Turn your SaaS application into a revenue-ready offer with Microsoft Marketplace
Building a great SaaS application is just the beginning. Turning that innovation into a transactable offer requires the right approach to tenant isolation, subscription lifecycle management, billing, security, operations, and Marketplace onboarding. The Agentic Road to Revenue explores how Git-Ape SaaS skills can help software companies move from SaaS concept to a commercially ready Microsoft Marketplace offer. Follow the Contoso Outdoors journey to see how an agentic, repository-driven approach brings architecture decisions, Marketplace integration, fulfillment and metering, security, operational readiness, and Partner Center onboarding into one practical path. Whether you’re planning your first transactable SaaS offer or refining an existing Marketplace strategy, this article offers a useful blueprint for turning technical decisions into a scalable commercialization plan. Read the full article to explore the agentic path from SaaS application to Microsoft Marketplace revenue: The Agentic Road to Revenue
Using OneDrive workspaces to maintain QBR history and monitor quarterly account performance changes
Hi Marketplace community, I wanted to share a practical Microsoft 365 agent pattern we have been working on for recurring account-review workflows. In merchant services, quarterly business review preparation often starts with the same basic ingredients: a CSV or TSV export, a set of merchant accounts, performance metrics, PowerPoint scorecards, and follow-up notes. The challenge is not just generating one review. It is maintaining a repeatable QBR history across many accounts and making it easier to spot what changed from one quarter to the next. With https://marketplace.microsoft.com/en-us/product/WA200010195, we are exploring a Microsoft 365-native workflow where the agent helps account teams: - Generate QBR scorecards for one merchant or multiple merchant accounts from CSV/TSV data. - Create PowerPoint outputs for each account. - Save each run into an organized OneDrive workspace. - Maintain an index of accounts and per-account status for the run. - Support follow-up workflows with draft email content. - Use sample workbook content to demonstrate quarter-over-quarter change detection across volume, authorization performance, acceptance cost, disputes, and refunds. The core adoption pattern is simple: use OneDrive not just as file storage, but as the persistent workspace for recurring business reviews. Each QBR run becomes easier to revisit, share, compare, and operationalize. For teams managing many customer or merchant accounts, this turns QBR preparation from a one-off deck-building task into a more durable account-performance workflow. I would be interested to hear how other Marketplace builders are approaching similar patterns: - Are you using OneDrive or SharePoint as the durable workspace for agent-generated outputs? - How are you helping users compare business performance across reporting periods? - Are customers asking for more “history and change tracking” rather than just one-time generated artifacts? The app is listed on Microsoft Marketplace here: https://marketplace.microsoft.com/en-us/product/WA200010195Learn how leading partners turn Microsoft Marketplace into a co-sell growth engine
A transactable Marketplace offer is just the beginning. In this expert blog, Reis Barrie, Founder and CEO of Carve Partners, shares four key practices top-performing partners use to help sellers drive co-sell success and accelerate growth through Microsoft Marketplace. Discover how to integrate Marketplace into your sales process, equip sellers with actionable account insights, identify stronger co-sell opportunities, and scale customer incentive programs. You'll also learn common pitfalls to avoid and practical ways to strengthen your Marketplace go-to-market motion. Read the blog to learn how leading partners transform Marketplace from a listing into a repeatable revenue growth strategy. Join us live on September 10 as Reis expands on these insights and answers your questions during an interactive Q&A session. Read the blog: Four things leading partners teach their sellers to turn a Marketplace listing into co-sell growth Add event to your calendar How leading partners drive co-sell success with MarketplaceTurn customer AI ambitions into measurable outcomes in FY27
AI adoption is accelerating, but successful execution starts with the right customer conversation. In this new Azure partner blog, Cyril Belikoff, Vice President Commercial Cloud and AI, shares how partners can help customers move from AI planning to production by focusing on business outcomes, modernizing critical foundations, and identifying the next best step on their AI journey. Learn how the FY27 Core and Frontier conversation framework can help uncover opportunities across cloud modernization, data, security, governance, AI, and agents. You'll also explore real-world examples from organizations including Copeland, Riddell, and Aiforia that demonstrate how strong foundations can unlock measurable business impact and create new opportunities for innovation. Whether you're helping customers modernize infrastructure, unify data, strengthen governance, or scale AI solutions, this article offers practical guidance, partner resources, and proven approaches to advance customer outcomes throughout FY27. 💡Get the insights FY27 is the year to execute on AI: A starting point for Azure partnersLearn how to move co-sell opportunities from ready to closed-won with greater consistency
What separates co-sell ready opportunities from closed-won success? The answer often comes down to stakeholder alignment, commercial readiness, and a clear strategy for engaging Microsoft and partner resources at the right time. Join Kevin Flitcroft, Head of Sales for SaaSify at Spektra Systems, as he shares practical guidance for helping partners improve deal execution and revenue outcomes. Learn how to align opportunities to Microsoft priorities, determine when to engage Microsoft sellers, position Microsoft Marketplace early in the sales cycle, and support customer purchasing goals through effective commercial motions. You'll also explore the Audit/Activate/Run framework and discover how successful organizations create repeatable co-sell practices that help increase win rates, strengthen pipeline development, and drive more consistent business growth. Discover how leading partners turn co-sell opportunities into consistent business growth. Attend this live session to gain practical strategies you can apply to your next opportunity. Add to your calendar: Microsoft co-sell playbook: From co-sell ready to closed-won
Can Marketplace Become the Trusted Delivery Ecosystem for Specialized Microsoft Services?
