Partner Blog | Building an AI app and agent factory with Microsoft Foundry
AI is shaping how we live and work. Its potential feels limitless, constrained only by what we can imagine. According to the Microsoft Work Trend Index, 82% of leaders say they’re confident that they’ll use digital labor to expand workforce capacity in the next 12–18 months. AI is emerging as a clear differentiator, fueling creativity, accelerating productivity, and unlocking breakthrough innovation. For organizations delivering AI-powered solutions and services, this is your moment to lead. The demand is shifting from pilot projects to AI transformations at scale, and Microsoft partners who can deliver AI apps and agents at scale will define the future of this dynamic market. According to a survey by IDC, partners with mature Microsoft AI practices outperform others in overall gross margin, 36% vs. 30%. Continue reading hereSecure migration starts with trusted cloud and AI expertise
Modernizing legacy IT environments and moving securely to the cloud are top priorities for customers today. With the cloud migration market projected to reach $1.03 trillion 1 by 2030, representing an approximate 28% compound annual growth rate (CAGR), 2 organizations everywhere seek to strengthen their digital foundations—and they expect migrations to be secure, efficient, and tied to business outcomes. This is where partners make the difference. Your expertise speeds transformation and empowers customers to realize the full value of Microsoft Azure. Why modernizing legacy IT environments is essential Modernization is critical across industries. As software and hardware reach end of support, the risk of disruption rises. Unsupported systems create security gaps and operational challenges because they no longer receive essential updates. Meanwhile, regulatory pressure is mounting. Regulations like the EU’s Digital Operational Resilience Act (DORA) and mandates in financial services and data management demand secure, up-to-date infrastructure to stay compliant and avoid costly penalties. Modernization isn’t just about reducing risk; it’s about seizing the moment of innovation. Modern platforms support AI, automation, and advanced data capabilities. Customers can move faster, operate more efficiently, and respond rapidly to new opportunities by updating legacy systems. Your expertise positions them competitively at the frontier of AI and intelligent operations. Continue reading hereDon't miss session two, Adopting Copilot Chat and Agent Builder. Sign up now!
Our dynamic four-part webinar series, Agentic AI + Copilot Partner Skilling Accelerator, empowers you to harness the Microsoft AI ecosystem to unlock new revenue streams and enhance customer success. Across each of the four sessions, experts will deliver practical guidance, best practices, and proven strategies for applying AI tools across no-code, low-code, and pro-code scenarios. Tune in to the second session, Adopting Copilot Chat and Agent Builder, to learn how Copilot and agents can help your business design, position, and sell AI solutions that drive customer success and revenue growth. This live virtual event is scheduled for December 1, 2025. Register today to reserve your spot.Build and connect Microsoft Foundry agents to MongoDB Atlas with new native integrations
MongoDB Atlas is a leading document database that’s rapidly gaining traction among Azure customers due to various deep integrations available across Microsoft platforms. In Aug 2025, we announced the General Availability (GA) of native integration for MongoDB Atlas — a milestone that marked a new era for developers and enterprises building AI-powered applications on Azure. Alongside this, we introduced Semantic Kernel connectors and other integrations to further enhance the developer experience. At last year’s Ignite, we announced the Microsoft Foundry integration with MongoDB Atlas to enable developers to reference vector stores. At Microsoft Ignite 2025, we are announcing the availability of MongoDB Atlas as one of the supported tools in Microsoft Foundry Tool Catalog (preview), allowing agents to connect to live enterprise data and operational systems. With the support of MongoDB MCP Server in the agent building experience, developers can now build agents that leverage MongoDB for both vector search and database operations. This unlocks new possibilities for intelligent automation and contextual decision-making, empowering organizations to create agents that are not only smarter but also deeply integrated with their operational data. Build Agents in Microsoft Foundry and add MongoDB as a Tool The goal is for enterprises to build and deploy agents quickly that can connect to their MongoDB Atlas collections. Discover MongoDB MCP Server in the Microsoft Foundry Tool Catalog Start by browsing the Microsoft