Partner Blog | Streamline your campaign execution with Partner Marketing Center Pro
Your customers are moving quickly, and their expectations for relevance, speed, and clear business value are rising. For partners, that means marketing execution needs to move faster too, from campaign discovery, to planning, and localization, lead generation, performance tracking, and optimization. Since we introduced Partner Marketing Center Pro, the focus has stayed the same: reduce friction so you can find the right campaign, tailor it to your business, launch with confidence, and understand what to improve next. Partner Marketing Center Pro brings the campaign lifecycle into one AI-powered marketing hub so you can save time, reduce manual effort, lower localization costs, and get to market faster without stitching together multiple tools. If you are already running campaigns, PMC Pro is built to shorten the path from idea to execution and give marketing leaders better visibility into what is working. If you are building your marketing muscle, it gives you a clear starting point with proven campaign structures, Microsoft-aligned messaging, and the tools to customize, launch, measure, and improve over time. Partner Marketing Center Pro simplifies campaign execution Partner Marketing Center Pro Is the unified, AI-powered marketing hub designed to streamline end-to-end planning, activation, execution, and performance tracking. It enables partners to reduce manual production work, scale demand generation more consistently, and move from campaign idea to customer engagement faster. In this video walkthrough, Maddie Cupchak from Pax8 shows how PMC Pro brings campaign discovery, AI-assisted customization, translation, publishing workflows, lead engagement visibility, and reporting into one unified experience. Continue reading blog here
From insight to action: how Adobe and Microsoft are helping marketers move faster with AI
Today’s marketing leaders are under pressure to do more than ever—deliver meaningful personalization, accelerate execution, and prove measurable business impact. At the same time, teams are navigating increasing complexity: fragmented data, disconnected tools, and insights that arrive too late to act on. AI can change this—but only when it’s embedded directly into how people already work. That’s why Microsoft and Adobe are deepening our partnership: bringing customer experience intelligence, AI-powered workflows, and enterprise-grade AI directly into Microsoft 365 Copilot—so teams can move from insight to alignment to execution in one continuous workflow. The result is faster decisions, more coordinated execution, and clearer business outcomes—without breaking flow or context. Bringing customer experience intelligence into the flow of work Marketing teams don’t struggle because they lack data. They struggle because insights live in one place, collaboration in another, and execution somewhere else entirely. That disconnect slows teams down and creates unnecessary friction between analysis and action. Together, Adobe and Microsoft are changing that dynamic by connecting Adobe’s customer experience capabilities with Microsoft 365 Copilot and Copilot Cowork—so insight, collaboration, and next-best action can happen where work already happens: in Copilot Chat and in everyday apps like Teams, Word, and PowerPoint. Marketers can ask questions, explore insights, align with teammates, and take action without jumping between tools—turning intelligence into impact at the moment it matters. Adobe Marketing Agent for Microsoft 365 Copilot: now generally available A major milestone in this journey is the general availability of the Adobe Marketing Agent for Microsoft 365 Copilot, now available via Microsoft Commercial Marketplace. The Adobe Marketing Agent brings Adobe customer experience intelligence directly into Copilot, enabling marketing teams to: Accelerate time from insight to decision Move seamlessly from analysis to execution Keep humans firmly in control, with AI supporting—not replacing—decision‑making Importantly, the agent is enterprise-ready by design. IT administrators can deploy and manage the experience through the Microsoft 365 admin center, ensuring security, governance, and compliance at scale. Expanding executive experiences with Copilot Cowork Looking ahead, Adobe skills designed for customer experience orchestration will be accessible in Copilot Cowork—in a future release. This upcoming experience will enable customer experience leaders to engage with customer experience insights in a more direct, conversational way, bringing strategic visibility into the same Copilot environments where decisions are made and actions are coordinated. Built on Azure to scale securely and responsibly The technology foundation of this innovation is Azure. Adobe Experience Platform, Adobe Experience Platform Agent Orchestrator, and Adobe AI Agents are built on Azure and leverage Azure AI models, providing the scalability, security, and reliability enterprises require. By running on Azure, these agentic experiences benefit from Microsoft’s global infrastructure, enterprise‑grade security, and responsible AI commitments—supporting customer trust as organizations scale AI across their business. Designed for interoperability across agent ecosystems Modern enterprises don’t operate in a single ecosystem—and their agents shouldn’t either. Adobe agents are built to interoperate with agents created using Microsoft Azure AI Foundry or Copilot Studio, enabling customers to orchestrate richer, cross‑functional workflows across marketing, sales, service, and operations. This architecture is designed to enable organizations to compose agentic solutions that reflect how work actually happens—across systems, teams, and business processes. Moving from experimentation to execution This partnership reflects a broader shift in how organizations adopt AI—moving from experimentation to embedded, enterprise‑ready execution. By bringing the full power of Adobe Experience Platform together with Microsoft’s AI platform, cloud infrastructure, and Copilot experiences, we’re helping teams move faster with clarity, confidence, and control. This is how AI becomes not just powerful—but practical. Learn more Adobe + Microsoft partnership page Adobe Marketing Agent for Microsoft Copilot pagePartner Blog | Microsoft Build 2026: Turning innovation into partner growth
