Join the Fabric Partner Community for this Week's Fabric Engineering Connection calls!
Are you a Microsoft partner that is interested in data and analytics? Be sure to join us for the next Fabric Engineering Connection calls! 🎉 Sujata Narayana will be sharing a recap of Power BI announcements from FabCon Europe, followed by the latest updates on AI Functions from Virginia Roman. The Americas & EMEA call will take place Wednesday, October 15, from 8-9 am PT and the APAC call is Thursday, October 16, from 1-2 am UTC/Wednesday, October 15, from 5-6 pm PT. This is your opportunity to learn more, ask questions, and provide feedback. To join the call, you must be a member of the Fabric Partner Community Teams channel. To join, complete the participation form at https://aka.ms/JoinFabricPartnerCommunity. We look forward to seeing you later this week!Partner Blog | What's new for Microsoft partners: October 2025 edition
Your voice is instrumental in shaping the future of the Microsoft AI Cloud Partner Program. In our latest quarterly update, we share key enhancements driven by partner feedback, along with expert insights, new skilling resources, and the latest benefits to help you grow, innovate, and lead in the AI era. Continue reading here!Build enterprise-ready AI agents with confidence: Microsoft AI agent envisioning series
In today’s fast-paced software landscape, keeping up with new technologies and frameworks to build secure, scalable, and enterprise-ready AI apps and agents is more critical—and more complex—than ever. The Microsoft AI Agent Envisioning Series is a four-part webinar experience designed to equip software development companies with the frameworks, tools, and strategies needed to build, publish and monetize AI agents using Azure AI Foundry and the Microsoft Marketplace. Whether you're launching new solutions or evolving existing ones, this series will help you accelerate development, ensure compliance, and scale with confidence. Why Attend? Software companies are racing to deliver intelligent, autonomous solutions that scale. But building commercially viable AI agents that are secure, compliant, and enterprise-ready is no small feat. That’s why we created the Microsoft AI Agent Envisioning Series—a webinar series designed to help you build, publish, and monetize AI agents using Azure AI Foundry, with your preferred coding practices and standards. What You’ll Gain Each session delivers step-by-step guidance, technical best practices, and business strategy to help you: Architect AI agents for real-world business impact Package and publish your solution on the Microsoft Marketplace Build trust with enterprise customers through security and compliance Monetize with confidence using proven go-to-market frameworks The Sessions *It is not required to take the sessions in order. Session 1: Introduction to AI Agent Opportunities and Azure AI Foundry Explore the evolution from general LLMs to specialized agents. Learn how Azure AI Foundry simplifies development and unlocks new monetization paths. Session 2: Architecting AI Solutions for Marketplace Monetization Use the Marketplace Lean Canvas to define your agent’s value. Learn how to optimize cost, select models, and align pricing with customer outcomes. Session 3: Publishing & Releasing Your AI Agent Solution Get your solution marketplace-ready. Learn how to configure SaaS and container offers, meet compliance requirements, and find your buyers. Session 4: Winning Customer Confidence with Trustworthy AI and Production-Ready Architecture Dive into the Azure Well-Architected Framework for AI. Learn how to implement observability, tracing, and enterprise-grade security. Built for Software Development Companies Whether you're building net-new agents or transforming existing apps, this series will help you: Accelerate development with Azure AI Foundry templates and SDKs Ensure compliance with SOC 2, GDPR, HIPAA, and ISO 27001 Publish confidently with Partner Center and Marketplace certification Scale globally with Azure’s infrastructure and co-sell programs Ready to Build AI Agents That Scale? Join us and get the frameworks, tools, and strategies to build AI agents that enterprises trust, IT departments approve, and customers love. Register now for the AI Envisioning Day to access all the sessions and start your journey from idea to customer impact.Ultimate Partner LIVE Fall 2025: AI ecosystem masterclass & partner success summit
