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Grow your business globally while selling locally through Microsoft Marketplace
Ready to reach new markets and grow through trusted partner ecosystems? Microsoft is expanding multiparty private offers to Australia, Japan, and South Africa, creating new opportunities for software companies and channel partners to scale globally while selling locally. Discover how Microsoft Marketplace helps partners accelerate co-sell motions, simplify procurement, close larger deals, and unlock new revenue opportunities through partner-led selling. Read the full article: Drive local growth with Microsoft MarketplaceDiscover how Microsoft Marketplace helps accelerate AI innovation
Looking to simplify the path from AI exploration to commercial success? This Microsoft Marketplace event highlights how software development companies can access AI models, streamline procurement and deployment, integrate developer solutions, and scale customer reach through a single trusted platform. Learn practical strategies for packaging, monetizing, and distributing AI-powered solutions across Azure, Microsoft 365, and the broader Microsoft partner ecosystem. Whether you're focused on product development, go-to-market strategy, alliances, procurement, or IT operations, this session offers valuable insights into accelerating time to market and delivering customer value through Microsoft Marketplace. Learn more: https://techcommunity.microsoft.com/event/azureevents/from-ai-evaluation-to-deployment-with-microsoft-marketplace/4537062Marketplace trainings and events calendar (updated 07/15/26)
-Welcome to our calendar for accessing upcoming Marketplace trainings and events, along with links to recent resources. This page is a go-to resource for discovering training sessions and events designed specifically for software development companies related to Microsoft Marketplace. Whether you’re building innovative solutions or publishing to the commercial marketplace, you’ll find content to help you stay ahead in today’s fast-moving tech landscape. We’ve organized dedicated areas for partners and customers, making it easy to find sessions most relevant to your needs. Some events are upcoming, while others are past recordings that remain valuable for learning and growth. This page is updated frequently with new opportunities. Be sure to subscribe for notifications; instructions are provided at the bottom of this post. Explore the upcoming AI events below, revisit past sessions, and feel free to comment with any questions. ****Sessions updated as of 07/15/2026**** Partner and Channel Partner sessions Upcoming sessions Date Time Area Title Description Link 08/06/2026 (JAPAN) 9:30 AM JST Office Hours (Partner) Multiparty private offers through Marketplace: channel growth in Japan Description to come Link to come Recorded Partner Office Hour Sessions Date Area Title Description Link 07/15/2026 (AUS) 9:30 AM AEST Multiparty private offers through Marketplace: channel growth in Australia Microsoft Marketplace offers multiple ways for partners to work together and grow through the channel. With multiparty private offers launching in Australia on July 16, alongside resale enabled offers, join us to learn how can you can activate channel-led sales. View the recording 06/17/26 Office Hours The Marketplace playbook for channel-led sales Get a practical playbook for scaling channel-led sales through Microsoft Marketplace, including how to recruit and activate partners using resale-enabled offers and multiparty private offers. Learn proven best practices, go-to-market resources, and real-world lessons. View the recording 05/19/26 Office Hours Multi-currency private offers in Microsoft Marketplace Join a practical walkthrough to learn how multi-currency transaction are managed through Marketplace. Gain confidence in creating private offers in local currency and get foundational knowledge to support sales of resale enabled offers. View the recording 05/07/26 Partner Session Turning co-sell readiness into real Microsoft Marketplace revenue Join Clazar as they share insights on how to be co-sell ready and how to translate it into a meaningful pipeline and an active, revenue generating partnership with Microsoft sellers. View the recording 4/28/26 Partner Session Maximize selling with Microsoft and Marketplace ROI Join us as WorkSpan shares real workflows used by partners who have closed over $5B in co-sell revenue with Microsoft. Learn best practices for navigating selling end-to-end with Microsoft. View the recording 04/15/26 Office Hours Seamless private offers: From creation to purchase and activation Join this Partner Center walkthrough of private offer execution from creation to customer purchase to partner activation View the recording 04/02/26 Partner Session Why Azure belongs in your multi-cloud strategy Tune in to hear WeTransact share when and why Azure should be part of your strategy. Find out how to replicate solutions for Azure. Hear why Marketplace-aligned companies are able to move quickly using Microsoft