Microsoft Build 2026 brought together developers at a pivotal moment. AI is reshaping how applications are built, scaled, secured, and operated, and developers are moving from creating simple assistants to long-running agentic systems that can execute real workflows. For Microsoft partners, the opportunity is clear. Customers are asking for more than experimentation. They want to move from pilots to production and to govern agentic systems, connect AI to trusted business context, and scale securely across their organization. Now more than ever, partners play a critical role in turning platform innovation into customer impact. You modernize the cloud and data foundation. You build and secure applications. You connect solutions to business outcomes. You make customer transformation real. At Build, Microsoft anchored the developer opportunity around three connected themes: intelligence grounded in your organization’s context, a full stack that gives developers choice with enterprise control, and new frontiers where agentic systems expand what builders can create. For partners, these themes translate directly into growth opportunities across AI advisory, app modernization, data, security, infrastructure, Microsoft Marketplace, and managed services. Build business-ready agents on the Microsoft agent platform As customers move from pilots to production, context has replaced model capability as a primary barrier to adoption: how agents understand the business, access trusted knowledge, apply the right controls, and coordinate action across workflows. Microsoft Build 2026 introduced new capabilities that give developers and partners more ways to build agentic systems on a governed, enterprise-ready AI platform. Microsoft IQ is the enterprise intelligence layer of the Microsoft stack, giving Copilot and agents a shared, continuously updated understanding of how an organization works. Microsoft IQ brings together signals already present across a customer’s Microsoft estate: how people work in Microsoft 365 through Work IQ, how the business is modeled in Microsoft Fabric through Fabric IQ, and how knowledge is distributed across data, applications, and the web through Foundry IQ. Web IQ adds real-time grounding from the web, giving agents access to both enterprise knowledge and world knowledge. For partners, Microsoft IQ addresses a key barrier in agent development: lack of business context. By giving agents a shared understanding of people, data, processes, organizational knowledge, and real-time business signals, you can deliver more scalable and reusable agents grounded in real business operations. This creates services opportunities around agent strategy, process design, data readiness, semantic model readiness, governance, implementation, and ongoing optimization. Work IQ brings workplace intelligence to agents by building a semantic understanding across email, calendar, meetings, chats, files, people, collaboration patterns, and line-of-business systems. The Work IQ APIs will be generally available on June 16, 2026, giving developers a production-ready way for agents to interact with Microsoft 365 data and apps. The APIs include four domains: Chat, Context, Tools, and Workspaces. Work IQ also gives partners a practical way to build agents that are both useful and governable. Agent operations stay within the Microsoft 365 tenant trust boundary, and actions are auditable and discoverable. The APIs use consumption-based pricing denominated in Copilot credits, creating partner conversations around cost management, governance design, agent adoption planning, and workload prioritization. Foundry IQ extends this context layer by grounding agents in enterprise knowledge from documents, emails, meetings, operational data, and the live web. Foundry IQ knowledge bases are generally available with service-level agreement (SLA) coverage, stable APIs, compliance certifications, and a Foundry IQ Model Context Protocol (MCP) server for MCP-compatible hosts. For partners, Foundry IQ creates a repeatable way to build retrieval and grounding into agent solutions without rebuilding knowledge infrastructure for every customer scenario. You can package services around enterprise knowledge mapping, source integration, retrieval design, security configuration, and agent evaluation. Microsoft Scout also showed how this intelligence layer can come together in a new class of proactive agents. Scout is Microsoft’s enterprise-grade, always-on autopilot personal agent, built on open-source OpenClaw, with identity, policy, and security controls built in. It works on a user’s behalf with persistent context and memory across Microsoft 365. Continue reading herePartner Blog | How partners are using AI as a strategic accelerator to drive business goals
