Event Guide - Microsoft at TechCon Chicago 2026
Join us in Chicago for TechCon 365! A premier Microsoft 365 and Power Platform training event featuring expert-led keynotes and sessions across Copilot, AI, Teams, Power Platform, Azure, SharePoint, Purview, and more. Whether you’re new to the platform or a seasoned admin, developer, or power user, you’ll find practical learning tailored to your role and goals. Shoutout to incredible event producers, Sharon Toler and David Wilhelm. Thank you for the partnership, your passion for supporting technical skilling and the community. Microsoft is happy to be a sponsor of this fantastic event. Thank you to the additional sponsors who participate. We’re grateful for everyone in this community who brings their energy and expertise, making this conference a can’t-miss highlight on the tech calendar each year. 101 on TechCon 365 in Chicago What: Microsoft 365 & Power Platform Conference Where: Chicago, IL - McCormick Place South When: June 15 to 19, 2026 Presenters: 130+ sessions, 25 workshops, 2 optional days of workshops to deepen your learning throughout the week. Cost: Register by May 29, 2026, and SAVE $200 of a 5-Day Pass! Price: $850 to $2,995 (there’s something for every budget, check ticket options!) Register today! Registration Savings: Use code MSCMTY to take $200 USD off your registration X & LinkedIn: @TechCon365 | TechCon365 Be Part of What’s Next Get ready for what’s next and learn what you can put into action today. With Microsoft MVPs, MCMs, Microsoft Program Managers, Microsoft Engineers, MCTs, and Microsoft Regional Directors all in one place for the week. Choose from over 150 sessions led by the experts who built the tools and solutions you use every day. TechCon 365 is an event designed to fit your experience level and area of interest. Make It Memorable From inspiring community spaces to special events (yes, including exclusive swag), this is more than a conference, it’s a full experience. Take advantage of Chicago flair and dedicated Community Meetups throughout the week to connect, recharge, and share perspectives with peers who are as passionate as you are. Register today | Note: Use the MSCMTY discount code to save $200 USD off registration. Building Connections Building connections at TechCon 365 Chicago is at the heart of the experience, bringing together a dynamic community of professionals passionate about Microsoft 365 and the future of work. Whether you’re engaging in conversations on the Expo floor or connecting during sessions and meetups, every interaction is an opportunity to learn from peers, exchange ideas, and expand your network. From first-time attendees to seasoned experts, TechCon 365 creates a welcoming environment where meaningful relationships are formed, collaborations take shape, and the community grows stronger together . Key Microsoft Sessions and Activities Keynote: Stepping Up to the Plate: Winning Strategies to Empower Your Team A keynote panel with host Heather Cook and panelists, Bryan Wofford, Charles Lakes II, Liam Cleary, Julie Turner, Shannon Lindsay, Mark Kashman (Wednesday 8:30 AM to 9:40 AM Central Time) In this keynote, you will learn that AI isn’t a solo sport. It’s a team game. It takes communication, trust, shared signals, and a commitment to help the entire lineup succeed. So, whether you’re stepping up to the plate, coaching from the dugout, or helping call the game from the front office, remember: the real power comes when we play as one team. Women in Tech Panel Host: Heather Cook. Panelists: Nisaini Rexach, Carrie White and April Delsing (Wednesday, 1:40 PM CT) All individuals, regardless of gender, are invited to join us to celebrate, talk about our progress, and focus on how we can continue to make the Microsoft ecosystem the best in the world for welcoming, mentoring and supporting women. Additionally, we aim to promote allyship and foster inclusiveness within our industry. Microsoft Led Breakout Sessions (Times are in Central Time (CT)) Building Enterprise AI Agents: From Low‑Code Copilot Studio to GitHub Copilot Integration with Minhaj Sahibzada (Wednesday 11:30 AM to 12:40 PM) Backstage event production with Microsoft 365 Copilot with Heather Cook and Bryan Wofford (Wednesday 11:30 AM to 12:40 PM) Secure and Govern AI and Agents with Microsoft & Agent 365 with Craig Jahnke and Sophie Ke (Wednesday 11:30 AM to 12:40 PM) Driving productivity with Power BI and M365 with Lada Hill and Lauren Faber (Wednesday 1:40 PM to 2:50 PM) Engage Everywhere: