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How to turn co-sell readiness into consistent Microsoft Marketplace revenue growth
Achieving co-sell readiness is a critical milestone, but many software development companies struggle to translate that status into consistent pipeline and meaningful Microsoft seller engagement. Join Microsoft partner and special guest Trunal Bhanse, CEO and co-founder at Clazar, as he shares practical insights on how to move beyond readiness to build active, revenue-generating partnerships with Microsoft sellers. Drawing on real-world experience from marketplace partners, the session will explore the operational strategies, processes, and habits that drive stronger collaboration with the Microsoft field, faster deal velocity, and increased opportunity creation. Attendees will also learn how to create seller-focused collateral, improve referral response times, and work more effectively with Partner Development Managers. Whether you are refining your co-sell motion or looking to unlock more value from Microsoft Marketplace, this session provides actionable guidance to help you operationalize your strategy and drive repeatable growth. Register for the online webinar on May 7th | 8:30 AM PDT: Turning co-sell readiness into real Microsoft Marketplace revenue You can also learn more tips and best practices for by reading From co-sell ready to co-sell active: How to drive Microsoft seller engagement | Microsoft Community HubDesign predictable usage-based billing for AI apps and agents in Microsoft Marketplace
Discover how to design predictable usage‑based billing for AI apps and agents selling in Microsoft Marketplace. This Marketplace Community article explains why traditional software pricing models break down for AI systems and how usage‑based billing can align costs with real customer value. As AI apps and agents reason, infer, and operate dynamically at runtime, usage—and cost—can vary significantly. Clear plan design, well‑defined metered dimensions, and pricing models aligned to business outcomes help customers understand what’s included, forecast spend, and trust how charges are applied as usage scales. Learn how to design billing that customers can explain to finance teams, procurement can approve, and Marketplace solutions can scale without surprises. Read more: Design predictable usage‑based billing for AI apps and agents selling in Microsoft MarketplaceICYMI | New eligible workloads for the Solutions Partner designation for Business Applications
Check out the new blog on partner news, be sure to click "follow" in the top right corner so you don't miss out on future announcements! New eligible workloads for the Solutions Partner designation for Business Applications | Microsoft Community HubEmployment Verification Rejected — No Resolve Button Available
Company: DealTriage Inc. Tenant: demodealtriagedoutlook.onmicrosoft.com Partner Center account: mailto:email address removed for privacy reasons Primary contact: mailto:email address removed for privacy reasons My Employment Verification was rejected. Our domain (dealtriage.ai) is registered through Cloudflare Registrar, which enforces WHOIS privacy with no opt-out — this is why the automated domain check failed. I have documentation ready to upload: an Assignment Letter confirming domain ownership, a Cloudflare domain registration invoice for dealtriage.ai, and our federal Certificate of Incorporation. However, the Resolve/Fix Now button is not visible on my Verification Summary page, and I am unable to create a support ticket through the portal. Requesting the Employment Verification be reopened so I can submit these documents.Legal Business Profile Verification
Dear Microsoft Support Team, our company assembles large amounts of various industrial computer product lines, which we equip with our self-developed PCIe cards. We are currently in the process of upgrading those product lines from Windows 7 embedded standard to Windows 11. This means we fall under the more strict driver signature enforcement rules, introduced with Windows 10 version 1607. We currently try to get our Windows Kernel Drivers signed via the Windows Hardware Developer Center Dashboard. We enrolled our company as a Hardware Developer in the Microsoft Partner Center and, since I am responsible for our Windows Kernel Drivers, I finished the Identity Verification. What we are now waiting for is the Employment Verification and the Business Verification. Then we can hopefully get my account ready for the Attestation Signing process, which, in turn, optimistically might not take too long(?). It says that for the Employment Verification, a Microsoft Action is pending and it originally stated that this might take up to one week. This week is now over, but nothing changed expect the estimated date by when it shall be finished. This date seems to be automatically increased every day. At the 20th it stated that it is estimated to be finished at the 25th. Today it is estimated to be finished at the 29th. We bought the Windows 11 volume licenses. We bought the EV code signing certificate. The kernel driver is well-tested. I have everything up and running in the TESTSIGNING mode. The only thing we lack is this attestation signing. We are in dire need of shipping these products asap. Is there any possibility to pay for a priority handling or any other way to speed up the whole process? Thank you. with best regards, MichaelHow to choose the right Marketplace offer type for your AI app or agent
Selecting the right Microsoft Marketplace offer type is one of the most important—and often most complex—decisions when bringing AI apps and agents to market. In this latest Marketplace blog article, you’ll learn how different offer types align to AI delivery models and why this choice directly impacts architecture, security boundaries, customer experience, and monetization strategy. The article breaks down key considerations across SaaS, Azure Managed Applications, containers, and virtual machines, helping software development companies understand how to balance control, scalability, and operational ownership. It also highlights how offer type decisions influence where AI workloads run, how data is managed, and how customers deploy and interact with your solution. If you’re building or publishing AI solutions in Microsoft Marketplace, this guidance will help you make informed decisions early—before development, security, and go-to-market plans are locked in. Read the full article: Marketplace Offer Types for AI Apps and agents: SaaS vs Managed App vs ContainersImprove your Microsoft Marketplace listing performance with AI-powered, personalized recommendations