Foundry Tool Catalog (preview), which features a growing list of enterprise-ready tools. Search for MongoDB MCP Server to find the landing page. Deploy the MCP Server The local MCP Server can be deployed to Azure Container Apps by following the documentation. Once hosted, copy the remote endpoint for the MCP Server. Add the tool to your agent In Microsoft Foundry, click on create a new agent, provide agent instructions and then click on ‘Tools’ Provide the remote endpoint in the custom tool option to connect to MongoDB Atlas. That’s it! Your Agent is now ready to query your databases. Access more Microsoft Foundry features Agents built in Microsoft Foundry can access a wide range of monitoring and governance capabilities. Organizations can automatically enforce security, compliance, and operational best practices. Every agent-to-tool interaction is authenticated, authorized, and monitored at scale, with unified telemetry and logging available through Azure Monitor and Microsoft Foundry analytics. This gives IT teams full visibility and control, while developers can confidently build and deploy agents knowing that enterprise standards are enforced by default. What Can Agents Do with MongoDB Atlas? Contextual Retrieval: Agents can ground their reasoning in fresh, operational data from MongoDB Atlas, supporting vector search and RAG workflows. Autonomous Database Operations: Agents can go beyond simple queries to perform end-to-end data exploration and management including creation of projects, clusters and database users while adhering to enterprise-grade compliance and security standards. Conclusion The MongoDB MCP Server integration for Microsoft Foundry is a major milestone in enterprise AI enablement. By bridging powerful document and vector data capabilities with secure, governed agent workflows, organizations can unlock new levels of automation, intelligence, and operational agility. Try the integration today Learn more about MongoDB Atlas on Azure. Try out the free cluster today! Get started with MongoDB MCP Server Link to MongoDB BlogIgnite 2025: Drive the next era of software innovation with AI
Artificial intelligence is unlocking new possibilities and redefining what’s achievable. Software companies, startups, ISVs and AI Natives are leading the charge, using AI to speed up delivery, scale effectively, and unlock new business potential. Microsoft empowers software companies to unlock growth through AI-driven innovation, empowers their developers to ship faster and scale through programs, incentive and Microsoft Marketplace. There is clear momentum in AI innovation, led by forward-thinking software companies. For instance, Microsoft Marketplace now offers 4,000+ AI Apps and Agents—more than any other marketplace—as well as additional cloud solutions designed to help customers accelerate their innovation. Software company acceleration at Microsoft Ignite. This week at Ignite, Microsoft is empowering software companies across three key areas: 1. Unlock growth with AI Software companies can access a broad choice of models, tailor them to their use case, and create AI apps and agents that deliver outcomes while using responsible AI to protect data and reduce risk. New announcements: Unified tools catalog in Microsoft Foundry (Public preview) New Microsoft Foundry updates in preview will enable developers to enrich agents with real-time business context, multimodal capabilities and custom business logic through a unified Tools catalog of Model Context Protocol (MCP) servers built with security and governance in mind. The catalog includes Unified tool discovery, deep business integration, new tools for prebuilt AI services, and custom tool extensibility. Managed instance on Azure App Service (Public preview) Enables organizations to move web applications to the cloud with just a few configuration changes, saving the time and effort of rewriting code. Whether .NET web apps are running on-premises or in virtual machines, developers will be able to modernize them into a fully managed platform-as-a-service (PaaS) environment and future-proof their infrastructure. The result is faster app modernization with lower overhead and access to cloud-native scalability, built-in security and Azure’s AI capabilities. Cohere joins Microsoft Foundry’s first-party model lineup (Public preview) Cohere’s leading language models (Command A, Embed 4 and Rerank) are now available directly from Azure, giving customers fast, secure, and compliant access without third-party dependencies. Delivered with Azure-native governance, observability, networking, and billing, Cohere on Azure enables organizations to build high-performance retrieval, classification, and generation workflows at enterprise scale. Introducing Anthropic's Claude models in Microsoft Foundry (Public preview) Microsoft and Anthropic are expanding their existing partnership to provide broader access to Claude for businesses. Customers of Microsoft Foundry will be able to access Anthropic’s frontier Claude models including Claude Sonnet 4.5, Claude Opus 4.1, and Claude Haiku 4.5. This partnership will make Claude the only frontier model available on all three of the world’s most prominent cloud services. Azure customers will gain expanded choice in models and access to Claude-specific capabilities. 