How software companies can expand their SMB reach with Microsoft Marketplace and AI
How can software companies turn a Microsoft Marketplace presence into greater customer reach and growth? Explore how Microsoft Marketplace can help software companies connect with more small and medium business (SMB) customers, support scalable sales, and expand into new markets in the age of AI. The article highlights Ntegral’s evolution from a traditional systems integrator to a software company with more than 300 enterprise solutions and deployments in more than 150 countries. You’ll also get a preview of what Ntegral President and CTO Dexter Hardy will bring to Ultimate Partner LIVE Reston, including practical perspectives on building beyond a Marketplace listing, developing pipeline, reaching SMB customers, and incorporating AI into a broader growth strategy. Read the full article to discover how Marketplace, AI-powered innovation, and an SMB-focused product strategy can work together to create new opportunities for software companies. 👉 Explore now: How software companies can reach more SMB customers through Microsoft Marketplace in the age of AIMake your Microsoft Marketplace evaluation journey more connected
Finding the right cloud or AI solution is only the first step. The latest Microsoft Marketplace enhancements are designed to create a more connected journey from discovery and evaluation to trial and purchase. In “From discovery to decision: A connected way to buy in Microsoft Marketplace,” explore how capabilities such as Smart Search, solution comparison, interactive chat, free trials, flexible private offers, and custom contract lengths can help organizations evaluate cloud solutions, AI apps, and agents with greater context at every step. Whether you’re exploring solutions for a specific business need, comparing potential options, validating fit through a free trial, or considering the right purchasing structure, this article brings the pieces together into one decision-making journey. Read the full article to discover how Microsoft Marketplace can help you move from finding potential solutions to making more informed technology purchasing decisions. Read and discover: From discovery to decision: A connected way to buy in Microsoft MarketplaceGrow channel-led sales in Hong Kong
Explore how software companies and channel partners can reach more customers and grow together through Microsoft Marketplace. This October 8 regional office hour covers multiparty private offers, resale enabled offers, when to use them together, and practical readiness steps. Join at 9:00 AM HKT (5:00 pm PDT October 7 for North America) and strengthen your next co-sell and customer-value conversation with confidence. Learn how to grow through Microsoft Marketplace: Multiparty private offers through Marketplace: Channel growth in Hong KongGrow partner-led business in Japan with multiparty private offers
Explore how multiparty private offers in Japan help software companies and channel partners collaborate on customer opportunities through Microsoft Marketplace. Learn how multiparty private offers, resale enabled offers, and distributor-reseller models can help partners expand their reach and scale partner-led sales. Read the blog to learn about multiparty private offers in Japan: 日本で加速するチャネル成長: Multiparty private offer で広がる Microsoft Marketplace の可能性 | Microsoft Community Hub (Article in Japanese and English)Turn Microsoft co-sell readiness into closed-won opportunities
Achieving co-sell-ready status is an important milestone, but it is only the beginning. Turning that readiness into revenue takes an active, repeatable co-sell motion that brings together Microsoft seller engagement, Partner Center opportunity management, joint customer engagement, and Microsoft Marketplace. In this practical playbook, learn how to strengthen partner-led co-sell opportunities and inbound referrals from Microsoft, engage Microsoft sellers with clear asks, prepare private offers earlier in the sales cycle, and keep opportunities moving toward closed-won. You’ll also find a 90-day framework and key metrics to help activate, measure, and scale your Microsoft co-sell motion. Ready to put co-sell into action? Read the full article.Turn your SaaS application into a revenue-ready offer with Microsoft Marketplace
Building a great SaaS application is just the beginning. Turning that innovation into a transactable offer requires the right approach to tenant isolation, subscription lifecycle management, billing, security, operations, and Marketplace onboarding. The Agentic Road to Revenue explores how Git-Ape SaaS skills can help software companies move from SaaS concept to a commercially ready Microsoft Marketplace offer. Follow the Contoso Outdoors journey to see how an agentic, repository-driven approach brings architecture decisions, Marketplace integration, fulfillment and metering, security, operational readiness, and Partner Center onboarding into one practical path. Whether you’re planning your first transactable SaaS offer or refining an existing Marketplace strategy, this article offers a useful blueprint for turning technical decisions into a scalable commercialization plan. Read the full article to explore the agentic path from SaaS application to Microsoft Marketplace revenue: The Agentic Road to Revenue
Using OneDrive workspaces to maintain QBR history and monitor quarterly account performance changes
