Register now for the Migrate to Innovate Summit
Join the summit on March 11, presented in partnership with Intel. Stay agile, innovate for the future, and maintain a competitive edge by accelerating your cloud migration and modernization journey. Microsoft thought leaders will discuss the latest news and trends, showcase real-world case studies, and share how Azure can help you fully embrace AI. Join us to: Maximize business value and build the foundation for successful innovation by leveraging the latest Azure and Intel capabilities for your workloads. Dive into case studies and real-world examples showcasing how organizations have successfully transformed their business and how you can be next by migrating and modernizing on Azure. Make sure your cloud migration and modernization journey is using the best practices and strategies featured in product demonstrations. Register now > Migrate to Innovate Summit Tuesday, March 11, 2025 9:00 AM–11:30 AM Pacific Time (UTC-7)Unlocking the power of co-sell: what to expect in the upcoming webinar series with Rubrik and Tackle
For ISVs, partnering with cloud providers is a powerful growth engine, opening doors to new customers, expanding market reach, and driving revenue. Co-selling is a key lever in this partnership, enabling ISVs to align with cloud providers like Microsoft to accelerate growth, strengthen relationships, and close larger deals. However, developing a successful co-sell practice doesn’t just happen overnight—it requires strategic alignment, scalable resources, and a deep understanding of partner incentives. To help you navigate this journey, Rubrik and Tackle are teaming up for a two-part webinar series designed to help you build, operationalize, and scale a strong co-sell strategy with Microsoft. In these sessions, you’ll learn how to: Develop a scalable co-sell strategy aligned with Microsoft’s goals Streamline your co-sell motion with workflows, CRM alignment, and deal-sharing strategies Strengthen relationships with Microsoft sellers and aligning with Azure’s consumption goals Led by Rubrik Head of Global Cloud Alliances Jasmine Kronk and Tackle’s co-sell experts, this webinar series will equip you with the tools and knowledge you need to co-sell with confidence. Here’s a preview of what you’ll learn in each session: Session 1: Building a Winning Strategy to Accelerate Growth with Microsoft Date: February 24, 2025 at 9:30 am PST To successfully co-sell with Microsoft, ISVs need a clear strategy that aligns with Microsoft’s priorities, streamlines collaboration, and maximizes growth opportunities. In this session, experts will share key insights on how to operationalize co-sell, build strategic relationships, and leverage marketplace to accelerate revenue. Here are the top takeaways from this session to help you build a winning a winning co-sell strategy: Use Co-Sell as a strategic GTM motion. Co-selling with Microsoft is not just a checkbox activity; it's a fundamental go-to-market (GTM) strategy that can drive growth, increase deal sizes, and accelerate sales cycles. ISV should leverage co-sell partnerships to shorten sales cycles and close larger deals. Understand the value proposition. To succeed in the Microsoft ecosystem, ISVs must clearly define their unique value proposition. Aligning your solution with Microsoft’s priorities, like driving Azure consumption, creates mutual benefits and strengthens co-sell opportunities. Operationalize co-sell for scale. Streamlining internal processes is key to scaling co-sell efforts. This includes integrating CRM systems, defining deal-sharing criteria, and maintaining a structured approach to pipeline management. Regularly sharing deal updates, tracking performance metrics, and ensuring cross-team alignment helps optimize efficiency and collaboration. Measuring key indicators, such as deals won and revenue impact, ensures ongoing success. Build relationships with Microsoft stakeholders. Establishing a network of advocates within Microsoft is critical for driving future co-sell opportunities. By building trust and understanding, you can create an environment where Microsoft reps actively refer and promote your solutions to customers, ultimately generating more leads and sales. Leverage marketplace as a growth engine – Combining co-sell efforts with marketplace sales streamlines procurement for customers, improves accessibility, and accelerates revenue generation. Session 2: How to Operationalize and Scale Your Co-Sell Motion with Microsoft Date: February 26, 2025 at 9:30 am PST To scale their co-sell motion, ISVs need a structured approach that integrates co-selling into their overall GTM strategy, fosters alignment with Microsoft stakeholders, and prioritizes high-impact opportunities. In our