by David Suhrie, Senior Director Business Strategy
This post kicks off a five-part series for Microsoft partners on the Copilot monetization opportunity for small and medium-sized businesses (SMBs). Each post follows a repeatable approach aligned to the Microsoft Customer Engagement Methodology (MCEM) and the Win Formula—from building credibility as Customer Zero to driving adoption and measurable outcomes, then extending value with agents and specializations.
If you’re looking for practical ways to turn your customers’ AI interest into secure, scalable outcomes and repeatable revenue, you’re in the right place. SMBs want proof, not hype. They want an AI path that fits how they work today, stays governed, and delivers results.
SMBs are the backbone of the global economy, accounting for 90% of all firms with around 400 million enterprises worldwide, according to the World Economic Forum’s SME Resource Hub. At the same time, 82% of leaders are rethinking core aspects of their strategy and operations, under constant pressure to do more with less. That combination is driving a shift from AI curiosity to AI decisions.
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