Simplify AKS observability with Azure Native New Relic Service
An Azure Native path to New Relic Intelligent Observability for AKS AKS environments are dynamic by design. Applications can span clusters, namespaces, nodes, pods, and containers, while workloads scale and change continuously. Obtaining consistent visibility often requires platform teams to deploy and maintain monitoring components separately on every cluster. Azure Native New Relic Service simplifies this process by integrating New Relic onboarding and management into Azure. Customers can already use the service to: Create a new New Relic account or link an existing account from Azure. Configure the forwarding of Azure platform metrics and logs to New Relic. View the monitoring status of Azure resources. Consolidate procurement and eligible New Relic charges through Azure Marketplace. Monitor multiple Azure subscriptions through a single New Relic resource. With AKS extension support, customers can now extend this native management experience to their Kubernetes clusters. Install the New Relic integration from the Azure portal The new experience follows the same simple model used by Azure Native integrations for other compute resources. From an Azure Native New Relic Service resource, customers can navigate to New Relic account config > Azure Kubernetes Services, select an eligible AKS cluster, and choose Install Extension. Azure then deploys the New Relic Kubernetes integration by using the AKS cluster extensions framework. After deployment completes, the portal displays the installation status for the cluster. Customers can return to the same experience to review the status or select Uninstall Extension when monitoring is no longer required. AKS cluster extensions provide an Azure Resource Manager-based approach for installing and managing services on AKS. This gives customers a consistent Azure control plane experience for deployment and lifecycle operations instead of requiring a separate, manual Helm installation for each cluster. Gain deeper visibility into Kubernetes workloads The extension deploys the New Relic Kubernetes integration to the selected AKS cluster. The integration provides visibility across Kubernetes infrastructure and workloads, including cluster, node, namespace, deployment, pod, and container health and performance. Depending on the enabled New Relic configuration, customers can also bring together Kubernetes events, logs, and Prometheus-formatted metrics with application and Azure platform telemetry in New Relic. This helps application, platform, and site reliability engineering teams investigate issues across the stack without stitching together disconnected views. Teams can use New Relic to: Understand resource consumption and health across clusters, nodes, pods, and containers. Identify unhealthy workloads, container restarts, and capacity constraints. Correlate Kubernetes infrastructure signals with application performance data. Explore Kubernetes entities and relationships through New Relic's cluster experience. Create dashboards, alerts, and operational workflows using telemetry from Azure and AKS. The result is a more direct path from detecting an issue to understanding its impact on applications and users. Reduce operational toil with unified telemetry For organizations operating multiple AKS clusters, consistency is as important as visibility. Manual installation can lead to configuration drift, missed clusters, and additional work whenever monitoring components need to be changed. The Azure Native New Relic Service experience helps address these challenges by providing: Simplified onboarding: Install the integration from the Azure portal without building a separate deployment workflow. Centralized visibility: Review AKS extension status alongside other Azure resources connected to New Relic. Azure governance alignment: Use Azure Resource Manager and Azure role-based access control as part of the management experience. Lifecycle management: Install or remove the extension through a consistent Azure workflow. Unified, full-stack observability: Connect AKS telemetry with application, infrastructure, log, and Azure platform data in New Relic. This experience is particularly useful for platform teams that want to make observability available as a standardized service while allowing development teams to use New Relic for troubleshooting and performance optimization. Get started To begin monitoring AKS with Azure Native New Relic Service: Either browse to the Marketplace offer listing or in the Azure portal, create an Azure Native New Relic Service resource. Go to New Relic account config > Azure Kubernetes Services. Select the AKS cluster that you want to monitor. Select Install Extension and then confirm the installation. After the status changes to Installed, open New Relic to explore your Kubernetes data and configure the dashboards and alerts appropriate for your environment. If you face any technical challenges do raise a support ticket and share your feedback.Partner Case Study | Siemens
