Looking for advice on collaborating with complementary Microsoft partners
a { text-decoration: none; color: #464feb; } tr th, tr td { border: 1px solid #e6e6e6; } tr th { background-color: #f5f5f5; } Hi everyone 👋 My name is Martin Rojze. I’m focused on the Microsoft data platform, with a specialization in Microsoft Fabric and Power BI. My work is centered on helping organizations design, implement, and scale modern analytics and reporting solutions on Azure, with a strong emphasis on real world business outcomes rather than just dashboards. As demand for end to end solutions continues to grow, I’m looking to deepen collaboration with complementary Microsoft partners, for example partners who focus on Dynamics 365 or Business Central Data engineering, data science, or AI App development including Power Apps, custom apps, or ISVs Security, governance, or change management I’d really appreciate advice from partners who have successfully built co sell or referral relationships, specifically What has worked and what has not when partnering with other Microsoft partners How you structure collaboration so it’s mutually beneficial and scalable Tips on aligning around go to market, co selling, or delivery without stepping on each other’s toes If you’re a partner interested in collaborating around Fabric and Power BI led analytics engagements, or if you’re willing to share lessons learned, I’d love to connect and learn from your experience. Thanks in advance and looking forward to the discussion. MartinHow to Build a Microsoft Marketplace Channel Practice: A Partner Guide to Scalable Growth
For Microsoft partners looking to make Marketplace a repeatable, scalable growth channel, this article outlines what it really takes to succeed. It breaks down how top partners structure their teams, align ownership across sales, alliances, and operations, and activate Microsoft Marketplace as a core part of their co-sell and go-to-market strategy. With practical frameworks, best practices, and real-world guidance, this resource helps partners drive pipeline, accelerate deal velocity, and grow alongside Microsoft through Marketplace. Read the full article: How to build a Microsoft Marketplace channel practiceAccelerate your AI innovation with App Advisor
Have a great idea for an AI app or agent but unsure how to take it to market? Microsoft’s newly released App Advisor provides a clear, guided path from concept to commercialization. Whether you’re shaping an early idea, navigating build decisions, or preparing your solution for the Microsoft commercial marketplace, App Advisor helps streamline each step—reducing friction and increasing confidence. This walkthrough highlights how App Advisor connects the dots: From concept to execution with structured guidance From development to best practices with informed build recommendations From finished product to revenue through proven Marketplace readiness insights If you’re looking to build and sell AI solutions faster and more effectively, this resource is well worth your time. Read the full article: Build an AI app or agent faster to sell on Marketplace with App Advisor | Microsoft Community HubDemystifying Microsoft Marketplace & Azure IP Co‑Sell expectations
Get ready for a practical, insider‑focused session designed to demystify what drives real success in Microsoft Marketplace and Microsoft Azure IP co‑sell. Join us on February 25th at 8:30 AM PST to hear directly from guest expert Barbara Treviño, Director of Strategic Partnerships and Alliances at Labra, as she highlights the signals Microsoft looks for in strong submissions and reveals how high‑performing software development companies set themselves apart. This session gives you clear guidance on aligning your solution, documentation, and customer proof to accelerate approvals and maximize go‑to‑market impact—setting you up to turn Marketplace and co‑sell into true growth drivers for your business. Registration is not required. Learn how you can attend and receive reminders for the session here: Inside Azure IP co-sell: What high-performing software developers do differently - Microsoft Marketplace Community All sessions are recorded, and the link above can be used to watch the recording once the session date has passed. Check our Marketplace trainings and events calendar | Microsoft Community Hub for additional upcoming Microsoft Marketplace events and recordings of past sessions.Moving an app from AWS to Azure
Moving an application from AWS to Azure is more than a simple lift‑and‑shift. Successful replication requires selecting the right Azure services to support scalability, security, and long‑term growth. This article outlines the key migration considerations software development teams must address to successfully replicate AWS‑based applications on Azure. Walk through how to: Map core AWS services to their Azure equivalents Design Azure‑ready architectures with the right identity and security foundations Avoid common pitfalls that slow migrations and increase rework Discover the key Azure resources that help teams: Move faster with confidence Reduce rework during development and deployment Set a strong foundation for long‑term success on the Azure platform Read the full blog here: Replicating your AWS application to Azure: key resources for software development companies | Microsoft Community HubExplore paths for database migration into Azure
