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Webinar: SAP Business Suite Acceleration with Microsoft Cloud
The SAP Business Suite Acceleration with Microsoft Cloud is gaining powerful momentum—and our latest webinar underscores that progress. This compelling on‑demand session, hosted by Microsoft Global PDM for SAP, Sharon Collins, showcases how the alliance between SAP and Microsoft is supercharging partner-led customer transformations. to watch or scroll to the bottom of the page. Featured Speakers Wael El Kabbany, VP, Strategic Global Partnership – SAP, Microsoft As the driving force behind Microsoft’s collaboration with SAP, Wael leads global strategic alignment, partner co-selling efforts, and joint innovations aimed at accelerating SAP partner and customer success. Santina Franchi, President, Corporate & Cloud ERP (“GROW”) – SAP Santina oversees SAP’s Corporate and Cloud ERP business (GROW), empowering partners to deliver next-level ERP innovation and time-to-value. Webinar Highlights Progress to Date Together, SAP and Microsoft have launched a robust acceleration program for SAP Cloud ERP featuring tightly integrated tools—including the Joule Copilot and Microsoft Copilot, data, security, M365 and Teams. Partner Empowerment Partners are equipped with proven frameworks, AI innovation, and seamless cloud infrastructure to accelerate deals and drive transformative customer outcomes. The Power of SAP + Microsoft This powerful combination delivers: AI-Driven Automation & Insight – Leveraging Microsoft Copilot and SAP Joule to power smarter operations. Seamless Integration – Bridging productivity and ERP systems across Microsoft 365, Teams, BTP, and Azure. Faster Time to Value – Driven by embedded partner expertise and digital innovation. Watch On Demand Catch the full webinar to hear directly from Wael and Santina on how SAP and Microsoft together are helping partners close deals faster, deliver advanced AI value, and accelerate migrations to SAP Cloud ERP on Azure.
FY26 SAP on Azure Partner Incentives – Community FAQ
1. What is the Azure Accelerate incentives program for SAP in FY26? A: Azure Accelerate (FY26) is Microsoft’s unified partner investment program that rewards partners for driving SAP cloud migration projects on Azure. It merges previous, separate offers into one cohesive program covering all SAP deployment scenarios—whether native SAP on Azure, RISE with SAP (private cloud), or SAP GROW (public cloud SaaS). The goal: accelerate SAP cloud projects by offsetting partner costs and encouraging best practices, making SAP on Azure deals more attractive and profitable. 2. Who is eligible for these incentives? Answer: Partners: Must be enrolled in the Microsoft AI Cloud Partner Program and have achieved the SAP on Microsoft Azure Advanced Specialization. Enrollment in the Microsoft Commerce Incentives (MCI) program is also required. Customers: Commercial customers with significant SAP migration projects. Public sector deals are generally excluded. Extremely large strategic accounts may use custom funding instead. 3. How do partners apply for these incentives? Answer: Nominate the project in Microsoft Partner Center (Incentives > Engagements (MCI)), selecting the relevant Azure Accelerate – SAP offer. Provide customer/project details (including Azure Tenant ID). Customer must approve participation via email. Automatic approval for standard projects; large deals may require manual review. Deliver the engagement within the specified timeframe. Submit Proof of Execution (PoE) in Partner Center (assessment report, customer sign-off, etc.). Microsoft reviews and pays out via your usual partner payout method. Note: The 2.5% sales incentive is claimed via email to gpic@microsoft.com with required documentation. 4. What are the key timelines and deadlines? Answer: Completion Window: Pre-sales assessment: 60–120 days Migration/deployment: ~180 days Claim Submission: Typically within 30 days of completion Program Duration: FY26 (July 1, 2025 – June 30, 2026). All projects and claims must fall within this period. 5. How do these incentives reflect the Microsoft and SAP partnership? Answer: These incentives are part of a broader strategic partnership between Microsoft and SAP aimed at accelerating SAP’s move to the cloud (specifically Azure). The Azure Accelerate (SAP) program is a joint go-to-market effort to encourage cloud adoption, especially for midmarket customers. SAP’s involvement ensures the offers cover scenarios like RISE with SAP (private cloud) and GROW (SaaS ERP) on Azure—so the incentives apply whether the deal is sold by SAP or the partner, as long as Azure is the platform. 6. How can partners leverage these incentives in their go-to-market strategy? Answer: Offer free/low-cost SAP on Azure assessments (funded by Microsoft) to open doors with customers. Reduce customer costs or improve your margins by applying post-sale funding to project pricing. Stack all three incentives on a single deal for maximum ROI. Market the partnership: Highlight Microsoft and SAP’s joint investment in your proposals and marketing. Utilize Microsoft resources: Tap into engineering support, marketing materials, and the Azure Cloud Accelerate Factory. Plan for timelines: Train your team to nominate deals and collect required documentation promptly. 