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Security in the agentic era: What it means for the Marketplace
As AI agents become integral to marketplace solutions, security expectations are evolving for both publishers and customers. This article examines how the agentic era introduces new requirements around trust, identity, permissions, and governance—particularly in multi-tenant, partner-driven ecosystems. It outlines how marketplaces can enable innovation while ensuring secure, compliant, and scalable adoption of agent-powered applications, helping partners build with confidence and customers buy with trust. Read the full article here: Security in the agentic era: A new paradigm | Microsoft Community Hub The article is based on a presentation covering the security, governance, and compliance dimensions of AI in the agentic era. To view the full session recording, visit Security for SDC Series: Securing the Agentic Era Episode 1Marketplace trainings and events calendar (updated 03/06/26)
-Welcome to our calendar for accessing upcoming Marketplace trainings and events, along with links to recent resources. This page is a go-to resource for discovering training sessions and events designed specifically for software development companies related to Microsoft Marketplace. Whether you’re building innovative solutions or publishing to the commercial marketplace, you’ll find content to help you stay ahead in today’s fast-moving tech landscape. We’ve organized dedicated areas for partners and customers, making it easy to find sessions most relevant to your needs. Some events are upcoming, while others are past recordings that remain valuable for learning and growth. This page is updated frequently with new opportunities. Be sure to subscribe for notifications; instructions are provided at the bottom of this post. Explore the upcoming AI events below, revisit past sessions, and feel free to comment with any questions. ****Sessions updated as of 03/06/2026**** Partner and Channel Partner sessions Upcoming sessions Date Time Area Title Description Link 03/11/26 8:30 AM PDT Partner Session AI-powered automation for Marketplace private offers and IP co-sell Learn from guest speaker Kyle Heisner, Suger, how software development companies can use AI-powered automation to simplify buying through Microsoft Marketplace, streamline private offers, and optimize co-selling opportunities. AI-powered automation for Marketplace private offers and IP co-sell 03/18/26 8:30 AM PDT Office Hours Build, publish, and optimize Marketplace offers with App Advisor Learn what App Advisor is, how it works, and how it can help partners accelerate Marketplace offer creation. Live demo walk through; validating value to publishing and optimizing your listing. Build, publish, and optimize Marketplace offers with App Advisor 04/15/26 8:30 AM PDT Office Hours Marketplace Office Hours for Partners Tune in for updates, insights, and live Q&A to help you sell through Microsoft Marketplace. Topic TBD. April 2026 Office Hours 05/20/26 8:30 AM PDT Office Hours Marketplace Office Hours for Partners Tune in for updates, insights, and live Q&A to help you sell through Microsoft Marketplace. Topic TBD. May 2026 Office Hours 06/17/26 8:30 AM PDT Office Hours Marketplace Office Hours for Partners Tune in for updates, insights, and live Q&A to help you sell through Microsoft Marketplace. Topic TBD. June 2026 Office Hours Recent Recorded Sessions Date Area Title Description Link 02/25/26 Partner Session Inside Azure IP co-sell: What high-performing software developers do differently Get an inside look at the signals Microsoft uses to evaluate Marketplace and Azure IP co-sell readiness with insights from Barbara Treviño of Labra. Learn what top software companies do differently to accelerate approvals and boost GTM impact. View the recording 02/18/26 Office Hours (Partner) How to build a Microsoft Marketplace channel practice Building a successful Marketplace practice takes the right people, process, and strategy working together. Learn how top performing partners organize their teams across alliances, operations and leadership View the recording 1/21/26 Office Hours (Partner) Microsoft Partner Center reporting Get to know