Recent Discussions
Publishing a SaaS offer is just the start—A seamless post‑purchase experience drives adoption
As software companies bring applications to Microsoft Marketplace, many struggle with how to activate subscriptions, manage entitlements, and automate provisioning at scale. This article explains why Marketplace Fulfillment APIs are foundational to building reliable, transactable SaaS offers. Learn how Fulfillment APIs standardize subscription lifecycle events, reduce operational complexity, and enable consistent customer onboarding. See how the Fulfillment API resource collection—including open‑source reference code—helps teams design, implement, and scale these integrations with confidence. If you want your Marketplace offer to deliver a smooth, automated customer experience—not just a listing—read the full article to learn how reference implementations and best practices can accelerate your Fulfillment API integration. Read the full article: Accelerating SaaS success with reference code for Marketplace fulfillment API integrationTurn Microsoft Marketplace into a true growth engine
Many software companies publish their solution in Microsoft Marketplace and wait—hoping growth will follow. The fastest‑growing partners take a different approach. By combining a transactable Marketplace offer with Azure IP co‑sell eligibility, sellers unlock a powerful growth engine. Co‑sell ready offers consistently drive larger deals, faster close rates, and direct access to Microsoft’s field sellers, while allowing customers to apply purchases toward their Azure commitments. When Marketplace and co‑sell work together, partners move faster, sell bigger, and accelerate their enterprise sales motion. Read the full article and learn more about accelerating growth through the Microsoft Marketplace: Accelerate massive growth by co-selling through Microsoft Marketplace with App Advisor guidancePipeline Prioritization with Marketplace Propensity Scoring
A note of gratitude to the Marketplace Rewards team + a recommendation for my partner peers: Marketplace Propensity Scoring has proven to be an exceedingly powerful tool for prioritizing pipeline and accelerating sales cycles. Offered as a Marketplace Rewards benefit, propensity scoring provides you with a score that ranks your pipeline prospects by their likelihood (0 to 100) to transact through Marketplace. We combine this with our co-sell conversations a) to help our buyer identify who on their own IT team has the necessary permissions to buy through Marketplace and b) to gain insight into the customer's MACC status (ie, are they behind pace and therefore keen to decrement via Marketplace purchases). We've shaved a full month off our historical sales cycle since implementing this into our process three quarters ago. Side note on another way valuable way to use this benefit: We also lead with Marketplace in opportunities with a propensity score of 0. Three times we've been successful in being a customer's first-ever Marketplace transaction. It took a lot more effort, but we do it because it demonstrates for our Microsoft friends our commitment to the co-sell motion . . . and they LOVE it when we help them establish a precedent on which they can build the customer's Marketplace muscle. #MarketplaceChampions
Issue Accepting Microsoft Partner Agreement
Hello, having an issue accepting the cloud partner agreement while enrolling in Partner Center. I am currently applying for our company's driver signing permissions on Microsoft. While filling out information on the following webpage: https://partner.microsoft.com/en-us/dashboard/account/exp/enrollnow/partner, I encountered an issue. When the webpage pulled our company name from Dun & Bradstreet, Microsoft deemed our company name invalid. I noticed that there is a comma in the name, as shown in the screenshot. However, when we applied for a signature from DigiCert, we used the same company name with the comma as the signing name. Therefore, I cannot remove the comma at this point because if I do, Microsoft might reject the signed certification file later due to a mismatch in the company name. Could you help resolve this issue?