Over the past several years, Azure Marketplace has become an increasingly important mechanism for connecting customers, partners, publishers, and Microsoft. As Marketplace adoption grows, I have been reflecting on one aspect of ecosystem collaboration. Many customer initiatives involve multiple organizations, each with different responsibilities, commercial models, onboarding requirements, and procurement processes. This raises an interesting question for the community: Can Azure Marketplace play a larger role in reducing operational friction between Marketplace participants who are already transacting through the platform? Potential outcomes could include: Faster customer project execution. Simpler cross-organizational collaboration. Greater adoption of Marketplace-transactable solutions. Reduced administrative overhead. Increased Marketplace transaction activity. From a Marketplace ecosystem perspective, reducing friction between participants may create value for customers, partners, publishers, and Microsoft alike. I would be interested in learning: Whether others have encountered similar challenges. Whether existing Marketplace capabilities already address this area. Which future improvements would have the greatest impact. Looking forward to hearing the community's perspective.Free webinar Aug 5: What actually changed in FY27 for software companies co-selling with Microsoft
Microsoft's fiscal year just reset. MCAPS Start laid out new seller priorities, refreshed solution plays, and shifts to the programs and incentives software companies rely on. And there's more moving underneath than what made the announcements. We're hosting a free, live session on August 5 to break it down for ISVs co-selling with Microsoft. The angle isn't a news recap of what changed. It's what to do about it. For every shift that matters, we cover the specific move to make. What we'll get into: - The FY27 changes that actually affect your partnership and co-sell motion (and the ones that just sound like they do) - What each shift means for how you share deals, engage sellers, and position your solution this year - A prioritized action list you can start working the same day Who it's for: software companies co-selling with Microsoft, including partnership leads, alliance managers, and co-sell teams who want to start FY27 with a plan rather than a backlog. The FY27 Playbook for Software Companies: What Changed and What to Do About It Wednesday, August 5 · 1:00 PM ET · 60 minutes · Free Register: https://www.carvepartners.com/upcoming-webinars/fy27-playbook-for-software-companiesHow partners can lead Frontier Transformation in FY27
As organizations move from AI experimentation to business-wide transformation, Microsoft partners are uniquely positioned to help customers innovate, operate, and grow. In the FY27 MCAPS Start for Partners keynote, Nicole Dezen, Chief Partner Officer and CVP, Global Channel Partner Sales, shares how Microsoft is investing in partner capability, go-to-market acceleration, co-sell engagement, and Microsoft Marketplace opportunities to help partners deliver greater customer value. From new AI-focused skilling and specializations to expanded incentives and Marketplace investments, the FY27 updates provide practical resources to help partners build differentiated offerings, drive adoption, and scale growth in the agentic AI era. Read the full blog and explore the FY27 partner priorities: ➡️ MCAPS Start for Partners FY27 blog Help amplify this important announcement across your networks: Nicole Dezen on LinkedIn Microsoft AI Cloud Partner Program on LinkedIn Microsoft Tech Community post Microsoft Partner on X Microsoft Partner on FacebookGain an early view of the Microsoft priorities shaping FY27
As AI innovation, agentic applications, and Microsoft Marketplace opportunities continue to reshape customer demand, early alignment has never been more important. This Microsoft Marketplace community article explores why MCAPS Start for Partners on July 22 is a key moment for Software Development Company (SDC) partners, ISVs, and Marketplace publishers looking to align with Microsoft’s FY27 priorities. Learn how Microsoft Marketplace investments, co-sell opportunities, app modernization initiatives, and emerging AI trends can influence your growth strategy, solution roadmap, and customer engagement plans for the year ahead. The article also highlights practical steps partners can take now to strengthen Marketplace readiness, identify areas for differentiation, and translate Microsoft priorities into actionable business outcomes. If your organization develops, sells, or publishes solutions through Microsoft Marketplace, this timely read will help you prepare for the opportunities shaping FY27. 👉 Read the full article: Why MCAPS Start for Partners on July 22 Matters for Software Development CompaniesUnlock cloud value through Microsoft Marketplace
Discover how Microsoft Marketplace is enabling organizations to transform cloud spend into strategic business value through FinOps. By streamlining procurement, improving cost visibility, and enhancing financial governance, Microsoft Marketplace supports more effective cloud financial management at scale. Learn how to align IT and finance priorities while unlocking greater efficiency and control across your cloud investments. Read the full article here: Microsoft Marketplace as a platform to support FinOps