the Partner Center Insights and Earnings workspaces. Walk through Earnings, Customer, Order, Usage and Revenue reports. View the recording 12/18/25 Office Hours (Partner) Introducing resale enabled offers Explore resale enabled offers through Microsoft Marketplace. View recording 12/04/25 Partner Session AI-powered acceleration: scale faster on Microsoft Marketplace Go beyond listing basics and explore how Microsoft Marketplace can act as a strategic revenue engine. View recording 11/04/25 Partner Session How to structure your Microsoft Partner Center account for long-term success Learn best practices for setting up your Partner Center account for operational and marketplace success. View recording 08/28/25 Office Hours (Partner) Certified software designations: FY26 benefits updates Overview of certified software designations and FY26 benefit updates. View recording Customer sessions Upcoming sessions Date Time Area Title Description Link 03/25/26 9:30 AM PDT Office Hours (Customer) Charting your AI strategy for manufacturing with Marketplace Build, buy, or blend? Gain the insights you need as a manufacturer to scale AI apps and agents across the factory floor using Microsoft Marketplace. Hear about practical manufacturing scenarios Charting your AI strategy for manufacturing with Marketplace 04/29/26 8:30 AM PDT Office Hours (Customer) Marketplace Office Hours for Customers Tune in for updates, insights, and live Q&A to help use Microsoft Marketplace. Topic TBD. April 2026 Customer Office Hour 05/27/26 8:30 AM PDT Office Hours (Customer) Marketplace Office Hours for Customers Tune in for updates, insights, and live Q&A to help use Microsoft Marketplace. Topic TBD. May 2026 Customer Office Hour 06/24/26 9:30 AM PDT Office Hours (Customer) Marketplace Office Hours for Customers Tune in for updates, insights, and live Q&A to help use Microsoft Marketplace. Topic TBD. June 2026 Customer Office Hour Recorded sessions Date Area Title Description Link 02/25/26 Office Hours (Customer) Accelerate AI adoption through Microsoft Marketplace Explore practical AI use cases available through Microsoft Marketplace - from prebuilt AI apps and agents to AI-powered solutions that simplify deployment. View the recording 01/28/26 Office Hours (Customer) Optimize cloud cost and performance Learn proven strategies to accelerate time-to-value for cloud and AI investments using Microsoft Marketplace. View the recording 12/11/25 Office Hours (Customer) Chart your AI app and agent strategy Insights into build, buy, or blend approaches for AI apps and agents using Microsoft Marketplace. View recording 07/30/25 Office Hours (Customer) FinOps and the Microsoft Marketplace Learn how Microsoft Marketplace supports FinOps practitioners and accelerates AI transformation. View recording Subscribe to this post If you're not already a Tech Community member, create an account at techcommunity.microsoft.com. Select Subscribe from the three‑dot menu in the upper‑right corner of this post. Under Notification Settings, choose to be notified of edits and comments, and select whether you'd like updates immediately, daily, or weekly (weekly recommended). You can also subscribe to the entire Marketplace Community via the Marketplace Community homepage. ``
In a Day (xIAD) Partner Events Program - Train the Trainer Events (DIAD/FAIAD/RTIAD/CDIAD)
We invite you to attend an upcoming Train the Trainer session for Microsoft Partners to learn more about the Microsoft In a Day (XIAD) Partner Events Programand how to lead workshops that empower customers to use and adopt Microsoft products. Our Train the Trainer events are designed to provide you with the knowledge and tools necessary to deliver successful Microsoft In a Day (XIAD) sessions. *Please note, participation is restricted to individuals representing a Microsoft Partner organization. You must register using your corporate email address that is associated with your Partner ID. Personal emails will not be approved. ✨ Why Attend? Expert Guidance: Learn from experienced trainers and get your questions answered. Comprehensive Resources: Access all the content and support you need to succeed. 