What are your frictions points between build and revenue?
Turning a great product into Marketplace revenue isn't always straightforward. The latest post in the Sell More with App Advisor blog series highlights How to use App Advisor to avoid 5 common mistakes and sell more on Marketplace Many software companies have the technical capability to build great solutions, but still encounter delays caused by fragmented guidance, uncertainty about next steps, or difficulty navigating Marketplace programs and processes. That's exactly the challenge App Advisor is designed to address. 💬 Where does your team encounter the most friction today? Choosing the right Marketplace offer type? Finding the right architecture patterns or code samples? Publishing and optimizing listings? Understanding co-sell and negotiated deal opportunities? Scaling revenue after launch? If you haven't explored it yet, check out the latest post in our Sell More with App Advisor series and join the conversation.FAQ: Currency change for existing offer
Q: I'm looking information about currency changes for existing offers: After publishing the offer in USD for all countries, is it able to set specific currency for specific martket? I want to set JPY for Japanese customers to avoid FX rate impact on Japanese market. How long does it take to make change? Also, when is it possible to create private offer in JPY? A: this FAQ has a specific question that covers same currency sale and purchase if that currency isn't USD. Commercial Marketplace - foreign exchange (FX) frequently asked questions (FAQs) for publishers - Marketplace publisher | Microsoft Learn Follow up Q: Does it take 90 days to change the currency for local market? Or right after setting the local currency with excel spreadsheet, can it show up on marketplace? A: It depends: if a new plan (or private offer) is being set up then the FX will be the rate that applies when the price is saved. Once the plan or private offer publishes the price will be available immediately post publication. If the price is being updated in an existing plan or private offer, then the answer in the image below should help - if it's an increase then yes it will take 90 days. Commercial Marketplace - foreign exchange (FX) frequently asked questions (FAQs) for publishers - Marketplace publisher | Microsoft Learn
Join Marketplace at Microsoft Build!
The Marketplace team will be at Microsoft Build, June 2-3 in San Francisco, CA! We hope you'll join us in the Hub to meet with experts on how to build, publish, and monetize apps and agents with Microsoft Marketplace. "Favorite" the Marketplace lightning talk which covers the start-to-finish publishing process and highlights benefits and incentives available from Microsoft for software developers: Monetize apps and agents with Microsoft Marketplace Check out the full catalog to explore sessions across the topics: Cloud Platform & Data, Developer Tools & Frameworks, Apps & Agents, Model Training, Windows, and Responsible AI. Can't make it to San Francisco? You can always register for the digital experience. See you there!Why governance is essential for scaling AI apps and agents in Microsoft Marketplace
As AI apps and agents become more autonomous and integrated across enterprise environments, governance is no longer a secondary consideration—it is foundational to building solutions customers can confidently adopt and operate at scale. In this Microsoft Marketplace blog, learn how governance transforms powerful AI capabilities into controlled, accountable solutions by establishing responsibility for system actions, defining acceptable behavior boundaries, and enabling ongoing review and auditability. The article outlines how effective governance for AI apps and agents spans three core dimensions—policy, enforcement, and evidence—ensuring that AI behavior in production environments remains intentional, explainable, and aligned with customer expectations. For software development companies building and publishing AI-powered solutions through Microsoft Marketplace, readiness is increasingly defined not by raw technical capability, but by control, accountability, and trust in real-world deployment scenarios. If you’re designing, publishing, or scaling AI solutions through Microsoft Marketplace, this guidance can help you strengthen enterprise trust and ensure your apps and agents are built for long-term operational success. Read the full article: Governing AI apps and agents for Marketplace | Microsoft Community HubReshaping enterprise go-to-market with Microsoft Marketplace and ecosystem partnerships
As the pace of enterprise transformation accelerates, we’re seeing a fundamental shift in how organizations go to market—and it’s being powered by ecosystems, not silos. Partner1 recently hosted two industry events where we explored how Microsoft Marketplace is becoming a central engine for this change, helping partners unlock new routes to growth while making it easier for customers to discover, buy, and deploy innovative solutions. From AI-driven offerings to multiparty private offers and deeper channel integrations, Marketplace is redefining how partnerships come together to deliver end-to-end value. It’s not just about listing solutions—it’s about creating scalable, repeatable growth through a connected ecosystem that meets customers where and how they want to buy. If you’re thinking about how to evolve your go-to-market strategy, scale with partners, or tap into new revenue opportunities, this is a conversation you won’t want to miss. Read the full article to see how Marketplace and ecosystem partnerships are reshaping enterprise go-to-market—and what it means for your business. How Microsoft Marketplace and ecosystem partnerships are reshaping enterprise go-to-market | Microsoft Community Hub
No plans are available for the selected subscription
I've set up a SaaS offer in the Azure Marketplace and created a free plan for testing purposes. However, when attempting to subscribe to the offer, I encounter an issue: No plans are available for the selected subscription, despite configuring both yearly and monthly plans. Additionally, a paid plan has been configured. Please see the screenshot below for reference.Do you want to publish a transactable offer but are finding it difficult to do?