Communities, Events, and Storylines in Teams, Powered by AI with Steve Nguyen (Wednesday 1:40pm - 2:50 pm) How to Get What You Want: The Art of Prompt Engineering for Copilot with Michelle Gilbert (Wednesday 1:40pm - 2:50 pm) Avoiding the “Go-Live Hangover”: Battle-Tested Best Practices for Contact Center Implementations with Vinoth Balasubramanian (Wednesday 3:30 PM to 4:40 PM) Setup M365 for Education: Copilot. Teams & More with Max Fritz (Wednesday 3:30 PM to 4:40 PM) Beyond Compliance: How Accessibility Improves Productivity in Microsoft 365 with Max Fritz (Thursday 9:00 AM to 10:10 AM) From Hocus Pocus to Focus: Contextualize Your Power BI Data with Stephanie Bruno and Shannon Lindsay (Thursday 9:00 AM to 10:10 AM) Introduction to Vibing with the M365 Tools Frontier Agents and Power Platform with Ralph Rivas and Craig Jahnke (Thursday 9:00 AM to 10:10 AM) Work Smarter with OneDrive: AI-Enhanced Productivity Across Microsoft 365 with Vishal Lodha (Thursday 9:00 AM to 10:10 AM) The Next Generation of Community Storytelling: Powered by AI with Jonathan Jones (Thursday 9:00 AM to 10:10 AM) AI Ready - An Evolutive Approach with Juan Carlos Chipi (Thursday 10:40 AM to 11:50 PM) Accessibility by Design: Building Inclusive Experiences with Microsoft 365 and Copilot with Darryl Rowe and Laurie Allen (Thursday 10:40 AM to 11:50 PM) Engage, Learn, Lead: Maximizing Impact with the Microsoft Tech Community with Josh Leporati (Thursday 12:50 PM to 2:00 PM) The Rise of AI Agents: Designing the Platforms That Power Enterprise AI with Marco Salas Robles and Kevin Leal (Thursday 12:50 PM to 2:00 PM) Voice Bots That Work: Designing AI Conversations Customers Don’t Hang Up On with Vinoth Balasubramanian (Thursday 2:10 PM to 3:20 PM) From Data Chaos to Copilot Confidence: Building a Secure Foundation with Purview & SAM with Bryan Wofford (Thursday 4:00 PM to 5:10 PM) Extending Copilot with Connectors: Powering Intelligent Agents with Your Data with AJ Goldie (Thursday 4:00 PM to 5:10 PM) Why Power BI Copilot Works (and When It Doesn’t) with Sanjay Raut and Dan English (Thursday 4:00 PM to 5:10 PM) Your Copilot Adoption Playbook: Getting Started with Microsoft Adoption Resources with Gina Hoffman and Bryan Wofford (MCAG) (Friday 9:00 AM to10:10 AM) What’s New in the Microsoft 365 Copilot App: Your AI Command Center for Work with Michael Goad (Friday 9:00 AM to 10:10 AM) AI in SharePoint in Action with Bryan Wofford (Friday 10:20 AM to 11:30 AM) Building Smarter Agents: What’s New in Agent Builder and What’s Coming Next with AJ Goldie (Friday 12:30 PM to 1:40 PM) There are over 100 sessions being given by our wonderful community of consultants, business owners, Microsoft MVPs, user group leaders and MGCI Board Members and Regional Directors. Session days and times are subject to change, please see the TechCon Chicago website for the full agenda. Community Activities TechCon 365 Chicago offers a dynamic lineup of activities designed to bring the community together and create memorable, hands-on experiences. The Expo Hall serves as the central hub of energy, where attendees can explore solutions, connect with partners, and discover the latest innovations across Microsoft 365. Interactive spaces like Ask the Experts provide direct access to Microsoft specialists and MVPs for real-time guidance and insights. Networking lunches create a relaxed setting to build meaningful connections. Together, these experiences make TechCon 365 a vibrant, connection-driven environment from start to finish. Microsoft Community Booth The Microsoft Community Booth at TechCon 365 Chicago is a space to connect directly with Microsoft product teams and Microsoft MVPs. Pick up some laptop stickers and giveaway. Learn about community programs and enter to win daily prizes. You’ll find the Microsoft Community Booth in the TechCon 365 Expo Hall We’ll host a meetup and photo for members and those curious about the Microsoft Global Community Initiative (MGCI) on Wednesday June 17 th during lunch, get a place and look for the signs, will be close to the Microsoft Community Booth. Join us in the Microsoft Community Booth for a Microsoft MVP photo on Wednesday, June 17 at 1:30pm at the end of lunch. A Few Tips for attendees Review the agenda and map out your must-see sessions Visit the Expo Floor to meet Microsoft teams and partners Join meetups for fresh connections Share your learnings and follow up after the event to keep the networking alive Stay hydrated and dress for comfort Follow TechCon 365 on LinkedIn and X, and use #TechCon365 for updates and community stories. Stay connected on Microsoft channels Microsoft Community LinkedIn Page: https://aka.ms/MSCommunityLinkedin Microsoft Tech Community: https://aka.ms/JoinMTC MSFT Adoption Twitter: https://aka.ms/MSFTAdoptionTwitter Microsoft Adoption Hub: https://aka.ms/AdoptionHub Microsoft Community Learning YouTube: https://aka.ms/community/learning One-Stop Shop for Community Events: https://www.communitydays.org Mondays at Microsoft News Show: https://aka.ms/MondaysatMicrosoft Secure Your Spot! Truly, I hope you’ll join us. Register today and use code MSCMTY for $200 USD off. This is your moment to learn, connect, and be inspired. Mark your calendar for June 15 to 19, 2026 and come make Chicago part of your tech story. We can’t wait to see you there! WOOTWOOT! Chicago is a busy city in the Summer, and there is lots going on that week. The Cubbies are at home, there are tons of musicals, and the Obama Library is opening. 2026 June: Calendar of Chicago's Events | EventGuide Visit Chicago Events from Tuesday, June 16th - Wednesday, June 17th | Choose Chicago Cheers, Heather CookNew Learning Journeys now live
Explore new CSP SMB and Microsoft Agent 365 + ME7 Learning Journeys designed to help sales, technical, and delivery teams move faster from skilling to real-world execution. Microsoft 365 Copilot + BSKUs (SMB) Sales + Tech Deal Ready Build the skills to land and expand Copilot opportunities. Microsoft 365 Copilot + BSKUs (SMB) Project Ready Build the skills to deploy, configure, and scale solutions with confidence. Microsoft Agent 365 & ME7 Partner Skilling Sales Ready Learn to position and sell AI agents with Microsoft 365, from opportunity to close. Microsoft Agent 365 & ME7 Partner Skilling Project Ready Learn to implement, secure, and manage AI agents with Microsoft 365 in real-world scenarios. Explore all Learning Journeys here: GCPS Catalog | Partner Skilling CatalogEvent Guide - Digital Workplace Conference 2026 - Melbourne, Australia
Join us in Melbourne for the Digital Workplace Conference 2026 — Australia's premier in-person event for Microsoft 365 professionals, business leaders, power users, and technical roles. Across two packed days at the Sofitel Melbourne on Collins, you'll connect with industry leaders, customers, and peers shaping the future of digital work, with deep dives into Microsoft 365, AI, Copilot, SharePoint, governance, and real-world adoption. Huge shoutout to event founder and producer Debbie Irelandand the team at Digital Workplace Results (DWR). DWR has delivered 35+ events across Australia, New Zealand, and Southeast Asia since 2009 — thank you for the partnership, your passion for community, and the welcoming home you create for this industry every year. Microsoft is proud to sponsor this event and join the incredible community of sponsors supporting it. We're grateful for everyone in this community who brings their energy and expertise to make DWC a must-attend highlight on the Australian tech calendar. DWC 2026 at a glance What Digital Workplace Conference 2026 — Australia's premier Microsoft 365 conference Where Sofitel Melbourne on Collins, Melbourne, Australia When Thursday 28 and Friday 29 May 2026 Theme One Change. Big Impact Format In-person, 2-day conference with 3 parallel tracks and an exhibition area Speakers 30+ speakers from 5 countries — Microsoft, MVPs, customers, and partners Audience M365 power users, business leaders, IT pros, adoption and change managers Theme: One Change. Big Impact — the idea that the right single change, well chosen and well executed, can transform how an organisation works. Register: https://www.dwcau.com.au/ Follow along: #DWCAU | Digital Workplace Conference Be part of what's next Get ready for what's next and learn what you can put into action today. With Microsoft program managers, Microsoft MVPs, customers, and partners all in one place for two days, you'll choose from sessions and case studies led by the experts who build and implement these tools every day. DWC is sized so that you can actually meet the speakers, ask hard questions, and leave with practical answers. By the numbers: 30+ speakers 247+ combined years of digital workplace experience 5 countries represented • 3 parallel tracks • 2 days • 1 community Three themes shaping the agenda Productivity Using the tools you already have to deliver more ROI. Discover what you didn't know was possible, and learn to work smarter, not harder. AI and Copilot Everything from governance to implementation to