Microsoft Marketplace drives shared growth in FY27
As AI adoption accelerates and organizations move from experimentation to production, Microsoft Marketplace is becoming a critical growth engine for the partner ecosystem. In the latest partner blog, Mira Ayad, General Manager, Global Marketplace, shares how software companies, channel partners, and Microsoft are coming together through a unified commercial platform to help customers turn AI investments into measurable business outcomes. With Marketplace billed sales continuing to grow and new investments planned for FY27, partners can take advantage of expanded multiparty private offers, enhanced co-sell opportunities, intelligent AI-powered solution discovery, and new programs designed to simplify onboarding and accelerate growth. Marketplace now enables partners to reach customers across 141 markets while supporting local buying preferences and trusted channel relationships. Read the full article Built to grow together: The FY27 Microsoft Marketplace opportunity.Behind the Build with Gigamon: Enriching Microsoft Sentinel with Network-Derived Telemetry
Behind the Build is an ongoing series spotlighting standout Microsoft partner collaborations. Each edition dives into the technical and strategic decisions that shape real-world integrations—highlighting engineering excellence, innovation, and the shared customer value created through partnership. Security teams today operate across an expanding set of signals, spanning identity, endpoint, cloud and application environments. Yet many organizations still lack sufficient visibility into how systems communicate across their infrastructure, creating gaps in detection, investigation, and response. In this edition of Behind the Build, I spoke with Srinivas Chakravarty, vice president, cloud ecosystems at Gigamon, about how Microsoft and Gigamon collaborated to bring network-derived telemetry into Microsoft Sentinel, helping customers enrich security investigations with deeper runtime context and AI-driven insights. The Evolution of Network Intelligence and Why It Matters For more than twenty years, Gigamon has helped organizations access and operationalize network traffic across complex environments. Today, the Gigamon Deep Observability Pipeline, helps enable organizations to extract actionable network-derived telemetry across hybrid infrastructure, encrypted traffic, containers, and modern application environments. That foundation makes the Gigamon Deep Observability Pipeline a strong complement to Microsoft Sentinel. Microsoft Sentinel brings together security telemetry from across the enterprise—including identity, endpoint, cloud, application, and network data sources—while Gigamon contributes enriched network-derived telemetry that provides additional runtime context into how systems, applications, and services communicate. Together, these signals can help organizations gain deeper insight for threat detection, investigation, and response. As Srinivas put it: “You have logs, you have metrics, you have traces, but network telemetry completes the picture.” Together, these data sources provide deeper context for threat detection, investigation, and AI-driven analysis. Read the full announcement here: Behind the Build with Gigamon: Enriching Microsoft Sentinel with Network-Derived Telemetry Original Publication: Microsoft Sentinel Blog, June 30th, 2026Grow your business globally while selling locally through Microsoft Marketplace
Ready to reach new markets and grow through trusted partner ecosystems? Microsoft is expanding multiparty private offers to Australia, Japan, and South Africa, creating new opportunities for software companies and channel partners to scale globally while selling locally. Discover how Microsoft Marketplace helps partners accelerate co-sell motions, simplify procurement, close larger deals, and unlock new revenue opportunities through partner-led selling. Read the full article: Drive local growth with Microsoft Marketplace Help amplify this important announcement across your networks: Blog: https://partner.microsoft.com/blog/article/scaling-channel-growth-through-microsoft-marketplace Community: https://techcommunity.microsoft.com/blog/PartnerNews/partner-blog--drive-local-growth-with-microsoft-marketplace/4537077 LI: https://www.linkedin.com/posts/microsoft-cloud-partner-program_drive-local-growth-with-microsoft-ma… Facebook: https://www.facebook.com/mspartner/posts/pfbid02pWqxfpkcWjW2nyf7CuZYrnuGGXY6zyi3ZwsNka6zDems4iE9gqU… X: Microsoft Partner (@msPartner) on XHow partners can lead Frontier Transformation in FY27
As organizations move from AI experimentation to business-wide transformation, Microsoft partners are uniquely positioned to help customers innovate, operate, and grow. In the FY27 MCAPS Start for Partners keynote, Nicole Dezen, Chief Partner Officer and CVP, Global Channel Partner Sales, shares how Microsoft is investing in partner capability, go-to-market acceleration, co-sell engagement, and Microsoft Marketplace opportunities to help partners deliver greater customer value. From new AI-focused skilling and specializations to expanded incentives and Marketplace investments, the FY27 updates provide practical resources to help partners build differentiated offerings, drive adoption, and scale growth in the agentic AI era. Read the full blog and explore the FY27 partner priorities: ➡️ MCAPS Start for Partners FY27 blog Help amplify this important announcement across your networks: Nicole Dezen on LinkedIn Microsoft AI Cloud Partner Program on LinkedIn Microsoft Tech Community post Microsoft Partner on X Microsoft Partner on FacebookSizing Copilot Credits for Cowork? Let Your Users Use Cowork Investment Advisor Agent.
