Security in the agentic era: What it means for the Marketplace
As AI agents become integral to marketplace solutions, security expectations are evolving for both publishers and customers. This article examines how the agentic era introduces new requirements around trust, identity, permissions, and governance—particularly in multi-tenant, partner-driven ecosystems. It outlines how marketplaces can enable innovation while ensuring secure, compliant, and scalable adoption of agent-powered applications, helping partners build with confidence and customers buy with trust. Read the full article here: Security in the agentic era: A new paradigm | Microsoft Community Hub The article is based on a presentation covering the security, governance, and compliance dimensions of AI in the agentic era. To view the full session recording, visit Security for SDC Series: Securing the Agentic Era Episode 1Streamline your Marketplace deals with AI-powered automation
Navigating the operational complexity of Microsoft Marketplace private offers and IP co-sell workflows can slow deal velocity and add friction between your CRM and Partner Center. In the latest blog post, How to streamline Microsoft Marketplace private offers and IP co-sell with AI powered automation, Kyle Heisner from Suger, shares practical insights on automating these processes, reducing manual work, and boosting accuracy with AI-driven integrations. Whether you’re managing plan configuration, validating co-sell referrals, or closing the loop from quote to cash, this article highlights where AI can serve as a co-pilot — helping your team operate more efficiently and accelerate Marketplace success. Want to learn more: Join the live session on March 11 to learn directly from the experts and get your questions answered. AI-powered automation for Marketplace private offers and IP co-sell - Microsoft Marketplace CommunityHow to Build a Microsoft Marketplace Channel Practice: A Partner Guide to Scalable Growth
For Microsoft partners looking to make Marketplace a repeatable, scalable growth channel, this article outlines what it really takes to succeed. It breaks down how top partners structure their teams, align ownership across sales, alliances, and operations, and activate Microsoft Marketplace as a core part of their co-sell and go-to-market strategy. With practical frameworks, best practices, and real-world guidance, this resource helps partners drive pipeline, accelerate deal velocity, and grow alongside Microsoft through Marketplace. Read the full article: How to build a Microsoft Marketplace channel practiceLeading through disruptive change: What partners need now
On February 25th, Ultimate Partner is hosting its annual Executive Winter Retreat in Boca Raton, Florida. We are excited to welcome Nina Harding, CVP, Americas Global Partner Solutions, as this year’s keynote speaker. Nina will share key customer insights during this period of rapid transformation and highlight the critical role partners play in driving meaningful business outcomes. Over the past several months, one thing has become clear: AI is no longer an abstract conversation. Customers are asking how to run it securely, measure its impact, and scale it across their organizations. At the same time, partners are looking for ways to convert the momentum from the Microsoft AI Tour into real execution. Nina will discuss what executives are prioritizing right now, how Agentic AI is reshaping expectations, and how partners can help customers realize measurable value. She will be joined on stage by a strong lineup of Microsoft leaders—Katharine Kennedy, Jason Rook, Erwin Visser, and Steve Cohen—each bringing a real-world perspective on what it takes to build successful, durable partnerships. These leaders will help partners focus on the drivers of momentum: Translating AI strategy into actionable partner plans Understanding how marketplaces now dominate transactions Leveraging ecosystem orchestration as a competitive advantage Navigating a buyer who thinks, evaluates, and purchases differently This retreat is intentionally designed for execution—not theory, not product announcements, and not high-level dialogue. It is a forum where partners gain clarity on how to build, sell, and deliver with Microsoft in 2026. Learn more about Ultimate Partner here: Events - Ultimate Guide to Partnering®Simplify buying and accelerate AI adoption through Microsoft Marketplace
February 25, 2026 |10:00 AM PST Join this month's Microsoft Marketplace customer office hour to explore practical AI use cases available through the Marketplace - from prebuilt AI apps and agents to AI-powered solutions that simplify buying and deployment Learn more and sign up to attend this online event or watch the recording after the session. Accelerating AI adoption through Microsoft Marketplace | February 25, 2026 - Microsoft Marketplace CommunityAgentic AI security: Prompt injection and manipulation attacks
As AI apps and autonomous agents gain more reasoning and independence, they also open new pathways for adversarial attacks. Join this webinar and hear how the most critical risks are broken down—prompt injection, goal hijacking, and memory poisoning—and how they the impact real AI applications. Learn practical defenses your teams can implement today, including input validation, behavioral detection, and robust architectural patterns that keep agentic systems aligned and secure. Learn more and sign up to attend this webinar or watch the recording after. Agentic manipulation: Prompt injection, goal hijacking & memory poisoning | Microsoft Community HubBuilding an AI solution is just the first step - turning it into revenue is where real growth begins
As partners bring AI-powered apps and agents to market at record speed, many struggle with how to price, license, and operationalize their offers for long-term success. This article breaks down how to design monetization early and avoid common pitfalls when publishing on Microsoft Marketplace. Learn how the Marketplace Monetization Checklist helps SaaS and container offers establish secure licensing, effective pricing models, and scalable fulfillment. See how App Advisor translates guidance into action, and how AI Envisioning sessions help align teams on strategy before you build and publish. If you want Marketplace to become a predictable revenue engine—not just a distribution channel read the full article to learn how to monetize your AI apps and agents and drive sustainable growth. Read more: Monetize your AI apps and agents on Marketplace to realize growthAccelerate your AI innovation with App Advisor
Have a great idea for an AI app or agent but unsure how to take it to market? Microsoft’s newly released App Advisor provides a clear, guided path from concept to commercialization. Whether you’re shaping an early idea, navigating build decisions, or preparing your solution for the Microsoft commercial marketplace, App Advisor helps streamline each step—reducing friction and increasing confidence. This walkthrough highlights how App Advisor connects the dots: From concept to execution with structured guidance From development to best practices with informed build recommendations From finished product to revenue through proven Marketplace readiness insights If you’re looking to build and sell AI solutions faster and more effectively, this resource is well worth your time. Read the full article: Build an AI app or agent faster to sell on Marketplace with App Advisor | Microsoft Community HubWhy build your AI apps and agents with Microsoft
Customer demand for AI solutions is accelerating rapidly, Microsoft has seen 2x growth in customers purchasing AI products. Organizations are looking for trusted, enterprise-ready platforms to support their innovation. Microsoft's AI-native ecosystem, backed by industry leading security, Responsible AI principles, and rapidly growing catalog of AI apps and agents, provides a strong foundation for building scalable, compliant, and high-impact AI solutions. Explore how developers and software companies can take advantage of Microsoft's integrated tools, streamlined publishing experience, and expansive Marketplace reach to deliver AI solution that meet customers where they are. Learn more and read the full article: Discover why to build AI apps and agents with Microsoft and sell through Marketplace | Microsoft Community HubNew Azure blog on charting AI & agent strategy with Marketplace
In a new Azure blog, Cyril Belikoff, Vice President, Commercial Cloud and AI Marketing, talks about how organizations are using Microsoft Marketplace as a central hub for discovering, buying, and deploying AI models, applications, and agents to support their AI strategy. He emphasizes that there isn’t a one-size-fits-all approach—companies can build custom solutions, buy ready-made ones, or blend both depending on their needs. Marketplace offers thousands of pre-vetted models and AI tools that integrate with existing Microsoft products (like Microsoft Foundry and Copilot), helping teams accelerate time-to-value, maintain governance, and balance agility with oversight as they adopt AI more broadly. Read the full blog and share it with your customers: Design your AI strategy with Microsoft Marketplace Solutions