adoption. Move from novice to expert and understand the tools, the agents, and the reasons why. Customer Journeys We learn best by hearing how others did it — the trials, the tribulations, and the lessons you can take back to your own projects. Keynote: From AI Hype to Everyday Impact Conference Opening and Welcome: Debbie Ireland reveals how AI is quietly reshaping our behaviour, our workplaces, and even our children. From rising dependency to hidden cognitive shifts, this talk challenges audiences to rethink what it means to stay human in an AI‑saturated world. Heather Cook shares a Humans‑First approach to adopting and using AI, building habits that drive confidence, productivity, and meaningful impact at work. Learn how individuals and teams can turn Microsoft 365 Copilot into a practical, trusted part of their daily workflow. Brett Gilbertson presents a critical look at how AI is reshaping education—and where it falls short. This is a call to prioritize digital skills training focused on human relationships and future needs. For a list of all sessions and the agenda: Agenda Building connections Building connections at DWC is the heart of the experience. Whether you're swapping notes in the Exhibition Area, comparing prompt strategies between sessions, or sharing a drink at the Thursday networking event, every interaction is a chance to learn from peers, exchange ideas, and expand your network. From first-time attendees to seasoned MVPs, DWC is a welcoming environment where meaningful relationships and lasting collaborations begin. #CommunityEvents #CommunityLuv #DWCAU #MelbourneCustomer office hour: Dragon Copilot AI apps and agents in Microsoft Marketplace
May 28 | 8:30 AM PT Join the next Microsoft Marketplace customer office hours session to explore how AI apps and agents and Dragon Copilot can help healthcare organizations reduce administrative burden and streamline clinical workflows. In this session, you’ll learn how to move from AI exploration to real world deployment. Discover how Dragon Copilot can help accelerate time to value by connecting with trusted partner solutions that streamline workflows and embed AI directly into daily operations. Learn more and attend Dragon Copilot AI apps and agents in Microsoft Marketplace - Microsoft Marketplace CommunityMarketplace trainings and events calendar (updated 05/11/26)
-Welcome to our calendar for accessing upcoming Marketplace trainings and events, along with links to recent resources. This page is a go-to resource for discovering training sessions and events designed specifically for software development companies related to Microsoft Marketplace. Whether you’re building innovative solutions or publishing to the commercial marketplace, you’ll find content to help you stay ahead in today’s fast-moving tech landscape. We’ve organized dedicated areas for partners and customers, making it easy to find sessions most relevant to your needs. Some events are upcoming, while others are past recordings that remain valuable for learning and growth. This page is updated frequently with new opportunities. Be sure to subscribe for notifications; instructions are provided at the bottom of this post. Explore the upcoming AI events below, revisit past sessions, and feel free to comment with any questions. ****Sessions updated as of 05/11/2026**** Partner and Channel Partner sessions Upcoming sessions Date Time Area Title Description Link 05/19/26 9:30 AM PDT Office Hours Marketplace Office Hours for Partners Join a practical walkthrough to learn how multi-currency transaction are managed through Marketplace. Gain confidence in creating private offers in local currency and get foundational knowledge to support sales of resale enabled offers. Multi‑currency private offers in Microsoft Marketplace - Microsoft Marketplace Community 06/17/26 8:30 AM PDT Office Hours Marketplace Office Hours for Partners Tune in for updates, insights, and live Q&A to help you sell through Microsoft Marketplace. Topic TBD. June 2026 Office Hours 07/29/2026 8:30 AM PDT Office Hours Marketplace Office Hours for Partners Tune in for updates, insights, and live Q&A to help you sell through Microsoft Marketplace. Topic TBD. Link to come Recent Recorded Sessions Date Area Title Description Link 05/07/26 Partner Session Turning co-sell readiness into real Microsoft Marketplace revenue Join Clazar as they share insights on how to be co-sell ready and how to translate it into a meaningful pipeline and an active, revenue generating partnership with Microsoft