Recent Discussions
Mark your calendars! On September 23-24, Microsoft is hosting the Migrate and Modernize Summit.
Microsoft is hosting the Migrate and Modernize Summit, a digital event to help you and your customers accelerate cloud migrations to Azure and simplify modernization. This event is appropriate for both partner and customers. As a partner, you will hear important product announcements that will enable you to: Transform your migration and modernization practice Leverage AI to simplify and accelerate Migrations and Modernization to Azure, unlocking new projects and revenue. Drive new leads Inspire customers to engage in an assessment using your partner organization and services. Unlock Azure Accelerate funding Activate Microsoft investments / partner benefits that drive your partner services. (Specialized partners) Your customers will learn how to make their cloud migration and modernization a reality with Keynote Presentations from Microsoft leaders such as Scott Guthrie, Jeremy Winter, Amanda Silver and Cyril Belikoff Breakout Tracks tailored for decision-makers and practitioners to see migration and modernization agents in action, as well as local tracks to go deeper on specific topics Customer Stories including Sanofi, Thomson Reuters, and OneDigital Live Demos to bring to life the latest innovations around AI-assisted tooling and products. Read the full blog hereMigrate and Modernize Summit! Sept 23-24 2025!
Partners, mark your calendars! On September 23-24, Microsoft is hosting the Migrate and Modernize Summit, a digital event to help you and your customers accelerate cloud migrations to Azure and simplify modernization. This event is appropriate for both partner and customers. As a partner, you will hear important product announcements that will enable you to: Transform your migration and modernization practice Leverage AI to simplify and accelerate Migrations and Modernization to Azure, unlocking new projects and revenue. Drive new leads Inspire customers to engage in an assessment using your partner organization and services. Unlock Azure Accelerate funding Activate Microsoft investments / partner benefits that drive your partner services. (Specialized partners) Your customers will learn how to make their cloud migration and modernization a reality with Keynote Presentations from Microsoft leaders such as Scott Guthrie, Jeremy Winter, Amanda Silver and Cyril Belikoff Breakout Tracks tailored for decision-makers and practitioners to see migration and modernization agents in action, as well as local tracks to go deeper on specific topics Customer Stories including Sanofi, Thomson Reuters, and OneDigital Live Demos to bring to life the latest innovations around AI-assisted tooling and products. Read the full blog hereUpcoming Azure Accelerate Webinar coming September 25!
We're excited to take the next step in the launch of Azure Accelerate - showing our ecosystem how partners are already seeing success with it! Azure Accelerate is Microsoft’s unified offering that brings together Azure Migrate and Modernize with Azure Innovate, built on the foundations of Azure Essentials. Azure Accelerate gives partners access to trusted experts, significant investments, and comprehensive coverage for every stage of the cloud and AI journey. Learn more!ICYMI: Upcoming Azure Accelerate Partner Webinar on September 25!
We're excited to take the next step in the launch of Azure Accelerate - showing our ecosystem how partners are already seeing success with it! Azure Accelerate is Microsoft’s unified offering that brings together Azure Migrate and Modernize with Azure Innovate, built on the foundations of Azure Essentials. Azure Accelerate gives partners access to trusted experts, significant investments, and comprehensive coverage for every stage of the cloud and AI journey. Learn more!
Checking If It’s Okay to Post a Training Partnership Idea in MCT Spaces
Dear Community Leaders, I hope this message finds you well! I’m reaching out to ask if it would be appropriate to share a post in the MCT Community or MCT Longue regarding an initiative I’m developing under the Microsoft XIAD program. The concept is to invite fellow MCTs—particularly those not currently affiliated with a TSP—to collaborate on future training events. While paid opportunities may not be available at the outset, we’re committed to offering visibility and recognition. One way we plan to do this is by featuring trainer profiles and their specialties on our website, helping build credibility and exposure for participating MCTs. As part of this initiative, I’m planning to organize a one-day event each quarter, and I’m looking to collaborate with five certified MCTs who hold any of the following certifications: PL300, DP100, DP203, DP600, DP700, PL200, PL400, PL600 The goal is to foster meaningful partnerships and create a space where trainers can align with our mission and potentially engage in future work. I’d love to start this conversation in a transparent and inclusive way, and I believe the MCT Café could be a great place to gauge interest and gather feedback. Please let me know if this type of post would be welcome, or if there’s a preferred channel or format for sharing such ideas. Warm regards, vk2 MCT & Head of TSP.