The longstanding partnership between Microsoft and Siemens—a German tech conglomerate that focuses on industrial automation—helps solve a crucial challenge facing consumer packaged goods (CPG) and retail companies: fragmented processes across production. The CPG and retail industries—both essential to everyday life and major players on the global stage—experience multiple unique pain points. Consumers have rapidly shifting preferences; labeling and packaging regulations are more stringent than in past decades; and both product ingredients and waste reduction efforts must reflect sustainability goals—not to mention the complexity of global supply chains. In addition to all this, siloed teams and disconnected operations can take a serious toll, slowing down product launches, driving up compliance costs, and making it harder to keep up with market trends. Siemens' Integrated Lifecycle Management (ILM) is specifically tailored to address the complex needs of the CPG and retail industries. A single, reliable source of truth helps organizations manage industry complexity, minimize errors, and accelerate decision-making. By seamlessly connecting product development, program management, and brand management using AI and cloud innovation, Siemens' ILM helps these sectors remain agile and competitive in a fast-paced market. Cloud-powered lifecycle management tailored for CPG and retail At the core of Siemens' ILM is Siemens' Teamcenter X on Azure, a cloud-based product lifecycle management (PLM) platform. Teamcenter X securely integrates teams, processes, business systems, and critical product data. For CPG manufacturers, this accelerates innovation, shortens product development cycles, and provides the agility needed to quickly respond to changes in consumer demand and regulatory requirements. Additionally, Teamcenter X on Azure delivers powerful generative AI capabilities, including seamless integration with Microsoft Teams and its intuitive chat functionality. This significantly improves cross-team communication and collaboration, a critical advantage for any organization. Teamcenter X on Azure harnesses advanced AI to enhance productivity and innovation specifically within the demanding environment of CPG manufacturing. Powered by Microsoft Azure OpenAI Service, the application helps augment the creation, optimization, and debugging of code for factory automation software, while industrial AI makes visual quality inspection on the shop floor possible. Continue reading here Explore all case studies or submit your own Subscribe to case studies tag to follow all new case study posts. Don't forget to follow this blog to receive email notifications of new stories!December 2025
Microsoft Ignite 2025 - Marketplace highlights Microsoft Ignite was packed with announcements and insights for Marketplace partners. From new commerce capabilities to AI-driven innovations, here are some key takeaways: Global expansion of Microsoft Marketplace - Microsoft announced that the reimagined Microsoft Marketplace, which launched in the U.S. earlier this year, is now globally available. This expansion includes new APIs for distribution partners, enabling them to link their own cloud marketplace with Microsoft’s, opening significant opportunities for software companies in SMB and mid-market segments. 🎬 Watch a recorded webinar with TD SYNNEX on the power of distribution to accelerate SMB marketplace sales. Global availability of Resale Enabled Offers - This capability allows software development companies to and channel partners to resell software solutions directly through Marketplace, simplifying transactions, expanding reach, and scaling revenue. 👉 Read more about this announcement and get started Introducing App Accelerate - A unified offer that brings together incentives, benefits, and co-sell support across the Microsoft Cloud. App Accelerate provides end-to-end technical guidance, developer tools, and go-to-market resources so software development companies can innovate and scale. Previews are beginning now, with full availability planned for 2026. ✅ Sign up to receive updates Enhanced Partner Marketing Center - Discover, customize, and launch campaigns faster with intelligent search and AI-powered tools—all on one connected platform. The current Partner Marketing Center will remain available as the new and enhanced Marketing Center platform launches in early 2026 with 24 campaigns-in-a-box, aligned to FY26 solution plays. ✨ Get ready for the new era of partner marketing Frontier Partner badge – New customer-facing badges recognize top services, channel, and software development company partners that are driving AI transformation with customers and offer them an opportunity to differentiate themselves from the competition. 