second session, we share key strategies for operationalizing co-sell, from creating scalable resources to building cross-functional support. Here are the top takeaways to help you drive repeatable success and accelerate growth: Co-sell as a strategic element: Co-selling should be treated as a fundamental part of your go-to-market strategy, not just a one-off tactic. It’s about embedding co-sell into your broader sales approach to drive sustained growth. A strategic co-sell motion can accelerate sales cycles, increase deal sizes, and create longer-term partnerships. By making co-sell a core component of your GTM plan, you ensure it aligns with your broader business objectives and supports scalable growth over time. Align product-market fit: For co-sell success, your product must seamlessly integrate within your partner’s ecosystem and address critical customer pain points. It’s not just about having a solution that works technically, but one that directly ties into your partner's goals and creates clear value for the customer. This ensures both parties can demonstrate the solution’s unique value, which not only drives immediate sales but fosters repeatable success and strengthens your co-sell partnership. Understand mutual incentives: Co-selling is most effective when both parties benefit. To maximize this, you need to understand your partner’s motivations—whether that’s driving Azure consumption, hitting specific adoption targets, or achieving quota goals. By aligning your co-sell strategy with these priorities, you create a win-win dynamic that fosters stronger collaboration and accelerates the deal process. Recognizing and addressing your partner’s evolving incentives ensures that both sides remain motivated to drive deals forward. Create scalable co-sell resources: To sustain and scale co-selling efforts, it’s critical to build reusable resources and processes. This includes developing playbooks, one-pagers, email templates, and other assets that can be quickly deployed across teams and regions. With these resources, sales teams spend less time creating new materials and more time engaging meaningfully with partners. Scalable resources streamline operations, maintain consistency, and support seamless collaboration, which ultimately drives more efficient and impactful co-selling motions. Prioritize high-value accounts: Rather than spreading your co-sell efforts across a broad spectrum of clients, it’s more effective to focus on high-value accounts. Start by identifying where your ideal customer profiles overlap with your partner’s customer base, and build upon these existing synergies. This focused approach allows you to dedicate time and resources to deals with the highest potential for revenue growth. It reduces wasted effort on low-impact accounts and increases your chances of closing more significant, higher-value deals with your partner. Join us to master co-selling Whether you’re just getting started with co-sell or you’re looking to optimize existing efforts, these sessions will provide actionable insights you can immediately apply to your strategy. Register now to secure your spot and take your co-sell strategy to the next level!Register for the Microsoft Fabric Community Conference!
Join us at the Microsoft Fabric Community Conference in Las Vegas, NV from March 30 - April 2, 2025! FabCon offers you the chance to learn the latest from Microsoft when it comes to Fabric product features and allows you and your teams to get hands-on with the product through workshops on March 30 and April 3. Throughout FabCon, there will be opportunities for you to connect with Microsoft executives, meet with customers, and connect with peers. On March 30, Microsoft will be hosting the FabCon Partner Pre-Day. This is a special day dedicated to our Microsoft partners and is free for registered FabCon attendees. Our Partner Pre-Day will feature keynotes by Wangui McKelvey on the opportunity for partners in data and analytics and Ashley Asdourian on the partner opportunity with Microsoft and afternoon breakouts for software company attendees including a session with our Microsoft VP and GM of Fabric OneLake and Fabric ISVs, Dipti Borkar. For questions about group discounts and partner referral programs, please contact the FabricPartnersTeam@microsoft.comThe future of CIAM: How Transmit Security and Microsoft are reshaping passkey adoption and security
In this guest blog post, Ravit Aviv, Director of Technology Alliances at Transmit Security, discusses the layers of customer identity and access management (CIAM) protection that are essential for optimizing passkey security and customer experience and how you can reap the rewards with Mosaic by Transmit Security and Azure AD B2C or Entra External ID.Designing secure and resilient ISV applications
