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Why build your AI apps and agents with Microsoft
Customer demand for AI solutions is accelerating rapidly, Microsoft has seen 2x growth in customers purchasing AI products. Organizations are looking for trusted, enterprise-ready platforms to support their innovation. Microsoft's AI-native ecosystem, backed by industry leading security, Responsible AI principles, and rapidly growing catalog of AI apps and agents, provides a strong foundation for building scalable, compliant, and high-impact AI solutions. Explore how developers and software companies can take advantage of Microsoft's integrated tools, streamlined publishing experience, and expansive Marketplace reach to deliver AI solution that meet customers where they are. Learn more and read the full article: Discover why to build AI apps and agents with Microsoft and sell through Marketplace | Microsoft Community HubMicrosoft Marketplace: $300B partner revenue opportunity by 2030
BIG momentum for partners: Microsoft Marketplace is projected to be a $300B partner revenue opportunity by 2030, according to a commissioned study by Omdia. And partners already selling through Marketplace are seeing real results: ✅ 88% report revenue growth ✅ 75% close sales faster ✅ 69% get larger deals Learn more about Marketplace growth opportunities for partners in this recent blog: Unlocking the profitability multiplier: Maximizing revenue with Microsoft MarketplaceHow do you actually unlock growth from Microsoft Teams Marketplace?
Hey folks 👋 Looking for some real-world advice from people who’ve been through this. Context: We’ve been listed as a Microsoft Teams app for several years now. The app is stable, actively used, and well-maintained - but for a long time, Teams Marketplace wasn’t a meaningful acquisition channel for us. Things changed a bit last year. We started seeing organic growth without running any dedicated campaigns, plus more mid-market and enterprise teams installing the app, running trials, and even using it in production. That was encouraging - but it also raised a bigger question. How do you actually systematize this and get real, repeatable benefits from the Teams Marketplace? I know there are Microsoft Partner programs, co-sell motions, marketplace benefits, etc. - but honestly, it’s been very hard to figure out: - where exactly to start - what applies to ISVs building Teams apps - how to apply correctly - and what actually moves the needle vs. what’s just “nice to have” On top of that, it’s unclear how (or if) you can interact directly with the Teams/Marketplace team. From our perspective, this should be a win-win: we invest heavily into the platform, build for Teams users, and want to make that experience better. Questions to the community: If you’re a Teams app developer: what actually worked for you in terms of marketplace growth? Which Partner programs or motions are worth the effort, and which can be safely ignored early on? Is there a realistic way to engage with the Teams Marketplace team (feedback loops, programs, office hours, etc.)? How do you go from “organic installs happen” to a structured channel? Would really appreciate any practical advice, lessons learned, or even “what not to do” stories 🙏 Thanks in advance!Demystifying Microsoft Marketplace & Azure IP Co‑Sell expectations
Get ready for a practical, insider‑focused session designed to demystify what drives real success in Microsoft Marketplace and Microsoft Azure IP co‑sell. Join us on February 25th at 8:30 AM PST to hear directly from guest expert Barbara Treviño, Director of Strategic Partnerships and Alliances at Labra, as she highlights the signals Microsoft looks for in strong submissions and reveals how high‑performing software development companies set themselves apart. This session gives you clear guidance on aligning your solution, documentation, and customer proof to accelerate approvals and maximize go‑to‑market impact—setting you up to turn Marketplace and co‑sell into true growth drivers for your business. Registration is not required. Learn how you can attend and receive reminders for the session here: Inside Azure IP co-sell: What high-performing software developers do differently - Microsoft Marketplace Community All sessions are recorded, and the link above can be used to watch the recording once the session date has passed. Check our Marketplace trainings and events calendar | Microsoft Community Hub for additional upcoming Microsoft Marketplace events and recordings of past sessions.Microsoft Marketplace partner office hours: How to build a Microsoft Marketplace channel practice
Building a strong Marketplace practice requires aligned teams, clear ownership, and a solid strategy—not just great offers. Join us February 18th 8:30 AM PT for the February Partner office hour online session with live Q&A, to learn how top partners structure their organizations and use a proven framework to drive Marketplace growth. You’ll walk away with practical tools and templates to accelerate onboarding, publishing, co‑sell, and sales execution. Registration is not required. Learn how you can attend and receive reminders for the session here: Marketplace office hours for partners: February 2026 - Microsoft Marketplace Community All sessions are recorded, and the link above can be used to watch the recording once the session date has passed. Partner office hour sessions are held monthly, typically on the third Wednesday of each month. Check the Marketplace Community Events Calendar for upcoming dates and times. Session topics will be added as the event approaches.Explore the latest on SharePoint Embedded security