📅 Upcoming Events: Dashboard in a Day This is a one-day, hands-on workshop for business analysts, covering the breadth of Power BI capabilities. April 17th, 2026 - EMEA - CEST time zone April 23rd, 2026 - Americas - PST time zone May 8th, 2026 - Americas - CST time zone June 4th, 2026 - APAC - SGT time zone Sign up coming soon! Fabric Analyst in a Day This is an intermediate-level training designed for Power BI Data Analysts who have at least one year of experience on Power BI but are new to Microsoft Fabric. April 17th, 2026 - EMEA - CEST time zone April 23rd, 2026 - Americas - PST time zone May 8th, 2026 - Americas - CST time zone June 4th, 2026 - APAC - SGT time zone Sign up coming soon! Real-Time Intelligence in a Day This is an intermediate-level training designed for Power BI developers looking to extract insights and visualize streaming and time sensitive data. April 17th, 2026 - EMEA - CEST time zone April 23rd, 2026 - Americas - PST time zone May 8th, 2026 - Americas - CST time zone June 4th, 2026 - APAC - SGT time zone Sign up coming soon! Chat with your Data in a Day This is an intermediate-level training designed for Power BI data analysts and developers to help get their models chat-ready and unlock instant insights using natural language. April 9th, 2026 - EMEA - CEST time zone May 5th, 2026 - APAC - SGT time zone May 20th, 2026 - Americas - CST time zone June 2nd, 2026 - EMEA - CEST time zone June 8th, 2026 - APAC - SGT time zone June 26th, 2026 - Americas - CST time zone Sign up coming soon! Partner with us! Are you a Microsoft Partner interested in the opportunity to join the program and deliver Microsoft In a Day (XIAD) events? 🔍 Learn more about the program and review partner eligibility criteria: https://aka.ms/xiadpartneropportunity. 📧 Contact the XIAD Program team: xiadevents@microsoft.com 📤 Submit requests to deliver events: https://aka.ms/xIAD/PartnerEventsIAMCP DC Chapter: You're Invited to Join!!
The International Association of Microsoft Channel Partners (IAMCP) Chapter covering the DMV has started and is moving ahead full steam - (12) IAMCP DC Chapter: Overview | LinkedIn If you are a partner and live in DC, Maryland, or Virginia (DMV0, we definitely want you involved! See more information about the next chapter meeting Date: Tuesday, March 10th Time: 11 AM - 1 PM Location: Microsoft Arlington Innovation Hub [1300 Wilson Blvd, Arlington, VA 22209] Room #: 13.1D About the upcoming chapter meeting: Save Time + Sell More to Government: March Double Feature Two sessions. Two revenue strategies. Lunch. Session 1 Summary - Tools You Can Use Tomorrow: Aaron Udler (President, OfficePro) demonstrates the exact tools that answer customer questions, write reports, book meetings, and collect feedback—while you focus on revenue. Live demos. Real results. You'll leave knowing exactly which buttons to click. Session 2 Summary - The Government Market Opportunity: Wole Moses (Chief AI Officer, Microsoft Federal Civilian) reveals how AI agents are changing the game for government—from static tools to digital teammates that plan, act, and coordinate work. You'll hear how Microsoft expects government markets to react, respond, and drive partner revenue in Q2 and beyond. You get: Practical tools + insider intelligence on where the government opportunity is for agentic AI. Register to join the meeting here: International Association of Microsoft Channel Partners We look forward to seeing those who can join!
MCT Renewal Issues
Hi Team, My MCT renewal has been rejected stating that i do not have 'qualified credentials in your active certifications'. When i view my transcript my 'Cloud Solution Expert: Cloud Platform and Infrastructure' certificate is active. I am unable to understand - why this certificate is not being considered and how is it not a relevant "Expert" certificate for the Cloud Solution Architect Role? Anyone who faced a similar rejection or anyone from the Microsoft MCT team who can guide properly on this? Unfortunately - all i am getting is a cooked response from the 'mctprog' email. All they are saying is that i am not eligible and no one has been able to explain why this active certification is not valid/considered/dropped? Regards.D365 CSP Embed Licenses (Legacy → NCE): Is Admin Center Reassignment Required if Capacity Exists?