February Incentive Payment Not Received – Unable to Create Support Ticket
Hello Team, We have not received the incentive payment for February and would like assistance reviewing this issue. Our organization meets the requirements under the App Innovation solution area and is eligible to receive Azure-related incentives. However, the February payment has not been deposited. Additionally, we are unable to create a support ticket in Partner Center because the AI Assistant interface prevents access to the support request page. Could you please check if there are any issues with our eligibility, payment profile, or required documentation, or help escalate this matter to the appropriate support team? Thank you.Meet with us in Vegas! Marketplace sponsoring Channel Partners Conference
The Microsoft Marketplace team is excited to sponsor the Channel Partners Conference & Expo, April 13–16 at the Venetian Resort in Las Vegas, and connect with the advisors, resellers, and services partners who are delivering value for customers every day. We want to meet you! Throughout the week, Marketplace experts will lead sessions, host conversations at our booth, and support private meetings to help you activate and accelerate your Marketplace strategy. Read the blog to learn how to connect with us and even get FREE or DISCOUNTED passes if you're a channel partner: Microsoft Marketplace at Channel Partners Conference & Expo 2026 | Microsoft Community HubAzure sponsorship update on Microsoft Marketplace
We’re delighted to share that Azure Sponsorship can now be applied to Azure MCA billing profiles—even when those profiles had past or active Monetary Credit (including ACO). This removes a long‑standing friction point that has been blocking scaled use of Marketplace Rewards Azure benefits for a large portion of our Marketplace customers and partners, immediately improving customer satisfaction and unlocking a key growth lever for 3P marketplace sales. For more details: February 2026 announcements - Partner Center announcements | Microsoft Learn
Character limited for Partner Support Ticket notes
When updating a partner center support ticket from the Partner Center (https://partner.microsoft.com/dashboard/v2/support/servicerequests) However, the textbox for adding a new note from the portal has a max length of 80 characters. Has anyone else noticed this? I shared this observation with the partner center support team a while ago and learned that the portal is working as intended. The web portal should only be used for adding short notes. For longer notes, partners should update the ticket via email. I hoped my feedback might reach someone that could make this improvement to the partner experience, but it's taking longer than expected. Has anyone else noticed this issue, or am I the only partner that finds this behavior less than ideal? On more than one occasion I have modified the HTML using the browser dev tools by changing the maxlength="80" to "maxlength="800" and didn't have any trouble adding the longer note. Has anyone else run into this challenge and used the a workaround like the one I used?
Hardware workspace "account deactivated" - cannot submit driver for attestation signing
Hello, I am reaching out regarding an issue with our Partner Center Hardware workspace that is preventing us from submitting drivers for attestation signing. Issue: When navigating to the Hardware workspace in Microsoft Partner Center, we receive the following error message: "Our records indicate that you have already enrolled into this program but your program registration is deactivated." We are completely unable to access the Hardware dashboard or submit any driver CAB files for attestation signing. What we have already completed: EV code signing certificate is active (DigiCert Trusted G4 Code Signing RSA4096 SHA384 2022 CA1, expires 2027-02-18) Hardware program appears as enrolled in Partner Center Programs page Attempted to create a support case via Services Hub - blocked due to no eligible support plan Posted on Microsoft Learn Q&A: https://learn.microsoft.com/en-us/answers/questions/5787516/ Questions: Why has our Hardware workspace been deactivated? How can we reactivate it to proceed with driver attestation signing? Is there a specific support channel for Hardware Dev Center account issues without requiring a paid support plan? Any guidance or assistance would be greatly appreciated. Thank you.FTRSA FY26 Application Deadline - March 3rd, 2026
Last few days to apply for the FastTrack Recognized Solution Architect (FTRSA) program. If you’re planning to apply in this cycle—whether as a new candidate or an existing FTRSA—now is the time to finalize and submit your materials. Published reference architectures, technical samples, and customer success stories are a core part of the application. If your content has been submitted for publication but isn’t live yet, you can still apply by including proof of submission. Don't miss the opportunity to join the elite group of solution architects driving real customer impact across Dynamics 365 and Power Platform. Learn more about the program and apply here: https://aka.ms/FTRSANomination Deadline: March 3, 2026 For questions or assistance, please reach out to fasttrackrecognized@microsoft.com.🚀 This Week on the Fabric Engineering Connection!
