Your front row seat to Ultimate Partner® LIVE starts now!
In just a few days, Ultimate Partner® LIVE goes live from Reston, VA with its most impactful agenda yet. Top performing partners including Veeam, Accenture, Carahsoft, Cisco, SHI, ServiceNow, Commvault, and Siemens will share how they've overcome challenges and built lasting success. Microsoft experts will also join for candid, unscripted conversations about what it really takes to thrive in today's Hyperscaler ecosystems. The entire event will be streamed live for free — making partner mastery accessible to everyone. Join the livestream. Be inspired. Become the Ultimate Partner. October 28th Livestream October 29th LivestreamOffice hours: Strategic cloud planning with the Microsoft Marketplace
**New Date: September 16, 2025 | 8:30 AM PDT Encourage your marketplace customers to join us live on August 26th for a special Office Hours session led by Kristyn_Maddox: Strategic Cloud Planning with the Microsoft Marketplace Learn how to strategically plan Microsoft Cloud investments Discover how software vendors can gain a consumption-based view of your portfolio Get tips on leveraging pre-committed cloud budgets Maximize value from existing contracts Bring your questions, share your experiences, and engage directly with Microsoft experts. Note: while this session is geared towards customers, partners are also welcome to attend. Register hereOffice hours for partners: Certified software designations and FY26 benefits updates
Join us for the next Office Hours for Partners - Certified software designations and FY26 benefits updates. If you're a software development company selling through the Microsoft commercial marketplace, don’t miss this upcoming office hours session on August 28, 2025 at 8:30 AM PDT. This session will walk you through: What the Certified Software Designation is and why it matters FY26 updates to benefits and incentives for designated partners How to get started and unlock top-tier marketplace advantages Whether you're already designated or just beginning the journey, this is your chance to learn how to stand out to Microsoft customers and sellers—and ask your questions live. Learn more and register: Certified Software Designations: FY26 Benefits Updates | Microsoft Community HubFabCon Europe 2025: A must-attend for Microsoft partners
The Microsoft Fabric Community Conference (FabCon) is happening September 15-18, 2025 in Vienna- and if you're a Microsoft partner, this is your opportunity to drive AI advancement. Microsoft Fabric is transforming how we approach data and AI. At FabCon, you'll learn how to build a thriving Fabric practice, connect with customers, and unlock new go-to-market opportunities. From hands on labs to Partner Day insights, this event is designed to help you grow your impact and revenue. What to know what's in it for you? Learn more here: FabCon Europe for partners: What's in it for you and why to attendRegister for the Microsoft Fabric Community Conference!
Join us at the Microsoft Fabric Community Conference in Las Vegas, NV from March 30 - April 2, 2025! FabCon 2026 is landing in Atlanta, Georgia! Get all the details at aka.ms/fabcon. FabCon offers you the chance to learn the latest from Microsoft when it comes to Fabric product features and allows you and your teams to get hands-on with the product through workshops on March 30 and April 3. Throughout FabCon, there will be opportunities for you to connect with Microsoft executives, meet with customers, and connect with peers. On March 30, Microsoft will be hosting the FabCon Partner Pre-Day. This is a special day dedicated to our Microsoft partners and is free for registered FabCon attendees. Our Partner Pre-Day will feature keynotes by Wangui McKelvey on the opportunity for partners in data and analytics and Ashley Asdourian on the partner opportunity with Microsoft and afternoon breakouts for software company attendees including a session with our Microsoft VP and GM of Fabric OneLake and Fabric ISVs, Dipti Borkar. For questions about group discounts and partner referral programs, please contact the FabricPartnersTeam@microsoft.comNavigating your marketplace pipeline: What matters most?
In the Microsoft Marketplace, not every deal follows the same path. Some are more likely to succeed through Marketplace channels, while others resonate more with Microsoft sellers. Join Reis Barrie - CEO of Carve Partners, as he shares practical ways to assess and prioritize your pipeline, based on how Carve approaches deal evaluation. You’ll learn how to: Identify which deals are most likely to close via Marketplace Recognize patterns that signal low-probability opportunities Understand what Microsoft sellers tend to focus on—and why it matters Whether you're refining your strategy or just looking to work more efficiently, this conversation is designed to help you make more informed decisions. 📅 August 13th | 10 AM PST | 1 PM EST 🔗 Register here Open to all Marketplace partners—bring your questions and insights!Office hours for partners: Marketplace Rewards for FY26
Software development companies and channel partners selling through the marketplace - don’t miss our first office hour session of the new fiscal year, July 31 at 8:30 am PDT. We will be sharing an update on Marketplace Rewards for channel partners, which is now generally available for FY26. We will also cover: ▪️Marketplace Rewards benefit tiers and changes from the pilot program ▪️Essential tips for utilizing Microsoft Azure Sponsorship to win multiparty private offer deals ▪️Lessons learned from successful partners This session will also feature a live Q&A. Register here.Customer office hours: FinOps and the Microsoft marketplace
Invite your marketplace customers to join us live on July 30th as Kristyn_Maddox talks through how the marketplace supports FinOps practitioners to optimize cloud and AI workloads. Learn strategies on how to unlock faster time-to-value by using the marketplace to source thousands of pre-vetted solutions that accelerate AI transformation while better managing technology spend. Note: while this session is geared towards customers, partners are also welcome to attend. Register here.Accelerate your growth on Azure Marketplace [French]
Hi everyone, If you’re a French speaker looking to ramp up on Azure Marketplace, join us today at 15:00 CET for a focused, no-fluff webinar. We’ll hit the accelerator from four angles: Fundamentals, fast – a concise refresher to get everyone on the same page Co-sell the Microsoft way – practical examples that actually land deals Resell like BeCloud – tactics for turning Marketplace listings into revenue Archera’s best practices – proven plays you can put to work tomorrow Cut the guesswork—come ready to level up. Registrations: https://events.teams.microsoft.com/event/fa1f174d-6e04-4dcd-8eb7-cf95ea0d1ac9@cc399a02-f38a-4820-a991-894e8c59d676.
Is your organization positioned for co-sell success with Microsoft?
Standing up a co-sell motion takes more than Marketplace listing and a compelling product. It requires thoughtful alignment across technical, operational, and commercial functions. In his latest blog, Mike Marzano shares practical guidance based on real-world experience leading Contentsquare’s co-sell and Marketplace strategy—driving over $40M in revenue through Microsoft’s ecosystem. Key insights include: How to assess your organization's readiness across engineering, finance, sales, and legal The importance of executive sponsorship and cross-functional coordination Technical considerations for integrating with Microsoft’s stack and optimizing for Azure If you're involved in building, delivering, or scaling software solutions, this is a valuable framework for ensuring co-sell can be a driver—not a drag—on your GTM efforts. 📅 Don’t miss the opportunity to hear more from Mike on June 18, where he’ll share additional learnings and answer live questions. 🔗 Read the full post Learn more about the June 18th session