2. Accelerate development Ship faster with AI-assisted workflows, build across clouds and open-source stacks, and use databases that speed data access and analysis to quickly move from prototype to production. New announcements: Systems innovation (Private preview) Remote storage throughput of up to 20 GBps, up to 1 million remote storage IOPS and network bandwidth of up to 400 Gbps, enabling significant performance improvements for the latest Azure VM series. Azure Boost is a server subsystem designed by Microsoft consisting of purpose-built software and hardware that offloads server virtualization processes traditionally performed by the hypervisor and host OS. Various storage and network intensive workloads will benefit the most from these new performance specifications. Microsoft Defender for Cloud + GitHub Advanced Security (Preview) With Microsoft Defender for Cloud and GitHub Advanced Security, you can protect cloud-native applications across the full app lifecycle from code to cloud. This natively integrated solution helps connect software developers and security teams while staying in the tools they use every day; to prioritize the most critical risks exposed in production and fix these risks faster with AI-powered remediation. Azure HorizonDB PostgreSQL (Private preview) A new PostgreSQL cloud database service delivering high speed and elastic scalability for building or modernizing mission-critical applications. Integrated with Microsoft Foundry, Microsoft Fabric, Visual Studio Code and more, Azure HorizonDB streamlines development. Modern authentication with Microsoft Entra ID and security features like Microsoft Defender and private endpoints support enterprise-grade protection. 3. Scale with confidence Turn innovation into revenue with Microsoft Marketplace by expanding your reach through the partner ecosystem, unlocking go-to-market benefits, and differentiating with offers that stand out. New announcements: Global release of Microsoft Marketplace (General availability) Microsoft Marketplace — your trusted source for cloud solutions, AI apps, and agents — is now globally available following its launch in the United States in September. All traffic from legacy storefronts (Azure Marketplace and AppSource) is now redirected to Marketplace.Microsoft.com. Featuring the industry’s largest catalog of AI apps and agents, Marketplace extends the Microsoft Cloud, helping customers accelerate their AI-first transformation with tens of thousands of vetted solutions from our partner ecosystem. These solutions integrate easily with Microsoft products, delivering faster time-to-value. Microsoft Agent 365 (Preview) Extend the existing infrastructure that you use for managing people to agents. Agent 365 equips your agents with the same apps and protections, tailored to agent needs, saving IT time and effort on integrating agents into business processes. It includes leading Microsoft security, productivity and collaboration solutions: Defender, Entra and Purview to protect and govern agents; Microsoft 365 productivity and collaboration apps and Semantic Index to accelerate their productivity; and Microsoft 365 admin center to manage agents. We're already seeing great examples from Devin, Genspark, Glean, Kasisto, Manus AI, n8n, ServiceNow, Workday, and more. Unified programs for software companies – App Accelerate (Public preview) Our Partner Program is focused on delivering more value for software companies, and we’ve identified an opportunity to simplify the Microsoft AI Cloud Partner Program (MAICPP) offers available to software companies today. We're announcing a new offering for software development companies, available in 2026—combining incentives, benefits, and co-sell resources across existing offerings such as ISV Success, and Marketplace Rewards—into one streamlined pathway for partners. App Accelerate brings together ISV Success, Marketplace Rewards, and more into a single-entry point, creating a unified and simplified experience to help partners accelerate their growth through Microsoft Marketplace. Early access to co-sell benefits (Pilot) As part of our new unified offer, we’re creating an additional route for software companies to access co-sell benefits. This pathway is designed for partners who may not have reached the $100K milestone in Marketplace Billed Sales (MBS) or Azure Consumed Revenue (ACR) but demonstrate