Security remains a top priority as organizations expand their content applications and workflows. This article outlines how the platform protects content through robust access controls, tenant isolation, data residency, compliance features, and Microsoft 365–integrated governance. For software developers building apps and AI agents for Microsoft Marketplace this Q&A guide provides details on the security capabilities build into SharePoint Embedded that help ensure solutions meet enterprise grade security and compliance expectations from day one. If you're evaluating content platform architectures or looking to strengthen your organization’s security posture, this guide offers clear insights into how SharePoint Embedded safeguards data across its lifecycle. Read the full blog post: SharePoint Embedded security features: A comprehensive Q&A guide | Microsoft Community HubHarness the power of Partner Center reporting for Marketplace success
Having timely, actionable data is critical for publishers operating in Microsoft Marketplace. A recent Microsoft Marketplace blog post highlights how Partner Center's reporting capabilities - across the Insights and Earnings workspaces - equip organizations with the visibility needed to refine go-to-market strategies, manage financial performance, and better understand customer engagement. These analytics tools help publishers track offer performance, monitor revenue, cycles, and make informed decisions that strengthen overall marketplace operations. Read the full article to explore how these insights can elevate your marketplace success. Unlocking the power of Partner Center reporting: Why these insights matter for Marketplace success | Microsoft Community HubScale sales growth through Microsoft Marketplace
Negotiated deals are one of the most effective growth levers - especially when partners are part of your strategy. Explore how customer private offers, multiparty private offers, and partner led reselling can help you deliver flexible pricing, simplify procurement, and empower your sales ecosystem - all without rebuilding your app or agent. Learn how to choose the right deal structure and scale with negotiated deals. Read more and scale smarter: Scale your sales growth with negotiated deals and reselling with ease | Microsoft Community HubWinning in 2026 and beyond: Key insights from Ultimate Partner’s Livestream
2026 is reshaping partner strategy at a pace we’ve never seen before. AI, cloud marketplaces, ecosystem-led growth, and shifting buyer behavior are transforming how partners influence, co-sell, and win. During Ultimate Partner’s January 13 livestream, analyst Jay McBain and Microsoft leader Cyril Belikoff offered deep insight into the trends defining the year ahead. Cyril Belikoff,(VP of Commercial Cloud & AI Marketing at Microsoft) Key takeaways Frontier Firm Framework: Enrich Employee Experiences → Reinvent Customer Engagement → Reshape Business Processes → Bend the Innovation Curve. Microsoft introduced Work IQ, Fabric IQ, and Foundry IQ to help organizations operationalize AI. Agent 365 enables governance, security, and observability for AI agents. Microsoft Marketplace is now unified into a single experience and growing rapidly. Resale-Enabled Offers (REO) unleash scale by connecting ISVs with resellers/MSPs globally. Jay McBain (Chief Analyst at Omdia) Key takeaways “Opportunity — that’s the word for partners in 2026.” Tech is expected to grow more than 10%, with massive upside in AI-related services. 96% of enterprise deals involve multiple partners. Co-selling and influence—not resale—drive the majority of wins. Marketplaces are accelerating. Indirect influence is rising even in areas where resale declines. “Early partner involvement determines who wins the deal.” Visibility into the ecosystem is becoming essential. Many deals are shaped months before a vendor or seller ever see activity. Certifications matter. 80%+ of customers evaluate partners based on competencies and continuous learning. AI services are the fastest-growing partner opportunity, with >35% CAGR projected through 2030. Partner action plan for 2026 Invest in continuous AI upskilling and certifications. Use ecosystem tools to detect early influence moments. Publish or resell offers in Microsoft Marketplace. Prioritize data modernization to unlock AI impact. Lean into co-selling and multi-partner orchestration. The partners who embrace ecosystem visibility, continuous learning, and marketplace-driven growth will be best positioned to win in 2026 and beyond. If you missed the livestream, you can watch a recap here: Podcast - Ultimate Guide to Partnering® Join the movement Ultimate Partner® is built for one thing: helping partnership leaders achieve their greatest results by staying ahead of the tectonic shifts in AI, marketplace, co-sell, and ecosystem-led growth. Learn More and attend upcoming events here: Events - Ultimate Guide to Partnering®Moving an app from AWS to Azure
Moving an application from AWS to Azure is more than a simple lift‑and‑shift. Successful replication requires selecting the right Azure services to support scalability, security, and long‑term growth. This article outlines the key migration considerations software development teams must address to successfully replicate AWS‑based applications on Azure. Walk through how to: Map core AWS services to their Azure equivalents Design Azure‑ready architectures with the right identity and security foundations Avoid common pitfalls that slow migrations and increase rework Discover the key Azure resources that help teams: Move faster with confidence Reduce rework during development and deployment Set a strong foundation for long‑term success on the Azure platform Read the full blog here: Replicating your AWS application to Azure: key resources for software development companies | Microsoft Community Hub