As organizations accelerate their multicloud strategies, choosing the right approach to database migration is essential for ensuring performance, scalability, and long-term flexibility. Microsoft’s latest article, “Expanding the Multicloud Advantage: Database Migration Paths into Azure,” provides practical guidance for navigating migration options, evaluating architectural considerations, and maximizing the benefits of Azure’s data platform services. If your team is looking to broader your customer base and enhance your apps's exposute by bringing your AWS-based solution to Azure and listing it on Microsoft Marketplace, this resource offers valuable insights to support informed, strategic decision‑making. Read the full article: Expanding the multicloud advantage: Database migration paths into Azure | Microsoft Community HubMicrosoft Ignite- Meaningful Announcements That Create Real Movement
Now that we are officially in 2026, I want to reflect back on Microsoft Ignite as it was more energized than ever. There is real momentum right now across Microsoft Marketplace, and the most meaningful shift I am seeing is around REO( Reseller Enabled Offer )capability. This is opening the door for partners to take Marketplace offers and bring them directly into new regions, new customer segments, and new routes to market without adding operational friction for either side. A true channel selling motion! For ISVs, REO means you can authorize trusted partners to resell your Marketplace offer in the way that works best for the customer. You no longer need to manage every deal yourself. For partners, it means instant access to in demand AI and security solutions that customers are already asking for. It removes barriers, it speeds up the process, and it connects the ecosystem in a much more natural way. If anyone in the community is exploring REO, private offers, multiparty models, or Marketplace strategy in general, it would be great to hear from you or reach out and would love to discuss. Looking forward to connecting with everyone in the new year. justinroyal​
Azure customer usage attribution (CUA) - report or validate it is working?
Per this article - https://learn.microsoft.com/en-us/partner-center/marketplace-offers/azure-partner-customer-usage-attribution#example-azure-powershell If we use Azure PowerShell along with the ISV/SDC's Tracking GUID (created earlier in Partner Centre), to provision Azure VM's and other resources in end-customer tenants directly related to our IP as an ISV/SDC - how do we report or validate that this CUA is working?Optimizing maintenance workflows with AI and Azure
In our Partner Spotlight series, we highlight organizations driving innovation across the Microsoft Marketplace. In each feature, we share the distinct journey of a partner leveraging the Microsoft ecosystem to deliver AI‑enabled solutions and transactable offers that streamline enterprise adoption and accelerate digital transformation. In this installment, we spoke with Benjamin Schwärzler of Workheld, a Vienna‑based SaaS company transforming maintenance management for asset‑intensive industries. We dive into their early beginnings, their growth as a Microsoft partner, and the ways they’re helping organizations close the gap between shopfloor execution and strategic decision‑making—powered by a secure, Azure‑based architecture. Read more to learn how Azure is shaping the future of intelligent maintenance management: AI-powered maintenance management with Microsoft Azure | Microsoft Community HubKey AI announcements for software developers from Microsoft Ignite 2025
At Microsoft Ignite 2025, Microsoft unveiled a series of AI innovations that signal a significant evolution in how software developers build, deploy, and scale intelligent solutions. Central to these announcements is Microsoft Foundry, a unified platform designed to simplify the development, orchestration, and governance of AI agents across Microsoft’s cloud and application ecosystem. The announcements also introduced Foundry IQ, enabling secure, compliant access to enterprise data for AI agents, along with a new Foundry Control Plane that provides centralized visibility and operational control. Together, these capabilities help reduce complexity while supporting enterprise-grade security, compliance, and scalability requirements. Additional highlights include expanded model choice and flexibility through enhanced Model Router support and deeper integration of third-party models, as well as new capabilities that allow developers to publish and distribute AI agents directly into Microsoft 365 and Teams, creating powerful new go-to-market opportunities. Read the full article to learn more about these Microsoft Ignite announcements, what they mean for software developers, and how to take advantage of Microsoft’s rapidly evolving AI and Marketplace ecosystem.