Right, let's talk about a headache. If you're helping a customer allocate Copilot Credits for M365 Copilot Cowork, you have to size it all up first — and doing that by hand is a fiddly, time-consuming job. Here's the problem, and a much easier way to solve it. Start with the Cowork Estimator Here's the good news: you don't have to start from scratch. Microsoft has published the Customer Cowork Estimator — a handy tool that turns personas, prompt complexity and expected usage into an estimated credit number. It's the perfect place to begin, and it does the core maths for you. To get the most out of it, you just need to feed it good inputs — and that's where a little groundwork comes in. For each part of the business, you'll want to: Work out who's who. There are four types of user — corporate knowledge workers, management and senior leaders, customer-facing folks, and technical staff. Count how many of each. Quick for a small team, a bit more involved for a big one. Pin down what they'd genuinely use Cowork for. The real multi-step workflows that hop across apps and actually do things — not just a quick chat or a summary. Judge how heavy each workflow is. Light, Medium or Heavy — since each level uses a different number of credits per run. Estimate how often it runs. Daily adds up to a lot of runs a month; weekly is far fewer. The estimator handles the sums beautifully once those inputs are in. Gathering the inputs themselves — persona by persona, workflow by workflow, across a few thousand people — is simply the part that takes time. And that's exactly where this agent lends a hand: it builds on the estimator by automating the groundwork that feeds it. How this agent helps This agent takes on that groundwork for you. Instead of sizing everyone from the outside, the admin simply switches the agent on for every user. Each person then sizes their own needs — and the agent does the clever bits for them, ready to drop into the estimator. Here's what it does behind the scenes: Spots the right persona. It works out which of the four personas each user fits. Finds the real workflows. It looks at the top Cowork scenarios the user would actually run. Keeps it honest. It checks each one is a genuine Cowork job — several steps, more than one app, real actions and a bit of decision-making — not something a Scheduled Prompt or plain Copilot Chat could do just as well. Grounds it in evidence. It reads the signals from recent work — emails, meetings, documents and Teams chats — so the estimate is based on what people actually do, not thin air. Does the sums. It maps each workflow's complexity to credits per run and totals it up — giving you numbers that line up neatly with the estimator. Shows the value. It gives a view of pay-as-you-go versus a pre-purchase plan, and a sense of the return on the spend. Stays transparent. It states its assumptions, flags how confident it is, and sticks to permitted data and the usual privacy and compliance rules. And here's the kind of report it hands back — persona, the top workflows, complexity, credits, cost and a clear recommendation, all in one place: Why this approach works better So why hand it to the users? A few good reasons: More accurate. The numbers come from each person's real workload, not a top-down guess. Consistent by design. Everyone follows the same method — same personas, same complexity bands, same maths — so the results line up and roll into one clean figure. No over-buying. Because it weeds out the workflows that don't really need Cowork, your customer only pays for credits they'll genuinely use. A proper business case. You get cost clarity and a feel for the return, so you're handing over more than just a number. It scales. Ten users or ten thousand — the effort on your side stays much the same. It saves you hours. You swap manual sizing for gathering and rolling up. Your time goes on advising, not tallying. Not ready to roll it out? Other ways in If an admin isn't quite ready to switch the agent on for everyone, that's OK— there's no need to. This agent is an M365 Copilot agent, and it has free access to Work IQ — the same engine that will eventually power Cowork. Because that access is free, the agent can read how people really work and take the guesswork right out of sizing. And there's more than one way to get at it: Build it with Agent Builder. Ready-made instructions, a description and a starter prompt are all sitting in the GitHub repo. Anyone with access to M365 Copilot can pop them into Agent Builder and stand the agent up in minutes. Prefer not to build an agent? Just use the prompt. There's a comprehensive prompt you can drop straight into the M365 Copilot Chat experience. Same sizing, same evidence — no agent to create. Ready to give it a go? Whichever route suits you best, getting started is dead simple. If you're rolling the agent out to your users: Have a quick word with your customer's admin about switching the agent on for their users. Let each person size their own Cowork needs. Gather it all up and roll it into a single estimate. Prefer to keep it in your own hands? Build the agent from the GitHub repo with Agent Builder, or drop the comprehensive prompt into M365 Copilot Chat — you'll get to the same place with even less setup. THE BOTTOM LINE That's the heavy lifting done for you. You'll save yourself hours, spare yourself the guesswork, and hand your customer a credit plan they can genuinely trust — with the numbers and the business case sitting right behind it. Give it a spin on your next engagement and see how much quicker it gets you there. Resources Everything you need is in one place: Customer Cowork Estimator — https://aka.ms/CustomerCoworkEstimator GitHub repo — agent instructions, description, starter prompt and the full Copilot Chat prompt: Cowork Investment AssessmentGain an early view of the Microsoft priorities shaping FY27
