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Grow your business globally while selling locally through Microsoft Marketplace
Ready to reach new markets and grow through trusted partner ecosystems? Microsoft is expanding multiparty private offers to Australia, Japan, and South Africa, creating new opportunities for software companies and channel partners to scale globally while selling locally. Discover how Microsoft Marketplace helps partners accelerate co-sell motions, simplify procurement, close larger deals, and unlock new revenue opportunities through partner-led selling. Read the full article: Drive local growth with Microsoft Marketplace Help amplify this important announcement across your networks: Blog: https://partner.microsoft.com/blog/article/scaling-channel-growth-through-microsoft-marketplace Community: https://techcommunity.microsoft.com/blog/PartnerNews/partner-blog--drive-local-growth-with-microsoft-marketplace/4537077 LI: https://www.linkedin.com/posts/microsoft-cloud-partner-program_drive-local-growth-with-microsoft-ma… Facebook: https://www.facebook.com/mspartner/posts/pfbid02pWqxfpkcWjW2nyf7CuZYrnuGGXY6zyi3ZwsNka6zDems4iE9gqU… X: Microsoft Partner (@msPartner) on XHow partners can lead Frontier Transformation in FY27
As organizations move from AI experimentation to business-wide transformation, Microsoft partners are uniquely positioned to help customers innovate, operate, and grow. In the FY27 MCAPS Start for Partners keynote, Nicole Dezen, Chief Partner Officer and CVP, Global Channel Partner Sales, shares how Microsoft is investing in partner capability, go-to-market acceleration, co-sell engagement, and Microsoft Marketplace opportunities to help partners deliver greater customer value. From new AI-focused skilling and specializations to expanded incentives and Marketplace investments, the FY27 updates provide practical resources to help partners build differentiated offerings, drive adoption, and scale growth in the agentic AI era. Read the full blog and explore the FY27 partner priorities: ➡️ MCAPS Start for Partners FY27 blog Help amplify this important announcement across your networks: Nicole Dezen on LinkedIn Microsoft AI Cloud Partner Program on LinkedIn Microsoft Tech Community post Microsoft Partner on X Microsoft Partner on FacebookHelp partners convert more trials into revenue with enhanced Marketplace capabilities
New enhanced trial capabilities in Microsoft Marketplace are now available, helping software development companies accelerate customer acquisition, improve trial-to-paid conversion rates, and gain deeper visibility into trial performance. With expanded support for SaaS offers, including metered, per-user, and flat-rate pricing models, partners can give customers more opportunities to evaluate solutions through a trusted, self-service Marketplace experience. The latest enhancements introduce configurable SaaS trial durations from 1–180 days, simplified trial management, improved solution discoverability through dedicated trial badges and filters, and actionable analytics within Partner Center Insights. Partners can track free trials, monitor conversion trends, and optimize their Marketplace growth strategy using data-driven insights. Learn how these new capabilities can help you reach more customers, reduce operational overhead, and turn customer interest into revenue. Learn more about the enhanced trial capabilitiesRequest private offers directly from Marketplace listings, now available
Starting today, Marketplace customers can request a private offer directly from Marketplace listing pages. This feature allows software companies to have pricing and terms conversations with potential customers sooner. Software companies can now add a request option directly to a solution's listing page. Customers who select this option are captured as Marketplace leads, accelerating the sales process. This feature is part of Microsoft's continued emphasis on simplification of the Marketplace buying experience and helping software companies connect with interested customers earlier in their purchasing journeys. This feature is disabled by default. To participate, turn on the "Request private offer" toggle for an eligible transactable offer. Availability “Request private offer” is available for: SaaS offers Azure application offers Azure container offers Azure Virtual Machines offers Learn more: Introduction to listing options - Microsoft Marketplace - Marketplace publisher | Microsoft LearnWhat are your frictions points between build and revenue?