Excited to share what’s ahead for this week’s Fabric Engineering Connection sessions — your weekly opportunity to hear directly from the Microsoft Fabric engineering teams and stay ahead of what’s coming next in the platform. 🎙️ Featured Topics & Speakers: 🔧 Updates on DBT Job Abhishek Narain, Principal PM Manager 🤖 Upcoming Capabilities in Fabric Data Agents Misha Desai, Principal Product Manager Virginia Roman, Senior Product Manager Shreyas Canchi Radhakrishna, Product Manager 🌍 Americas & EMEA 📅 Wednesday, February 25 ⏰ 8:00–9:00 AM PT 🌏 APAC 📅 Thursday, February 26 ⏰ 1:00–2:00 AM UTC (Also available Wednesday, February 25, 5:00–6:00 PM PT) Whether you're deep in deployment, scaling customer workloads, or exploring new Fabric capabilities, these sessions are packed with insights to help you accelerate your practice. 👉 Not yet part of the Fabric Partner Community? Join here: https://lnkd.in/g_PRdfjt Let’s keep learning, building, and shaping the future of Fabric—together. 💡Simplify buying and accelerate AI adoption through Microsoft Marketplace
February 25, 2026 |10:00 AM PST Join this month's Microsoft Marketplace customer office hour to explore practical AI use cases available through the Marketplace - from prebuilt AI apps and agents to AI-powered solutions that simplify buying and deployment Learn more and sign up to attend this online event or watch the recording after the session. Accelerating AI adoption through Microsoft Marketplace | February 25, 2026 - Microsoft Marketplace CommunityAgentic AI security: Prompt injection and manipulation attacks
As AI apps and autonomous agents gain more reasoning and independence, they also open new pathways for adversarial attacks. Join this webinar and hear how the most critical risks are broken down—prompt injection, goal hijacking, and memory poisoning—and how they the impact real AI applications. Learn practical defenses your teams can implement today, including input validation, behavioral detection, and robust architectural patterns that keep agentic systems aligned and secure. Learn more and sign up to attend this webinar or watch the recording after. Agentic manipulation: Prompt injection, goal hijacking & memory poisoning | Microsoft Community Hub
AZ-900 - Correct Lab Usage?
Hello, The Courseware Title Plan Courseware Title Plan | Microsoft Community Hub lists Microsoft Learn as the correct source for labs for AZ-900. However, as some of us know, it was unceremoniously cut. What is the correct method for labs for this class now? Also my followup question which I feel like I have asked before but get a new answer each time- Can a TSP/MCT decide they dont want to use labs because it costs money? Or if a lab is listed in the title plan, are they expected to use it to be KPI eligible?Building an AI solution is just the first step - turning it into revenue is where real growth begins
As partners bring AI-powered apps and agents to market at record speed, many struggle with how to price, license, and operationalize their offers for long-term success. This article breaks down how to design monetization early and avoid common pitfalls when publishing on Microsoft Marketplace. Learn how the Marketplace Monetization Checklist helps SaaS and container offers establish secure licensing, effective pricing models, and scalable fulfillment. See how App Advisor translates guidance into action, and how AI Envisioning sessions help align teams on strategy before you build and publish. If you want Marketplace to become a predictable revenue engine—not just a distribution channel read the full article to learn how to monetize your AI apps and agents and drive sustainable growth. Read more: Monetize your AI apps and agents on Marketplace to realize growth
Events
On March 9, 2026, #AgentCon lands at Nasdaq, Times Square, bringing together developers, engineers, and innovators shaping the future of AI agents. Expect deep‑dive talks, hands‑on learning, pract...
In-Person
Tune in to learn how software development companies can use AI‑powered automation to simplify buying through Microsoft Marketplace, streamline Microsoft Marketplace private offers, and maximize the e...
Online
Recent Blogs
- Boost your growth and reach more customers by replicating your AWS app to Azure to sell through Microsoft Marketplace. This guide will introduce the essential building blocks required for a smooth re...Mar 02, 2026
- To ensure our program offerings align with customer and market demand, we regularly review our applied skilling and certification requirements for Solutions Partner designations and retire certain ce...Mar 02, 2026