Mark your calendars! Ultimate Partner LIVE Fall is coming to the Washington, D.C. area, October 27-29, and this event presents a unique, high-impact opportunity for partners looking to stay ahead of the tectonic shifts, align priorities, and accelerate performance in 2026. We are taking the ecosystem to Carahsoft's facilities for a masterclass in how to become the Ultimate Partner. With immersive workshops, direct access to decision-makers, and a curated executive audience; you’ll accelerate your strategy to new levels. Here is what you can expect: Decode the Tectonic Shifts: Learn how AI, Marketplaces, Co-Selling, and Ecosystems are reshaping partner success — and what you must do now. Hear directly from Microsoft leaders, Erwin Visser, Matt Berg and Wole Moses who will take you through the exciting $450B+ durable cloud budget flowing through marketplaces, FY26 AI priorities, and where you should align. Access Proven Frameworks & Playbooks: Attendees will also participate in hands-on workshops facilitated by top industry experts including: The Odigo Group, Carve Partners, ISSI, AvePoint, Bridge Partners, Digitalzone, WorkSpan, Revstacker and more! Workshops will focus on co-selling, AI marketing strategy and Building Service Models to grow revenue. Be in the Room with Leaders Network with 200+ executives, thought leaders, ISVs, GSIs, MSPs, distributors, and consultants in an intimate, high impact setting. 40+ amazing speakers will share their secrets to successful partnering! ⭐SPECIAL OFFER As a valued Microsoft partner, Ultimate Partner is offering a 15% discount on general passes to experience UP LIVE⭐ 👉 [Register Now for UP LIVE: Reston] USE CODE: ULTIMATEVIP15 at checkout Hope to see you there, Vince Menzione CEO, Ultimate Partner ________________________________________________________________________________________________________________________________________________________________ Ultimate Partner is the go-to destination for technology leaders and partners aiming to thrive in the Hyperscaler ecosystem. Ultimate Partner delivers high-impact content, expert insights, and exclusive events—both live and digital. Our mission is to “Empower technology leaders to achieve their greatest results through successful partnering”. Learn more
App Advisor updates: Build smarter, publish faster with these new features
The App Advisor experience has been enhanced to help you build smarter and publish faster to the Microsoft Marketplace. The six new features make it easier to stay focused, move faster, and scale smarter with apps and agents. Whether you are in the planning, building, or publishing phase of your journey, the new features are designed to meet you where you are, offering curated guidance and actionable insights. Learn how the updates can help you today. Build smarter, publish faster: Here’s what’s new in App AdvisorBuild smarter, publish faster: Here’s what’s new in App Advisor
App Advisor just got a major upgrade - and it’s changing the game for software development companies building apps and agents for the Microsoft Marketplace. Since its MVP launch in January 2024, App Advisor has helped thousands of partners like you streamline their journey. 💬 What partners are saying App Advisor isn’t just a tool - it’s a game-changer. Here’s what partners have shared about their experience: “I appreciate that App Advisor curates the content for the partner since the amount of data available is just so vast. It does a great job of curating for them based on their goals.” Frank Valdivieso, President & CEO, Gryphon Consulting ⚡What’s new? Smarter focus, faster execution, and scalable growth Now, with six new features launched in the US (and global availability coming soon), App Advisor is making it easier than ever to stay focused, move faster, and scale smarter with apps and agents. Here’s what’s new: 🛠️ In-app marketplace offer creation Start your marketplace journey directly within App Advisor - no context switching required. You can now initiate offer creation for popular offer types without leaving the platform. Not signed up to publish - no problem! App Advisor can get you signed up and on your way to creating your offer. 🚀 Tailored recommendations by marketplace offer type Confidently align your app with the right marketplace offer and pricing model using our interactive wizard. Get personalized recommendations based on your app profile and program membership - and fast-track publishing to launch sooner. 📁 Multi-project save with Partner Center linking Advance multiple apps and agents from a single, centralized experience. Save guidance across projects and link each to its Partner Center offer for seamless continuity. 🎯 Membership-based guidance Receive personalized guidance based on your ISV Success or Marketplace Rewards membership. App Advisor adapts its recommendations to help you make faster, smarter decisions. ✅ ISV Success sign-up integration Sign up for ISV Success and resume your workflow without disruption. Unlock benefits like cloud credits, technical consults, and go-to-market resources - all without breaking your build flow. 