Discover how to strengthen your Microsoft Marketplace listing and increase discoverability with new AI-powered optimization capabilities available in App Advisor. This article explores how software development companies can receive fast, personalized recommendations that help improve clarity, strengthen value propositions, and align listings with Microsoft Marketplace best practices. In today’s competitive Marketplace environment, listing quality plays a critical role in whether customers discover, engage with, and ultimately choose your solution. The new listing optimization experience provides immediate, actionable feedback across key areas such as value proposition, solution description, and overall presentation—helping teams identify gaps and make improvements with confidence. Learn how this capability works, what it evaluates, and how your organization can use it to continuously refine your listing and drive better outcomes. Read the full article to explore how you can move from guesswork to data-driven optimization in Microsoft Marketplace. Read more: Get personalized, fast recommendations for your Marketplace listing to boost your discoverabilityMicrosoft Marketplace at Channel Partners Conference
Microsoft Marketplace was a first-time sponsor of the 2026 Channel Partners Conference & Expo—the world’s largest channel event—held in Las Vegas, April 13-16. With 59% of cloud marketplace revenue expected to flow through channel, this event provided a clear opportunity to reinforce Marketplace as a core platform for channel‑led growth. The channel is central for customer Frontier transformation, and Marketplace helps power the commercial foundation, connecting partners, software companies, and customers through flexible, channel-led sales models that scale. Our team really enjoyed the conversations we had after our sessions, on the expo floor, and in private meetings! Did you attend Channel Partners Conference this year? We'd love to hear your takeaways! And if you missed the event, check out this article on the keynote delivered by Microsoft's Kevin LeBlanc, GM of Partner and Marketplace Marketing. Resources for software companies and channel partners are always available on our partner site.Tech Talks presents: Building Secure, Intelligent Power Pages sites with Agents
Join us on Thursday, April 23rd at 8am PT as Nagesh Bhatt, Senior Product Manager, Power Pages and Bipul Deora, Principal Product Manager, Power Platform present 'Building Secure, Intelligent Power Pages sites with Agents'. We hope to see you there! Call to Action: Click on the link to save the calendar invite: https://aka.ms/TechTalksInvite View past recordings (sign in required): https://aka.ms/TechTalksRecordingSecuring and governing AI agents before deployment
April 30 | 2:00-3:00 PM (GTM +10) Join this live webinar to learn how to secure and govern AI agents before they go live. Explore how to provision agents with Entra Agent ID, manage identities and credentials, enforce least-privilege access, and prevent risks like Shadow AI and agent sprawl. Join to gain practical guidance on governing AI agents across their full lifecycle—so you can deploy with confidence. To view the session live, register here: Securing and Governing AI Agents Before They Go Live You can view previous Security for Software Development Company series sessions on demand here: Security for Software Development Company Series: Securing the Agentic EraASfP policy for non-decrementing tickets
Hello Community! We recently found our ASfP support access disabled. According to the ASfP PSAM team, it's because we have exceeded the case creation allotment. It also appears that there is a discrepancy between the number of non-decremented tickets the PSAM team sees, vs the number of tickets the system says we have associated with the contract adding some additional challenges. We requested a report of the tickets that are counting against the agreement from the PSAM team several months ago, shortly after the ASfP agreement renewed, and are still in the process of locating someone from the PSAM team that can help us with this information. Last year we also identified an issue with the case report provided by our PSAM where the "company name" was things like "AppRiver" which is another partner, not the name of one of our clients, and we ended up generating a report ourselves. My question is this, Is there a way for us to identify the non-technical (Ibiza cases) that are counting against our allotment via APIs or another channel that doesn't involve going through the ASfP PSAM team? Thanks! -jonWhere is my accreditation Certificate?
I passed my Microsoft Cybersecurity Architect exam and received the congratulations email from Microsoft nearly 48 hours ago. My certificate is still not showing in my Learn profile page. Can you please advise when this certificate will be ready for sharing? I am not impressed I even have to chase Microsoft for this. Very disappointing!SolvedTrouble receiving OTP emails from Microsoft Partner Center
Hello! When clicking the Verify Email button in the location below, the primary contact email is not receiving the OTP verification email. I'm on my 6th Partner Center support ticket attempting to determine out why I am not receiving these emails. Partner center support is quick to help me verify the account manually, but I would really like to see the automated system working as intended to help future partners avoid running into this same issue. Could someone help me track down the email address these messages are coming from? Thanks! -jon For reference, the first few tickets I opened under the following workspace/topic, but the assigned engineers say "you picked the wrong topic try again." Workspace: Account Settings Topic: Account verification > E-mail ownership I ask what set of options I should pick to get my ticket routed to the right team, but I haven't located someone that can answer that question either. I've started choosing a random workspace and topic in the hopes that I get lucky. I don't think this strategy is going to work very well, but the partner center support team haven't suggested a better approach and I'm out of ideas. Maybe if I open enough tickets, someone on the partner center support team will notice and help me out.How to design production-ready AI architectures for apps and agents on Microsoft Marketplace
As organizations accelerate the development of AI-powered applications and agents, moving from prototype to production requires a strong architectural foundation. This article explores what it takes to build AI solutions that are ready for enterprise deployment through Microsoft Marketplace—where reliability, security, scalability, and operational readiness are essential. Learn why “production-ready” architectures are critical to meeting customer expectations, how early design decisions impact long-term success, and what patterns software development companies should consider when aligning solution architecture with Marketplace offer types. The article also highlights key considerations around ownership, runtime environments, and operational responsibilities that shape how AI solutions are deployed and supported. Whether you are building your first AI app or scaling an existing solution, this guidance provides a practical foundation for designing trusted, enterprise-ready offerings that customers can confidently run in production. Read the full article: Production ready architectures for AI apps and agents on Marketplace | Microsoft Community HubMicrosoft 365 E7 - discounts for nonprofits?