We are managing a CSP‑managed tenant that uses Dynamics 365 embedded licenses (for example, Dynamics 365 Sales Enterprise embedded, Dynamics 365 Customer Service embedded, or other service‑provisioned Dynamics entitlements). In this tenant: Legacy CSP subscriptions exist for the Dynamics 365 embedded licenses Equivalent NCE subscriptions are ordered (or will be ordered) with equal or greater capacity Migration tooling is not available for these embedded Dynamics SKUs In Microsoft 365 Admin Center, these licenses: Are not user‑assignable Do not show a Legacy vs NCE distinction Based on Microsoft Partner Center and NCE documentation, it appears that Dynamics 365 embedded licenses are service‑provisioned, and that entitlement is governed by the subscription lifecycle, not by user‑level license assignment. We are trying to confirm the following for Dynamics 365 embedded licenses: No reassignment in Microsoft 365 Admin Center is required when transitioning from Legacy CSP to NCE, as long as sufficient NCE capacity exists. Entitlement will automatically continue or transition at legacy expiration or renewal based on the subscription lifecycle. Partner Center (and CSP billing systems) are the authoritative source for Legacy vs NCE status, rather than the customer Admin Center UI. Is there is an official Microsoft document that explicitly confirms this behavior for embedded licenses? Microsoft Support has unfortunately not been helpful in this process. Thank you.Tech Talks presents: Governance to manage Low Code Agents
Join us on Thursday, March 5th at 8am PT as Ken Auguillard, Principal Program Manager, Power Platform presents 'Getting started with or adopting your current governance to manage low code agents'. We hope to see you there! Call to Action: Click on the link to save the calendar invite: https://aka.ms/TechTalksInvite View past recordings (sign in required): https://aka.ms/TechTalksRecordingStreamline your Marketplace deals with AI-powered automation
Navigating the operational complexity of Microsoft Marketplace private offers and IP co-sell workflows can slow deal velocity and add friction between your CRM and Partner Center. In the latest blog post, How to streamline Microsoft Marketplace private offers and IP co-sell with AI powered automation, Kyle Heisner from Suger, shares practical insights on automating these processes, reducing manual work, and boosting accuracy with AI-driven integrations. Whether you’re managing plan configuration, validating co-sell referrals, or closing the loop from quote to cash, this article highlights where AI can serve as a co-pilot — helping your team operate more efficiently and accelerate Marketplace success. Want to learn more: Join the live session on March 11 to learn directly from the experts and get your questions answered. AI-powered automation for Marketplace private offers and IP co-sell - Microsoft Marketplace CommunityHow to Build a Microsoft Marketplace Channel Practice: A Partner Guide to Scalable Growth
For Microsoft partners looking to make Marketplace a repeatable, scalable growth channel, this article outlines what it really takes to succeed. It breaks down how top partners structure their teams, align ownership across sales, alliances, and operations, and activate Microsoft Marketplace as a core part of their co-sell and go-to-market strategy. With practical frameworks, best practices, and real-world guidance, this resource helps partners drive pipeline, accelerate deal velocity, and grow alongside Microsoft through Marketplace. Read the full article: How to build a Microsoft Marketplace channel practicePublishing a SaaS offer is just the start—A seamless post‑purchase experience drives adoption
As software companies bring applications to Microsoft Marketplace, many struggle with how to activate subscriptions, manage entitlements, and automate provisioning at scale. This article explains why Marketplace Fulfillment APIs are foundational to building reliable, transactable SaaS offers. Learn how Fulfillment APIs standardize subscription lifecycle events, reduce operational complexity, and enable consistent customer onboarding. See how the Fulfillment API resource collection—including open‑source reference code—helps teams design, implement, and scale these integrations with confidence. If you want your Marketplace offer to deliver a smooth, automated customer experience—not just a listing—read the full article to learn how reference implementations and best practices can accelerate your Fulfillment API integration. Read the full article: Accelerating SaaS success with reference code for Marketplace fulfillment API integrationTurn Microsoft Marketplace into a true growth engine
