Best Practices: Using the SAP Business Suite Acceleration Program Whitepaper to Drive Demand

The SAP Business Suite Acceleration Program with Microsoft Cloud, powered by SAP, Microsoft, and Intel, is a compelling story for organizations seeking to modernize their ERP. The official whitepaper is a powerful tool for partners to spark interest, generate leads, and accelerate pipeline growth. Here’s how to use it strategically for demand generation.

1. Brand the Whitepaper for Credibility and Recognition

Add your logo to the cover page alongside Microsoft, SAP, and Intel to signal your expertise and partnership status.
Include a “Presented by [Your Company]” tagline to reinforce your role as a trusted advisor.
Ensure branding is professional and does not obscure the original partner logos.

Why it drives demand:
Prospects are more likely to engage with content that feels relevant and endorsed by a local expert.

2. Use the Whitepaper as a Lead Magnet

Host the whitepaper behind a gated landing page on your website.
Promote it via targeted email campaigns, LinkedIn posts, and paid ads.
Require registration (name, email, company) to access the download.

Why it drives demand:
Gated assets convert interest into actionable leads for your sales team.

3. Highlight Key Value Propositions in Outreach

Reference measurable benefits from the whitepaper (e.g., “25% faster SAP deployment on Microsoft Cloud”).
Use real-world scenarios (AI-driven procurement, Teams integration) to make the benefits tangible.
Emphasize the joint innovation and reliability of Microsoft, SAP, and Intel.

Why it drives demand:
Clear, quantified value statements resonate with decision-makers and prompt further inquiry.

4. Integrate Whitepaper Insights into Campaigns

Build nurture emails and social posts around the whitepaper’s findings.
Use snippets and infographics from the whitepaper to tease content and drive clicks.
Position the whitepaper as the definitive guide for cloud ERP transformation.

Why it drives demand:
Multi-channel promotion increases visibility and engagement, moving prospects through the funnel.

5. Leverage the Whitepaper in Events and Webinars

Use the whitepaper as the foundation for webinars, workshops, or roundtables.
Offer the whitepaper as a post-event resource to attendees.
Reference its insights during presentations to establish authority.

Why it drives demand:
Events create urgency and interaction; the whitepaper provides lasting value and a reason to follow up.

6. Empower Sales Teams with the Whitepaper

Train sales reps to use the whitepaper as a conversation starter.
Provide talking points and objection-handling scripts based on its content.
Use the whitepaper as a leave-behind in meetings or demos.

Why it drives demand:
Sales teams equipped with credible, content-rich resources can engage prospects more effectively.

7. Showcase the Power of Partnership

Highlight the combined strengths of Microsoft, SAP, and Intel in your messaging.
Position your company as the bridge between global technology leaders and local customer needs.
Reference the whitepaper’s emphasis on innovation, security, and scalability.

Why it drives demand:
Customers want solutions backed by industry leaders and delivered by trusted partners.

8. Track Engagement and Optimize

Monitor downloads, registrations, and campaign performance.
Follow up with leads who engage with the whitepaper.
Refine messaging and tactics based on what drives the most interest.

Why it drives demand:
Continuous improvement ensures your outreach remains effective and relevant.

9. Load Opportunities in Microsoft Partner Center

For every qualified lead generated from your whitepaper campaign, create an opportunity in Microsoft Partner Center.
Use Campaign ID: #PartnerGTM to tag the opportunity for reporting and attribution.
Include “SAP Business Suite” in the opportunity description to clearly identify the solution focus.
Ensure all relevant customer details and engagement notes are entered for effective follow-up and pipeline management.

Best Practice:
Regularly review and update opportunities to reflect progress, and leverage Partner Center analytics to measure campaign impact.

Conclusion

The SAP Business Suite Acceleration Program whitepaper is more than an informational asset—it’s a demand generation engine. By branding, promoting, and integrating the whitepaper into your campaigns and sales motions, you can attract qualified leads, build credibility, and accelerate customer engagement.

Ready to drive demand?
Start by customizing the whitepaper, launching your campaign, and tracking results for maximum impact.