tools, funding, and incentives. View the recording 03/24/26 Partner Session Best practices for scaling Marketplace channel-led sales Join guest speaker team from Tackle as they walk through opportunities to scale partner driven revenue. Hear how to activate channel opportunities using multiparty private offers and learn when to leverage resale-enabled offers to expand partner reach. View the recording 03/18/26 Office Hours (Partner) Build, publish, and optimize Marketplace offers with App Advisor Learn what App Advisor is, how it works, and how it can help partners accelerate Marketplace offer creation. Live demo walk through; validating value to publishing and optimizing your listing. View the recording 03/11/26 Partner Session AI-powered automation for Marketplace private offers and IP co-sell Learn from guest speaker Jon Yoo, Suger, how software development companies can use AI-powered automation to simplify buying through Microsoft Marketplace, streamline private offers, and optimize co-selling opportunities. View the recording 02/25/26 Partner Session Inside Azure IP co-sell: What high-performing software developers do differently Get an inside look at the signals Microsoft uses to evaluate Marketplace and Azure IP co-sell readiness with insights from Barbara Treviño of Labra. Learn what top software companies do differently to accelerate approvals and boost GTM impact. View the recording 02/18/26 Office Hours (Partner) How to build a Microsoft Marketplace channel practice Building a successful Marketplace practice takes the right people, process, and strategy working together. Learn how top performing partners organize their teams across alliances, operations and leadership View the recording 1/21/26 Office Hours (Partner) Microsoft Partner Center reporting Get to know the Partner Center Insights and Earnings workspaces. Walk through Earnings, Customer, Order, Usage and Revenue reports. View the recording 12/18/25 Office Hours (Partner) Introducing resale enabled offers Explore resale enabled offers through Microsoft Marketplace. View recording 12/04/25 Partner Session AI-powered acceleration: scale faster on Microsoft Marketplace Go beyond listing basics and explore how Microsoft Marketplace can act as a strategic revenue engine. View recording 11/04/25 Partner Session How to structure your Microsoft Partner Center account for long-term success Learn best practices for setting up your Partner Center account for operational and marketplace success. View recording 08/28/25 Office Hours (Partner) Certified software designations: FY26 benefits updates Overview of certified software designations and FY26 benefit updates. View recording Customer sessions Upcoming sessions Date Time Area Title Description Link 07/29/2026 8:30 AM PDT Office Hours (Customer) From AI evaluation to deployment with Microsoft Marketplace Learn how Microsoft Marketplace helps software development companies simplify procurement, streamline integration, and access AI models and developer tools through a single platform. Find out how to accelerate time to market, enhance operational efficiency and scale customer reach across Azure, Microsoft 365, and the Microsoft global partner ecosystem. From AI evaluation to deployment with Microsoft Marketplace - Marketplace customer office hours Recorded Customer Office Hour sessions Date Area Title Description Link 06/24/26 Office Hours (Customer) Microsoft Marketplace as FinOps platform Learn how Marketplace can help organizations simplify procurement, centralize billing, and better align software investments to optimize cloud and AI spend. Discover actionable strategies to improve cost visibility and ROI and leverage Marketplace as a key component of your FinOps approach. View the recording 05/28/26 Office Hours (Customer) Dragon Copilot AI apps and agents in Microsoft Marketplace Healthcare organizations discover how Dragon Copilot can help accelerate time to value by connecting with trusted partner solutions that streamline workflows and embed AI directly into daily operations. View the recording 04/29/26 Office Hours (Customer) Using Microsoft Marketplace to optimize Azure spend For organizations with an Azure cloud commitment Microsoft Marketplace can be a powerful tool for optimizing how the spend is used. Explore how your organization can leverage its Azure commitment to support software investments through Microsoft Marketplace. View the recording 03/25/26 Office Hours (Customer) Charting your AI strategy for manufacturing with Marketplace Build, buy, or blend? Gain the insights you need as a manufacturer to scale AI apps and agents across the factory floor using Microsoft Marketplace. Hear about practical manufacturing scenarios View the recording 02/25/26 Office Hours (Customer) Accelerate AI adoption through Microsoft Marketplace Explore practical AI use cases available through Microsoft Marketplace - from prebuilt AI apps and agents to AI-powered solutions that simplify deployment. View the recording 01/28/26 Office Hours (Customer) Optimize cloud cost and performance Learn proven