Best Practices: Using the SAP Business Suite Acceleration Program Whitepaper to Drive Demand
The SAP Business Suite Acceleration Program with Microsoft Cloud, powered by SAP, Microsoft, and Intel, is a compelling story for organizations seeking to modernize their ERP. The official whitepaper is a powerful tool for partners to spark interest, generate leads, and accelerate pipeline growth. Here’s how to use it strategically for demand generation. 1. Brand the Whitepaper for Credibility and Recognition Add your logo to the cover page alongside Microsoft, SAP, and Intel to signal your expertise and partnership status. Include a “Presented by [Your Company]” tagline to reinforce your role as a trusted advisor. Ensure branding is professional and does not obscure the original partner logos. Why it drives demand: Prospects are more likely to engage with content that feels relevant and endorsed by a local expert. 2. Use the Whitepaper as a Lead Magnet Host the whitepaper behind a gated landing page on your website. Promote it via targeted email campaigns, LinkedIn posts, and paid ads. Require registration (name, email, company) to access the download. Why it drives demand: Gated assets convert interest into actionable leads for your sales team. 3. Highlight Key Value Propositions in Outreach Reference measurable benefits from the whitepaper (e.g., “25% faster SAP deployment on Microsoft Cloud”). Use real-world scenarios (AI-driven procurement, Teams integration) to make the benefits tangible. Emphasize the joint innovation and reliability of Microsoft, SAP, and Intel. Why it drives demand: Clear, quantified value statements resonate with decision-makers and prompt further inquiry. 4. Integrate Whitepaper Insights into Campaigns Build nurture emails and social posts around the whitepaper’s findings. Use snippets and infographics from the whitepaper to tease content and drive clicks. Position the whitepaper as the definitive guide for cloud ERP transformation. Why it drives demand: Multi-channel promotion increases visibility and engagement, moving prospects through the funnel. 5. Leverage the Whitepaper in Events and Webinars Use the whitepaper as the foundation for webinars, workshops, or roundtables. Offer the whitepaper as a post-event resource to attendees. Reference its insights during presentations to establish authority. Why it drives demand: Events create urgency and interaction; the whitepaper provides lasting value and a reason to follow up. 6. Empower Sales Teams with the Whitepaper Train sales reps to use the whitepaper as a conversation starter. Provide talking points and objection-handling scripts based on its content. Use the whitepaper as a leave-behind in meetings or demos. Why it drives demand: Sales teams equipped with credible, content-rich resources can engage prospects more effectively. 7. Showcase the Power of Partnership Highlight the combined strengths of Microsoft, SAP, and Intel in your messaging. Position your company as the bridge between global technology leaders and local customer needs. Reference the whitepaper’s emphasis on innovation, security, and scalability. Why it drives demand: Customers want solutions backed by industry leaders and delivered by trusted partners. 8. Track Engagement and Optimize Monitor downloads, registrations, and campaign performance. Follow up with leads who engage with the whitepaper. Refine messaging and tactics based on what drives the most interest. Why it drives demand: Continuous improvement ensures your outreach remains effective and relevant. 9. Load Opportunities in Microsoft Partner Center For every qualified lead generated from your whitepaper campaign, create an opportunity in Microsoft Partner Center. Use Campaign ID: #PartnerGTM to tag the opportunity for reporting and attribution. Include “SAP Business Suite” in the opportunity description to clearly identify the solution focus. Ensure all relevant customer details and engagement notes are entered for effective follow-up and pipeline management. Best Practice: Regularly review and update opportunities to reflect progress, and leverage Partner Center analytics to measure campaign impact. Conclusion The SAP Business Suite Acceleration Program whitepaper is more than an informational asset—it’s a demand generation engine. By branding, promoting, and integrating the whitepaper into your campaigns and sales motions, you can attract qualified leads, build credibility, and accelerate customer engagement. Ready to drive demand? Start by customizing the whitepaper, launching your campaign, and tracking results for maximum impact.FAQ: Agency fee reduction for auto-renewals and steps required for reduction
Q: I have a few questions related to the agency fee discount for renewals (Agency fee discount for renewals - Marketplace publisher | Microsoft Learn), Does the reduction to 1.5% for a renewal also apply if the offer is auto-renewing? My understanding is that the renewal only applies if a new private offer is created and the pop-up checkbox is confirmed that this private offer is for a renewal. Is that correct? A: Your understanding for both of these is correct.FAQ: Is private plan or private offer better for Year 2 for co-sell eligible publisher?
Q: I'm a publisher that published a private plan for year 1 and am now at the verge of publishing a private plan for year 2. I'm now contemplating whether to go with a private plan or private offer. I am co-sell eligible becaues of the first year deal. If I publish a private plan for year 2, can the client use that for MACC decrement or does it has to be a private offer? A: Private plan or private offer will both do the trick, however there's more functionality available with a private offer. Flexible billing options most importantly. It's also becoming the more common customer purchasing experience. Last but not least, the reporting provides much more information when it's a private offer than a private plan, so our recommendation is to go with the private offer.Join the Fabric Partner Community for an AMA with Arun Ulag!
