Unlocking the profitability multiplier: Maximizing revenue with Microsoft Marketplace
As organizations look to build their AI-first strategies, Microsoft partners are central to turning that ambition into customer outcomes and advancing frontier transformation. Customers are asking for guidance on how to right-size their cloud and AI investments to maximize impact without compromising on security or governance. At the same time, expectations are rising—software companies need mechanisms to scale their software and shorten time-to-value while channel partners need to curate AI solutions that map to specific customer outcomes.
Speed is becoming a key differentiator and Microsoft Marketplace is designed to accelerate how we go to market and sell together. To better understand the overall value of Marketplace, we asked Omdia to study the partner revenue opportunity. The findings estimate Marketplace is a $300 billion partner revenue opportunity by 2030.
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Community Manager