Could Marketplace Become an AI Discovery Agent?
Today, customers still find apps in Marketplace by searching keywords or browsing categories. In a large catalog like the Marketplace, that often feels like guesswork. Publishers describe similar solutions differently, and customers rarely know the exact keywords to use. Many customers end up scrolling through listings, getting tired, and leaving. When that happens, we as publishers never get the chance to connect with them. What if Marketplace used AI to change that? Instead of searching, customers could simply describe what they need: “I need a time-tracking app that works natively in Microsoft 365 and Microsoft Teams, has light project management, follows our security policies, and keeps all company data inside our tenant in line with General Data Protection Regulation (GDPR).” An AI agent could instantly suggest the best matching apps and guide the customer directly to Get it now. And maybe the next step is even bigger: What if Marketplace became an agent or coworker for Microsoft Copilot, helping users discover and install the right apps simply by asking? Curious what others think—could this be the future of Marketplace discovery?Turn your SaaS application into a revenue-ready offer with Microsoft Marketplace
Building a great SaaS application is just the beginning. Turning that innovation into a transactable offer requires the right approach to tenant isolation, subscription lifecycle management, billing, security, operations, and Marketplace onboarding. The Agentic Road to Revenue explores how Git-Ape SaaS skills can help software companies move from SaaS concept to a commercially ready Microsoft Marketplace offer. Follow the Contoso Outdoors journey to see how an agentic, repository-driven approach brings architecture decisions, Marketplace integration, fulfillment and metering, security, operational readiness, and Partner Center onboarding into one practical path. Whether you’re planning your first transactable SaaS offer or refining an existing Marketplace strategy, this article offers a useful blueprint for turning technical decisions into a scalable commercialization plan. Read the full article to explore the agentic path from SaaS application to Microsoft Marketplace revenue: The Agentic Road to Revenue
Using OneDrive workspaces to maintain QBR history and monitor quarterly account performance changes
Hi Marketplace community, I wanted to share a practical Microsoft 365 agent pattern we have been working on for recurring account-review workflows. In merchant services, quarterly business review preparation often starts with the same basic ingredients: a CSV or TSV export, a set of merchant accounts, performance metrics, PowerPoint scorecards, and follow-up notes. The challenge is not just generating one review. It is maintaining a repeatable QBR history across many accounts and making it easier to spot what changed from one quarter to the next. With https://marketplace.microsoft.com/en-us/product/WA200010195, we are exploring a Microsoft 365-native workflow where the agent helps account teams: - Generate QBR scorecards for one merchant or multiple merchant accounts from CSV/TSV data. - Create PowerPoint outputs for each account. - Save each run into an organized OneDrive workspace. - Maintain an index of accounts and per-account status for the run. - Support follow-up workflows with draft email content. - Use sample workbook content to demonstrate quarter-over-quarter change detection across volume, authorization performance, acceptance cost, disputes, and refunds. The core adoption pattern is simple: use OneDrive not just as file storage, but as the persistent workspace for recurring business reviews. Each QBR run becomes easier to revisit, share, compare, and operationalize. For teams managing many customer or merchant accounts, this turns QBR preparation from a one-off deck-building task into a more durable account-performance workflow. I would be interested to hear how other Marketplace builders are approaching similar patterns: - Are you using OneDrive or SharePoint as the durable workspace for agent-generated outputs? - How are you helping users compare business performance across reporting periods? - Are customers asking for more “history and change tracking” rather than just one-time generated artifacts? The app is listed on Microsoft Marketplace here: https://marketplace.microsoft.com/en-us/product/WA200010195Learn how leading partners turn Microsoft Marketplace into a co-sell growth engine
A transactable Marketplace offer is just the beginning. In this expert blog, Reis Barrie, Founder and CEO of Carve Partners, shares four key practices top-performing partners use to help sellers drive co-sell success and accelerate growth through Microsoft Marketplace. Discover how to integrate Marketplace into your sales process, equip sellers with actionable account insights, identify stronger co-sell opportunities, and scale customer incentive programs. You'll also learn common pitfalls to avoid and practical ways to strengthen your Marketplace go-to-market motion. Read the blog to learn how leading partners transform Marketplace from a listing into a repeatable revenue growth strategy. Join us live on September 10 as Reis expands on these insights and answers your questions during an interactive Q&A session. Read the blog: Four things leading partners teach their sellers to turn a Marketplace listing into co-sell growth Add event to your calendar How leading partners drive co-sell success with MarketplaceTurn customer AI ambitions into measurable outcomes in FY27