🚨 Mark your calendars now! 📅 New this year in the Fabric Partner Community, an AMA (Ask Me Anything) call series with members of the Fabric Leadership Team! 🥳 Arun Ulag, CVP of Azure Data, will kick of this new call series Thursday, September 25, from 8-9 am PT. You will not want to miss this opportunity to ask all your questions, including those related to the announcements made at #FabConEurope, provide your feedback, and more! 👏 To join theses calls, you must be a member of the Fabric Partner Community Teams Channel. Not yet part of the Fabric Partner Community? Join now by submitting the form at https://aka.ms/JoinFabricPartnerCommunity.Join the Fabric Partner Community for this Week's Fabric Engineering Connection calls!
Are you a Microsoft partner that is interested in data and analytics? Be sure to join us for this week's Fabric Engineering Connection calls! 🎉 Jia Ma will be providing a deep dive on Real-Time Hub and Jenny Jiang will be sharing the latest monitoring updates for Spark jobs. The Americas & EMEA call will take place Wednesday, September 10, from 8-9 am PT and the APAC call is Thursday, September 11, from 1-2 am UTC/Wednesday, September 10, from 5-6 pm PT. This is your opportunity to learn more, ask questions, and provide feedback. To join the call, you must be a member of the Fabric Partner Community Teams channel. To join, complete the participation form at https://aka.ms/JoinFabricPartnerCommunity. We look forward to seeing you next week!REGISTER: FY26 Microsoft Elevate Nonprofit Partner Kickoff | Sept 10th
REMINDER - Join us for the FY26 Microsoft Elevate Nonprofit Virtual Partner Kickoff taking place on Wednesday, September 10, 2025 - This event is your launchpad into a year of opportunity, innovation, and impact! This event is designed to equip you and partner ecosystem, with strategic insights, actionable tools, and direction needed to lead and grow this year: Discover what’s new with Microsoft Elevate Gain clarity on the FY26 priorities Learn how to align your business to drive greater customer value and market momentum. REGISTER for the date that best fits your region and feel free to forward this invite to your teams: AMERICAS/EMEA SESSION 📍 Wednesday, September 10, 2025 🕚 8:00 AM - 11:00 AM PDT 🌐 Register for virtual event ASIA SESSION 📍 Thursday, September 11, 2025 🕘 9:00 AM – 12:00 AM AEST 🌐 Register for virtual event Let's Build Momentum together for a transformative FY26!
Unlocking developer potential with GPT-5 in Azure AI Foundry
If you are building intelligent applications or exploring agentic workflows, you won't want to miss this update: GPT-5 is now live in Azure AI Foundry - and it's redefining what's possible for software development teams. Smarter model routing for cost-effective scaling Multimodal capabilities (text, image, audio, PDF) Freeform tool calling for seamless automation Enterprise-grade security and governance Up to 272K token context for deep reasoning Whether you're building chatbots, virtual agents, or complex decision support systems, GPT-5's variants (Mini, Nano, Reasoning, Chat) offer tailored performance for every use case. Curios how GPT-5 can transform your dev workflows? Check out the blog for demos, real-world scenarios, and how to get started.Driving innovation securely: Partnering for a safer digital future
As cybersecurity threats grow in scale and complexity, a key question continues to guide our conversations with Microsoft partners and customers: How can we protect our data and systems without slowing innovation? This is the mission behind the Secure Future Initiative (SFI)—a focused effort to help organizations turn security insight into practical action. To support this, we've introduced SFI patterns and practices, designed to equip partners and customers with actionable guidance for building more secure solutions. We’re also doubling down on our AI-first security platform, which spans identity, threat protection, data security, and compliance. The goal? Empower customers to innovate confidently with AI, knowing their environments are protected. And we recognize that our partners are essential to making that happen. With over 1 million customers already using Microsoft Security solutions, the opportunity for partners to differentiate and grow their business is greater than ever. Microsoft processes more than 84 trillion security signals daily, giving us unmatched insight into the threat landscape—and together with the expertise of our 15,000+ security partners, we’re well-positioned to secure what’s next. Read the full article hereSecurity innovation starts here: Explore Microsoft's FY26 solution play