Hi Marketplace community, I wanted to share a practical Microsoft 365 agent pattern we have been working on for recurring account-review workflows. In merchant services, quarterly business review preparation often starts with the same basic ingredients: a CSV or TSV export, a set of merchant accounts, performance metrics, PowerPoint scorecards, and follow-up notes. The challenge is not just generating one review. It is maintaining a repeatable QBR history across many accounts and making it easier to spot what changed from one quarter to the next. With https://marketplace.microsoft.com/en-us/product/WA200010195, we are exploring a Microsoft 365-native workflow where the agent helps account teams: - Generate QBR scorecards for one merchant or multiple merchant accounts from CSV/TSV data. - Create PowerPoint outputs for each account. - Save each run into an organized OneDrive workspace. - Maintain an index of accounts and per-account status for the run. - Support follow-up workflows with draft email content. - Use sample workbook content to demonstrate quarter-over-quarter change detection across volume, authorization performance, acceptance cost, disputes, and refunds. The core adoption pattern is simple: use OneDrive not just as file storage, but as the persistent workspace for recurring business reviews. Each QBR run becomes easier to revisit, share, compare, and operationalize. For teams managing many customer or merchant accounts, this turns QBR preparation from a one-off deck-building task into a more durable account-performance workflow. I would be interested to hear how other Marketplace builders are approaching similar patterns: - Are you using OneDrive or SharePoint as the durable workspace for agent-generated outputs? - How are you helping users compare business performance across reporting periods? - Are customers asking for more “history and change tracking” rather than just one-time generated artifacts? The app is listed on Microsoft Marketplace here: https://marketplace.microsoft.com/en-us/product/WA200010195Learn how leading partners turn Microsoft Marketplace into a co-sell growth engine
A transactable Marketplace offer is just the beginning. In this expert blog, Reis Barrie, Founder and CEO of Carve Partners, shares four key practices top-performing partners use to help sellers drive co-sell success and accelerate growth through Microsoft Marketplace. Discover how to integrate Marketplace into your sales process, equip sellers with actionable account insights, identify stronger co-sell opportunities, and scale customer incentive programs. You'll also learn common pitfalls to avoid and practical ways to strengthen your Marketplace go-to-market motion. Read the blog to learn how leading partners transform Marketplace from a listing into a repeatable revenue growth strategy. Join us live on September 10 as Reis expands on these insights and answers your questions during an interactive Q&A session. Read the blog: Four things leading partners teach their sellers to turn a Marketplace listing into co-sell growth Add event to your calendar How leading partners drive co-sell success with MarketplaceTurn customer AI ambitions into measurable outcomes in FY27
AI adoption is accelerating, but successful execution starts with the right customer conversation. In this new Azure partner blog, Cyril Belikoff, Vice President Commercial Cloud and AI, shares how partners can help customers move from AI planning to production by focusing on business outcomes, modernizing critical foundations, and identifying the next best step on their AI journey. Learn how the FY27 Core and Frontier conversation framework can help uncover opportunities across cloud modernization, data, security, governance, AI, and agents. You'll also explore real-world examples from organizations including Copeland, Riddell, and Aiforia that demonstrate how strong foundations can unlock measurable business impact and create new opportunities for innovation. Whether you're helping customers modernize infrastructure, unify data, strengthen governance, or scale AI solutions, this article offers practical guidance, partner resources, and proven approaches to advance customer outcomes throughout FY27. 💡Get the insights FY27 is the year to execute on AI: A starting point for Azure partnersLearn how to move co-sell opportunities from ready to closed-won with greater consistency
What separates co-sell ready opportunities from closed-won success? The answer often comes down to stakeholder alignment, commercial readiness, and a clear strategy for engaging Microsoft and partner resources at the right time. Join Kevin Flitcroft, Head of Sales for SaaSify at Spektra Systems, as he shares practical guidance for helping partners improve deal execution and revenue outcomes. Learn how to align opportunities to Microsoft priorities, determine when to engage Microsoft sellers, position Microsoft Marketplace early in the sales cycle, and support customer purchasing goals through effective commercial motions. You'll also explore the Audit/Activate/Run framework and discover how successful organizations create repeatable co-sell practices that help increase win rates, strengthen pipeline development, and drive more consistent business growth. Discover how leading partners turn co-sell opportunities into consistent business growth. Attend this live session to gain practical strategies you can apply to your next opportunity. Add to your calendar: Microsoft co-sell playbook: From co-sell ready to closed-won