Turning a great product into Marketplace revenue isn't always straightforward. The latest post in the Sell More with App Advisor blog series highlights How to use App Advisor to avoid 5 common mistakes and sell more on Marketplace Many software companies have the technical capability to build great solutions, but still encounter delays caused by fragmented guidance, uncertainty about next steps, or difficulty navigating Marketplace programs and processes. That's exactly the challenge App Advisor is designed to address. 💬 Where does your team encounter the most friction today? Choosing the right Marketplace offer type? Finding the right architecture patterns or code samples? Publishing and optimizing listings? Understanding co-sell and negotiated deal opportunities? Scaling revenue after launch? If you haven't explored it yet, check out the latest post in our Sell More with App Advisor series and join the conversation.Gain an early view of the Microsoft priorities shaping FY27
As AI innovation, agentic applications, and Microsoft Marketplace opportunities continue to reshape customer demand, early alignment has never been more important. This Microsoft Marketplace community article explores why MCAPS Start for Partners on July 22 is a key moment for Software Development Company (SDC) partners, ISVs, and Marketplace publishers looking to align with Microsoft’s FY27 priorities. Learn how Microsoft Marketplace investments, co-sell opportunities, app modernization initiatives, and emerging AI trends can influence your growth strategy, solution roadmap, and customer engagement plans for the year ahead. The article also highlights practical steps partners can take now to strengthen Marketplace readiness, identify areas for differentiation, and translate Microsoft priorities into actionable business outcomes. If your organization develops, sells, or publishes solutions through Microsoft Marketplace, this timely read will help you prepare for the opportunities shaping FY27. 👉 Read the full article: Why MCAPS Start for Partners on July 22 Matters for Software Development CompaniesDiscover how Microsoft Marketplace helps accelerate AI innovation
Looking to simplify the path from AI exploration to commercial success? This Microsoft Marketplace event highlights how software development companies can access AI models, streamline procurement and deployment, integrate developer solutions, and scale customer reach through a single trusted platform. Learn practical strategies for packaging, monetizing, and distributing AI-powered solutions across Azure, Microsoft 365, and the broader Microsoft partner ecosystem. Whether you're focused on product development, go-to-market strategy, alliances, procurement, or IT operations, this session offers valuable insights into accelerating time to market and delivering customer value through Microsoft Marketplace. Learn more: https://techcommunity.microsoft.com/event/azureevents/from-ai-evaluation-to-deployment-with-microsoft-marketplace/4537062Unlock cloud value through Microsoft Marketplace
Discover how Microsoft Marketplace is enabling organizations to transform cloud spend into strategic business value through FinOps. By streamlining procurement, improving cost visibility, and enhancing financial governance, Microsoft Marketplace supports more effective cloud financial management at scale. Learn how to align IT and finance priorities while unlocking greater efficiency and control across your cloud investments. Read the full article here: Microsoft Marketplace as a platform to support FinOpsUnlock Channel Growth in Australia with Multiparty Private Offers through Marketplace
Multiparty private offers are coming to Australia, creating new opportunities for software companies and channel partners to accelerate growth through Microsoft Marketplace. Join this Partner Office Hours session to learn how multiparty private offers and resale-enabled offers work together, strengthen partner collaboration, and drive channel-led sales. Gain practical guidance, localized insights, and actionable next steps to help you activate your Marketplace strategy. 👉 Register now: Multiparty private offers through Marketplace: channel growth in AustraliaMarketplace Partner of the Year Award: nomination window closes on July 7!
We are still accepting nominations for the 2026 Partner of the Year Awards, but the nomination window is closing soon! Are you a Microsoft partner that has embraced Microsoft Marketplace as key to your GTM and joint selling opportunities? Whether you have sold digital direct, through channel partners, or by co-selling with Microsoft, we want to celebrate you! Check out this Marketplace blog post to learn more about Partner of the Year Awards, the Marketplace Award, and how you can be considered for the 2026 Marketplace Partner of the Year.