As AI innovation, agentic applications, and Microsoft Marketplace opportunities continue to reshape customer demand, early alignment has never been more important. This Microsoft Marketplace community article explores why MCAPS Start for Partners on July 22 is a key moment for Software Development Company (SDC) partners, ISVs, and Marketplace publishers looking to align with Microsoft’s FY27 priorities. Learn how Microsoft Marketplace investments, co-sell opportunities, app modernization initiatives, and emerging AI trends can influence your growth strategy, solution roadmap, and customer engagement plans for the year ahead. The article also highlights practical steps partners can take now to strengthen Marketplace readiness, identify areas for differentiation, and translate Microsoft priorities into actionable business outcomes. If your organization develops, sells, or publishes solutions through Microsoft Marketplace, this timely read will help you prepare for the opportunities shaping FY27. 👉 Read the full article: Why MCAPS Start for Partners on July 22 Matters for Software Development CompaniesWhy MCAPS Start for Partners on July 22 matters for software development companies
Every new fiscal year begins with questions. Where is customer demand heading? Which technology investments matter most? How can software companies build solutions that stand out in an increasingly competitive Microsoft ecosystem? Software development companies, Marketplace publishers, architects, and developers across our partner community express a common theme: everyone is looking for clarity. Customers are moving quickly from AI experimentation toward operational AI adoption. New opportunities are emerging around agentic applications, modernization, and Microsoft Marketplace growth. At the same time, partners want to know where Microsoft is investing and how they can align their business for success. That is exactly why MCAPS Start for Partners on July 22 matters. This event is designed to help partners start FY27 with a clear understanding of Microsoft priorities, customer demand, and the opportunities ahead. More importantly, it is an opportunity to align early, before the year gains momentum and before critical decisions are made across solution development, go-to-market planning, and Marketplace strategy. The conversation we keep hearing from partners Over the last year, many software companies have invested heavily in AI. Teams have built proofs of concept, launched copilots, explored automation, and experimented with agents. Those efforts have created valuable learning, but customers are now asking a different set of questions. Instead of asking what AI can do, customers are asking how AI can create measurable business outcomes. They want solutions that can be governed, operationalized, and scaled across teams and business units. They want trusted platforms that protect data and intellectual property while helping them move faster. This shift represents something larger than a technology trend. It reflects what Microsoft describes as Frontier Transformation: the movement from isolated AI experimentation toward AI and agents becoming part of repeatable business operations. For software companies and Marketplace publishers, that creates a significant opportunity. The partners who can help customers operationalize AI, modernize applications, and deliver scalable outcomes will be positioned to lead customer conversations in FY27. MCPS for Partners provides an early look into how Microsoft is thinking about this transformation and where partners can create value. Why early alignment matters One lesson learned from working with software partners is that timing matters. The strongest partners rarely wait until priorities become widely understood. They start early. They align their product roadmap, Marketplace strategy, sales motions, and technical investments before demand peaks. MCAPS Start for Partners is designed to provide that early alignment. During the event, Microsoft leaders will share perspectives on FY27 priorities, innovation areas, investment focus, and growth opportunities. Partners will gain visibility into topics including AI innovation, agentic applications, Marketplace growth, co-sell opportunities, security, cloud platforms, and business applications. For developers and technical leaders, this means understanding where customers are investing and how emerging capabilities may influence future solution architectures. For Marketplace publishers, it means learning where discoverability, go-to-market alignment, and Marketplace motions can create growth opportunities. For business leaders, it means connecting Microsoft investments to practical execution plans that support long-term growth. The Marketplace opportunity is becoming more strategic Customers increasingly want streamlined procurement experiences and trusted solution sources. At the same time, partners are looking for scalable ways to expand reach and accelerate customer acquisition. That makes Marketplace more than a publishing destination. It becomes a strategic go-to-market channel. Organizations attending MCAPS Start for Partners will hear how Marketplace fits into broader partner growth strategies and how Marketplace motions can support customer demand generation and co-sell engagement. For software companies, this is an opportunity to think beyond listings and consider how Marketplace can support solution differentiation, visibility, and customer engagement throughout FY27. The most successful Marketplace publishers are not simply reacting to market changes. They are aligning their offerings to where customer demand is moving and where Microsoft is investing. Preparing for the conversations that will shape FY27 As July 22 approaches, partners can consider customer conversations happening today. Where