Partners from across the Americas have been sharing their innovative AI concepts with us this year. We’re seeing several trends, but one has been particularly prominent: using AI to support business acceleration. From brainstorming to evaluating ideas, partners are using tools like Microsoft Copilot to turn concepts into action faster. In this blog, we’ll explore how Microsoft partners like BNY, Cisco, and GFT Technologies are integrating AI into their planning and strategy efforts. Reclaiming time for innovation at BNY Before AI, analyzing data for insights was a time-consuming and resource-intensive pursuit. Although there were tools available, it was still a highly manual process. AI supports partners in potentially cutting time to insight from days to minutes. Partners still need the right data and prompts, but the potential for faster and better responses is there. However, speed alone doesn’t create a competitive advantage. Faster insights may lead to greater output, but that doesn’t ensure better outcomes. The shift happens when that reclaimed time is deliberately redirected toward higher-value work such as revisiting business priorities, identifying new growth opportunities, and aligning teams around what matters most. In practice, this means using AI not just to answer questions but to inform which questions should be asked next. “AI has changed leadership in a way that we can move forward in our strategic initiatives,” says Deanna Lanier, Head of Data & Analytics Strategy and New Product Innovation at BNY. “Now, we can place more innovation into our processes, and we can certainly start thinking about the organization and how we change it from a digital perspective.” Enabling insights is just the first step in BNY’s journey. The financial institution is reviewing both internal and external operations through an AI lens. Some opportunities to enhance existing practices have already been identified. With faster time to insight, BNY now has time to convert those opportunities into action. Using AI as a brainstorming partner at Cisco There are many ways to use AI, but research seems to be the most well-known. Many newer users see AI as an advanced search engine. Experienced users don’t simply ask it to generate content; however, they use it as a strategic accelerator. Continue reading blog hereGet ready for the 2026 Microsoft Partner of the Year Awards: Nominations open June 1
From innovative solutions to high-impact services, the 2026 Microsoft Partner of the Year Awards recognize and celebrate partner success in delivering meaningful customer outcomes across solution areas, industries, and regions. They’re an opportunity to highlight the exceptional work partners deliver and the many ways you’re driving Frontier Transformation—turning AI ambition into measurable, high-impact business outcomes for customers. If your organization has delivered transformative solutions on Microsoft platforms over the past year, now’s the time to begin shaping your strongest submission. The nomination window for the 2026 Microsoft Partner of the Year Awards opens June 1, 2026, and closes July 7, 2026. Winners will be announced in November 2026, timed to celebrate with the global partner ecosystem at Microsoft Ignite. Review the 2026 award guidelines and resources linked at the end of this blog to begin preparing your organization’s submission early. What’s new for 2026 Across the ecosystem, partners continue to advance what’s possible for customers. Some are building innovative solutions and IP. Others are delivering high-impact services that modernize operations, strengthen security, and accelerate adoption at scale using Microsoft technology. The Partner of the Year Awards recognize these achievements and celebrate the breadth of partner innovation, execution, and customer impact. Award categories highlight how partners are delivering customer outcomes across solution areas and industries. The awards also recognize partners worldwide through the Country and Region Partner of the Year Awards, reflecting the global reach and local impact of partner delivery. New awards for 2026 include: Frontier Transformation: Recognizes partners who innovate with Microsoft AI, spanning Copilot, Foundry, and agent-based solutions, to deliver end-to-end customer transformation and create value through scalable, real-world business impact. Commercial Device Channel: Recognizes partners who deliver exceptional impact across commercial device sales motions, driving customer transformation through Copilot+ PCs, AI-powered devices, Windows 11, Surface, and OEM portfolios. In addition to updated category awards, a regional award tier recognizes partner impact across the Americas, EMEA, and Asia regions. Why nominations matter A strong nomination does more than compete for an award; it helps you clearly articulate your value to customers and Microsoft. By capturing your strongest work, you sharpen how you tell the story, from the customer challenge through the solution, delivery, and outcomes you achieved together. Finalists and winners gain broader recognition with Microsoft and customers. That recognition can increase credibility with customers, create stronger visibility with Microsoft field teams, and ultimately translate into expanded business opportunities. How to build a strong submission The winning submissions rarely come together at the last minute. Use the time before the nomination window opens to align your story, validate the details, and establish a simple internal process so your team can execute quickly once nominations open. Choose the category where your story is strongest and most differentiated. Start by reviewing the guidelines, which include details on each award. Focus on one flagship customer story or solution motion that clearly demonstrates what’s different about your approach and why it mattered to the customer. Document measurable outcomes and results. Strong nominations are grounded in specific proof points, so the key elements of your story should include: The customer scenario and the stakes. What you delivered and how it was deployed. How you used Microsoft technology to drive outcomes. Evidence of results, adoption, and business impact (as permitted and approved for sharing). Start the process for customer reference approvals early so you don’t lose time later. Treat your nomination like a small release. Assign a single owner, identify contributors (delivery, engineering, marketing, customer success), and set internal milestones that land well ahead of the July 7 submission deadline. Build in time for review so your submission is crisp, consistent, and complete. As you prepare your submission, use the following resources to plan, validate, and submit with confidence: Review the submission guidelines. Understand the official rules. Explore the awards overview. Check out the FAQ. Visit the awards website. Review the 2026 Microsoft Partner of the Year Awards guidelines and resources now to begin shaping your strongest submission ahead of the nomination window opening on June 1. Read this article on the Microsoft Partner BlogPartner Blog | Build Frontier Transformation capability with new engineer skilling and June events