🛡️Differentiate your AI-first leadership Catch up on Microsoft Ignite sessions Ignite 2025 delivered powerful insights and announcements for Marketplace partners, and now you can catch up on the sessions you missed. Explore these recorded keynotes to learn about new capabilities, partner programs, and strategies to accelerate growth through Microsoft’s ecosystem. Ignite opening keynote Ignite partner keynote: Powering Frontier Partnerships Additionally, we’ve compiled recordings of relevant Marketplace partner and customer sessions so you can watch on-demand. Revisit Marketplace-focused sessions and resources. Just look for the ✨ icon below. Partner sessions: PBRK415 Grow your business with Microsoft AI Cloud Partner Program Find out how the Microsoft AI Cloud Partner Program helps you grow with new benefits, designations, and skilling opportunities. This session covers updates like the Frontier Partner Badge, Copilot specialization, and streamlined Marketplace engagement—all designed to accelerate your AI transformation journey. PBRK416 Accelerate Growth through Partner Incentives Explore how Microsoft is boosting partner growth with streamlined incentives, AI-first strategies, and new designations like Frontier Distributor. This session covers expanded investments in Azure Accelerate, Copilot solutions, and security practices—plus insights on how to capitalize on evolving programs and co-sell opportunities. PBRK417 Partner: Connect, Plan, Win – Enhancing Co-sell Engagement Discover how to enhance collaboration, optimize joint efforts, and drive success in shared initiatives. Gain insights into improving interactions with Microsoft sellers and leveraging opportunities, along with guidance on proactive co-selling to align your goals with Microsoft's for sustained growth. PBRK418 Partner: Benefits for Accelerating Software Company Success Learn about the resources and benefits available for software development companies across all stages of the build, publish and grow journey in MAICPP. Whether you’re developing a new agent solution or working toward a certified software designation, there are targeted skilling opportunities, technical resources, and GTM benefits to help. Tap into new investments for AI apps and agents and hear from your peers on how they’ve used rewards such as customer propensity scores and Azure sponsorship. PBRK419 SI & Advisory Partner Readiness: Accelerating the Journey to Frontier Understand how Microsoft is empowering our SI and advisory partners to accelerate frontier firm readiness for our Enterprise customers by driving AI transformation with agentic solutions and services. ✨PBRK420 Executing on the channel-led marketplace opportunity for partners See how Microsoft’s unified Marketplace drives partner growth with resale-enabled offers, creating scalable channel sales and co-sell opportunities. This session shares practical steps to build a sustainable Marketplace practice and leverage the partner ecosystem for greater reach and profitability. PBRK421 Enabling a thriving partner ecosystem: New CSP Authorization Criteria Dive into what’s new for Cloud Solution Providers, including updated authorization requirements and designations that help you stand out. This session covers steps to choose the right tier, build trust as a customer advisor, and prepare for growth with AI-driven solutions and Copilot offerings. PBRK422 The Future of Partner Support: Customer + Partner + Microsoft Discover ‘Unified for Partners,’ Microsoft’s new support model designed for CSP partners to deliver customer success at scale. This session introduces the Support Services designation, offering faster response times, financial incentives, and integrated tools to strengthen your support capabilities. PBRK423 Partner Execution at Scale with SME&C Explore growth opportunities in the high-potential SME&C segment. This session highlights investments in co-selling, AI-first strategies, and what it means to become ‘customer zero,’ with examples of frontier firms driving innovation at scale. ✨PBRK424 Marketplace Success for Partners—from SMB to Enterprise Learn how to build, publish, and monetize AI-powered solutions through Microsoft Marketplace. This session shares a proven approach to align your Marketplace strategy with your sales motion and unlock new revenue opportunities. PBRK272 Accelerate Secure AI: Microsoft’s Security Advantage for Partners Explore Microsoft’s integrated security solutions and learn how to help customers strengthen their defenses in the AI era. This session highlights partner opportunities, resources to grow your security practice, and what it takes to lead as a next-generation security partner. Customer Sessions: ✨Microsoft Marketplace: Your trusted source for cloud solutions, AI apps, and agents | STUDIO47 Hear from Cyril Belikoff, VP of Commercial Cloud & AI Marketing, sharing the reimagined Microsoft Marketplace—the gateway to thousands of AI-powered apps, agents and cloud solutions—all built to accelerate