are customers requesting guidance around AI transformation? Which application modernization projects are gaining momentum? How are security, governance, and scalability influencing solution requirements? These questions are increasingly connected. Customers are seeking partners that can help them connect AI, cloud, security, and business outcomes into a cohesive strategy. They are looking for expertise that goes beyond implementation and extends into long-term transformation. MCAPS Start for Partners was designed to help organizations think through those challenges and identify where Microsoft priorities intersect with customer demand. That alignment becomes even more valuable when technical leaders, sales teams, Marketplace owners, marketing teams, and delivery organizations participate together. When everyone hears the same guidance and leaves with shared priorities, execution becomes significantly easier. What attendees should listen for As you participate in the event, consider listening through three lenses: Pay attention to where customer demand is moving. Understanding demand signals can help guide product investments, roadmap decisions, and solution packaging. Look for insights into Microsoft investments and priorities. These insights can help partners determine where to focus skilling, innovation, and go-to-market efforts. Think about differentiation. Customers increasingly want partners who can move beyond experimentation and deliver repeatable outcomes. The organizations that combine technical excellence with operational execution will have a distinct advantage. The goal is not simply to collect information. The goal is to leave the event with clarity about what actions matter most for your organization. Turning insight into action Every fiscal year presents new opportunities, but not every partner starts with the same level of insight. MCAPS Start for Partners provides software companies, developers, architects, and Marketplace publishers with an early opportunity to understand Microsoft’s FY27 priorities, evaluate evolving customer demand, and identify where AI innovation, agentic applications, Marketplace growth, and co-sell opportunities are creating new possibilities. The partners that act early will be better positioned to build differentiated offerings, strengthen customer conversations, and execute with confidence throughout the year. Registration closes soon, and July 22 is quickly approaching. If you have not secured your place, now is the time to act. Register today, invite your cross-functional team, and ensure your organization is prepared for the Microsoft priorities, investments, and customer opportunities that will define FY27. Whether you are responsible for product strategy, solution architecture, Marketplace growth, sales execution, or customer success, MCAPS Start for Partners offers valuable insights that can help transform planning into action. 👉 Register for MCAPS Start for Partners Before July 22Discover how Microsoft Marketplace helps accelerate AI innovation
Looking to simplify the path from AI exploration to commercial success? This Microsoft Marketplace event highlights how software development companies can access AI models, streamline procurement and deployment, integrate developer solutions, and scale customer reach through a single trusted platform. Learn practical strategies for packaging, monetizing, and distributing AI-powered solutions across Azure, Microsoft 365, and the broader Microsoft partner ecosystem. Whether you're focused on product development, go-to-market strategy, alliances, procurement, or IT operations, this session offers valuable insights into accelerating time to market and delivering customer value through Microsoft Marketplace. Learn more: https://techcommunity.microsoft.com/event/azureevents/from-ai-evaluation-to-deployment-with-microsoft-marketplace/4537062Partner Blog | From Microsoft Build to AI implementation: Build the skills to lead Frontier Transformation
Microsoft Build showcased the next phase of AI transformation. Across AI platforms, agents, and secure development, one message came through: customers are moving from AI exploration to implementation. For partners, that shift creates a practical opportunity. Customers are looking for guidance on ways to design, deploy, manage, secure, and scale AI-powered solutions that create measurable business value. That takes skilled teams, repeatable delivery capabilities, and a clear path from learning to implementation. This month’s skilling updates focus on turning Build momentum into action. New Frontier Transformation Engineering resources, on-demand Frontier Transformation Summit content, upcoming certification preparation, Microskilling, and go-to-market assets give partners multiple ways to strengthen AI implementation capabilities and show customers they are ready to lead. Build Frontier Transformation Engineering capability Frontier Transformation describes the shift from AI pilots to embedded, governed operating models. It requires technical depth across agents, Copilot, Microsoft Foundry, Microsoft IQ, security, governance, and business process transformation. The Frontier Transformation Engineer Badge is designed for technical professionals building this capability. It validates the skills needed to design and deliver AI agents across Copilot Studio, Microsoft Foundry, and the broader Frontier stack. For partners, the badge signals readiness to move from AI vision to execution. To support that journey, all of the Frontier Transformation Engineer Summit sessions are now available on demand, giving your teams a chance to revisit key content or catch up on sessions they missed. Use the recordings to continue progressing toward badge attainment and prepare your teams for the AI implementation work customers are prioritizing now. Continue reading here