Customers are moving quickly to Frontier Transformation, where AI and agents are embedded as a repeatable, governed operating capability. As Nicole Dezen outlines in her recent post, Accelerating Frontier Transformation with Microsoft partners, Frontier Transformation is the moment when AI becomes a repeatable, governed capability embedded into the flow of work, business processes, and customer engagement. Customers are moving from targeted pilots to operating AI at scale, grounded in identity, data protection, compliance, monitoring, and change management. This shift changes what customers look for in a partner. Customers increasingly want teams that can translate ideas into deployable solutions, then scale adoption and measurement so that AI runs reliably in production. That is why skilling matters. Skilling is how you build technical readiness and delivery confidence across sales, presales, engineering, and delivery roles. It is how you turn emerging demand into repeatable execution. It is also how you validate capability as the bar rises for governed, secure AI at scale. This post shares the latest Frontier skilling opportunities across Microsoft Partner Skilling, designed to take partners from learning to customer impact faster. For deeper context on the Frontier engineering approach, read our recent post, Engineering the Frontier partner practice. Frontier skilling starts here Partners have told us they want skilling tied to real delivery motion, not just content. These Frontier-focused updates are designed to deliver role-based learning that builds practical readiness, plus clear ways to validate skills and align your team around how Frontier Transformation is delivered at scale. New Partner Skilling discussion board A dedicated Partner Skilling discussion board is now available for partners to discover skilling resources, connect with subject matter experts, and get questions answered across solution areas. Continue reading blog herePartner Blog | Partner-led momentum, broader availability for SMB: Microsoft 365 Business with Copilot
Small and medium-sized businesses (SMBs) are entering a new phase of AI adoption. It is no longer defined by experimentation. It is about moving from individual use cases to everyday, scalable impact as organizations move toward Frontier Transformation. Recent findings from the 2026 Work Trend Index Annual Report reinforce what many partners are already seeing with customers. 58% of AI users say they are already producing work they couldn’t a year ago, and 66% report spending more time on higher-value work as AI takes on execution. For partners serving SMB customers, this marks a clear inflection point. The opportunity is to move beyond access to AI and focus on empowering SMBs to scale and operationalize it by simplifying buying conversations, driving more predictable renewals, and building on existing services around AI-powered productivity and secure operations. These trends are already starting to be reflected across our partner ecosystem. In December, we introduced Microsoft 365 Copilot Business to streamline AI adoption for SMBs and support a clearer partner-led motion. Partners who were early adopters validated strong and growing demand. This momentum signals a broader shift in how work is evolving. AI delivers the most value when it is embedded in the everyday flow of work and surrounded with the right security, governance, and business context built in from day one. SMB customers want a straightforward buying experience, predictable renewals, and a consistent way to deploy across users and locations without adding complexity. Building on that momentum, we are evolving our approach to unlock more partner-led opportunities with new SKUs built for the way SMB customers buy and renew. They give partners an always-on offer that can be standardized across accounts and carried confidently into renewal conversations. What is launching on July 1 Starting July 1, 2026, we are transitioning the promotional bundles into two durable SKUs, available at the current promotional price point, giving partners a more consistent and scalable way to drive adoption and renewal opportunities with customers. Microsoft 365 Business Standard with Copilot: $23.50/user/month 1 (1–300 seats, annual subscription with annual billing) Microsoft 365 Business Premium with Copilot: $32/user/month (1–300 seats, annual subscription with annual billing) We are also launching a new 25% promotional offer on Microsoft 365 Business Basic plus Microsoft 365 Copilot Business ($21/user/month, 1–300 seats, for annual subscription with annual billing), available through December 31, 2026. This provides a clear entry point for Business Basic customers who would like to get started with Copilot. In addition, the current 15% promotional offer on Microsoft 365 Copilot Business ($18/user/month, 1–300 seats, for annual subscription with annual billing) has also been extended through December 31, 2026, providing partners with more opportunities to scale AI adoption and build pipeline. We encourage partners to lead with Microsoft 365 Business Standard with Copilot or Business Premium with Copilot as integrated offerings for productivity, AI, and security, designed to support partner-led SMB conversations. Microsoft 365 Business Basic, Standard, and Premium also remain available as standalone plans for customers who prefer to purchase Copilot separately. This gives you flexibility to meet customers where they are. Continue reading herePartner Blog | Leading the moment: How Azure partners are driving the Frontier shift