7. Can partners stack multiple incentives on a single deal? Answer: Yes! Partners are encouraged to utilize all applicable incentives for each deal. For example, you can claim pre-sales assessment funding, the 2.5% deal win bonus, and post-sales deployment funding on the same project. Stacking incentives maximizes your ROI and can cover 20–30% (or more) of the project’s first-year Azure value. 8. What documentation is required to claim incentives? Answer: Pre-Sales Assessment: Submit the assessment report or deliverable provided to the customer. Post-Sales Migration: Submit a customer sign-off letter/email confirming successful migration, plus a brief project summary or architecture document. Sales Closure Incentive: Provide the customer contract/order form, evidence that SAP will run on Azure, and the completed incentive claim form (“Attachment A”). For all claims, ensure the customer’s Azure Tenant ID is included and all documentation is clear and complete. 9. What happens if a project is delayed or the claim deadline is missed? Answer: If you anticipate missing a completion or claim deadline, contact Microsoft or your Partner Development Manager as soon as possible. Extensions may be granted in some cases, but if deadlines are missed without communication, the funding reservation may lapse and the claim could be rejected. Always monitor your project timelines and submit claims promptly to avoid losing incentive eligibility. 10. Where can I find more information or support on the incentives and manage my deals? Answer: The Microsoft Partner Center is your central hub for all things related to SAP on Azure incentives. Here’s how to use it effectively: Nominate and Track Deals: Go to Incentives > Engagements (MCI) to nominate new SAP on Azure projects for funding. Use the dashboard to monitor the status of all your nominations, including approval, completion, and payout stages. Submit and Manage Claims: After completing an engagement, upload your Proof of Execution (PoE) directly in Partner Center. The portal will show deadlines for each engagement—keep an eye on these to avoid missing out. Check Payouts and Earnings: View your incentives earnings statements and payment status in the Earnings section. Payment cycles are typically monthly or quarterly; Partner Center will show when funds are disbursed. Access Resources and Support: Find program guides, templates, and FAQs in the Partner Center resource library. For technical issues or questions about eligibility, use the built-in support ticketing system or reach out to your Partner Development Manager. Stay Updated: Partner Center is regularly updated with new program details, deadlines, and documentation requirements. Make it a habit to log in regularly and review notifications. To Learn More: To learn more about Microsoft's SAP Programs and Offers, visit Migrate and Modernize SAP. Tip: Bookmark the Partner Center and ensure your sales and delivery teams have access. Most incentive issues can be resolved quickly if you use the portal as your single source of truth. By leveraging the FY26 SAP on Azure incentives, partners can boost profitability, de-risk projects, and deliver more value to customers—while being backed by Microsoft and SAP.Accelerate SAP on Azure Success with FY26 Partner Investments
As we kick off FY26, Microsoft is deepening its commitment to SAP partners with enhanced investments and streamlined offers designed to support SAP migrations to Azure. Whether you're guiding customers through ECC modernization, deploying SAP Cloud ERP (RISE and Grow), or scaling SAP Business Suite in the midmarket, these new incentives are built to help you deliver faster time-to-value and stronger customer outcomes. Partners can take advantage of expanded funding for pre-sales engagements, technical enablement, and delivery support through programs like Azure Accelerate and the Cloud Accelerate Factory. These resources are designed to simplify execution, reduce delivery costs, and unlock new growth opportunities. To learn more about what’s available and how to activate these offers, we invite you to watch the recording of the “Migrate SAP on Azure: FY26 Partner Incentives & Offers” webcast. Let’s make FY26 a breakthrough year for SAP on Azure!SAP Business Suite Acceleration Program with Microsoft Cloud
Accelerate Growth. Empower Innovation. Partner with Confidence. SAP and Microsoft have joined forces to launch the SAP Business Suite Acceleration Program with Microsoft Cloud—an end-to-end initiative designed to help partners deliver faster time-to-value, AI-powered innovation, and seamless cloud transformation for customers. Why Join the Program? Faster Time-to-Value Benefit from seamless integrations and connected processes across SAP and Microsoft - including Microsoft Teams, Azure AI, and Microsoft 365 Copilot Partner Expertise Joint Microsoft and SAP-enabled partner ecosystem that brings critical market insights, industry-specific expertise, and deep customer knowledge to drive faster adoption Built-in AI AI Innovations delivered by SAP and Microsoft unlock business insights you can act on boosting productivity and collaboration across business functions Secure and Reliable Deliver enterprise-grade security with advanced encryption, identity management, and real-time threat detection—so your customers can scale with confidence. Simplified