Many SaaS companies want to sell through Microsoft Marketplace. But surprisingly few actually launch transactable offers. Why? Over the last few years, Microsoft has heavily invested in its commercial marketplace. For ISVs and SaaS companies, the opportunity is clear: Access Microsoft's enterprise customers Co-sell with Microsoft sellers Shorten procurement cycles Unlock Azure consumption commitments But despite the upside, many companies still struggle to publish transactable offers. Not because they lack great products. Because marketplace readiness requires new operational muscle. From working with companies exploring the marketplace path, three challenges show up repeatedly. 1. Offer Architecture & Packaging Most companies start with a product but the marketplace requires a sellable offer structure. That means translating your product into: SaaS offers Managed apps Private plans Metered billing models Azure-backed services Questions teams often wrestle with: Should this be SaaS, VM, or a managed app? What pricing model works in marketplace billing? How should enterprise customers purchase it? Without clear packaging, the publishing process stalls quickly. 2. Technical & Operational Readiness Publishing an offer is not just a marketing step. It touches multiple teams: Engineering Product Finance Legal Marketplace operations Some of the most common blockers include: Marketplace APIs and SaaS fulfillment integration Metering implementation Identity and tenant provisioning Azure resource deployment templates Testing and certification For companies new to marketplace infrastructure, the learning curve can be steep. 3. Internal Alignment & Ownership One of the biggest challenges isn’t technical. It’s organizational. Marketplace initiatives often sit between multiple teams: Partnerships Product Revenue operations Cloud alliances Sales leadership Without a clear owner, progress slows. Successful marketplace companies usually have a dedicated marketplace strategy owner or partner GTM lead driving execution. Why This Matters Now Enterprise buyers increasingly prefer purchasing through marketplaces. Reasons include: Faster procurement Existing vendor relationships Budget alignment with cloud commitments Simpler contract management Which means companies that enable marketplace transactions often see: Faster deal cycles Larger enterprise deals More co-sell opportunities with Microsoft But getting there requires navigating the early friction. The Question for the Ecosystem If your company is exploring Microsoft Marketplace — or already trying to publish an offer: What has been your biggest challenge? 1️⃣ Offer packaging 2️⃣ Technical integration 3️⃣ Internal ownership / alignment 4️⃣ Something else? Drop your experience in the comments. The more companies share what’s blocking progress, the easier it becomes for the ecosystem to improve the process. Comment with your biggest blocker or lesson learned from publishing a marketplace offer.How do you actually unlock growth from Microsoft Teams Marketplace?
Hey folks 👋 Looking for some real-world advice from people who’ve been through this. Context: We’ve been listed as a Microsoft Teams app for several years now. The app is stable, actively used, and well-maintained - but for a long time, Teams Marketplace wasn’t a meaningful acquisition channel for us. Things changed a bit last year. We started seeing organic growth without running any dedicated campaigns, plus more mid-market and enterprise teams installing the app, running trials, and even using it in production. That was encouraging - but it also raised a bigger question. How do you actually systematize this and get real, repeatable benefits from the Teams Marketplace? I know there are Microsoft Partner programs, co-sell motions, marketplace benefits, etc. - but honestly, it’s been very hard to figure out: - where exactly to start - what applies to ISVs building Teams apps - how to apply correctly - and what actually moves the needle vs. what’s just “nice to have” On top of that, it’s unclear how (or if) you can interact directly with the Teams/Marketplace team. From our perspective, this should be a win-win: we invest heavily into the platform, build for Teams users, and want to make that experience better. Questions to the community: If you’re a Teams app developer: what actually worked for you in terms of marketplace growth? Which Partner programs or motions are worth the effort, and which can be safely ignored early on? Is there a realistic way to engage with the Teams Marketplace team (feedback loops, programs, office hours, etc.)? How do you go from “organic installs happen” to a structured channel? Would really appreciate any practical advice, lessons learned, or even “what not to do” stories 🙏 Thanks in advance!