Something fundamental is shifting in how partners create value, and it is moving faster than many expected. That shift is creating new opportunities for those ready to lead. Across recent partner events and one-on-one conversations, we have heard a consistent message: customers are actively adopting AI and shifting toward becoming Frontier firms. They are moving AI from isolated experimentation to a core capability that drives execution, differentiation, and growth. Now customers are asking a more consequential question: how do we rewire our businesses to operate as a Frontier firm? That question can reshape how you deliver value. In this blog, we share how Microsoft is investing in the platform and programs that enable the partner-led path to becoming Frontier, so you can turn AI ambition into durable transformation. The Frontier shift partners are witnessing now Frameworks set the direction, but markets move when partners lead. In conversations with partners around the world, one point is clear: AI has moved from exploration to execution. Customers are no longer asking whether to adopt AI. They are asking how fast they can put it to work safely, at scale, and with measurable outcomes. Take TD SYNNEX, for example. TD SYNNEX is turning “AI-ready” into a repeatable channel motion by connecting devices, cloud, and security into its “Better Together” approach. Instead of letting customers buy pieces of the stack in silos, the motion guides partners to modernize endpoints, secure the foundation, and then adopt Microsoft AI with confidence, at the scale distributors can bring. Across these conversations, a clear pattern is emerging: partners are thinking beyond any single workload or product to drive end-to-end business transformation built on Azure. This is the Frontier narrative coming to life in the market. Continue reading herePartner Blog | Scaling partner-led growth in Europe: Multiparty private offers expand to new markets
The way solutions, services, and agents are procured is changing, and partners are shaping what comes next. As customers accelerate investments in AI, they are looking for solutions that combine technology with expertise, services, and trusted relationships. The most successful technology transformations happen when partners work together to deliver measurable outcomes. We continued to invest in Microsoft Marketplace, bringing together a unified experience through Marketplace.Microsoft.com, while expanding partner-led capabilities like resale enabled offers. Marketplace is how we co-sell together at scale. Building on this momentum, starting May 27, 2026, multiparty private offers in Microsoft Marketplace will be available across 30 countries in Europe. This expansion makes it easy for partners to collaborate on deals, simplify transactions, and scale across borders. We are also continuing to expand beyond Europe, with multiparty private offers becoming available in Australia, Japan, and South Africa starting July 15, 2026. “Customer expectations across Europe are continuing to evolve towards localized buying models and requiring faster outcomes. The expansion of the multiparty private offers functionality in Microsoft Marketplace provides us with an additional way to quickly connect the right software, services, and partners in a single offer to support faster time to value for Microsoft customers.” Sophie Daval Director Hyperscalers Global ArrowSphere Arrow Why it matters for partners Customers want outcomes they can realize quickly, with buying experiences that reflect local buying preferences. At the same time, many businesses operate across multiple countries, which increases complexity for pricing, contracting, billing, and fulfillment. Continue reading herePartner Blog | Registration is open for MCAPS Start for Partners
Customers are rapidly moving toward Frontier Transformation—the shift to AI and agents embedded as a repeatable, governed operating capability—and they are seeking your expertise to make it real. Customers need Microsoft partners who can turn AI experimentation into scalable ways of working. Partners best positioned for success in FY27 are those with a differentiated capability to operationalize AI with trust and intelligence as the foundation. In April, we shared an early look at the plan for MCAPS Start for Partners, our annual kickoff to our fiscal year, enabling all of us to have a strong start to the year. I am pleased to share that registration for the event is now open. Secure your spot now and register for MCAPS Start for Partners. This is your opportunity to get a fast start to FY27, with the new tools, resources, and investments to support successful growth in the year ahead. MCAPS Start for Partners is designed to create clarity on Microsoft’s priorities, innovation, and investments for FY27, so you can convert this into practice growth, co-sell, and customer wins. It’s the annual moment to align early with Microsoft investments and go-to-market motions so your teams can focus, prioritize, and execute against what will shape customer conversations throughout the year. Join us virtually on Wednesday, July 22, 2026. Bring the leaders who will turn priorities into outcomes across your sales, presales, delivery, and marketing teams. Continue reading here