innovation and drive business outcomes. Discover how customers benefit from faster deployment, seamless integration with Microsoft tools, and trusted solutions, and how partners can scale their reach, accelerate sales, and tap into Microsoft’s global ecosystem. Azure Accelerate in action: Confidently migrate, modernize, and build faster Join Cyril Belikoff for a rapid Q&A that spotlights real-world customer success and the transformative impact of Azure Accelerate. Hear how customers like Thomson Reuters achieved breakthrough results with our powerful offering that provides access to Microsoft experts and investments throughout your Azure and AI journey. ✨BRK213 Microsoft Marketplace: Your trusted source for cloud and AI solutions Discover how the reimagined Microsoft Marketplace is reshaping the future of cloud and AI innovation. In this session, we’ll explore how Microsoft Marketplace—unifying Azure Marketplace and Microsoft AppSource—empowers organizations to become Frontier Firms by streamlining the discovery, purchase, and deployment of tens of thousands of cloud solutions, AI apps, and agents. ✨BRK215 Boost cloud and AI ROI using Microsoft Marketplace As organizations embrace an AI-first future, cloud adoption is accelerating to drive innovation and efficiency. This session explores practical strategies to optimize cloud investments—balancing performance, scalability, and cost control. Learn how Microsoft Marketplace enables rapid solution deployment while maintaining governance, compliance, and budget discipline. Build a resilient, cost-effective cloud foundation that supports AI and beyond. Community Recap Partner of the Year Award Winners Congratulations to the winners and finalists of the 2025 Microsoft Partner of the Year Awards in the Marketplace category! 🏆 Explore all winners and finalists Fivetran earned the top honor as Marketplace Partner of the Year for its innovation in automating data movement on Microsoft Azure, enabling enterprises to accelerate AI and analytics initiatives. Varonis Systems Inc. and Bytes Software Services were recognized as finalists for delivering exceptional solutions and driving customer success through Marketplace. What’s Coming Up AI-powered acceleration: Scale faster in Microsoft Marketplace 📆 Thursday, December 04, 2025, at 9:00 AM PST Microsoft Marketplace is no longer just a procurement convenience; it’s a strategic revenue engine. Dive into operational readiness, CRM-native automation, seller engagement, trust signals, and AI-enabled acceleration. Whether you're just getting started or looking to optimize your Marketplace motion, this session will provide you with information that will turn your first sale into a repeatable growth engine. Scale smarter: Discover how resale enabled offers drive growth 📆 Friday, December 05, 2025, from 11:00 - 12:00 PM GTM+1 Discover how resale enabled offers help software development companies to scale through the Microsoft Marketplace by simplifying transactions, expanding reach and accelerating co-sell opportunities. Chart your AI app and agent strategy with Microsoft Marketplace 📆 Thursday, December 11, 2025, from 8:30 - 9:30 AM PST Organizations exploring AI apps and agents face a critical choice: build, buy, or blend. There’s no one-size-fits-all—each approach offers unique benefits and trade-offs. Tune in for insights into the pros and cons of each approach and explore how the Microsoft Marketplace simplifies adoption by providing a single source for trusted AI apps, agents, and models. Office hours for partners: Marketplace resale-enabled offers 📆 Thursday, December 18, 2025, at 8:30 AM PST Tune in to explore resale enabled offers through Microsoft Marketplace. This recently announced capability enables software companies to expand into new markets globally, at scale, and without additional operational overhead. Dive deep into the workflow and requirements for these deals. Learn about reporting and best practices from those that are already selling globally with resale enabled offers. Microsoft Ignite will return to San Francisco next year 📆 November 17-20, 2026 Sign up now to join the Microsoft Ignite early-access list and be eligible to receive limited‑edition swag at the event. 💬 Share Your Feedback! We truly appreciate your feedback and want to ensure these Partner Digests deliver the information you need to succeed in the marketplace. If you have any feedback or suggestions on how we can continue to improve the content to best support you, we’d love to hear from you in the comments below!Secure traffic on Azure with Fortinet FortiGate in Microsoft Marketplace
In this guest blog post, Srija Reddy Allam, Cloud DevOps Architect at Fortinet, discusses the evolving requirements organizations face when extending their environments to the cloud and how FortiGate Next-Generation Firewall VM in Microsoft Marketplace delivers comprehensive security and flexible, high-performance networking.