strategies to accelerate time-to-value for cloud and AI investments using Microsoft Marketplace. View the recording 12/11/25 Office Hours (Customer) Chart your AI app and agent strategy Insights into build, buy, or blend approaches for AI apps and agents using Microsoft Marketplace. View recording 07/30/25 Office Hours (Customer) FinOps and the Microsoft Marketplace Learn how Microsoft Marketplace supports FinOps practitioners and accelerates AI transformation. View recording Subscribe to this post If you're not already a Tech Community member, create an account at techcommunity.microsoft.com. Select Subscribe from the three‑dot menu in the upper‑right corner of this post. Under Notification Settings, choose to be notified of edits and comments, and select whether you'd like updates immediately, daily, or weekly (weekly recommended). You can also subscribe to the entire Marketplace Community via the Marketplace Community homepage. ``
Auto Activation for SaaS Private Offers is a Game Changer!
Shout out to Microsoft Marketplace for launching AUTO ACTIVATION for SaaS private offers. This has simplified our sales operations for Microsoft Marketplace private offers, as well as dramatically improved our seller and customer experience with by eliminating the #1 reason we've historically seen block customers from completing Marketplace SaaS private offer procurement. Auto activation for private offers allows customers to skip the step of going to our SaaS landing page and activate Marketplace SaaS billing by having to SSO with their AAD. The problem with this step is that most of our customers are in regulated industries, and their AAD admins do not allow SSO on SaaS landing pages without enabling profile sharing, which requires a Global Admin to enable. We've encountered far too many times where our customer is scrambling to find their Global Admin so that they can complete the final steps to finish the steps to activate Marketplace SaaS billing. This also puts our sellers in the awkward position of having to help customers diagnose and troubleshoot the situation, which as a rule they are not equipped to, or find a Microsoft resource to help. Now, with this new feature the whole SSO to our SaaS landing page and associated problems are eliminated. Ever since we started using it our customers' procurement experience has been faster and smoother. I'm looking forward to more improvements to the Marketplace experience! Here is the feature: https://learn.microsoft.com/en-us/partner-center/marketplace-offers/create-new-saas-offer-plans#configure-auto-activationA cautionary tale if you have customers who use Coupa
We learned the very very very hard way that next-day Marketplace invoicing does NOT play nicely with Coupa. Here's what happened: Back in April, we closed a Marketplace transaction via private offer with one of our enterprise customers. Not a new customer, either - this was for a license extension with a current customer with which we'd transacted through Marketplace twice before. 30 days go by, and Partner Center still shows the invoice as 'uncollected.' 60 days go by, and Partner Center still shows the invoice as 'uncollected.' I open a ticket with Marketplace support. And kudos to them, they pick up my ticket within an hour. "Customer hasn't paid the invoice," they tell us. So now we are forced to take on the role of collections agency for a Microsoft invoice our customer hasn't paid and for which we don't know why they haven't paid. (Partner Center's Revenue reports are rather light on useful details.) Our buyer inside the customer also has no idea why the invoice wasn't paid: She sits far away from the folks who pay the Microsoft bills. Her colleague in IT who pushed the buttons to purchase the private offer likewise has no idea why the invoice wasn't paid: He too sits far away from accounts payable. We're baffled because never before have we had any delay in getting our payouts for this customer's Marketplace purchases. Our first thought is okay, maybe they now have custom net 60 payment terms with Microsoft. (A different issue we experienced on a different delayed payout back in January!) After ten days of intensive investigations involving nearly a dozen different people, we finally discover the source of the issue: The customer pays its Microsoft bills through Coupa, BUT: they did NOT know about nor integrate into Coupa workflow the (relatively new) next-day invoicing mechanism for Marketplace transactions. For their accounts payable team, if an invoice doesn't land in Coupa, it doesn't exist. The invoice for this Marketplace purchase was generated, but it got sent . . . nowhere, I guess? So in picking up my support ticket, Marketplace Support could only say "Customer hasn't paid the invoice." They probably had no way to know the correct response was "Customer hasn't received the invoice." Moral of the story: Ask your customers if they use Coupa. And if yes, prepare them for the possibility they might not receive the invoice for your software.Can the Missing Piece Be Found on Microsoft Marketplace?