AI adoption is accelerating, but successful execution starts with the right customer conversation. In this new Azure partner blog, Cyril Belikoff, Vice President Commercial Cloud and AI, shares how partners can help customers move from AI planning to production by focusing on business outcomes, modernizing critical foundations, and identifying the next best step on their AI journey. Learn how the FY27 Core and Frontier conversation framework can help uncover opportunities across cloud modernization, data, security, governance, AI, and agents. You'll also explore real-world examples from organizations including Copeland, Riddell, and Aiforia that demonstrate how strong foundations can unlock measurable business impact and create new opportunities for innovation. Whether you're helping customers modernize infrastructure, unify data, strengthen governance, or scale AI solutions, this article offers practical guidance, partner resources, and proven approaches to advance customer outcomes throughout FY27. 💡Get the insights FY27 is the year to execute on AI: A starting point for Azure partnersLearn how leading partners drive co-sell success with Microsoft Marketplace
Want to create more Marketplace opportunities and strengthen your co-sell motion? Join Reis Barrie, CEO of Carve Partners, for a practical discussion on how leading software companies use Microsoft Marketplace to accelerate growth, engage Microsoft sellers, and create repeatable paths to revenue. You'll learn the fastest path toward transactable offers and Azure IP co-sell eligibility, explore the seller habits that consistently generate Marketplace opportunities, and discover strategies for identifying high-potential accounts and shortening sales cycles. The session will also cover Marketplace signals, funding opportunities, and proven engagement approaches that help partners build momentum sooner. Whether you're responsible for sales, alliances, Marketplace strategy, or go-to-market execution, this session offers actionable insights you can apply immediately. Stay for the live Q&A and bring your questions. Add to your calendar: How leading partners drive co-sell success with MarketplaceDiscover how Dragon Copilot solutions can reach clinicians through Microsoft Marketplace
As healthcare organizations adopt AI to streamline care delivery, partners have a new opportunity to bring innovation directly into clinical workflows. Microsoft Marketplace now supports Dragon Copilot Physician Apps and Agents, helping partners deliver intelligent solutions that support documentation, clinical insights, and workflow efficiency at the point of care. Learn how Microsoft Marketplace helps partners publish, monetize, and scale Dragon Copilot solutions through flexible commercial models, trusted purchasing experiences, and targeted healthcare discovery experiences. Read the article to explore the new Dragon Copilot offer type and how to bring your healthcare innovation to market through Microsoft Marketplace. 👉 Read the full article: Accelerate healthcare innovation with Dragon Copilot apps and agents in Microsoft MarketplaceAccelerate your AI go-to-market strategy with Microsoft Marketplace
AI innovation is moving faster than ever but building a successful AI solution requires more than choosing the right model. From development and deployment to discovery, customer adoption, and monetization, every decision plays a role in bringing AI-powered solutions to market. In this insightful article, Microsoft Marketplace experts explore how software companies can accelerate AI development by leveraging the Microsoft ecosystem, including Azure AI Foundry, Microsoft Copilot, and Microsoft Marketplace. Learn how to evaluate models, choose the right Marketplace offer type, improve solution discoverability through Intelligent Discovery, and build customer trust through secure-by-design practices. Whether you're enhancing an existing application with AI or developing a new AI-native solution, this article provides practical guidance for connecting innovation with commercial success helping you learn how Microsoft Marketplace can help transform your AI innovation into scalable business growth. Read the full article An overview of accelerating AI development with Microsoft MarketplaceSee how Copilot in 30 helps partners turn AI interest into adoption
Microsoft is making it easier than ever for CSP partners to accelerate SMB AI adoption. The new Copilot in 30 program combines a 25-user, 30-day Microsoft 365 Copilot Business trial with partner-ready resources, adoption guidance, and conversion support to help customers move from AI curiosity to measurable business value. Backed by significant FY27 investments, updated SMB offers, incentives, skilling, and go-to-market resources, this initiative provides a repeatable framework for driving Microsoft Copilot adoption and long-term customer success. Learn how to identify high-potential opportunities, guide customer evaluations, and convert trials into lasting deployments. 👉 Read the full article: https://partner.microsoft.com/en-US/blog/article/Copilot-activation-for-Fy27How multiparty private offers are unlocking new channel growth opportunities in Australia
As Microsoft Marketplace continues to evolve as a strategic go-to-market platform, the introduction of multiparty private offers (MPOs) in Australia is creating new opportunities for software companies, resellers, distributors, managed service providers, and systems integrators to collaborate more effectively. This new capability enables multiple partners to participate in a single Microsoft Marketplace transaction, helping simplify procurement, streamline commercial workflows, and strengthen partner-to-partner collaboration. By bringing software solutions, implementation expertise, managed services, and Microsoft cloud investments together through one purchasing experience, organizations can focus on delivering customer outcomes rather than managing transactional complexity. In this article, explore how multiparty private offers support channel-led growth, when to use MPOs versus resale-enabled offers, how Azure benefit eligible solutions can enhance customer conversations, and the foundational steps partners should take to build a scalable Marketplace strategy. Read the full article to learn how Australian partners can leverage Microsoft Marketplace to accelerate growth, expand customer reach, and create repeatable go-to-market motions powered by collaborative selling. Read the blog Multiparty private offers are creating new opportunities for channel-led growth in Australia
