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Accelerate your AI go-to-market strategy with Microsoft Marketplace
AI innovation is moving faster than ever but building a successful AI solution requires more than choosing the right model. From development and deployment to discovery, customer adoption, and monetization, every decision plays a role in bringing AI-powered solutions to market. In this insightful article, Microsoft Marketplace experts explore how software companies can accelerate AI development by leveraging the Microsoft ecosystem, including Azure AI Foundry, Microsoft Copilot, and Microsoft Marketplace. Learn how to evaluate models, choose the right Marketplace offer type, improve solution discoverability through Intelligent Discovery, and build customer trust through secure-by-design practices. Whether you're enhancing an existing application with AI or developing a new AI-native solution, this article provides practical guidance for connecting innovation with commercial success helping you learn how Microsoft Marketplace can help transform your AI innovation into scalable business growth. Read the full article An overview of accelerating AI development with Microsoft MarketplaceSee how Copilot in 30 helps partners turn AI interest into adoption
Microsoft is making it easier than ever for CSP partners to accelerate SMB AI adoption. The new Copilot in 30 program combines a 25-user, 30-day Microsoft 365 Copilot Business trial with partner-ready resources, adoption guidance, and conversion support to help customers move from AI curiosity to measurable business value. Backed by significant FY27 investments, updated SMB offers, incentives, skilling, and go-to-market resources, this initiative provides a repeatable framework for driving Microsoft Copilot adoption and long-term customer success. Learn how to identify high-potential opportunities, guide customer evaluations, and convert trials into lasting deployments. 👉 Read the full article: https://partner.microsoft.com/en-US/blog/article/Copilot-activation-for-Fy27What's preventing your Marketplace growth engine from scaling?
Many SDCs know where they want to go with Marketplace, but struggle to turn individual activities into a repeatable growth motion. The latest in the Sell more with App Advisor blog series, asks: ✅ What part of your Marketplace journey is most repeatable today? ✅ Where do you still rely on manual effort or tribal knowledge? ✅ If you could eliminate one friction point between building, publishing, and growing, what would it be? Read the blog and share your thoughts: Build a Repeatable Marketplace Growth Engine with App Advisor The responses could generate useful insights for future Marketplace content and help identify common challenges across the community!Free webinar Aug 5: What actually changed in FY27 for software companies co-selling with Microsoft
Microsoft's fiscal year just reset. MCAPS Start laid out new seller priorities, refreshed solution plays, and shifts to the programs and incentives software companies rely on. And there's more moving underneath than what made the announcements. We're hosting a free, live session on August 5 to break it down for ISVs co-selling with Microsoft. The angle isn't a news recap of what changed. It's what to do about it. For every shift that matters, we cover the specific move to make. What we'll get into: - The FY27 changes that actually affect your partnership and co-sell motion (and the ones that just sound like they do) - What each shift means for how you share deals, engage sellers, and position your solution this year - A prioritized action list you can start working the same day Who it's for: software companies co-selling with Microsoft, including partnership leads, alliance managers, and co-sell teams who want to start FY27 with a plan rather than a backlog. The FY27 Playbook for Software Companies: What Changed and What to Do About It Wednesday, August 5 · 1:00 PM ET · 60 minutes · Free Register: https://www.carvepartners.com/upcoming-webinars/fy27-playbook-for-software-companiesHow multiparty private offers are unlocking new channel growth opportunities in Australia
As Microsoft Marketplace continues to evolve as a strategic go-to-market platform, the introduction of multiparty private offers (MPOs) in Australia is creating new opportunities for software companies, resellers, distributors, managed service providers, and systems integrators to collaborate more effectively. This new capability enables multiple partners to participate in a single Microsoft Marketplace transaction, helping simplify procurement, streamline commercial workflows, and strengthen partner-to-partner collaboration. By bringing software solutions, implementation expertise, managed services, and Microsoft cloud investments together through one purchasing experience, organizations can focus on delivering customer outcomes rather than managing transactional complexity. In this article, explore how multiparty private offers support channel-led growth, when to use MPOs versus resale-enabled offers, how Azure benefit eligible solutions can enhance customer conversations, and the foundational steps partners should take to build a scalable Marketplace strategy. Read the full article to learn how Australian partners can leverage Microsoft Marketplace to accelerate growth, expand customer reach, and create repeatable go-to-market motions powered by collaborative selling. Read the blog Multiparty private offers are creating new opportunities for channel-led growth in AustraliaBuild channel-led Marketplace growth in Japan
