thought leadership
87 TopicsOffice hours: Strategic cloud planning with the Microsoft Marketplace
**New Date: September 16, 2025 | 8:30 AM PDT Encourage your marketplace customers to join us live on August 26th for a special Office Hours session led by Kristyn_Maddox: Strategic Cloud Planning with the Microsoft Marketplace Learn how to strategically plan Microsoft Cloud investments Discover how software vendors can gain a consumption-based view of your portfolio Get tips on leveraging pre-committed cloud budgets Maximize value from existing contracts Bring your questions, share your experiences, and engage directly with Microsoft experts. Note: while this session is geared towards customers, partners are also welcome to attend. Register here121Views1like1CommentCelebrating Tech Trailblazers for Black History Month, with Kary Dodd
As part of the Microsoft #BuildFor2030 Initiative, in support of the United Nations Sustainable Development Goals, we’re continuing to highlight solutions that are enabling broader societal impact, and our partners’ journeys growing their business on the marketplace. To honor Black History Month this year, Microsoft's @Regina Johnson sat down with Kary Dodd, CEO of Ectron, to hear their story and partner journey.4.9KViews3likes2CommentsNavigating your marketplace pipeline: What matters most?
In the Microsoft Marketplace, not every deal follows the same path. Some are more likely to succeed through Marketplace channels, while others resonate more with Microsoft sellers. Join Reis Barrie - CEO of Carve Partners, as he shares practical ways to assess and prioritize your pipeline, based on how Carve approaches deal evaluation. You’ll learn how to: Identify which deals are most likely to close via Marketplace Recognize patterns that signal low-probability opportunities Understand what Microsoft sellers tend to focus on—and why it matters Whether you're refining your strategy or just looking to work more efficiently, this conversation is designed to help you make more informed decisions. 📅 August 13th | 10 AM PST | 1 PM EST 🔗 Register here Open to all Marketplace partners—bring your questions and insights!36Views2likes0CommentsNavigating modern economic dissonance with prescriptive analytics from Board in Azure Marketplace
In this guest blog post, Natalie Gallagher, principal economist and director of economic research at Board International, discusses how business leaders must stay ahead of external forces that shape their strategies and financial health, and how adapting to market shifts, technological advancements, and consumer behaviors is key to long-term success.161Views5likes1CommentMCAPS Start recap for software development companies
July 23 - 10 AM PST | 1 PM EST Microsoft just kicked off its new fiscal year with big updates at MCAPS Start — but what do they really mean for software development companies? In this webinar, we’ll break down the key announcements and share Carve’s expert take on what matters most for software development companies. Walk away with clear guidance on how to align your strategy with Microsoft FY26 priorities. We'll cover: What changed (and what didn’t). Where software development companies should focus time and resources. How to think about co-sell, marketplace, and solution plays. If you’re building your Microsoft partnership and want clarity for FY26 —this session is for you. Register here81Views2likes0CommentsTry a Microsoft Build demo search app with LLM functions from Azure Marketplace partner Elastic
In this guest blog post, Jonathan Simon, Sr. Product Marketing Engineer at Elastic, a longtime Microsoft and Azure Marketplace partner, presents a hybrid search solution that addresses unique challenges by using Microsoft Azure OpenAI Service, Azure Maps, and GitHub Codespaces in conjunction with Elasticsearch.226Views7likes0Comments4 risks of not being crisis-ready, and how Avista in the Microsoft Teams app marketplace can help
In this guest blog post, Vipassana Prashant Mahale, Senior Quality Assurance Engineer at Avista Information Systems, examines the business consequences of ineffective crisis management and how Avista in the Microsoft Teams app marketplace can upgrade your crisis readiness.144Views5likes0CommentsHow to deliver trusted data to Microsoft Fabric with Profisee MDM in Azure Marketplace
In this guest blog post, Eric Melcher, Chief Technology Officer at Profisee, discusses how organizations can free their data scientists from the time-consuming tasks of data preparation and cleansing to let them focus on delivering insights, building models, and innovating with Profisee MDM in Azure Marketplace.198Views5likes0CommentsCustomer office hours: FinOps and the Microsoft marketplace
Invite your marketplace customers to join us live on July 30th as Kristyn_Maddox talks through how the marketplace supports FinOps practitioners to optimize cloud and AI workloads. Learn strategies on how to unlock faster time-to-value by using the marketplace to source thousands of pre-vetted solutions that accelerate AI transformation while better managing technology spend. Note: while this session is geared towards customers, partners are also welcome to attend. Register here.41Views1like0CommentsHow to keep an OKR focus post-Viva Goals with Perform365 and Engage365 in Microsoft AppSource
In this guest blog post, Henrik S. Eriksen, Senior VP of Corporate Strategy at Zensai, discusses the upcoming retirement of Viva Goals and how alternative solutions like Perform365 and Engage365 can help fill the void.214Views5likes0Comments