Many software companies publish their solution in Microsoft Marketplace and wait—hoping growth will follow. The fastest‑growing partners take a different approach. By combining a transactable Marketplace offer with Azure IP co‑sell eligibility, sellers unlock a powerful growth engine. Co‑sell ready offers consistently drive larger deals, faster close rates, and direct access to Microsoft’s field sellers, while allowing customers to apply purchases toward their Azure commitments. When Marketplace and co‑sell work together, partners move faster, sell bigger, and accelerate their enterprise sales motion. Read the full article and learn more about accelerating growth through the Microsoft Marketplace: Accelerate massive growth by co-selling through Microsoft Marketplace with App Advisor guidancePipeline Prioritization with Marketplace Propensity Scoring
A note of gratitude to the Marketplace Rewards team + a recommendation for my partner peers: Marketplace Propensity Scoring has proven to be an exceedingly powerful tool for prioritizing pipeline and accelerating sales cycles. Offered as a Marketplace Rewards benefit, propensity scoring provides you with a score that ranks your pipeline prospects by their likelihood (0 to 100) to transact through Marketplace. We combine this with our co-sell conversations a) to help our buyer identify who on their own IT team has the necessary permissions to buy through Marketplace and b) to gain insight into the customer's MACC status (ie, are they behind pace and therefore keen to decrement via Marketplace purchases). We've shaved a full month off our historical sales cycle since implementing this into our process three quarters ago. Side note on another way valuable way to use this benefit: We also lead with Marketplace in opportunities with a propensity score of 0. Three times we've been successful in being a customer's first-ever Marketplace transaction. It took a lot more effort, but we do it because it demonstrates for our Microsoft friends our commitment to the co-sell motion . . . and they LOVE it when we help them establish a precedent on which they can build the customer's Marketplace muscle. #MarketplaceChampionsFebruary Incentive Payment Not Received – Unable to Create Support Ticket
Hello Team, We have not received the incentive payment for February and would like assistance reviewing this issue. Our organization meets the requirements under the App Innovation solution area and is eligible to receive Azure-related incentives. However, the February payment has not been deposited. Additionally, we are unable to create a support ticket in Partner Center because the AI Assistant interface prevents access to the support request page. Could you please check if there are any issues with our eligibility, payment profile, or required documentation, or help escalate this matter to the appropriate support team? Thank you.Meet with us in Vegas! Marketplace sponsoring Channel Partners Conference
The Microsoft Marketplace team is excited to sponsor the Channel Partners Conference & Expo, April 13–16 at the Venetian Resort in Las Vegas, and connect with the advisors, resellers, and services partners who are delivering value for customers every day. We want to meet you! Throughout the week, Marketplace experts will lead sessions, host conversations at our booth, and support private meetings to help you activate and accelerate your Marketplace strategy. Read the blog to learn how to connect with us and even get FREE or DISCOUNTED passes if you're a channel partner: Microsoft Marketplace at Channel Partners Conference & Expo 2026 | Microsoft Community HubAzure sponsorship update on Microsoft Marketplace
We’re delighted to share that Azure Sponsorship can now be applied to Azure MCA billing profiles—even when those profiles had past or active Monetary Credit (including ACO). This removes a long‑standing friction point that has been blocking scaled use of Marketplace Rewards Azure benefits for a large portion of our Marketplace customers and partners, immediately improving customer satisfaction and unlocking a key growth lever for 3P marketplace sales. For more details: February 2026 announcements - Partner Center announcements | Microsoft Learn
In a Day (XIAD) Partner Events Program - Train the Trainer Events (AgIAD, AIAD, AuIAD, PPIAD)
We invite you to attend an upcoming Train the Trainer session for Microsoft Partners to learn more about the In a Day (XIAD) Partner Events Program and how to lead workshops that empower customers to use and adopt Microsoft products. Our Train the Trainer events are designed to provide you with the knowledge and tools necessary to deliver successful Microsoft In a Day (XIAD) sessions. *Please note, participation is restricted to individuals representing a Microsoft Partner organization. You must register using your corporate email address that is associated with your Partner ID. Personal emails will not be approved. ✨ Why Attend? Expert Guidance: Learn from experienced trainers and get your questions answered. Comprehensive Resources: Access all the content and support you need to succeed. 