Moving an app from AWS to Azure
Moving an application from AWS to Azure is more than a simple lift‑and‑shift. Successful replication requires selecting the right Azure services to support scalability, security, and long‑term growth. This article outlines the key migration considerations software development teams must address to successfully replicate AWS‑based applications on Azure. Walk through how to: Map core AWS services to their Azure equivalents Design Azure‑ready architectures with the right identity and security foundations Avoid common pitfalls that slow migrations and increase rework Discover the key Azure resources that help teams: Move faster with confidence Reduce rework during development and deployment Set a strong foundation for long‑term success on the Azure platform Read the full blog here: Replicating your AWS application to Azure: key resources for software development companies | Microsoft Community HubExplore paths for database migration into Azure
As organizations accelerate their multicloud strategies, choosing the right approach to database migration is essential for ensuring performance, scalability, and long-term flexibility. Microsoft’s latest article, “Expanding the Multicloud Advantage: Database Migration Paths into Azure,” provides practical guidance for navigating migration options, evaluating architectural considerations, and maximizing the benefits of Azure’s data platform services. If your team is looking to broader your customer base and enhance your apps's exposute by bringing your AWS-based solution to Azure and listing it on Microsoft Marketplace, this resource offers valuable insights to support informed, strategic decision‑making. Read the full article: Expanding the multicloud advantage: Database migration paths into Azure | Microsoft Community HubMicrosoft Ignite- Meaningful Announcements That Create Real Movement
Now that we are officially in 2026, I want to reflect back on Microsoft Ignite as it was more energized than ever. There is real momentum right now across Microsoft Marketplace, and the most meaningful shift I am seeing is around REO( Reseller Enabled Offer )capability. This is opening the door for partners to take Marketplace offers and bring them directly into new regions, new customer segments, and new routes to market without adding operational friction for either side. A true channel selling motion! For ISVs, REO means you can authorize trusted partners to resell your Marketplace offer in the way that works best for the customer. You no longer need to manage every deal yourself. For partners, it means instant access to in demand AI and security solutions that customers are already asking for. It removes barriers, it speeds up the process, and it connects the ecosystem in a much more natural way. If anyone in the community is exploring REO, private offers, multiparty models, or Marketplace strategy in general, it would be great to hear from you or reach out and would love to discuss. Looking forward to connecting with everyone in the new year. justinroyal
Azure customer usage attribution (CUA) - report or validate it is working?
Per this article - https://learn.microsoft.com/en-us/partner-center/marketplace-offers/azure-partner-customer-usage-attribution#example-azure-powershell If we use Azure PowerShell along with the ISV/SDC's Tracking GUID (created earlier in Partner Centre), to provision Azure VM's and other resources in end-customer tenants directly related to our IP as an ISV/SDC - how do we report or validate that this CUA is working?Optimizing maintenance workflows with AI and Azure
In our Partner Spotlight series, we highlight organizations driving innovation across the Microsoft Marketplace. In each feature, we share the distinct journey of a partner leveraging the Microsoft ecosystem to deliver AI‑enabled solutions and transactable offers that streamline enterprise adoption and accelerate digital transformation. In this installment, we spoke with Benjamin Schwärzler of Workheld, a Vienna‑based SaaS company transforming maintenance management for asset‑intensive industries. We dive into their early beginnings, their growth as a Microsoft partner, and the ways they’re helping organizations close the gap between shopfloor execution and strategic decision‑making—powered by a secure, Azure‑based architecture. Read more to learn how Azure is shaping the future of intelligent maintenance management: AI-powered maintenance management with Microsoft Azure | Microsoft Community HubKey AI announcements for software developers from Microsoft Ignite 2025
At Microsoft Ignite 2025, Microsoft unveiled a series of AI innovations that signal a significant evolution in how software developers build, deploy, and scale intelligent solutions. Central to these announcements is Microsoft Foundry, a unified platform designed to simplify the development, orchestration, and governance of AI agents across Microsoft’s cloud and application ecosystem. The announcements also introduced Foundry IQ, enabling secure, compliant access to enterprise data for AI agents, along with a new Foundry Control Plane that provides centralized visibility and operational control. Together, these capabilities help reduce complexity while supporting enterprise-grade security, compliance, and scalability requirements. Additional highlights include expanded model choice and flexibility through enhanced Model Router support and deeper integration of third-party models, as well as new capabilities that allow developers to publish and distribute AI agents directly into Microsoft 365 and Teams, creating powerful new go-to-market opportunities. Read the full article to learn more about these Microsoft Ignite announcements, what they mean for software developers, and how to take advantage of Microsoft’s rapidly evolving AI and Marketplace ecosystem.Excited about the Microsoft Marketplace?
Good morning, as the former BizApps PDM at Microsoft driving 100's of ISV solutions to the marketplace I wanted to ensure the community realized that the marketplace is now driving leads directly to partners from customers around the world exploring the marketplace. If you have been in the marketplace for a few months and are seeing little interest or leads it should guide you to further optimize your listing and also do a competitive analysis of other solutions in the marketplace. I am and have always been excited about the Microsoft Marketplace and hope you are too! - John O'Donnell https://www.linkedin.com/in/johnodonnellmsft/Transitioning SaaS Offers with Multi-Year Pricing from AppSource to Azure Marketplace
When a SaaS transactable offer on Microsoft AppSource includes a pricing plan for more than 1 year, the offer is delisted from AppSource and becomes available on Azure Marketplace. This is due to the platform's structure: AppSource primarily supports monthly or annual subscription models for SaaS offers. Any pricing model that exceeds 1 year (e.g., 2-year, 3-year plans) is outside the scope of AppSource’s transaction capabilities. When a SaaS solution introduces https://learn.microsoft.com/en-us/partner-center/marketplace-offers/marketplace-commercial-transaction-capabilities-and-considerations, it is automatically transitioned to Azure Marketplace, which can accommodate longer-term contracts and subscription models (such as 2-year, 3-year, or longer terms). Azure Marketplace is designed for more complex transactions, including multi-year deals, and supports deeper infrastructure integration and contract management features compared to AppSource. Thus, any SaaS offer that requires multi-year pricing terms will shift from AppSource to Azure Marketplace, where such transactions can be handled effectively.AI innovation takes center stage at Microsoft Ignite
Artificial intelligence is transforming how software companies build, scale, and deliver solutions. At Microsoft Ignite, we announced new tools and programs to help developers accelerate innovation responsibly, from AI-powered workflows and unified tools in Microsoft Foundry to Cohere’s language models on Azure. Plus, the global launch of Microsoft Marketplace brings the industry’s largest catalog of AI apps and agents, enabling partners to reach new customers and unlock growth. Explore the latest announcements and learn how to ship faster, scale confidently, and turn AI innovation into business impact. Read the full articleDiscover how flexible billing and multi-year terms drive bigger deals
Partners are increasingly using custom billing schedules and extended contract terms to secure larger, more strategic agreements in Microsoft Marketplace. These capabilities—available for both SaaS and VM offers—make transactions more personalized and enterprise-ready. Read the full article to learn how these features can help you close high-value deals.
