Choosing the right offer type for your cloud and AI solutions
Whether you're bringing a new AI solution to market or evaluating how to scale an existing application, understanding Marketplace offer types can help you choose the right path to monetization and customer adoption. Check out this short video that compares the capabilities of SaaS offers, Container offers, and Azure managed applications to understand which model best aligns with your architecture, deployment requirements, and customer needs.
What’s the best way to differentiate a SaaS offer from a Teams offer in Microsoft Marketplace?
Hey community! Our app is transactable, and we currently have two offers live in Marketplace: Saas and MS Teams offers. However, some of our customers find it confusing and aren’t sure which one they should choose. We also always prefer them chosing Saas so we can track everything via Partner center. What’s the recommended way to structure or differentiate the two offers so the choice is clear for customers? For example, should we use different naming, descriptions, or positioning for each offer? Would really appreciate any best practices or examples from others who have faced it!App ratings are not displayed when a Marketplace listing includes a free trial
Hi community! We’ve noticed that app ratings are not displayed on Microsoft Marketplace browse and search result cards when an offer includes a Free trial badge. For example, the one listing displays its rating of 3.6 (107 ratings) directly on the card. Youkeeps AI Scheduling Assistant listing has customer ratings, but its card displays the Free trial badge without any rating information. Could you please confirm whether this is expected behavior or a display issue? Is there a way to show both the Free trial badge and the app rating on the listing card?
Microsoft Templates for Azure Application upload
Hi All, Are there ready to use templates for the documentation that Microsoft is requesting to upload for this offer type - such as Solution and Deployment Architecture, Customer Installation Guide, Customer Onboarding and Configuration Guide, Data Integration Guide. If yes, could someone share the links or the templates. Thank you!What's preventing your Marketplace growth engine from scaling?
Many SDCs know where they want to go with Marketplace, but struggle to turn individual activities into a repeatable growth motion. The latest in the Sell more with App Advisor blog series, asks: ✅ What part of your Marketplace journey is most repeatable today? ✅ Where do you still rely on manual effort or tribal knowledge? ✅ If you could eliminate one friction point between building, publishing, and growing, what would it be? Read the blog and share your thoughts: Build a Repeatable Marketplace Growth Engine with App Advisor The responses could generate useful insights for future Marketplace content and help identify common challenges across the community!What are your frictions points between build and revenue?
Turning a great product into Marketplace revenue isn't always straightforward. The latest post in the Sell More with App Advisor blog series highlights How to use App Advisor to avoid 5 common mistakes and sell more on Marketplace Many software companies have the technical capability to build great solutions, but still encounter delays caused by fragmented guidance, uncertainty about next steps, or difficulty navigating Marketplace programs and processes. That's exactly the challenge App Advisor is designed to address. 💬 Where does your team encounter the most friction today? Choosing the right Marketplace offer type? Finding the right architecture patterns or code samples? Publishing and optimizing listings? Understanding co-sell and negotiated deal opportunities? Scaling revenue after launch? If you haven't explored it yet, check out the latest post in our Sell More with App Advisor series and join the conversation.FAQ: Currency change for existing offer
Q: I'm looking information about currency changes for existing offers: After publishing the offer in USD for all countries, is it able to set specific currency for specific martket? I want to set JPY for Japanese customers to avoid FX rate impact on Japanese market. How long does it take to make change? Also, when is it possible to create private offer in JPY? A: this FAQ has a specific question that covers same currency sale and purchase if that currency isn't USD. Commercial Marketplace - foreign exchange (FX) frequently asked questions (FAQs) for publishers - Marketplace publisher | Microsoft Learn Follow up Q: Does it take 90 days to change the currency for local market? Or right after setting the local currency with excel spreadsheet, can it show up on marketplace? A: It depends: if a new plan (or private offer) is being set up then the FX will be the rate that applies when the price is saved. Once the plan or private offer publishes the price will be available immediately post publication. If the price is being updated in an existing plan or private offer, then the answer in the image below should help - if it's an increase then yes it will take 90 days. Commercial Marketplace - foreign exchange (FX) frequently asked questions (FAQs) for publishers - Marketplace publisher | Microsoft Learn
Join Marketplace at Microsoft Build!
The Marketplace team will be at Microsoft Build, June 2-3 in San Francisco, CA! We hope you'll join us in the Hub to meet with experts on how to build, publish, and monetize apps and agents with Microsoft Marketplace. "Favorite" the Marketplace lightning talk which covers the start-to-finish publishing process and highlights benefits and incentives available from Microsoft for software developers: Monetize apps and agents with Microsoft Marketplace Check out the full catalog to explore sessions across the topics: Cloud Platform & Data, Developer Tools & Frameworks, Apps & Agents, Model Training, Windows, and Responsible AI. Can't make it to San Francisco? You can always register for the digital experience. See you there!