As cyber threats grow more sophisticated, the challenge is clear: how do we protect data and systems without slowing innovation? Microsoft's Secure Future Initiative (SFI) is our answer - and now, with newly released SFI patters and practices, partners have a blueprint to turn security strategy into real world impact. We're doubling down on our AI-first security platform - spanning identity, threat protection, data security, and compliance - so customers can innovate confidently with AI. Developers and software development companies play a pivotal role in enabling this transformation. With over a million customers already using Microsoft Security solutions and visibility into 84 trillion daily signals, the opportunity to build differentiated, high-impact solutions has never been greater. Add your expertise to our partner ecosystem of 15,000+ security specialists, and let's shape a more secure future together. With over a million customers already using Microsoft Security solutions and visibility into 84 trillion daily signals, the opportunity to build differentiated, high-impact solutions has never been greater. Add your expertise to our partner ecosystem of 15,000+ security specialists, and let’s shape a more secure future together Read the full article hereTech Talks presents: Fabric Data Agents in Action: From Fabric to Microsoft Copilot Studio
Join us on Thursday, September 4th at 8am PT as Amir Jafari, Senior Product Manager, Data Science R&D presents 'Fabric Data Agents in Action: From Fabric to Microsoft Copilot Studio '. Learn how to create and configure Fabric Data Agents to harness the power of generative AI in Microsoft Fabric. You’ll discover how to tailor these agents to your data, integrate them seamlessly across the Microsoft ecosystem, and follow best practices for setup, domain specialization, and grounding strategies. You will also learn how to connect your agents with Copilot Studio, Teams to power advanced multi-agent solutions that unlock intelligent, domain-aware experiences across your organization. We hope to see you there! Call to Action: Click on the link to save the calendar invite: https://aka.ms/TechTalksInvite View past recordings (sign in required): https://aka.ms/TechTalksRecordingUnlocking Marketplace Value Through Microsoft’s Cloud & AI Vision
As the cloud and AI landscape evolves, so do the opportunities for marketplace partners. The first installment of Microsoft’s new Cloud and AI blog series lays the groundwork for how partners can align with Microsoft’s solution areas to drive customer impact and business growth. This post explores: The strategic role of the Microsoft AI Cloud Partner Program How solution plays and co-sell motions are being streamlined What this means for partners building and scaling in the commercial marketplace Whether you're an ISV, SI, or managed services provider, this series is designed to help you navigate the AI-powered future with clarity and confidence. Read more hereScaling innovation with Copilot: Partner success in focus
AI agents are no longer a future vision—they’re reshaping how work gets done today. Systems integrators are scaling innovation with Microsoft 365 Copilot and agentic AI to deliver measurable outcomes across industries. From orchestrating multi-agent solutions that boost service desk efficiency by 30%, to improving customer satisfaction by 15%, partners like NTT DATA are demonstrating what’s possible when Copilot Studio, Azure AI Foundry, and the Microsoft AI Cloud Partner Program come together. Whether you're building for the commercial marketplace or enabling customers through services, this spotlight is packed with insights on how to: Leverage Copilot extensibility across low-code and pro-code environments Accelerate customer value with intelligent agent orchestration Tap into Microsoft’s partner resources to scale your impact Read more about it hereTech Talks presents: Latest Updates from the Power CAT Team
Join us on Thursday, August 28th at 8am PT as Phil Topness, Principal PM Manager, Power CAT presents 'Latest Updates from the Power CAT Team'. Learn the latest from Power CAT on how to skill up your delivery team with Power CAT's real-world experience, and Power CAT programs you can deliver to your clients to guide them to succeed with building an AI strategy and adoption plan, measuring agentic value, use Power CAT's Spark Tank envisioning game to generate high-value use case, and build strategies to manage agent governance and security risk. Learn how you can join this program and be introduced as a strategic partner to new clients by Microsoft sellers. We hope to see you there! Call to Action: Click on the link to save the calendar invite: https://aka.ms/TechTalksInvite View past recordings (sign in required): https://aka.ms/TechTalksRecording
Events
**Event Date & Time: September 24, 2025, 12:00 - 1:00 PM GMT+8 Singapore **
Learn how to effectively plan, build, and deploy generative AI solutions. Join us at Microsoft ISV AI Envisioning Day: Ge...
Online
**Event Date & Time: September 24, 2025, 1:00 - 2:00 PM GTM+1 UK **
Learn how to effectively plan, build, and deploy generative AI solutions. Join us at Microsoft ISV AI Envisioning Day: Get the Fr...
Online
Recent Blogs
- Partners, mark your calendars! On September 23-24, Microsoft is hosting the Migrate and Modernize Summit, a digital event to help you and your customers accelerate cloud migrations to Azure and simpl...Sep 12, 2025
- At Microsoft, we believe that collaboration tools are essential to modern productivity. Microsoft Teams has become a cornerstone of how organizations connect, communicate, and get work done. At the s...Sep 12, 2025