sellers. View the recording 4/28/26 Partner Session Maximize selling with Microsoft and Marketplace ROI Join us as WorkSpan shares real workflows used by partners who have closed over $5B in co-sell revenue with Microsoft. Learn best practices for navigating selling end-to-end with Microsoft. View the recording 04/15/26 Office Hours Seamless private offers: From creation to purchase and activation Join this Partner Center walkthrough of private offer execution from creation to customer purchase to partner activation View the recording 04/02/26 Partner Session Why Azure belongs in your multi-cloud strategy Tune in to hear WeTransact share when and why Azure should be part of your strategy. Find out how to replicate solutions for Azure. Hear why Marketplace-aligned companies are able to move quickly using Microsoft tools, funding, and incentives. View the recording 03/24/26 Partner Session Best practices for scaling Marketplace channel-led sales Join guest speaker team from Tackle as they walk through opportunities to scale partner driven revenue. Hear how to activate channel opportunities using multiparty private offers and learn when to leverage resale-enabled offers to expand partner reach. View the recording 03/18/26 Office Hours (Partner) Build, publish, and optimize Marketplace offers with App Advisor Learn what App Advisor is, how it works, and how it can help partners accelerate Marketplace offer creation. Live demo walk through; validating value to publishing and optimizing your listing. View the recording 03/11/26 Partner Session AI-powered automation for Marketplace private offers and IP co-sell Learn from guest speaker Jon Yoo, Suger, how software development companies can use AI-powered automation to simplify buying through Microsoft Marketplace, streamline private offers, and optimize co-selling opportunities. View the recording 02/25/26 Partner Session Inside Azure IP co-sell: What high-performing software developers do differently Get an inside look at the signals Microsoft uses to evaluate Marketplace and Azure IP co-sell readiness with insights from Barbara Treviño of Labra. Learn what top software companies do differently to accelerate approvals and boost GTM impact. View the recording 02/18/26 Office Hours (Partner) How to build a Microsoft Marketplace channel practice Building a successful Marketplace practice takes the right people, process, and strategy working together. Learn how top performing partners organize their teams across alliances, operations and leadership View the recording 1/21/26 Office Hours (Partner) Microsoft Partner Center reporting Get to know the Partner Center Insights and Earnings workspaces. Walk through Earnings, Customer, Order, Usage and Revenue reports. View the recording 12/18/25 Office Hours (Partner) Introducing resale enabled offers Explore resale enabled offers through Microsoft Marketplace. View recording 12/04/25 Partner Session AI-powered acceleration: scale faster on Microsoft Marketplace Go beyond listing basics and explore how Microsoft Marketplace can act as a strategic revenue engine. View recording 11/04/25 Partner Session How to structure your Microsoft Partner Center account for long-term success Learn best practices for setting up your Partner Center account for operational and marketplace success. View recording 08/28/25 Office Hours (Partner) Certified software designations: FY26 benefits updates Overview of certified software designations and FY26 benefit updates. View recording Customer sessions Upcoming sessions Date Time Area Title Description Link 05/28/26 8:30 AM PDT Office Hours (Customer) Dragon Copilot AI apps and agents in Microsoft Marketplace Healthcare organizations discover how Dragon Copilot can help accelerate time to value by connecting with trusted partner solutions that streamline workflows and embed AI directly into daily operations. Dragon Copilot AI apps and agents in Microsoft Marketplace 06/24/26 9:30 AM PDT Office Hours (Customer) Marketplace Office Hours for Customers Tune in for updates, insights, and live Q&A to help use Microsoft Marketplace. Topic TBD. June 2026 Customer Office Hour 07/15/2026 8:30 AM PDT Office Hours (Customer) Marketplace Office Hours for Customers Tune in for updates, insights, and live Q&A to help use Microsoft Marketplace. Topic TBD. Link to come Recorded sessions Date Area Title Description Link 04/29/26 Office Hours (Customer) Using Microsoft Marketplace to optimize Azure spend For organizations with an Azure cloud commitment Microsoft