Introducing Everpure Cloud Azure Native for Azure VMs
Overview We're excited to announce Everpure Cloud Azure Native for Azure Virtual Machines (VMs). With this release, Azure customers can provision enterprise-grade block storage volumes and attach it directly to their Azure VMs, all managed natively within the Azure portal. No appliances to manage, no complex storage stack to stitch together — just elastic, high-performance block storage that behaves like any other Azure disk. This release solves three persistent challenges Azure VM customers face with traditional Managed Disks: Pay for capacity what you actually use, not what you provision — Billing follows effective capacity after deduplication and compression, helping customers avoid overprovisioning and reduce storage costs (by up to 40%) Scale storage independently from compute — Grow capacity and tune performance without resizing your VM or touching the VM SKU, giving you finer control over both cost and performance. Enterprise data services built in — Thin provisioning, deduplication, and compression — all native to Everpure. What you can expect Familiar building blocks — storage pools, volume groups, and volumes that map cleanly to your applications and VMs. Independent scaling of capacity and IOPS — dial storage performance up or down without disturbing compute. Seamless guest-OS integration — mounted volumes appear as standard Windows disks; no special drivers or custom tooling required. Step-by-step: Setting up Everpure Cloud Azure Native storage for your Azure VM Step 1 — Deploy Everpure Cloud service Find Azure Native Everpure Cloud in the Azure Marketplace and deploy it into your subscription. The service is provisioned natively as an Azure resource and enables the service in selected region. Step 2 — Create a Storage Pool Create a storage pool — Choose an availability zone for resiliency and use the performance slider to set your desired IOPS independently of capacity Step 3 — Create a volume group Create a volume group — a logical container that groups related volumes together, for example all the disks belonging to a single application, database, or VM. Operating at the group level makes access control and day-2 management simpler at scale. Step 4 — Create volumes Within the volume group, create the volumes your VM will consume. Specify a name and size — this size is a logical limit, not pre-allocated capacity. Volumes can be resized live and shared across multiple VMs when needed. Step 5 — Mount to your Azure VM From the volume group, select Mount on VM. The Azure VM connection experience opens, letting you attach the volume to your chosen Azure Virtual Machine. Step 6 — Bring the disk online inside the guest OS Once mounted, the final step happens inside the VM. The Everpure volumes appear as standard, uninitialized Windows disks. Open Disk Management, initialize the disks with GPT, run the New Simple Volume Wizard, and format them as NTFS. Within seconds, the Everpure-backed volume becomes a regular drive letter (for example, F:) ready for any workload. Get Started Today Everpure Cloud Azure Native for Azure VMs is available now in the Azure Marketplace. Deploy it into your subscription to start bringing enterprise-grade Everpure to your Azure VMs Start Your Free Trial of Everpure Cloud Azure Native Check out the Everpure Cloud release notes for detailed guidance on supported configurations, capacity points, and operational considerations. Read the Everpure GA announcement blog to learn how Everpure Cloud Azure Native for Azure VMs helps reduce costs and simplify storage operations. Have feedback or questions? Drop a comment below — we'd love to hear how you plan to use Everpure Cloud for your Azure workloads.When cloud apps become a weak link: How FortiAppSec Cloud in Microsoft Marketplace bridges the gap
In this guest blog post, Srija Reddy Allam, Cloud Security/DevOps Architect, Fortinet, discusses the increase of attacks targeted at web applications and APIs and how FortiAppSec Cloud in Microsoft Marketplace provides a layer of adaptive security to address the challenge.
