps and agents with Microsoft Marketplace. "Favorite" the Marketplace lightning talk which covers the start-to-finish publishing process and highlights benefits and incentives available from Microsoft for software developers: Monetize apps and agents with Microsoft Marketplace Check out the full catalog to explore sessions across the topics: Cloud Platform & Data, Developer Tools & Frameworks, Apps & Agents, Model Training, Windows, and Responsible AI. Can't make it to San Francisco? You can always register for the digital experience. See you there!
