Partner perspective: How Breakthru uses App Advisor and AI-listing optimization to drive growth
Optimizing a Marketplace listing isn’t just a marketing exercise—it directly impacts discoverability, demand, and revenue. But knowing what to change (and when) can be challenging for software development companies. In this partner‑written blog post, Marketplace software development company Breakthru shares firsthand experience using AI‑powered listing recommendations in App Advisor to move from guesswork to confident, data‑driven optimization—without risking listing performance. Dan Langille also reflects on how App Advisor became a core part of their business, what’s working in practice, and how AI is changing how teams iterate on their Marketplace presence. 👉 Read the partner story here: Improve Marketplace outcomes with AI‑powered listing recommendations in App Advisor Discussion prompts for the community: Would AI‑driven recommendations change how often you iterate on your listing? Have you used App Advisor for selling and growing app and AI agent sales? Curious to hear how other Marketplace partners are approaching listing optimization today!How to choose the right Marketplace offer type for your AI app or agent
Selecting the right Microsoft Marketplace offer type is one of the most important—and often most complex—decisions when bringing AI apps and agents to market. In this latest Marketplace blog article, you’ll learn how different offer types align to AI delivery models and why this choice directly impacts architecture, security boundaries, customer experience, and monetization strategy. The article breaks down key considerations across SaaS, Azure Managed Applications, containers, and virtual machines, helping software development companies understand how to balance control, scalability, and operational ownership. It also highlights how offer type decisions influence where AI workloads run, how data is managed, and how customers deploy and interact with your solution. If you’re building or publishing AI solutions in Microsoft Marketplace, this guidance will help you make informed decisions early—before development, security, and go-to-market plans are locked in. Read the full article: Marketplace Offer Types for AI Apps and agents: SaaS vs Managed App vs ContainersSecuring and governing AI agents before deployment
April 30 | 2:00-3:00 PM (GTM +10) Join this live webinar to learn how to secure and govern AI agents before they go live. Explore how to provision agents with Entra Agent ID, manage identities and credentials, enforce least-privilege access, and prevent risks like Shadow AI and agent sprawl. Join to gain practical guidance on governing AI agents across their full lifecycle—so you can deploy with confidence. To view the session live, register here: Securing and Governing AI Agents Before They Go Live You can view previous Security for Software Development Company series sessions on demand here: Security for Software Development Company Series: Securing the Agentic EraHow to design production-ready AI architectures for apps and agents on Microsoft Marketplace
As organizations accelerate the development of AI-powered applications and agents, moving from prototype to production requires a strong architectural foundation. This article explores what it takes to build AI solutions that are ready for enterprise deployment through Microsoft Marketplace—where reliability, security, scalability, and operational readiness are essential. Learn why “production-ready” architectures are critical to meeting customer expectations, how early design decisions impact long-term success, and what patterns software development companies should consider when aligning solution architecture with Marketplace offer types. The article also highlights key considerations around ownership, runtime environments, and operational responsibilities that shape how AI solutions are deployed and supported. Whether you are building your first AI app or scaling an existing solution, this guidance provides a practical foundation for designing trusted, enterprise-ready offerings that customers can confidently run in production. Read the full article: Production ready architectures for AI apps and agents on Marketplace | Microsoft Community HubWhy building secure AI apps and agents early matters for Microsoft Marketplace
Security is a foundational requirement for publishing and scaling AI apps and agents on Microsoft Marketplace. As AI systems become more autonomous, they introduce new trust boundaries across prompts, identity, integrations, and runtime behavior. This article explores why security must be designed in from the start—and how clear guardrails, identity controls, and enforcement help reduce risk, streamline Marketplace review, and build customer trust. Learn what it takes to create Marketplace‑ready AI solutions that are secure, scalable, and enterprise‑ready. Read the full article: Securing AI apps and agents on Microsoft Marketplace | Microsoft Community HubDesign AI guardrails to support and secure enterprise-ready apps and agents in Microsoft Marketplace
As AI-powered apps and agents become more autonomous, clearly defined guardrails are essential for helping protect sensitive data, control system behavior, and meet Marketplace certification and enterprise security expectations. This article explores how software companies can design enforceable guardrails that enable safe AI autonomy—supporting reliability, scalability, and customer trust from day one. Read the full article: Designing AI guardrails for apps and agents in Marketplace
Azure Marketplace - Could not Create marketplace item
I am trying to create a marketplace offering on Azure. After successfully going through the publishing process, when I click on my offering I just see this: The "Preview" works fine though. I uploaded an app icon which shows in the preview, so not really sure what Gallery item it's asking for.Securing AI agents in the agentic era
As AI agents take on more autonomous roles across enterprise applications, security must evolve just as quickly. In this article, explore a practical security playbook for the agentic era—covering key risks, governance considerations, and foundational principles for deploying and scaling AI agents responsibly. You’ll also learn why these security considerations matter for solutions built, published, and transacted through Microsoft Marketplace, where trust, compliance, and enterprise readiness are essential. Read the full article to understand what secure AI agent adoption means for today’s enterprises—and Marketplace publishers. Securing AI agents: The enterprise security playbook for the agentic era | Microsoft Community HubTurning AI Insights into Marketplace-Ready Solutions
Want to accelerate your AI journey on Microsoft Marketplace? This blog distills key takeaways from recent Microsoft and partner webinars, giving you expert guidance on building production-ready AI apps and agents. Learn best practices for performance, deployment, and scaling—so your solutions reach more customers, faster. Don’t miss these insider insights—read the full article today: Building production‑ready AI apps and agents for Microsoft MarketplaceHow do you actually unlock growth from Microsoft Teams Marketplace?
Hey folks 👋 Looking for some real-world advice from people who’ve been through this. Context: We’ve been listed as a Microsoft Teams app for several years now. The app is stable, actively used, and well-maintained - but for a long time, Teams Marketplace wasn’t a meaningful acquisition channel for us. Things changed a bit last year. We started seeing organic growth without running any dedicated campaigns, plus more mid-market and enterprise teams installing the app, running trials, and even using it in production. That was encouraging - but it also raised a bigger question. How do you actually systematize this and get real, repeatable benefits from the Teams Marketplace? I know there are Microsoft Partner programs, co-sell motions, marketplace benefits, etc. - but honestly, it’s been very hard to figure out: - where exactly to start - what applies to ISVs building Teams apps - how to apply correctly - and what actually moves the needle vs. what’s just “nice to have” On top of that, it’s unclear how (or if) you can interact directly with the Teams/Marketplace team. From our perspective, this should be a win-win: we invest heavily into the platform, build for Teams users, and want to make that experience better. Questions to the community: If you’re a Teams app developer: what actually worked for you in terms of marketplace growth? Which Partner programs or motions are worth the effort, and which can be safely ignored early on? Is there a realistic way to engage with the Teams Marketplace team (feedback loops, programs, office hours, etc.)? How do you go from “organic installs happen” to a structured channel? Would really appreciate any practical advice, lessons learned, or even “what not to do” stories 🙏 Thanks in advance!