Understanding the evolving security landscape Cyber threats have increased fivefold in the past year, with organizations facing: 340 million nation-state cyberattacks daily A rise in password attacks from 4,000 to 7,000 per second Over 1,500 tracked threat actors, up from 300 in 2023 With the growing sophistication of adversaries, prioritizing security is no longer optional—it’s a necessity. ISVs must take proactive measures to safeguard their applications and services. Figure 1- Cyber threats in the Era of AI Key security strategies for ISVs 1. Embed security into product design Security should be an integral part of the software development lifecycle (SDLC), not an afterthought. By incorporating secure design principles early, ISVs can reduce costs and risks associated with vulnerabilities. Perform threat modeling to identify risks before development Use secure coding frameworks and avoid custom-built security controls Implement the Zero Trust model, assuming no implicit trust for users, devices, or applications 📌 Explore: Microsoft Secure Development Lifecycle guide 2. Strengthen identity and access controls Identity remains the primary security perimeter. Implement strong authentication and authorization mechanisms to protect user accounts. Enforce Multi-Factor Authentication (MFA) to block 90% of cyberattacks Use conditional access policies to limit access based on risk signals Adopt least privilege principles to restrict access to necessary resources 📌 Start with: Identity and Access Management in Azure guide 3. Secure secrets and credentials One of the most common security mistakes is hardcoding credentials in source code. Instead: Store secrets securely using Azure Key Vault Implement automated secret scanning to detect exposed credentials Rotate secrets regularly and avoid long-lived access tokens 📌 Check: GitHub Advanced Security for automated secret scanning 4. Adopt a Zero Trust architecture Traditional perimeter-based security is no longer sufficient. The Zero Trust model ensures continuous verification across: Identities – Enforce strong authentication and least privilege access Devices – Assess compliance before granting access Applications & Data – Restrict access based on risk levels 📌 Learn more: Zero Trust Guidance Center 5. Ensure secure supply chain practices Many security breaches originate from compromised third-party dependencies. Strengthen your software supply chain security by: Using code signing and package verification for all dependencies Scanning for vulnerabilities in third-party libraries Implementing DevSecOps pipelines to automate security checks 📌 Read: Secure Supply Chain Consumption Framework 6. Protect against AI-specific threats AI-powered applications introduce new attack vectors, including prompt injection, model poisoning, and adversarial manipulation. Mitigate these risks by: Using responsible AI principles to minimize unintended biases and risks Applying AI safety measures, such as Azure AI Content Safety Restricting access to models and validating input/output integrity 📌 Discover: Microsoft Responsible AI Guidelines 7. Monitor and respond to security threats Effective threat detection and incident response are essential for minimizing damage from cyberattacks. Use Microsoft Sentinel for real-time security monitoring Automate threat detection with Defender for Cloud Establish an incident response plan to quickly contain and mitigate breaches 📌 Explore: Microsoft Defender for Cloud _________________________________________________________________________________________ Take action: strengthen your security posture today Security is an ongoing journey. By adopting proactive security strategies, ISVs can build resilient, trusted applications that safeguard customers and drive long-term success. 🔹 Want to learn more? 📅 Join our ISV Security sessions to stay updated on the latest best practices 🔗 Subscribe to Azure Security Updates for continuous learning 📞 Connect with your Microsoft account representative for tailored security guidance Let’s work together to build a more secure digital future. 🚀 __________________________________________________________________________________________ Additional resources To embed your security when you design your applications, explore these key resources: Security Development Lifecyle: https://www.microsoft.com/en-us/securityengineering/sdl Secure Supply Chain Consumption Framework: https://www.microsoft.com/en-us/securityengineering/sdl/s2c2f Cloud Adoption Framework: https://aka.ms/caf Zero Trust: https://aka.ms/Zero-Trust Adopt Security: https://aka.ms/trysecurity SaaS Workload: https://learn.microsoft.com/en-us/azure/well-architected/saas/ Join ISV Success: www.microsoft.com/isv