Hi Elevate team With the release of the E7 SKU just around the corner, are you able to advise if there will be a nonprofit discount/grant for this licensing tier? I have had a number of large nonprofits expressing interest in the product and asking about pricing. Considering that E5 has a 60% discount, is it likely that E7 will have a similar discount applied to it? A discount could provide a large benefit to nonprofits and an opportunity for nonprofit partners. Thanks MattNew Address Broke Verification
My business was registered as an MS Partner for 5+ years We recently got a new address, I thought I was doing the right thing updating Microsoft partner portal legal info The account is now unverified in rejected status, there is no 'Fix Now' button. I have submitted multiple cases to Microsoft but no answer, it's been broken for days. We have a project next week and need to purchase licenses from our distributor, but can't if our partner account is rejected. I got am email saying "We’ve successfully verified your Partner Center profile MpnId ...... " But the verification statuis on legal info is still rejected I tried fixing the address again, the Legal Info page is now not working, it doesn't display any company info now. In my support ticket I submitted proof of business registration (ASIC), certificate of ownership for the tenant's main domain as well. Not sure what to do here. If anyone at MS can help, my ticket is ID: 2604180010000646Why building secure AI apps and agents early matters for Microsoft Marketplace
Security is a foundational requirement for publishing and scaling AI apps and agents on Microsoft Marketplace. As AI systems become more autonomous, they introduce new trust boundaries across prompts, identity, integrations, and runtime behavior. This article explores why security must be designed in from the start—and how clear guardrails, identity controls, and enforcement help reduce risk, streamline Marketplace review, and build customer trust. Learn what it takes to create Marketplace‑ready AI solutions that are secure, scalable, and enterprise‑ready. Read the full article: Securing AI apps and agents on Microsoft Marketplace | Microsoft Community HubPartner Program Basics
So we are a MAICPP, we were interested to become training partner. I filled up a form and received an initial email. I was browsing through the material which I received, however it was really confusing and vast. can someone help me 1. How do I know we have been accepted and onboarded as a partner? 2. is there an additional fee associated and if yes, how do we pay? 3. How to get partnership logo, certificate for documentation purpose? 4. how to access voucher order and lab on demand orders? sorry, I am a complete newbie so may be my questions are basic, do help! TIACSP Account suspended without notification, no explanation given
Hello Microsoft Community, I'm hoping someone here has experienced something similar and can point me in the right direction. I have been a Microsoft Partner since 2019. This past January I renewed my Partner Success Core Benefits pack. A couple of weeks ago I noticed I had lost access to all my benefits. I opened a support case, and after going back and forth I still have no resolution. The only explanation I've received is a reference to section 4.b of the Microsoft AI Cloud Partner Program Agreement, which states that either party can terminate the relationship with 30 days' notice and without providing a reason. No notification was ever sent to me. No 30-day notice. I simply woke up one day with no access. At one point I was told I could re-enroll under a new tenant. I tried this, and it didn't work. When I followed up, the support team went back to citing section 4.b and closed the door again. I understand I'm a small partner in Microsoft's ecosystem, but I've invested years building my business around this partnership, renewed my benefits in good faith just a few months ago, and I would love to find a constructive way forward. My questions for the community: 1. **Is there a formal escalation path** beyond standard Partner Center support cases? 2. **Has anyone successfully re-enrolled** after a suspension of this kind, and what was the process? Any guidance, shared experience, or contacts would be enormously appreciated. I am not looking to complain, I just want to understand my options and get back to serving my customers. Thank you in advance.
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Recent Blogs
- About the author: Trunal Bhanse, CEO, Clazar, brings significant experience as a leader and an innovator across Airbnb and Confluent. At the latter, Trunal led a pioneering team of engineers scaling ...Apr 27, 202652Views0likes0Comments
- 7 MIN READDesign predictable usage‑based billing for AI apps and agents selling on Microsoft Marketplace Compared to traditional software, pricing and billing feel harder because of the range of AI functiona...Apr 27, 2026120Views2likes1Comment