Operations Streamline implementations and reduce friction in workload migrations with intuitive system interactions and simplified processes. Partner Benefits Joint Go-to-Market Framework: Our unified go-to-market strategy aligns SAP, Microsoft, and SI partners around a shared vision and objectives. This ensures successful outcomes for all stakeholders involved. Partner Marketing as a Service (PMaaS): Benefit from joint marketing support by Microsoft and SAP, including account planning, content, and joint demand generation. Financial Incentives: Gain access to complementary incentives from Microsoft and SAP to help accelerate sales and implementations. Partner Success: Simplify complexities to enhance operational efficiency, ensuring seamless transitions and intuitive interactions for customer success Availability The program is currently available in the U.S., with expansion to the EU, Asia, Australia, and New Zealand later this year. Select SAP Cloud ERP packages are now available via the Microsoft Azure Marketplace.Best Practices: Using the SAP Business Suite Acceleration Program Whitepaper to Drive Demand
The SAP Business Suite Acceleration Program with Microsoft Cloud, powered by SAP, Microsoft, and Intel, is a compelling story for organizations seeking to modernize their ERP. The official whitepaper is a powerful tool for partners to spark interest, generate leads, and accelerate pipeline growth. Here’s how to use it strategically for demand generation. 1. Brand the Whitepaper for Credibility and Recognition Add your logo to the cover page alongside Microsoft, SAP, and Intel to signal your expertise and partnership status. Include a “Presented by [Your Company]” tagline to reinforce your role as a trusted advisor. Ensure branding is professional and does not obscure the original partner logos. Why it drives demand: Prospects are more likely to engage with content that feels relevant and endorsed by a local expert. 2. Use the Whitepaper as a Lead Magnet Host the whitepaper behind a gated landing page on your website. Promote it via targeted email campaigns, LinkedIn posts, and paid ads. Require registration (name, email, company) to access the download. Why it drives demand: Gated assets convert interest into actionable leads for your sales team. 3. Highlight Key Value Propositions in Outreach Reference measurable benefits from the whitepaper (e.g., “25% faster SAP deployment on Microsoft Cloud”). Use real-world scenarios (AI-driven procurement, Teams integration) to make the benefits tangible. Emphasize the joint innovation and reliability of Microsoft, SAP, and Intel. Why it drives demand: Clear, quantified value statements resonate with decision-makers and prompt further inquiry. 4. Integrate Whitepaper Insights into Campaigns Build nurture emails and social posts around the whitepaper’s findings. Use snippets and infographics from the whitepaper to tease content and drive clicks. Position the whitepaper as the definitive guide for cloud ERP transformation. Why it drives demand: Multi-channel promotion increases visibility and engagement, moving prospects through the funnel. 5. Leverage the Whitepaper in Events and Webinars Use the whitepaper as the foundation for webinars, workshops, or roundtables. Offer the whitepaper as a post-event resource to attendees. Reference its insights during presentations to establish authority. Why it drives demand: Events create urgency and interaction; the whitepaper provides lasting value and a reason to follow up. 6. Empower Sales Teams with the Whitepaper Train sales reps to use the whitepaper as a conversation starter. Provide talking points and objection-handling scripts based on its content. Use the whitepaper as a leave-behind in meetings or demos. Why it drives demand: Sales teams equipped with credible, content-rich resources can engage prospects more effectively. 7. Showcase the Power of Partnership Highlight the combined strengths of Microsoft, SAP, and Intel in your messaging. Position your company as the bridge between global technology leaders and local customer needs. Reference the whitepaper’s emphasis on innovation, security, and scalability. Why it drives demand: Customers want solutions backed by industry leaders and delivered by trusted partners. 8. Track Engagement and Optimize Monitor downloads, registrations, and campaign performance. Follow up with leads who engage with the whitepaper. Refine messaging and tactics based on what drives the most interest. Why it drives demand: Continuous improvement ensures your outreach remains effective and relevant. 9. Load Opportunities in Microsoft Partner Center For every qualified lead generated from your whitepaper campaign, create an opportunity in Microsoft Partner Center. Use Campaign ID: #PartnerGTM to tag the opportunity for reporting and attribution. Include “SAP Business Suite” in the opportunity description to clearly identify the solution focus. Ensure all relevant customer details and engagement notes are entered for effective follow-up and pipeline management. Best Practice: Regularly review and update opportunities to reflect progress, and leverage Partner Center analytics to measure campaign impact. Conclusion The SAP Business Suite Acceleration Program whitepaper is more than an informational asset—it’s a demand generation engine. By branding, promoting, and integrating the whitepaper into your campaigns and sales motions, you can attract qualified leads, build credibility, and accelerate customer engagement. Ready to drive demand? Start by customizing the whitepaper, launching your campaign, and tracking results for maximum impact.Video: The one with Migrating 400 TB of data to RISE with SAP on Azure (Ashish Wadhwa)