readiness in other critical areas. This early access option is nomination-based, with eligibility determined by criteria such as Microsoft Azure Consumption Commitment (MACC), customer traction, and pipeline strength. Resale enabled offers (General availability) Analysts estimate nearly 60% of cloud marketplace business will be channel-led by 2030. With a partner ecosystem of 500K+ —Microsoft Marketplace is fully embracing the channel-led Marketplace opportunity with the general availability of resale enabled offers. Resale enabled offers enable software companies to empower channel partners to manage their Marketplace listings through a repeatable model designed for scale. This helps software companies break through to new markets without adding overhead while channel partners maintain their customer relationships while getting the added value of Marketplace. Sales of eligible solutions also count toward customers’ Azure consumption commitments, opening the door to larger, more strategic deals funded by pre-committed cloud budgets—creating stickier relationships and fueling growth. Featured Ignite sessions Whether you're attending Ignite in person or joining online, these sessions are designed to help software companies build smarter, scale faster, and unlock new growth opportunities. Tuesday, November 18 – 1:00pm PT Agents, apps, and acceleration: Helping software companies grow Explore the opportunity for AI apps and agents. Learn how to build experiences that matter and get best practices from other leading software companies. Wednesday, November 19 – 10:15am PT Benefits for accelerating software company success Discover resources available across the build, publish, and grow journey in MAICPP. Hear how peers are using AI investments and go-to-market benefits to grow. Wednesday, November 19 – 5:00pm PT Executing on the channel-led Marketplace opportunity for partners Discover practical strategies across diverse dealmaking scenarios to grow business and deepen Microsoft partnerships. Keep the momentum going—explore more Ignite sessions and activities created with software companies in mind. Let’s create the future together You are redefining what’s possible with AI. Microsoft is here to help you create the future. Get started Get resources to help grow your software development company Use ISV Success to build faster with AI tools, services, and expert support Publish your solution and reach millions of customers on the Microsoft Marketplace Access App Advisor and get step-by-step guidance to build, publish, and sell your app or agentAI innovation takes center stage at Microsoft Ignite
Artificial intelligence is transforming how software companies build, scale, and deliver solutions. At Microsoft Ignite, we announced new tools and programs to help developers accelerate innovation responsibly, from AI-powered workflows and unified tools in Microsoft Foundry to Cohere’s language models on Azure. Plus, the global launch of Microsoft Marketplace brings the industry’s largest catalog of AI apps and agents, enabling partners to reach new customers and unlock growth. Explore the latest announcements and learn how to ship faster, scale confidently, and turn AI innovation into business impact. Read the full articlePartner Blog | Partners leading the AI transformation: Microsoft Ignite 2025 recap
This week at Microsoft Ignite, we are defining what it means to be a Frontier Firm—organizations that embed AI across every layer of their business. A Frontier Firm is a next-generation organization built for the AI era. These companies blend human judgment with AI agents to scale faster, make smarter decisions, and deliver more value. The foundation for success for Microsoft partners begins with becoming Customer Zero. These partners go beyond selling AI. They internalize and operationalize it and bring meaningful credibility to every customer engagement. This approach builds real-world experience, insights, and transforms the partner’s go-to-market with capability and expertise that differentiates them with customers. By leading as Frontier Firms, these Customer Zero partners enrich employee experiences, reinvent customer engagement, reshape business processes, and bend the curve on innovation with AI, Copilots, and agents across their own organizations. Continue reading herePartner Blog | Securing the future: How Microsoft partners are powering AI-ready organizations