📅 Upcoming Events: Agent in a Day Discover the basics of building agents with Microsoft Copilot Studio, including generative AI orchestration and integrating external data sources. Tuesday March 10 | 09:00-10:30 (GMT-6) Central Time Zone Thursday March 26 | 09:00-10:30 (GMT+1) Central European Time Zone Register Recordings available on-demand. Inquire at xiadevents@microsoft.com App in a Day Explore the fundamentals of building apps with Microsoft Power Apps, including creating custom business applications without writing code. Tuesday March 10 | 11:00-12:30 (GMT-6) Central Time Zone Thursday March 26 | 11:00-12:30 (GMT+1) Central European Time Zone Register Recordings available on-demand. Inquire at xiadevents@microsoft.com Automation in a Day Explore automation solutions with Power Automate, including creating workflows and automating business processes. Thursday March 26 | 14:00-15:30 (GMT+1) Central European Time Zone Register Recordings available on-demand. Inquire at xiadevents@microsoft.com Power Pages in a Day Get hands-on building simple, secure business websites with Microsoft Power Pages. Tuesday March 10 | 14:00-15:30 (GMT-6) Central Time Zone Register Recordings available on-demand. Inquire at xiadevents@microsoft.com Partner with us! Are you a Microsoft Partner interested in the opportunity to join the program and deliver In a Day (XIAD) events? 🔍 Learn more about the program and review partner eligibility criteria: https://aka.ms/xiadpartneropportunity. 📧 Contact the XIAD Program team: xiadevents@microsoft.com 🚀 Get started today: https://aka.ms/XIADGetStarted 📤 Submit requests to deliver events: https://aka.ms/xIAD/PartnerEvents
Character limited for Partner Support Ticket notes
When updating a partner center support ticket from the Partner Center (https://partner.microsoft.com/dashboard/v2/support/servicerequests) However, the textbox for adding a new note from the portal has a max length of 80 characters. Has anyone else noticed this? I shared this observation with the partner center support team a while ago and learned that the portal is working as intended. The web portal should only be used for adding short notes. For longer notes, partners should update the ticket via email. I hoped my feedback might reach someone that could make this improvement to the partner experience, but it's taking longer than expected. Has anyone else noticed this issue, or am I the only partner that finds this behavior less than ideal? On more than one occasion I have modified the HTML using the browser dev tools by changing the maxlength="80" to "maxlength="800" and didn't have any trouble adding the longer note. Has anyone else run into this challenge and used the a workaround like the one I used?
Hardware workspace "account deactivated" - cannot submit driver for attestation signing
Hello, I am reaching out regarding an issue with our Partner Center Hardware workspace that is preventing us from submitting drivers for attestation signing. Issue: When navigating to the Hardware workspace in Microsoft Partner Center, we receive the following error message: "Our records indicate that you have already enrolled into this program but your program registration is deactivated." We are completely unable to access the Hardware dashboard or submit any driver CAB files for attestation signing. What we have already completed: EV code signing certificate is active (DigiCert Trusted G4 Code Signing RSA4096 SHA384 2022 CA1, expires 2027-02-18) Hardware program appears as enrolled in Partner Center Programs page Attempted to create a support case via Services Hub - blocked due to no eligible support plan Posted on Microsoft Learn Q&A: https://learn.microsoft.com/en-us/answers/questions/5787516/ Questions: Why has our Hardware workspace been deactivated? How can we reactivate it to proceed with driver attestation signing? Is there a specific support channel for Hardware Dev Center account issues without requiring a paid support plan? Any guidance or assistance would be greatly appreciated. Thank you.FTRSA FY26 Application Deadline - March 3rd, 2026
Last few days to apply for the FastTrack Recognized Solution Architect (FTRSA) program. If you’re planning to apply in this cycle—whether as a new candidate or an existing FTRSA—now is the time to finalize and submit your materials. Published reference architectures, technical samples, and customer success stories are a core part of the application. If your content has been submitted for publication but isn’t live yet, you can still apply by including proof of submission. Don't miss the opportunity to join the elite group of solution architects driving real customer impact across Dynamics 365 and Power Platform. Learn more about the program and apply here: https://aka.ms/FTRSANomination Deadline: March 3, 2026 For questions or assistance, please reach out to fasttrackrecognized@microsoft.com.
Events
in 2 days
On March 9, 2026, #AgentCon lands at Nasdaq, Times Square, bringing together developers, engineers, and innovators shaping the future of AI agents. Expect deep‑dive talks, hands‑on learning, pract...
In-Person
Tune in to learn how software development companies can use AI‑powered automation to simplify buying through Microsoft Marketplace, streamline Microsoft Marketplace private offers, and maximize the e...
Online
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