In episode 233 of our SAP on Azure video podcast we talk about Tata Projects. Migrating a 400 TB of SAP systems to RISE with SAP on Azure alone is a huge challange. Doing this within 9 months, with only 9 days of blackout is even better. But what makes this story so special is really leveraging the benefits of this Microsoft and SAP integration by implementing Power BI, Security Copilot, Power Platform and obviously also AI. Find all the links mentioned here: https://www.saponazurepodcast.de/epis... Reach out to us for any feedback / questions: Robert Boban: / rboban Goran Condric: / gorancondric Holger Bruchelt: / holger-brucheltSAP on the Microsoft Cloud Partner Guide
The Interactive Partner Guide is a comprehensive resource designed to empower businesses utilizing SAP on the Microsoft Cloud. With a focus on driving favorable business outcomes for customers and fostering growth in SAP and Microsoft practices, this guide offers valuable information and a range of resources. Recognizing that many partners are responsible for supporting both SAP and Microsoft solutions, our primary objective is to assist in setting your business apart from the competition and ensuring your success. This includes leveraging Microsoft programs, accessing specialized offers, aligning sales strategies, providing training opportunities, and offering dedicated support. By utilizing this guide, partners can enhance their expertise, expand their capabilities, and optimize the potential of their SAP and Microsoft offerings. Download the SAP on the Microsoft Cloud Partner Guide now.Power Profits and Growth with Microsoft and SAP - Frost and Sullivan Report
We are excited to share the latest Frost & Sullivan report, "Power Profits and Growth with Microsoft and SAP," which highlights the transformative impact of our partnership on enterprise operations. This comprehensive report delves into how SAP and Microsoft together drive innovation, operational efficiencies, and revenue growth for businesses worldwide. Key Insights from the Report: Transformation Challenges: The report addresses the fierce challenges companies face in today's fast-changing economic environment and how prioritizing innovation, agility, and collaboration can help overcome these obstacles 1 2. Unified Business Processes: Leveraging RISE with SAP on the Microsoft Cloud, businesses can unify their processes, access real-time insights, and accelerate their migration to SAP’s ERP platform 1 2. Secure Innovation and Automation: The synergy between SAP and Microsoft enables secure innovation and automation, including GenAI and BTP, helping clients boost productivity and spearhead collaboration 1 2. Industry Best Practices: The report outlines industry best practices at scale, contextual business process intelligence, and AI-driven recommendations to create intelligent experiences through Microsoft AI Services 1 2. This report is a valuable resource for partners looking to understand the benefits of integrating SAP solutions with Microsoft technology. It provides actionable insights and strategies to help businesses navigate their digital transformation journey and achieve long-term growth. We encourage you to read the full report to explore how SAP and Microsoft are empowering enterprises to thrive in the digital age. Download the complete report now.Migrate SAP FY25 Partner Programs and Offers
We are excited to share the latest Migrate SAP FY25 Partner Programs and Offers presentation, which outlines the comprehensive programs and incentives available to our partners for fiscal year 2025. Key Highlights: Program Overview: The presentation provides a detailed overview of the FY25 programs and offers, including the engagement terms from July 1, 2024, through June 30, 2025. Partner Requirements: Partners are required to complete specific milestones in the Azure Migrate & Modernize (AMM) project, such as application compatibility assessments, landing zone setups, and migration/modernization activities. Incentives and Funding: The presentation outlines various incentives, including up to $500K in funding for projects with an annual consumption rate (ACR) of over $50K, and up to $100K for projects ranging from $30K to $3M ACV. Specialization and Certification: Partners specializing in SAP on Microsoft Azure are encouraged to leverage the Cloud Adoption Framework (CAF) and Well-Architected Framework (WAF) for assessments. Sales Incentives: The SAP RISE on Azure Partner Sales Incentive for FY25 rewards partners with 2.5% of the 3-year ACR for leading and closing SAP RISE private cloud opportunities on Azure. This presentation is a valuable resource for partners looking to enhance their SAP migration strategies and capitalize on the available incentives. We encourage you to review the full presentation to understand the detailed requirements and opportunities for FY25 Download Microsoft's Migrate SAP FY25 Partner Programs and Offers now. (Accessible to members of MAICPP)