The world of agentic AI is evolving quickly. According to the Microsoft 2025 Work Trend Index Annual Report, 82% of leaders say they’re confident they’ll use AI agents as digital team members to expand workforce capacity in the next 12 to 18 months. That pace of innovation introduces new challenges. As the AI landscape grows, so does the threat surface. This shift creates a critical opportunity for Microsoft partners: to lead with security as the foundation of every AI transformation. By doing so, you enable customers to innovate responsibly and position your organization at the center of lasting trust and growth. In recognition of Cybersecurity Awareness Month, this blog post explores how you can build a stronger security practice and empower your customers to innovate safely, backed by Microsoft partner resources, incentives, and solutions. Security is the foundation of innovation Innovation without strong security isn’t sustainable. The average cost of a data breach now exceeds $4.4 million globally, and beyond the financial cost, weak security erodes trust. As Amy Webb, CEO of Future Today Strategy Group, noted in this year’s Work Trend Index, “As multi-agent systems redefine the workplace, the challenge will be to integrate and manage them securely and effectively.” When partners lead with security, they unlock real business outcomes. Organizations using Microsoft Security Copilot are already seeing tangible results, including a 17% reduction17% reduction in breaches and up to 60% in cost savings. Our own Customer Zero journey at Microsoft reinforces that security and innovation go hand in hand. When security is embedded into every layer of AI transformation, it strengthens the relationship between IT and engineering. It enables teams to co-develop solutions and deliver innovation faster while reducing risk. As a Microsoft partner, you play an essential role in helping customers build secure foundations for AI transformation. We’re committed to supporting you with playbooks, tools, and incentives you need to turn security expertise into customer outcomes. Accelerate secure AI transformation at every stage Partners who lead with security become trusted guides for their customers. Through the Microsoft Security Customer Win Formula, you can access practical resources mapped to each stage of the customer journey—from early discovery to long-term management—and position yourself as a strategic resource your customers can turn to as their business needs and challenges evolve. 1. Build trust as Customer Zero Differentiate your practice by attaining a Solutions Partner designation for Security, and further validate your expertise through certifications and specializations. Plus, achieving an MXDR verification signals to customers that you have the skills to safeguard their AI and cloud environments. Continue expanding your capabilities through the Partner Skilling Hub, where you’ll find self-paced learning paths and instructor-led training to stay current in a constantly evolving threat landscape. 2. Develop an informed pipeline with customer insights Effective security transformation starts with listening. Leverage Microsoft intelligent propensity tools to identify customers ready for secure AI adoption: SPARK: Intelligent data models that predict customer propensity for Microsoft solutions CloudAscent: AI-powered targeting for small and medium-sized business (SMB) customers Microsoft 365 Lighthouse: ML-driven recommendations for customer acquisition, retention, and growth You can also accelerate demand generation with ready-to-launch, customizable campaigns in a box tailored for Security solution plays. Partners using these campaigns are already generating high-quality leads and engaging decision-makers faster. Explore the Partner Marketing Tool Guidance for more information. Continue reading here
Boost SaaS revenue with Microsoft Marketplace: A step-by-step guide
About the author: Manesh Raveendran is the Founder and Chief Executive Officer of Spektra Systems, a partner-focused cloud solutions company that simplifies cloud sales adoption and helps cloud-based businesses accelerate their growth. He specializes in thought leadership and in building end-to-end technology solutions across cloud computing, data platforms, and DevOps, with a strong focus on hybrid workloads. Manesh works closely with CXOs to understand business problems and designs systems that drive customer success through Spektra Systems’ innovative cloud solutions and services, including SaaSify, CloudLabs and CSP Control Center. _________________________________________________________________________________________________________________________________________________________________ For SaaS companies, the Microsoft Marketplace has evolved from being a procurement convenience to becoming a strategic revenue engine. But while publishing a listing is easy, closing the first transaction quickly is what separates software development companies who scale on Marketplace from those who stall. That first transaction isn’t just revenue. It’s a signal: Your offer flows through Microsoft’s procurement rails. Your finance, legal, and operations stack is aligned. Microsoft sellers trust they can bring you into deals. Buyers trust Marketplace as their