For SMEs looking to get even more value from Microsoft 365, Microsoft Marketplace is a trusted and secure way to discover solutions that are easy to deploy and integrate with the tools teams already use every day. One solution worth exploring is Klynke. Klynke helps organizations understand how time is spent across projects, customers, and daily activities. By connecting data from Microsoft Teams, Outlook, and Planner, Klynke provides a complete view of work hours, meetings, and tasks in one place. With Klynke, businesses can: ✅ Track time across projects and customers ✅ Gain better visibility into team productivity ✅ Improve project planning and resource allocation ✅ Make more informed business decisions For Microsoft partners, Klynke is a valuable addition to a Microsoft 365 offering, helping customers turn existing Microsoft data into actionable insights without changing the way they work. Microsoft Marketplace makes finding, deploying, and managing trusted business applications simple, allowing organizations to adopt solutions with confidence. Looking for the missing piece in your Microsoft 365 environment? Explore Klynke on Microsoft Marketplace and discover how better visibility into time can lead to smarter decisions and improved business outcomes.FAQ: Currency change for existing offer
Q: I'm looking information about currency changes for existing offers: After publishing the offer in USD for all countries, is it able to set specific currency for specific martket? I want to set JPY for Japanese customers to avoid FX rate impact on Japanese market. How long does it take to make change? Also, when is it possible to create private offer in JPY? A: this FAQ has a specific question that covers same currency sale and purchase if that currency isn't USD. Commercial Marketplace - foreign exchange (FX) frequently asked questions (FAQs) for publishers - Marketplace publisher | Microsoft Learn Follow up Q: Does it take 90 days to change the currency for local market? Or right after setting the local currency with excel spreadsheet, can it show up on marketplace? A: It depends: if a new plan (or private offer) is being set up then the FX will be the rate that applies when the price is saved. Once the plan or private offer publishes the price will be available immediately post publication. If the price is being updated in an existing plan or private offer, then the answer in the image below should help - if it's an increase then yes it will take 90 days. Commercial Marketplace - foreign exchange (FX) frequently asked questions (FAQs) for publishers - Marketplace publisher | Microsoft LearnUnlock cloud value through Microsoft Marketplace
Discover how Microsoft Marketplace is enabling organizations to transform cloud spend into strategic business value through FinOps. By streamlining procurement, improving cost visibility, and enhancing financial governance, Microsoft Marketplace supports more effective cloud financial management at scale. Learn how to align IT and finance priorities while unlocking greater efficiency and control across your cloud investments. Read the full article here: Microsoft Marketplace as a platform to support FinOpsUnlock Channel Growth in Australia with Multiparty Private Offers through Marketplace
Multiparty private offers are coming to Australia, creating new opportunities for software companies and channel partners to accelerate growth through Microsoft Marketplace. Join this Partner Office Hours session to learn how multiparty private offers and resale-enabled offers work together, strengthen partner collaboration, and drive channel-led sales. Gain practical guidance, localized insights, and actionable next steps to help you activate your Marketplace strategy. 👉 Register now: Multiparty private offers through Marketplace: channel growth in Australia
