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How AI-powered software development companies are winning in Microsoft Marketplace
Artificial intelligence is transforming how software development companies build, market, and scale solutions across the Microsoft ecosystem. In this latest Microsoft Marketplace guest partner blog, explore how an AI-powered partner is using Microsoft Cloud technologies and Marketplace go-to-market capabilities to accelerate innovation, expand co-sell opportunities, and deliver measurable customer value. Learn how aligning AI-driven applications with Microsoft Marketplace can help software companies improve solution discoverability, streamline enterprise procurement, and unlock new revenue pathways through partner-led growth. Read the full article: The AI-powered partner: Winning in the Microsoft ecosystem | Microsoft Community Hub Learn more and attend the live webinar on April 28th: Maximize selling with Microsoft and Marketplace ROI - Microsoft Marketplace CommunityJoin Marketplace at Microsoft Build!
The Marketplace team will be at Microsoft Build, June 2-3 in San Francisco, CA! We hope you'll join us in the Hub to meet with experts on how to build, publish, and monetize apps and agents with Microsoft Marketplace. "Favorite" the Marketplace lightning talk which covers the start-to-finish publishing process and highlights benefits and incentives available from Microsoft for software developers: Monetize apps and agents with Microsoft Marketplace Check out the full catalog to explore sessions across the topics: Cloud Platform & Data, Developer Tools & Frameworks, Apps & Agents, Model Training, Windows, and Responsible AI. Can't make it to San Francisco? You can always register for the digital experience. See you there!Adding Azure into your multicloud strategy
Building a multicloud strategy? Learn why Azure plays a critical role in accelerating Marketplace success. Join WeTransact at the April 2nd Microsoft Marketplace webinar to explore how aligning Azure with your multicloud approach can help you increase deal size, unlock co-sell opportunities, and move faster using Microsoft tools, funding, and incentives. You’ll gain practical guidance on replication, modernization, and next steps to drive long-term Marketplace momentum. Learn more and attend: Why Azure belongs in your multicloud strategy - Microsoft Marketplace CommunitySecuring AI agents in the agentic era
As AI agents take on more autonomous roles across enterprise applications, security must evolve just as quickly. In this article, explore a practical security playbook for the agentic era—covering key risks, governance considerations, and foundational principles for deploying and scaling AI agents responsibly. You’ll also learn why these security considerations matter for solutions built, published, and transacted through Microsoft Marketplace, where trust, compliance, and enterprise readiness are essential. Read the full article to understand what secure AI agent adoption means for today’s enterprises—and Marketplace publishers. Securing AI agents: The enterprise security playbook for the agentic era | Microsoft Community HubDrive partner pipeline and customer outcomes in Microsoft Marketplace with Microsoft Copilot
Microsoft partners are seeing growing demand for AI solutions—but many customers need guidance to move from curiosity to real business impact. In the March 2026 edition of the Copilot Monthly Series, learn how to help small and medium-sized businesses adopt Microsoft Copilot with confidence using a structured, repeatable approach aligned to the Microsoft Customer Engagement Methodology. This article explores how partners can position Copilot as a business solution, lead outcome-focused conversations, and uncover new services opportunities while supporting secure, governed AI adoption. Gain practical insights to build pipeline, accelerate customer value, and scale your Copilot practice across Microsoft Marketplace. Read the full article to learn how to turn AI interest into measurable customer outcomes and long-term growth with Microsoft Copilot. Copilot monetization for SMBs: Build pipeline with confidence by becoming Customer ZeroCustomer office hours: Chart your AI strategy for manufacturing with Microsoft Marketplace
Join the upcoming customer office hours session on March 25 | 9:30 AM PDT to explore how manufacturers can scale AI apps and agents across the factory floor using Microsoft Marketplace. Go beyond AI theory and dive into practical scenarios—from connecting IoT and enterprise systems to enabling analytics, digital twins, and AI agents. Learn how to make informed build, buy, or blend decisions, turn unstructured plant data into actionable insights, and move from pilot to production faster—all while balancing governance and architectural trade‑offs. Bring your questions and engage directly during this interactive session. Learn more on how to attend this webinar: Charting your AI strategy for manufacturing with Marketplace - Microsoft Marketplace CommunityTurning AI Insights into Marketplace-Ready Solutions
Want to accelerate your AI journey on Microsoft Marketplace? This blog distills key takeaways from recent Microsoft and partner webinars, giving you expert guidance on building production-ready AI apps and agents. Learn best practices for performance, deployment, and scaling—so your solutions reach more customers, faster. Don’t miss these insider insights—read the full article today: Building production‑ready AI apps and agents for Microsoft MarketplaceMarketplace sales are never showing as "Won"
I was looking through the Insights page of the Partner Portal today and I came across a weird quirk of the way Marketplace sales are reported. None of our Azure Marketplace Leads (the leads & sales we get from customers buying our solutions from the Azure Marketplace) are showing up as "Won". On the https://partner.microsoft.com/en-us/dashboard/opportunities/referral/cohort, under "Business performance" we see that Won rate, Lost rate, and Value won all are missing the customers we've gotten through the marketplace. It only appears to be showing manually entered co-sell leads. This seems to be messing pretty heavily with our cohort generation/analysis as we're placed into the incorrect tier. (Sidenote: are cohorts only generated once a year?) Under the https://partner.microsoft.com/en-us/dashboard/opportunities/referral/leads for the "Marketplace leads" tab I'm also seeing 0 "Won" and 0 "Won value" for all of our Marketplace Offers. They get stuck under "Leads" without progressing forward. Is there a way I'm missing to mark our Marketplace Leads as "Won"? We have a bunch of leads that I'd like to reflect in the tool properly.5 App Advisor capabilities that help sell faster on Microsoft Marketplace
Signing in to App Advisor unlocks features that help you manage projects, personalize your development guidance, and move from build to Marketplace sales faster. App Advisor helps streamline the process for anyone, with no barriers to start. However, when you sign in and authenticate, the experience becomes even more powerful. Read the 5 reasons to authenticate in App Advisor here.
SaaS Transactable Listing on Microsoft Marketplace — Questions & Best Practices
Hi Microsoft Marketplace Community, We are Saturam Inc., the team behind Qualdo-DRX — a Data Observability, Reliability & Quality SaaS solution now listed on the Microsoft Azure Marketplace. As we continue to build and optimize our Marketplace presence, we have a few questions and would love to hear from experienced partners and the Microsoft team. Qualdo-DRX is a Managed Application offer on Azure Marketplace. We help enterprises monitor data quality, reliability, and observability across Azure-native data services including Microsoft Fabric, Azure Synapse, ADLS, and more. A free trial plan is also available. We are interested in connecting with other ISVs who have successfully published transactable SaaS offers and navigated the Microsoft Marketplace journey. If you have lessons learned, tips, or resources to share, we welcome the conversation! Feel free to reply below or reach out directly. We are happy to share our own experience listing Qualdo-DRX and support others on their Marketplace journey. #AzureMarketplace #SaaS #TransactableOffer #ISV #MicrosoftMarketplace #CoSell #MarketplaceRewards