procurement path. Furthermore, transactable offers close faster because they simplify legal review, leverage committed cloud spend and integrate into enterprise procurement. Many software companies go live on Microsoft Marketplace but fail to reach their first transaction quickly. Some stall for months because of fragmented processes, delayed financial setup, or a lack of alignment with Microsoft’s co-sell engine. Others underutilize the marketplace’s full potential because they treat it as a digital storefront rather than an integrated revenue channel. This blog aims to close that gap. It goes beyond “how to list” and focuses on what really drives velocity: operational readiness, CRM-native automation, seller engagement, trust signals, and AI-enabled acceleration. In this blog, we’ll walk through: The step-by-step journey from publishing your transactable offer to your first Microsoft sale. Common pitfalls that delay the first transaction and how to avoid them How CRM-native automation can accelerate finance, legal, and operations readiness for transactable offers Why field seller alignment and partner incentives are critical to activating the Microsoft ecosystem. How AI copilots and agents are changing the game for marketplace GTM. By the end, you’ll have a clear, actionable blueprint for moving from “just listed” to “revenue in hand” and turning your first sale into a repeatable growth engine. Listing readiness and execution: Step-by-step for publishing your offer Most first-sale delays don’t happen after publishing. They happen before the offer goes live. Getting listing readiness right can cut weeks off your timeline. Get the account setup right Have a Partner Center publisher account with your company verified and enrolled in the Microsoft Marketplace. Assign the right roles in Partner Center (e.g., Owner, Marketplace Admin, and for payments Finance Contributor). These are required to configure payments and publish offers. Decide offer type and monetization strategy early Pick your offer type carefully (SaaS, VM, Managed App, Container). If your goal is to accelerate revenue, transactable SaaS offers using Microsoft’s Standard Contract tend to have the lowest procurement friction. Align your pricing model (seat-based, usage, flat, or hybrid) with enterprise buying behavior and potential private offer flexibility. Complete legal, finance, and tax setup upfront Configure and validate payout and tax accounts before creating the offer. Decide whether to use the Standard Contract (fastest buyer approval) or a custom EULA (more control, more delays). Define internal ownership between finance, legal, and GTM teams. Create the offer shell in Partner Center with listing details Create a new SaaS offer in Partner Center and provide the Offer ID and Offer alias to create the shell. Complete the offer listing details with name, description, categories, keywords, logos/screens, (optional) videos. These are what customers see in the storefront. Select markets/regions, audience, and any reseller/CSP availability where supported. (Exact toggles vary by offer type; the goal is to ensure the offer is visible where you sell.) Build the listing like a sales asset A Marketplace listing is not a product brochure, it’s the first deck Microsoft sellers and buyers see. Open with a sharp value proposition. Add pricing clarity or private offer options. Include visuals (architecture diagrams, screenshots, etc.). Add security and compliance details. Link to deployment guides and onboarding documentation. Test before you publish Run through test purchases and fulfillment callbacks. Validate offer visibility, legal terms, pricing flows, and payout readiness. Involve your finance and ops teams before pressing “Submit.” Software companies that complete listing readiness thoroughly typically reach first sale in a few days post-publish, versus weeks or months when key steps are deferred. Making an offer transactable: Speed starts here Publishing a Marketplace listing is like setting up a storefront. But a transactable offer turns that storefront into a fully operational sales channel. Technical execution: Fulfillment & integration For SaaS offers, integrate the SaaS Fulfillment API v2: Implement landing page and webhook endpoints to handle provisioning. Automate activation, change, and cancellation flows. Ensure your finance systems can reconcile Marketplace invoices and payouts. Commercial execution: Pricing & packaging for enterprise buyers Offer transparent, scalable plans buyers can commit to confidently. Design for private offers: custom pricing, terms, or multi-year deals. Ensure deployment is frictionless; buyers expect immediate activation. Aligning with seller & buyer behavior Transactable offers allow Microsoft sellers to retire quota faster which can be a huge incentive. Buyers prefer using committed