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Marketplace blog
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Microsoft Marketplace at Channel Partners Conference & Expo 2026

ElizabethBeals's avatar
Feb 25, 2026

If you’re a channel partner, you’ve probably felt the shift: customers are relying on trusted advisors like you now more than ever as they transition to an AI-first world. As part of this change, channel‑led sales through Microsoft Marketplace have grown rapidly over the past year, fueled by new offer constructs and simplified procurement paths that make it easier for partners to source, bundle, and deliver the cloud and AI solutions customers need, while accelerating deals and expanding their services footprint. To continue to drive momentum with channel-led sales, the Marketplace team is excited to sponsor the Channel Partners Conference & Expo, April 13–16 at the Venetian Resort in Las Vegas, and connect with the advisors, resellers, and services partners who are delivering value for customers every day. 

 

How to engage with Microsoft Marketplace at the event 

We want to meet you! Throughout the week, Marketplace experts will lead sessions, host conversations at our booth, and support private meetings to help you activate and accelerate your Marketplace strategy.  

 

 Join our sessions 

 Visit us onsite 

Stop by our booth (#1536) to meet experts and learn how partners are using Marketplace to: 

  • Pair your solutions with vetted offerings 
  • Accelerate vendor relationships 
  • Scale faster with bigger deals 

 

 Request a private meeting 

If your team will be in Las Vegas, we’d love to connect. Submit a meeting request here. 
 

Register with our sponsor discount code 

As a Platinum Sponsor, we’re pleased to offer complimentary Expo + Keynote passes and discounted Standard and Premium passes. Use code “Microsoft” when registering here. 
 

We hope to see you in Las Vegas! 

Published Feb 25, 2026
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