🎥 Embedded video playback Explore how to build, publish, and grow your apps and agents with step-by-step video guidance. Watch demos and guidance videos directly within App Advisor. Stay in flow with seamless, distraction-free learning, all while keeping the AI-powered assistant visible and ready to help. Ready to accelerate your marketplace success? Dive into App Advisor today to build, publish, and sell transactable offers with clarity, speed, and confidence. Make sure you check out the new Microsoft Marketplace - the single destination to find, try, and buy AI apps, tools, and agents. Read the blog to learn more. Ready to level up with App Advisor? Watch this quick video and unlock what’s next!Now Generally Available: Azure Native Pure Storage Cloud for Azure VMware Solution
Co authored by: vjirovsky Azure Native Integrations enable you to easily provision, manage, and tightly integrate Independent Software Vendors (ISV) SaaS with a unified billing on Azure. By leveraging the power of Azure, Pure Storage Cloud Service offers you the same trusted Pure Storage capabilities in the cloud, without the complexity of refactoring or rearchitecting your VMware environments. You can easily discover and sign up for this via the Azure Marketplace. Azure Native Integrations enable you to easily provision, manage, and tightly integrate Independent Software Vendors (ISV) SaaS with a unified billing on Azure. By leveraging the power of Azure, Pure Storage Cloud Service offers you the same trusted Pure Storage capabilities in the cloud, without the complexity of refactoring or rearchitecting your VMware environments. You can easily discover and sign up for this via the Azure Marketplace. “We’re excited to announce Microsoft’s strengthened partnership with Pure Storage through the Azure Native Integrations program. With the service now generally available, customers can seamlessly deploy enterprise-grade block storage on Pure directly from the Azure portal. This seamless integration with Azure VMware Solution enables elastic capacity, flexible performance, and instant resizing – all while unlocking the full power of Azure’s cloud and AI capabilities.” - Scott Hunter, Vice President Product Management, Microsoft Developer Division Key Benefits of Azure Native Pure Storage Cloud on AVS Enterprise customers migrating VMware workloads to the cloud have long faced challenges with storage scalability, cost inefficiencies, and operational overhead. With this GA release, Pure Storage removes those barriers and delivers: Decoupled Scalability & Flexibility: across Compute and Storage solutions, so you pay only for what you need. Seamless Native Azure Experience: Provision Pure Storage Cloud resources via the client of your choice - Azure portal, CLI, PowerShell or SDK. Multi-Region support: Enjoy the support for your Pure Storage resource across East US, East US 2, West US 2, Central US and Australia East regions, with many more coming in shortly! Cost Efficiency: Achieve up to 40% Total Cost of Operations (TCO) savings through best-in-class data reduction and compression solutions. Streamlined VMware Migration: Simplify the transition of VMware workloads from on-premises or hybrid and multi-cloud environments onto Azure with consistent storage performance, nearly zero downtime, and minimal business disruption. Easy management: Perform all daily operations on AVS from a single VMware vSphere client directly via built-in plugin for Pure Storage Cloud Robust performance and reliability for mission-critical workloads with enterprise-grade Data protection and Data resilience support, with solutions such as Pure Snapshots and Hybrid Disaster Recovery in the pipeline. Fig 1: Pure Storage benefits of decoupled storage scalability. Why Pure Storage? Gartner report from Sept 2025 states that by 2029, consumption-based storage as a service (STaaS) will replace 50% of on-premises enterprise storage and data services infrastructure capital expenditure (capex), an increase from 15% in early 2025. Pure Storage® is a pivotal storage player among the Enterprise customers in revolutionizing the storage, management and resiliency while ensuring flexibility. From AI to archive, Pure Storage delivers a seamless cloud migration experience with one unified Storage as-a-Service (STaaS) platform across on-premises, private and public cloud, and hybrid environments. Pure has been named a Leader in the Gartner® Magic Quadrant™ for Enterprise Storage Platforms, with highest rating in Execution & Vision. An