cloud spend on pre-approved contracts. Simplicity wins: fewer legal redlines, faster billing, and predictable usage. Using Microsoft’s Standard Contract instead of custom terms can cut procurement timelines drastically. Co-sell readiness ensures sellers can bring you into opportunities quickly. Common pitfalls that delay first sale velocity Not every software company reaches their first sale smoothly. In fact, many delays stem from operational and technical issues, not lack of demand. Some of the most common pitfalls include: Delaying payout and tax setup: Without validated financial configuration, your offer can go live but won’t be able to transact. This is one of the biggest and most common delays. Weak or incomplete listings: If your listing doesn’t clearly communicate value, pricing, deployment, and security posture, neither sellers nor buyers will engage confidently. Fulfillment gaps: A broken or manual provisioning flow can derail the first transaction at the worst possible moment. Automation here is essential. Lack of CRM integration: Marketplace opportunities stuck in a separate portal often get ignored or delayed, leading to poor forecasting and slower deal cycles. No seller activation: Simply going live won’t bring in deals. Without proactive enablement, Microsoft field sellers won’t prioritize your offer. Legal complexity: Custom legal terms add friction for buyers and sellers. Using Microsoft’s Standard Contract accelerates procurement significantly. Over-reliance on “organic” traffic: Marketplace is not a “list and wait” channel. The first sale almost always needs to be driven intentionally. Most of these pitfalls are fully preventable with early planning, operational alignment, and a revenue-first listing strategy. Here’s how modern software companies are solving these common challenges, with AI copilots and CRM-native workflows. CRM-native automation to streamline first marketplace sale Once your offer is live, speed to first transaction depends on how efficiently you can move from buyer intent to recorded revenue. This is where CRM-native automation bridges the gap, connecting Marketplace activity with your core GTM and operational systems. When Marketplace deals don’t connect to your CRM, they fall into operational dead zones that slow execution and create unnecessary manual work: Data entry and updates are done twice, once in CRM and then again in the Partner Center Manual processes introduce errors and inconsistencies. Seller response time slows because opportunities aren’t visible. Finance teams chase payouts and reconciliation weeks after closing. GTM leadership lacks visibility into true pipeline attribution and revenue impact. In short, disconnected systems mean disconnected teams and that’s the biggest drag on first-sale velocity. But CRM-native automation streamlines the transactable offer process in more than one way, including: Automated offer creation For most software companies, the first Marketplace transaction happens through a private offer, not a public click-to-buy. CRM-native automation lets you generate, customize, and track private offers directly inside your CRM, eliminating manual Partner Center steps and accelerating deal velocity. Advanced workflows also integrate co-sell automation, so partner managers and Microsoft field sellers are looped in automatically. Real-time deal visibility As soon as a buyer initiates a transaction or engages through a private offer, the status is instantly logged in your CRM through bi-directional sync. Sellers and RevOps no longer have to check Partner Center manually. This eliminates lag between buyer intent and seller follow-up, often shaving days off deal cycles. Unified forecasting and attribution Marketplace opportunities flow directly into your primary CRM pipeline. GTM and revenue leaders can forecast Marketplace deals alongside direct sales, using the same dashboards and metrics. Marketplace revenue is no longer a black box sitting outside the funnel. Financial reconciliation without chaos Payout reports, tax records, and revenue recognition tie directly to opportunity records. Finance teams don’t need to manually match spreadsheets or chase payouts. Marketplace revenue is reconciled automatically with clean data, reducing delays and errors. Better seller incentives and co-sell alignment When Marketplace deals show up in seller dashboards and reports, they’re treated like legitimate, quota-retiring opportunities. This increases seller participation and encourages field teams to bring software companies into opportunities earlier. Co-sell notifications can be automated, ensuring partner managers, sellers, and Microsoft teams are always aligned. A fully operational CRM-native Marketplace motion typically includes: Automated private offer generation through Marketplace Streamlined co-sell opportunity signals