Marketplace can be a powerful tool for optimizing how the spend is used. Explore how your organization can leverage its Azure commitment to support software investments through Microsoft Marketplace. View the recording 03/25/26 Office Hours (Customer) Charting your AI strategy for manufacturing with Marketplace Build, buy, or blend? Gain the insights you need as a manufacturer to scale AI apps and agents across the factory floor using Microsoft Marketplace. Hear about practical manufacturing scenarios View the recording 02/25/26 Office Hours (Customer) Accelerate AI adoption through Microsoft Marketplace Explore practical AI use cases available through Microsoft Marketplace - from prebuilt AI apps and agents to AI-powered solutions that simplify deployment. View the recording 01/28/26 Office Hours (Customer) Optimize cloud cost and performance Learn proven strategies to accelerate time-to-value for cloud and AI investments using Microsoft Marketplace. View the recording 12/11/25 Office Hours (Customer) Chart your AI app and agent strategy Insights into build, buy, or blend approaches for AI apps and agents using Microsoft Marketplace. View recording 07/30/25 Office Hours (Customer) FinOps and the Microsoft Marketplace Learn how Microsoft Marketplace supports FinOps practitioners and accelerates AI transformation. View recording Subscribe to this post If you're not already a Tech Community member, create an account at techcommunity.microsoft.com. Select Subscribe from the three‑dot menu in the upper‑right corner of this post. Under Notification Settings, choose to be notified of edits and comments, and select whether you'd like updates immediately, daily, or weekly (weekly recommended). You can also subscribe to the entire Marketplace Community via the Marketplace Community homepage. ``How to get heard by Microsoft and win more together
At Ultimate Partner LIVE Bellevue, May 11-13, some of the sharpest practitioners in the Microsoft ecosystem are coming together to share what works. These are candid, practitioner-led sessions built for senior leaders who need to walk away with something they can use, not a framework to revisit in six months. 🏛️ Sessions Worth Your Time 💰 Marketplace Meets AI: The New Route to Partner Revenue Cyril Belikoff, VP Microsoft Azure · Jon Yoo, CEO Suger Cyril Belikoff helped architect the unified Microsoft Marketplace and launched the resale enabled offer, which lets channel partners bundle software development company solutions and transact against Azure commit. Within the 1st week of GA, partners were already processing deals at scale. Cyril joins Vince Menzione and Jon Yoo, CEO of Suger, on Day 1 to cover where the AI-driven marketplace motion is heading and what partners need to do now to capture their share of the revenue flowing through it. Cyril’s advice for the partner still on the sideline is direct: do not try to boil the ocean. Get listed. Create offerings. Figure out 1 or 2 deals, transact them, and see the opportunity. This session gives you the map. 🎯 From Attention to Trust: The New Rules of Hyperscaler Go-To-Market Ashleigh Vogstad, CEO Transcends · Leigh Ann Campbell, Principal REV Alliances We are no longer in an attention economy. You are not competing to be seen. You are competing to be trusted, and the shift has a specific mechanism. AI agents are already making procurement decisions using verified signals: co-sell track records, Partner Center data, marketplace history, certifications. The partners building that record now are building an advantage that compounds quickly and is difficult to replicate later. Leigh Ann Campbell has driven over $200 million in influenced and net-new revenue through the Microsoft partner ecosystem. She knows what happens to a referral the moment it lands in Partner Center and what you need to do to make sure it does not die there. Ashleigh Vogstad, CEO of Transcends, brings the broader GTM lens on how the trust economy is changing what buyers respond to and where most partner marketing misses the mark. 🚀 Partner to Pipeline: Activating your GTM Strategy Reis Barrie, CEO Carve Partners · Greg Goldkamp, Sr. Director Microsoft This is the rare combination of a partner who has built real pipeline through Microsoft’s co-sell motion and a Microsoft leader who can tell you directly what gets field attention and what gets ignored. Most software companies approach co-sell as a relationship exercise. The ones generating real pipeline treat it as a system. They know which solution plays are active in the current fiscal year. They show up in seller conversations before a deal is open. They make it easy for a Microsoft seller to bring them in because the pitch is already mapped to what that seller is measured on. This session covers how to build that system, from first registration in Partner Center through closed pipeline. 