Multiparty private offers are now available in Japan, opening new opportunities for software companies and channel partners to sell collaboratively through Microsoft Marketplace. Join this session conducted in Japanese to learn how offers move between software companies, distributors, systems integrators, resellers, and customers and what each participant needs to do next. The Enterprise Partner Solutions team will cover eligible offer types, prerequisites, practical first steps, and how eligible purchases can contribute toward a customer’s Azure consumption commitment. Attendees will gain guidance for identifying opportunities, aligning partner roles, strengthening co-sell conversations, and telling a clearer customer-value story. A live Q&A will address practical questions from the Japanese partner ecosystem. Registration is not required. Add the session to your calendar, sign in to Tech Community, and select Attend to receive reminders. Multiparty private offers through Microsoft Marketplace: channel growth in JapanMicrosoft Marketplace drives shared growth in FY27
As AI adoption accelerates and organizations move from experimentation to production, Microsoft Marketplace is becoming a critical growth engine for the partner ecosystem. In the latest partner blog, Mira Ayad, General Manager, Global Marketplace, shares how software companies, channel partners, and Microsoft are coming together through a unified commercial platform to help customers turn AI investments into measurable business outcomes. With Marketplace billed sales continuing to grow and new investments planned for FY27, partners can take advantage of expanded multiparty private offers, enhanced co-sell opportunities, intelligent AI-powered solution discovery, and new programs designed to simplify onboarding and accelerate growth. Marketplace now enables partners to reach customers across 141 markets while supporting local buying preferences and trusted channel relationships. Read the full article Built to grow together: The FY27 Microsoft Marketplace opportunity.Grow your business globally while selling locally through Microsoft Marketplace
Ready to reach new markets and grow through trusted partner ecosystems? Microsoft is expanding multiparty private offers to Australia, Japan, and South Africa, creating new opportunities for software companies and channel partners to scale globally while selling locally. Discover how Microsoft Marketplace helps partners accelerate co-sell motions, simplify procurement, close larger deals, and unlock new revenue opportunities through partner-led selling. Read the full article: Drive local growth with Microsoft Marketplace Help amplify this important announcement across your networks: Blog: https://partner.microsoft.com/blog/article/scaling-channel-growth-through-microsoft-marketplace Community: https://techcommunity.microsoft.com/blog/PartnerNews/partner-blog--drive-local-growth-with-microsoft-marketplace/4537077 LI: https://www.linkedin.com/posts/microsoft-cloud-partner-program_drive-local-growth-with-microsoft-ma… Facebook: https://www.facebook.com/mspartner/posts/pfbid02pWqxfpkcWjW2nyf7CuZYrnuGGXY6zyi3ZwsNka6zDems4iE9gqU… X: Microsoft Partner (@msPartner) on XHow partners can lead Frontier Transformation in FY27
As organizations move from AI experimentation to business-wide transformation, Microsoft partners are uniquely positioned to help customers innovate, operate, and grow. In the FY27 MCAPS Start for Partners keynote, Nicole Dezen, Chief Partner Officer and CVP, Global Channel Partner Sales, shares how Microsoft is investing in partner capability, go-to-market acceleration, co-sell engagement, and Microsoft Marketplace opportunities to help partners deliver greater customer value. From new AI-focused skilling and specializations to expanded incentives and Marketplace investments, the FY27 updates provide practical resources to help partners build differentiated offerings, drive adoption, and scale growth in the agentic AI era. Read the full blog and explore the FY27 partner priorities: ➡️ MCAPS Start for Partners FY27 blog Help amplify this important announcement across your networks: Nicole Dezen on LinkedIn Microsoft AI Cloud Partner Program on LinkedIn Microsoft Tech Community post Microsoft Partner on X Microsoft Partner on FacebookHelp partners convert more trials into revenue with enhanced Marketplace capabilities
New enhanced trial capabilities in Microsoft Marketplace are now available, helping software development companies accelerate customer acquisition, improve trial-to-paid conversion rates, and gain deeper visibility into trial performance. With expanded support for SaaS offers, including metered, per-user, and flat-rate pricing models, partners can give customers more opportunities to evaluate solutions through a trusted, self-service Marketplace experience. The latest enhancements introduce configurable SaaS trial durations from 1–180 days, simplified trial management, improved solution discoverability through dedicated trial badges and filters, and actionable analytics within Partner Center Insights. Partners can track free trials, monitor conversion trends, and optimize their Marketplace growth strategy using data-driven insights. Learn how these new capabilities can help you reach more customers, reduce operational overhead, and turn customer interest into revenue. Learn more about the enhanced trial capabilities