from CRM to align Microsoft sellers and accelerate joint pipeline. Deal stage mapping aligned with GTM and RevOps workflows. Automated approval, legal, and finance processes. Integration with payout and tax reporting for real-time revenue recognition. Alerts and dashboards for sellers, RevOps, and partner managers. Direct linkage with co-sell opportunities and field seller engagement. AI agents & Copilots: Driving faster listing readiness For most software development companies, listing and selling on Microsoft Marketplace is complex because the steps are fragmented. Legal, technical, operational, and GTM readiness often move at different speeds. This is exactly where AI agents and copilots transform the motion from manual and reactive to predictable and orchestrated. AI Agents can act as a purpose-built companion for software companies, like SaaSify AI Companion can generate tailored, prioritized roadmaps based on your GTM maturity, offer type, and launch goals. Here’s how AI agents can accelerate GTM readiness: Personalized Roadmaps: AI generates a launch plan with 50+ tasks, customized to your offer type, stage, and objectives. These aren’t static lists, they adapt dynamically as you progress. Guided Execution: Every task includes step-by-step guidance, deep links to Microsoft resources, contextual recommendations, and real-time AI assistance. Dependency & Risk Management: Visual progress indicators, dependencies, and conditional logic ensure you never miss a critical step. Potential blockers are flagged early with no need for external consultants Flexible Engagement: Software companies can choose between self-service (full control) or assisted onboarding (expert + AI), allowing different team structures to move at the same velocity. AI copilots don’t just accelerate readiness; they reduce errors, compress planning cycles, and create predictability. Listing to first sale on Microsoft Marketplace: An inflection point The first Marketplace sale isn’t just a transaction. It’s the moment your GTM motion proves it can run on Microsoft’s procurement rails. It’s the point where sellers start to pull you into deals, buyers see Marketplace as a trusted procurement path, and your internal teams gain confidence in a repeatable channel. The software companies who reach this point fastest aren’t necessarily the ones with the biggest budgets or teams. They’re the ones who: Treat listing readiness as a strategic launch, not an operational checkbox. Invest early in transactability to minimize friction for buyers and sellers. Avoid common operational pitfalls that slow most launches down. Use AI copilots to orchestrate readiness instead of relying on manual project management. Implement CRM-native automation so every signal flows seamlessly into their revenue engine. Marketplace is not a “list and wait” channel. It’s a GTM motion that rewards precision, alignment, and speed. That’s where SaaSify plays a catalytic role. SaaSify AI Companion enables self-service readiness with guided, step-by-step launch roadmaps, while the SaaSify GTM Platform automates the operational backbone of transactable offers, from private offer creation to co-sell workflows and payout reconciliation. This combination helps software companies cut time-to-first-sale dramatically, reduce execution overhead, and scale Marketplace revenue motions with confidence. In today’s Marketplace-driven economy, the winners aren’t just those who list fast, they’re the ones who operationalize faster, automate smarter, and sell through Microsoft as a scalable, repeatable growth engine. To learn more and ask questions, attend the AI-powered acceleration: Scale faster in Microsoft Marketplace | Microsoft Community Hub session on December 4 th . If you are unable to attend, the session will be recorded for on demand viewing after. __________________________________________________________________________________________________________________________________________________________________ Resources Microsoft Marketplace Trusted source for cloud solutions, AI apps, and agents Microsoft Marketplace - Marketplace publisher | Microsoft Learn How to guides for working in Microsoft Marketplace ISV Success Discover offers and benefits of ISV Success to help you take your apps and agents to the next level.GPT‑5.1 in Foundry: A Workhorse for Reasoning, Coding, and Chat
Azure AI Foundry is unveiling OpenAI’s GPT-5.1 series, the next generation of reasoning, analytics, and conversational intelligence. The following models will be rolling out in Foundry today: GPT-5.1: adaptive, more efficient reasoning GPT-5.1-chat: chat with new chain-of-thought for end-users GPT-5.1-codex: optimized for long-running conversations with enhanced tools and agentic workflows GPT-5.1-codex-mini: a compact variant for resource-constrained environments Learn more here!