enterprise-favorite, some key customers for Pure Storage include ServiceNow, NASA, Comcast and many more! Fig 2: Magic Quadrant for Enterprise Storage Platforms, Sep 2025, Gartner Inc. Get Started with Azure Native Pure Storage Cloud Getting started is simple and fully integrated into the Azure experience. You can now start your journey quick and easy, and you pay only for the storage you use. For a detailed step-by-step visual guide, check out this YouTube playlist. Search and Provisioning the Pure Storage Cloud Resource Look for “Pure Storage Cloud” in the Azure portal or Azure Marketplace and sign up to subscribe. Select the service and create a new Pure Storage resource. Follow the instructions in the QuickStart to easily spin up your Pure Storage resource. Fig 3: Searching for Azure Native Pure Storage via Azure portal Create Storage Pools Using your Vnet and a delegated subnet to PureStorage.Block/storagePools, use the Overview blade navigation or the Action tile in the bottom to create and configure your storage pools. Fig 4: Newly created Pure Storage resource Overview in Azure portal Fig 5: Create Storage pool blade in Azure portal Connect to an Azure VMware Solution (AVS) resource Once created, you can use the Connect button up top to link your storage pool to AVS. In a few minutes, your storage pool is coupled with your VMware resource and ready to use! Fig 6: Connect AVS button establishes connection between storage pool and AVS resource Also, it automatically installs the Pure Storage Cloud plugin into your VMware resource, so you can manage everything, including the storage, from a single place, vSphere Client. Fig 7: Creation of a Datastore within the vSphere Client – this maps to a Storage container on your Pure Storage Cloud resource We’re excited for you to try out our solution! If you have suggestions or questions, contact us at azurenative@purestorage.com Resources Sign up for the service via Azure marketplace here. For a detailed visual guide on the step-by-step process to create a Pure Storage resource on Azure, check out this YouTube playlist. To learn more about the service, FAQ, and how to create your resource, check out the Microsoft docs as well as the Pure docs. Learn about how to create datastores and volumes and manage your Pure Storage here. Check out Azure Storage's blog and Pure’s press release for more excitement around the Pure-Microsoft partnership.Microsoft Marketplace Rewards FY26: Partner incentives, Azure sponsorships, and growth strategies
As Microsoft continues to expand its commercial marketplace ecosystem, the Microsoft Marketplace Rewards program introduces powerful new FY26 incentives for software development companies and channel sellers. From Azure sponsorships to co-sell enablement and performance-based marketing benefits, this program is designed to accelerate partner growth and drive cloud solution adoption. In this article, we break down the key updates, eligibility criteria, and strategic actions partners can take to maximize their presence and profitability in the Microsoft commercial marketplace. Marketplace Rewards Overview The Marketplace Rewards program is available to all participants in the Microsoft AI Cloud Partner Program who publish and sell software in the Microsoft Marketplace and now includes channel partners who are enrolled in multiparty private offers (MPO). Whether you are publishing your own solution or reselling third-party offers, the program is structured to recognize and support your contribution to Microsoft’s ecosystem. Rewards are based on Marketplace Billed Sales (MBS) over the trailing 12 months. As performance increases, partners gain access to benefits that enhance visibility, marketing reach, and seller engagement. To get started, software companies should ensure their offers are transactable and channel partners should enroll to sell multiparty private offers. Monitoring performance through the Revenue Dashboard in Partner Center is essential to track progress and unlock benefits. Performance-Based Benefits Marketplace Rewards are tiered based on billed sales, with each level unlocking specific benefits designed to amplify brand visibility and accelerate demand generation. For example, reaching $100K in billed sales qualifies a partner for press release support featuring a Microsoft quote and $10,000 in Azure Sponsorship which can be used to sell future marketplace offers. At $500K, partners can participate in a Marketplace Rewards testimonial. A $1M threshold unlocks the opportunity to publish a partner or customer success story. At $8M, partners gain access to Microsoft seller webinars and Azure sponsorships of $200,000. These benefits are designed to reward