🔗 From Connector to Catalyst: Today’s Alliance Manager Erin Figer, Founder CORE Consulting · Christine Bongard, CEO The WIT Network · Steven Karachinsky, CEO ZIRO Erin Figer helped build the co-sell practices at Microsoft, AWS, and Google Cloud when those programs were still being designed. She brings a reframe that changes how the best alliance teams operate: before you can market with a hyperscaler, you have to market to them. Treat Microsoft like a customer. Understand their priorities, their fiscal calendar, their field incentives. Build the internal credibility that gets you pulled into deals instead of chasing them. Joined by Christine Bongard and Steven Karachinsky, this session covers what the transition from connector to catalyst looks like in practice and what separates the alliance managers who generate revenue from those who manage relationships. 💡 Why the practitioner track matters These are not panel discussions with safe answers. This audience asks direct questions, and the speakers in these sessions are prepared to give direct answers. These sessions run across both days alongside 2 full tracks of mainstage content covering marketplace, distribution, AI strategy, and Microsoft’s channel priorities heading into FY27. 📅 UP LIVE Bellevue · May 11–13, 2026 InterContinental Hotel, Bellevue, WA 🌟 Exclusive discount for Microsoft partners Use code ULTIMATEVIP50 at checkout for a special discount reserved for Microsoft partners. 👉 Register for UP LIVE Bellevue Ultimate Partner® is the premier independent platform for technology partnership leaders, uniting the hyperscaler ecosystem to achieve their greatest results through partnering. An official Microsoft GPS recognized community.Turn your Azure commitments into smarter cloud investments with Microsoft Marketplace
Discover how organizations are using Microsoft Marketplace as a strategic procurement engine to optimize Azure spend, streamline purchasing, and accelerate time to value. Learn how aligning software purchases with Microsoft Azure Consumption Commitment (MACC) can unlock cost savings, improve visibility, and ensure every dollar of cloud investment is fully optimized—helping teams make more informed, outcomes-driven decisions. Read the full article: Optimizing Azure spend with Microsoft Marketplace | Microsoft Community Hub Watch the recorded conversation: Using Microsoft Marketplace to optimize Azure spend - Microsoft Marketplace CommunityDrive stronger Microsoft alignment and unlock co-sell growth at Ultimate Partner LIVE
Join Microsoft and leading ecosystem experts May 11–13 at Ultimate Partner LIVE in Bellevue, WA to learn how to better engage with Microsoft and unlock new co-sell opportunities. This event brings together experienced practitioners to share what works when it comes to aligning with Microsoft priorities, building stronger seller relationships, and increasing visibility within the Marketplace ecosystem. Attendees will hear insights first-hand from practitioner lead sessions and gain practical strategies to improve partner-to-Microsoft engagement, refine go-to-market execution, and accelerate growth through more effective collaboration. Whether you’re looking to strengthen your Marketplace presence or scale co-sell success, this session delivers actionable insights you can apply immediately. Learn more and see which sessions you should attend How to get heard by Microsoft and win more together | Microsoft Community HubTurning co-sell readiness into real Microsoft Marketplace revenue
Achieving co-sell readiness in Microsoft Marketplace is only the beginning. Many software development companies reach this milestone but struggle to translate it into meaningful pipeline and consistent seller engagement. Join Microsoft partner and special guest Trunal Bhanse, CEO and co-founder at Clazar, as he breaks down what separates companies that are simply “co-sell ready” from those that successfully build active, revenue-generating partnerships with Microsoft sellers. Drawing on real-world insights from hundreds of marketplace partners, we’ll explore the operational habits, processes, and strategies that drive faster deal velocity, larger deal sizes, and stronger collaboration