How do you actually unlock growth from Microsoft Teams Marketplace?
Hey folks 👋 Looking for some real-world advice from people who’ve been through this. Context: We’ve been listed as a Microsoft Teams app for several years now. The app is stable, actively used, and well-maintained - but for a long time, Teams Marketplace wasn’t a meaningful acquisition channel for us. Things changed a bit last year. We started seeing organic growth without running any dedicated campaigns, plus more mid-market and enterprise teams installing the app, running trials, and even using it in production. That was encouraging - but it also raised a bigger question. How do you actually systematize this and get real, repeatable benefits from the Teams Marketplace? I know there are Microsoft Partner programs, co-sell motions, marketplace benefits, etc. - but honestly, it’s been very hard to figure out: - where exactly to start - what applies to ISVs building Teams apps - how to apply correctly - and what actually moves the needle vs. what’s just “nice to have” On top of that, it’s unclear how (or if) you can interact directly with the Teams/Marketplace team. From our perspective, this should be a win-win: we invest heavily into the platform, build for Teams users, and want to make that experience better. Questions to the community: If you’re a Teams app developer: what actually worked for you in terms of marketplace growth? Which Partner programs or motions are worth the effort, and which can be safely ignored early on? Is there a realistic way to engage with the Teams Marketplace team (feedback loops, programs, office hours, etc.)? How do you go from “organic installs happen” to a structured channel? Would really appreciate any practical advice, lessons learned, or even “what not to do” stories 🙏 Thanks in advance!Microsoft Marketplace partner office hours: How to build a Microsoft Marketplace channel practice
Building a strong Marketplace practice requires aligned teams, clear ownership, and a solid strategy—not just great offers. Join us February 18th 8:30 AM PT for the February Partner office hour online session with live Q&A, to learn how top partners structure their organizations and use a proven framework to drive Marketplace growth. You’ll walk away with practical tools and templates to accelerate onboarding, publishing, co‑sell, and sales execution. Registration is not required. Learn how you can attend and receive reminders for the session here: Marketplace office hours for partners: February 2026 - Microsoft Marketplace Community All sessions are recorded, and the link above can be used to watch the recording once the session date has passed. Partner office hour sessions are held monthly, typically on the third Wednesday of each month. Check the Marketplace Community Events Calendar for upcoming dates and times. Session topics will be added as the event approaches.
AI innovation takes center stage at Microsoft Ignite
Artificial intelligence is transforming how software companies build, scale, and deliver solutions. At Microsoft Ignite, we announced new tools and programs to help developers accelerate innovation responsibly, from AI-powered workflows and unified tools in Microsoft Foundry to Cohere’s language models on Azure. Plus, the global launch of Microsoft Marketplace brings the industry’s largest catalog of AI apps and agents, enabling partners to reach new customers and unlock growth. Explore the latest announcements and learn how to ship faster, scale confidently, and turn AI innovation into business impact. Read the full articleYou’ve built your app, it’s on Marketplace… now what?
Your solution is live on Microsoft Marketplace – so what’s next? How do you make the most of this opportunity? What benefits can you unlock? And what practical steps will set you up for long-term success? As a Partner Solutions Sales Manager at Microsoft, I work with partners every day who’ve just published to Marketplace and want to accelerate their impact. That’s why I’ve launched a new blog series designed to help you go beyond “listing” and start thriving. In this first edition, I share: Best practices for getting started How to move from visibility to real growth The key signal that shows your solution is well-architected …and more. Check out the full post on the Marketplace Community Blog: Your next big move: Thriving in the reimagined Microsoft Marketplace | Microsoft Community HubAccelerated Payouts for Marketplace Transactions
In case you missed it - or in case you didn't miss it but disregarded it as too good to be true - Microsoft recently launched accelerated payouts for Marketplace transactions with MCA customers. It is true, and it most definitely is good. :-) And it's even more important now than ever as more and more customers are switched from EA to MCA. We recently did a transaction with an enterprise customer on an MCA: Marketplace transaction was done on 29 September, and we received our payout on 15 October - barely more than two weeks later! This is outstanding news for everyone, from sellers who want their commissions to the finance folks who want the cashflow. Read the full announcement here: Announcing accelerated payouts to Microsoft Marketplace partners with MCA customers | Microsoft Community Hub #MarketplaceChampions #SponsoredGrow your SaaS business with Microsoft Marketplace: Proven strategies
Explore how to expand your reach and simplify transactions by publishing your SaaS solution on Microsoft Marketplace. This step-by-step guide explains how to list your offering, optimize for visibility, and leverage marketplace tools to drive growth and scale efficiently. Read the full article Boost SaaS revenue with Microsoft Marketplace: A step-by-step guide | Microsoft Community Hub
No plans are available for the selected subscription
I've set up a SaaS offer in the Azure Marketplace and created a free plan for testing purposes. However, when attempting to subscribe to the offer, I encounter an issue: No plans are available for the selected subscription, despite configuring both yearly and monthly plans. Additionally, a paid plan has been configured. Please see the screenshot below for reference.A note about the FY26 Build and Publish Incentive
For anyone here who is/was Top Tier in FY25: You ARE eligible for the Build and Publish incentive (up to $100k) through 31 December - even though you might have been told otherwise. I mention this here because we were initially told "No, you are not eligible because you still need to have an Azure or industry CSD." Took a wee bit of perseverance, but we broke through the denials and received confirmation yesterday that the incentive is on its way to us. Probably a niche scenario, but please do feel free to message me if you were also told no on this incentive - I'll be happy to share how we got to 'yes.' #marketplacechampions #sponsored