high-performing partners and provide strategic marketing and sales support aligned with Microsoft’s go-to-market initiatives. Azure Sponsorships Azure sponsorships offer free Azure usage to customers, helping partners and resellers accelerate deal closure and adoption. These sponsorships are available for EA and PAYG subscriptions only and are not applicable to CSP or MCA agreements. The duration of the sponsorship depends on deal size. Deals under $100K qualify for a 90-day sponsorship, while deals of $100K or more are eligible for 180 days. For deals under three years, the sponsorship amount must not exceed 3% of the Total Contract Value (TCV). To take advantage of this benefit, submit requests using the Azure Sponsorship Submission Form. Co-Sell Enablement Partners and channel sellers who meet co-sell criteria gain access to Microsoft’s global sales force. This includes opportunities to participate in internal webinars and receive direct seller engagement. To qualify, offers must be transactable and correctly tagged in Partner Center. Documentation should clearly articulate the value proposition and include compelling customer success stories. By aligning with Microsoft’s co-sell strategy, partners can significantly expand their reach and accelerate pipeline development. Getting Started To activate Marketplace Rewards and Azure sponsorships, software companies must publish a transactable offer in Microsoft marketplace and channel partners must first enroll in Multiparty Private Offers. Monitoring performance in Partner Center is critical to understanding eligibility and tracking progress. For onboarding support, channel partners are encouraged to contact channelready@microsoft.com. Microsoft’s FY26 Marketplace Rewards program presents a strategic opportunity for software development companies and channel sellers to grow their business, increase visibility, and deepen engagement with Microsoft. By aligning go-to-market strategies with marketplace performance goals, partners can unlock resources that accelerate success. To explore the full program details and hear directly from Microsoft experts, watch the Marketplace Rewards for FY26 – Office Hours RecordingPartner Blog | From migration to modernization: Building the foundation for AI-powered growth
Last month, we introduced the Cloud & AI Platforms blog series with a blog outlining how partners can lead customers into the AI era with a secure, agile foundation. This installment builds on that discussion, focusing on the pivotal role of migration and application modernization in helping organizations reduce costs, increase agility, and prepare their environments for AI-powered innovation. Building the foundation for AI-powered growth Today, partners are uniquely positioned at the forefront of one of the most significant opportunities in technology. As customers accelerate their shift from AI pilots to embedding intelligence across every layer of their operations, they’re also navigating rising costs, contract renewals, and security demands. In this landscape, customers need trusted advisors who can reduce complexity, deliver savings, and help build a secure foundation for sustained AI innovation. As a Microsoft partner, you play a pivotal role in driving this cloud transformation. By moving core workloads to Azure, organizations gain a scalable, secure cloud foundation that reduces cost and complexity while unlocking new opportunities for growth. IDC research shows that, for every dollar invested in generative AI, companies are realizing a 3.7x return on investment 1 —an increase from 3.5x the year before. When partners guide customers through migration and modernization with Azure, their customers unlock measurable business outcomes across three key pillars: Maximize business agility: Execute business changes up to 78% faster. Unlock AI with unified data: Reduce admin time by up to 60% with fully managed Azure databases and establish a secure, open foundation for enterprise AI. Realize best-in-class cost and performance: Achieve up to 76% savings running Windows Server and SQL Server on Azure compared to leading competitors. One study found a 298% ROI over three years with Azure VMware Solution (AVS). Continue reading hereAzure Kubernetes Service Automatic: Fast and frictionless Kubernetes for all
AKS Automatic simplifies Kubernetes by offering a fully managed, opinionated experience that abstracts away from infrastructure complexity, while keeping the full power of Kubernetes at your fingertips. Learn how production-ready clusters and automated infrastructure operations can accelerate your time to delivery and simplify operations for you! Check out the announcement blog here!