with the Microsoft field. You'll learn: How to create seller-focused collateral that drives Microsoft field engagement Best practices for working effectively with your Partner Development Manager (PDM) How to improve referral response times to increase co-sell opportunities You'll walk away with: A practical checklist to improve Microsoft seller engagement immediately Proven strategies to generate more co-sell opportunities A clearer understanding of how to operationalize your marketplace motion for consistent growth How do I participate? Select Add to calendar to save the date, then click the Attend button to save your spot, receive event reminders, and participate in the Q&A.* If you can’t make the live event, don’t worry. You can post questions in advance and catch up on the answers and insights later in the week. This session will be recorded and available on demand immediately after airing. It will feature AI-generated captions during the live broadcast. Human-generated captions and a recap of the Q&A will be available by the end of the week. * Don’t see the Attend button? Sign in to your Marketplace Tech Community account or register for the Tech Community and join the conversation!What partners need to know before Microsoft’s new fiscal year
At Ultimate Partner LIVE Bellevue, May 11–13, a lineup of senior Microsoft executives will take the mainstage to share what is shifting, what it means for your business, and how the most aligned partners are responding. Here is who to know. Stephen Boyle, CVP, Enterprise Partner Solutions Stephen leads Microsoft’s enterprise partner sales organization and brings a direct view of how the ecosystem is performing at the highest levels. In his fireside with Vince Menzione, he will share what the most successful partners are doing differently as AI moves from a conversation to a core business motion. For any partner navigating co-sell, enterprise alignment, or ecosystem positioning heading into FY27, this is the session that sets the frame. Alex Zagury, CVP, Global Channel Sales Alex brings a perspective most Microsoft leaders do not have, more than a decade at Cisco where she built a $9B+ partner-managed business and led the integration of the $28B Splunk acquisition. She joined Microsoft to apply that experience to the indirect channel. Her session covers FY27 channel priorities: where Microsoft is investing, what the most successful CSP and indirect partners are doing right now with AI and Copilot, and why the partners who have moved to an outcomes-based model are already seeing compounding growth. Jose Gomez Cueto, General Manager, Americas SMB The $777B SMB opportunity is Microsoft’s largest addressable market, and Jose leads it across the Americas. His session addresses what it means for an SMB customer to become a Frontier Firm, and why MSPs are the critical link in making that happen. He will also share how Microsoft moved faster to bring SMB-specific AI products to market than it ever has before, and what that signals for the rest of FY27. Cyril Belikoff, VP, Microsoft Azure and Industry Clouds Cyril has been at the center of some of the most significant structural changes Microsoft has made to how partners transact. He helped architect the unified Microsoft Marketplace and launched the Resale Enabled Offer, which enables channel partners to bundle ISV solutions and transact against Azure commit. His session addresses where the AI-driven marketplace motion is heading and what partners need to do now to capture their share of the revenue flowing through it. More Microsoft on the Agenda Microsoft leaders Greg Goldkamp, Monica French, Erwin Visser, Mira Ayad, and others will deliver practical, execution-focused content across co-sell, distribution, the SMB channel, and AI strategy throughout both days. This is not a product showcase or a keynote built for an audience of thousands. It is a room of 250+ senior partner executives, 2 days of mainstage and spotlight sessions, and direct access to the Microsoft leaders whose priorities will shape the next 12 months. 📅 UP LIVE Bellevue · May 11–13, 2026 InterContinental Hotel, Bellevue, WA 🌟 Exclusive discount for Microsoft partners Use code ULTIMATEVIP50 at checkout for a special discount reserved for Microsoft partners. 👉 Register for UP LIVE Bellevue Ultimate Partner® is the premier independent platform for technology partnership leaders, uniting the hyperscaler ecosystem to achieve their greatest results through partnering. An official Microsoft GPS recognized community.
